Chapter 658 Toys Exported Overseas: High-end Toys Are Also Luxury Goods
Many people are envious of this two-meter-tall but cute model. Many people also want to put one in their own home, which looks very cool.
But when they saw the price, many people could only swallow their saliva.
"This model sells for $199,900 in the US. You could buy a supercar for that price. But I think this thing is even cooler than a supercar..."
Jamie spoke excitedly, appearing quite proud. Clearly, as a show-off anchor, he had found a new way to flaunt his wealth. In Jamie's eyes, this Transformer model was like the supercar in his garage—he could choose not to drive it, but he couldn't live without it.
"Actually, what I envy the most is Optimus Prime at Brother Hai's house. It's a full-scale model. A giant twenty meters tall. I want to buy one, but it's not available on the market. A twenty-meter giant is so cool..."
Jamie's eyes were full of envy. He envied Su Donghai's Optimus Prime. That giant thing that was 20 meters tall. Just imagine how cool it would be to put such a tall thing in your own garden.
Unfortunately, the largest Transformers model on the market is only two meters tall. And the price of a two-meter-tall premium model varies.
The same model can cost tens of thousands of dollars, while others can cost $200,000. Essentially, the cost difference isn't that significant. The reason for the significant difference lies entirely in the quality of the story.
The Transformers franchise became a huge hit, and thanks to Qingyao Group's deliberate promotion, Transformers toys became a new way to flaunt wealth. Limited-edition items, in particular, were incredibly valuable, and the wealthy, especially those in the entertainment industry, were incredibly fond of them.
Many car companies have also started marketing this because the characters in the animation are the same as the real car models. Now there is such a good marketing opportunity, so naturally it cannot be missed.
Moreover, the models corresponding to Transformers are all relatively expensive. Even the corresponding models of ordinary brands are the flagship models of this brand.
This was also intentional, because from the beginning, Qingyao Group planned to build "Transformers" into a high-end toy brand or even a luxury product.
Luxury goods require marketing. Once the brand is established, all that's left is to rake in profits. This time, the Qingyao Group is marketing a two-meter-tall metal Transformer, what it calls a limited edition.
Qingyao Group has invested a lot of money in packaging, storytelling, and marketing for this limited edition product.
Many celebrities and even internet celebrities have been PR-ed by Qingyao Group. These limited edition items are given away for free or even paid for, with the goal of letting them show off.
The Qingyao Group's toy factory has recently recruited many workers. In a huge workshop, some workers are busy.
Here are some simple small stamping machines. This small intelligent stamping machine has a low production efficiency, but it has a huge advantage: high variability. Through adjustment, it can stamp many different shapes.
Small stamping machines punch aluminum alloy sheets, turning them into the desired parts. But this is just the beginning. After these parts are stamped out, workers will manually polish them to make them more refined.
Then various treatments are carried out to prevent oxidation, corrosion, etc. After a series of treatments, the parts are spray-painted and baked according to the customer's customized requirements.
The entire process is like a car factory. The model is made according to the customer's requirements, and if assembly is required, the factory will help assemble it directly. If you want to go home and assemble it yourself, then there is no need to assemble it.
Su Yang, Qin Shuyao and Tang Qing inspected the worker. Looking at the busy worker, the three of them laughed.
"Currently, the average price of our limited edition Transformers is around 100,000 RMB, but our cost is only 10,000 RMB at most, including marketing expenses. Our factory's annual production capacity has reached 100,000 units."
Su Yang said with a smile.
“There are so many, how can we not sell them?”
Qin Shuyao couldn't help but ask.
"One hundred thousand units may seem like a lot, but when you look closely, it's not that much. You have to remember that this is a global market. If you divide it up evenly, each market only gets a small amount. For example, in North America, the entire market only gets around 40,000 units per year. But don't forget, that's for all models. If you break it down, the number of each model is very small. The rarer something is, the more it's sought after by wealthy people. It's the same principle as buying luxury bags..."
Su Yang said with a smile. One hundred thousand units isn't a large number, but the profit from one hundred thousand units is quite a lot. On average, one unit can earn 90,000 RMB.
Calculated this way, 100,000 units can earn 9 billion RMB. Who would have believed that such a small workshop could have such a terrifying profit in a year?
"But post-marketing is still very important. We need to diversify our strategies. Once this wave of popularity dies down, we'll market the Transformers family bundle. Then, hehehe..."
Su Yang's expression made Tang Qing and Qin Shuyao couldn't help laughing.
Oh my goodness, the Transformers family bucket. They both knew that if they really played the whole bucket, it would be a bottomless pit.
You have to know that the Transformers series has an incredibly large cast of characters. There are at least hundreds of them. Add to that the Transformers of all shapes and ages, and you have the whole family! It's like taking advantage of a wealthy individual and trying to profit from them.
"Foreigners can make money from us with luxury cars and luxury goods. We can also make money from them with high-end toys. This is just the beginning. As our IPs grow, the variety of our high-end toys will increase. In time, there will always be a high-end toy that will attract those people."
Su Yang narrowed his eyes, and these words made the three of them laugh.
Qingyao Group now has a diverse portfolio of IPs and toys. However, they have never ventured into the high-end toy market. Now, with the launch of Transformers, they are slowly beginning to explore the market.
As for whether it will be successful, we can only take it one step at a time. Whether it can achieve sales of 100,000 a year is still unknown.
But there are some things that you will never succeed if you don’t try.
Transformers now has a good start. Under the marketing of Qingyao Group, many celebrities have begun to show off their Transformers toys.
This trend directly boosted the sales of high-end Transformers toys. Driven by them, many users who could afford the toys began to place orders and buy their own Transformers.
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