Chapter 193 Samsung is anxious: Dream Era's high-priced endorsement
In South Korea, Su Yang and Tang Qing live a very low-key life.
For several days, the two stayed in the hotel except for negotiations with some brands. This made the people sent by Samsung to monitor them very envious.
Damn, a handsome guy and a beautiful girl, staying in the same room day and night, they don’t believe that the two of them can treat each other with respect.
But in the hotel, the two of them really treated each other with respect. Although they were in the same suite, the suite had two bedrooms.
Tang Qing was frustrated. These past few days, Su Yang, that bastard, would retreat to his bedroom after returning from negotiations. He'd only come out for meals, and their conversations were often meaningless. Furthermore, he'd video chat with his wife several times a day, a feeling that filled Tang Qing with indignation. However, Su Yang's actions had calmed Tang Qing down.
In the past few days, the two people have reaped a lot of rewards and have negotiated six endorsements for Dream Times in one go.
A clothing brand, a chocolate brand, a potato chip brand, an online game, a cosmetics brand, and a sanitary napkin brand.
The six endorsements cover a wide range of industries. Although these brands are not as wealthy as the Samsung empire, the six brands together have brought the company 17 billion won in revenue, which is about 92 million yuan in RMB.
Moreover, the endorsement period for these six brands is one year. Although some brands also want to sign for a longer period, they were all rejected by Su Yang. What a joke! The price will not be the same next year.
The brands he endorses are all local Korean brands, and most of their business is also based in Korea. Therefore, endorsement fees are relatively low. Given the small population of South Korea, it's actually quite difficult for Korean artists to make money there. Many fees are very low, given the small size of the domestic market. However, even with these low fees, each brand's endorsement fee still exceeds 10 million RMB, which is quite a good deal.
However, the real big boss is still Samsung Group, which is the real giant. This is also the purpose of the two people rushing here.
"Come on, I'll buy you some coffee."
Near noon, Su Yang suddenly came out of the room and knocked on Tang Qing's door. After Tang Qing opened the door, Su Yang smiled and said.
This made Tang Qing startled, with curiosity on her face. How come the dog has changed his nature today and understood the customs?
"Hurry up, hurry up..."
Su Yang was too lazy to explain too much and just urged Tang Qing to go ahead. Tang Qing nodded, dressed simply and went out with Su Yang.
The driver followed Su Yang's instructions and came to a coffee shop. After the two got off the car, Su Yang asked the driver to leave temporarily.
At the entrance of the coffee shop, Su Yang deliberately looked around, then took Tang Qing into the coffee shop. After entering the coffee shop, the two went up to the second floor and went directly into a private room.
"Why are you treating me to coffee? Don't you dislike going out?"
After arriving at the box, Tang Qing couldn't help but ask.
"It should be here soon..."
Su Yang did not answer Tang Qing's words, but looked at the time and whispered.
"who"
Tang Qing was even more confused.
"Park Hee-won, Vice President of Apple Korea, is in charge of the marketing department. I found out that she likes to come to this cafe for coffee at this time every week."
Su Yang said with a smile.
"You want to talk to Apple"
Upon hearing this news, Tang Qing's eyes widened and she couldn't help but ask, "This bastard even managed to pull this news out. How awesome!"
"No, it's just a scam. Come, see that white Hyundai outside the window? If I'm not mistaken, the people inside should be those sent by Samsung to monitor us. Ever since we came back from Samsung headquarters, I've seen this car every time we go out..."
Su Yang said with a smile that Su Yang's Eagle Eye ability was very terrifying.
He could remember everything he saw clearly. This car had frequently appeared in his sight since he and Tang Qing left Samsung Group. Although the other party's tracking skills were very good, facing a pervert like Su Yang, even the most skilled tracking expert would be useless.
"did you mean……"
Tang Qing's eyes lit up. The monitoring personnel sent by Samsung Group, the vice president of Apple Group's Korean branch, Su Yang and Qin Shuyao, all made the scene lively.
In the coffee shop, Su Yang and Tang Qing were chatting in a private room. The person sent by Samsung Group did not dare to enter the coffee shop, but waited patiently in the car. At this moment, he was filming everything at the door with a camera.
At the Samsung Group headquarters, the members of the negotiation team stared intently at the images sent back.
Samsung Group employees have a very perverse work attitude. Those who manage to enter Samsung Group are the elite of the elite in South Korea. They have gone through many trials and tribulations to gain entry. Therefore, they cherish the opportunity to work at Samsung Group.
Because Samsung's benefits are so high, many Samsung Group employees have to follow their superiors' orders even though they know they are illegal, because they don't want to be fired. In South Korea, the dominance of Samsung chaebol over employees is unimaginable to ordinary people.
This time, Samsung Group's publicity department also hopes that Dream Era can become the global spokesperson for Samsung electronic products. After all, Dream Era's fan base is mostly young people, and it is currently very popular. In particular, Kang Yun-taek is very popular in Europe and the United States, and is hailed by many Europeans and Americans as the most beautiful Korean woman.
So in Samsung's view, DreamWorks and Samsung are a perfect match, because they are both the pride of South Korea!
However, the Samsung negotiation team still adhered to their usual principles of doing things, spending the least amount of money to get things done. This is their working principle.
"Let's go, it's almost time..."
After spending over an hour in the cafe, Su Yang checked the time and stood up to leave the private room with Tang Qing. However, the two of them didn't rush to leave. Instead, they waited in the public area on the second floor for a few minutes, only standing up when they saw the Apple vice president leave the private room.
Su Yang and Qin Shuyao smiled slightly, and the two of them slowly walked down the stairs. Park Xiyuan followed behind them and did not notice anything wrong.
At the entrance of the coffee shop, Su Yang opened the door and Tang Qing walked out first. However, Su Yang did not rush out, but smiled and nodded to Park Xiyuan behind him.
"Thanks……"
Although she didn't know the other person, Park Hee-won still politely said thank you.
A magical scene happened. The three people walked out of the coffee shop. Su Yang was still communicating with Park Xiyuan at the door. Both of them had smiles on their faces and seemed to be having a very pleasant chat.
"Wait, pause, who is this person?"
The Samsung negotiation team quickly paused the footage. The people monitoring Su Yang didn't know Park Hee-won, but they did. After all, they were old acquaintances. In the Korean market, competition between Apple and Samsung Group was fierce.
"Apple Vice President Park Hee-won, who is in charge of Apple's marketing department..."
One of the team members immediately recognized Park Hee-won. This news made the faces of the negotiating team immediately become serious.
At this moment, everyone had a common thought: Apple might be negotiating with DreamWorks. This information was immediately reported to President Jin by the negotiation team.
After hearing the news, Mr. Jin's expression became serious.
"Immediately ask the information department to check the flight information of Su Yang and the others..."
Mr. Jin said directly.
"The information department reported that Su Yang and Tang Qing had just booked flights back to China tomorrow morning..."
Soon, a piece of information was discovered. In South Korea, there was almost no information about Samsung Group that could not be found. This news made everyone very serious.
"Contact Su Yang and Tang Qing immediately and arrange a meeting with them. We absolutely cannot allow Dream Era to endorse the Apple brand..."
Mr. Jin became serious. He had been unhurried a few days ago, but now he was anxious.
If Apple acquires Dream TV and makes it its brand, it might impact the Korean market, but Samsung might not be too sensitive in other markets.
But the Korean market is definitely not an option, as it is our base.
Apple rarely advertised before, as its brand was so powerful. However, in recent years, Apple has started to do some advertising.
The reason is simple, because Apple is also facing challenges from many brands in the high-end market. Samsung's high-end series is one of the challengers to the Apple brand, and it is a strong challenger.
"Hello, Mr. Su, can we talk more about the endorsement?"
President Jin called Su Yang personally.
"Mr. Jin, I'm sorry, but we've already booked our tickets for tomorrow. I hope we can have a chance to cooperate next time."
Inside the hotel, after receiving Mr. Jin's call, Su Yang smiled, but he politely declined.
"Boss Su, one hour, I only need one hour."
Mr. Jin said seriously.
"Okay, then come to our hotel."
Su Yang hung up the phone, and Tang Qing beside him laughed. Su Yang's strategy wasn't brilliant, but it was practical. While it might seem simple, someone else might not be able to pull it off.
First of all, most people probably don’t know which coffee shop Park Hee-won goes to every week. Even if they knew, most people would not notice Samsung Group’s tricks.
These two links are indispensable. If we don't know Park Hee-won's information, we can't implement such a plan.
If Samsung Group hadn't sent someone to follow, this strategy wouldn't have been possible. Therefore, the reason why Samsung was tricked was due to Samsung's own faults.
Once the contract was signed, it would be too late even for Samsung Group to react.
Soon, President Jin and his team arrived at Su Yang's presidential suite.
"Mr. Su, after our discussion, Samsung Group has offered a new endorsement contract. The endorsement fee is 10 billion won per year, a total of 30 billion won over three years. At the same time, we respect Dream Era's choice and will not force them to use Samsung electronic devices in their daily lives. However, in public..."
President Jin directly took out the new endorsement contract.
This time, President Jin directly took out his trump card and met all of Su Yang's conditions. Looking at this condition, Su Yang laughed.
"Mr. Jin, I'm sorry, this price is too low. 20 billion won a year, and we're only signing for one year. At the same time, these breach of contract items need to be revised. If our artists go bankrupt due to personal reasons, the most we can do is refund the endorsement fee. And this is within the term of the endorsement contract..."
Su Yang directly stated his conditions.
Now that you are in control of the situation, you should naturally follow your own pace.
"That's impossible. 20 billion won a year is too high. Mr. Su, we at Samsung Group are interested in DreamTime's potential. But that doesn't mean we have to work with DreamTime."
President Jin looked at Su Yang and said directly.
"Mr. Jin, if you weren't optimistic about Dream World, you probably wouldn't have come. So, let's make a final concession: 30 billion won over two years, and the breach of contract clause must be changed. This is our bottom line. If you still don't agree to this price, I'm sorry, we'll have to work together next time. Mr. Jin, I'm Chinese, and I don't have your national sentiments, and Samsung doesn't have much influence over me. If it weren't for Dream World's future development, Apple's terms would actually be more suitable. Mr. Jin, I'll give you some time to consider. If it's possible, we can draft a contract now. If we can't work together, please don't waste our time. We still need to finalize the contract with Apple..."
Su Yang looked at President Jin and said directly with a serious expression.
This made President Kim's expression grow serious. Thirty billion won for two years wasn't a low price, but it wasn't a big deal for Samsung. The global endorsements they found in Europe and the US commanded even higher prices, with some commanding tens of millions of dollars a year.
The Samsung Empire is not short of money. President Jin began to think, and the atmosphere in the hotel became serious.
“It’s a pleasure to work with you…”
After just a few minutes, Mr. Jin started laughing.
It was Kim's principle that DreamWorks could not be allowed to endorse Apple. 30 billion won might seem like a lot, but it was a drop in the bucket for the Samsung empire.
If DreamWorks endorses the Apple brand, and Apple's market share in South Korea increases by even one percent due to their endorsement, Samsung will lose more than 30 billion won, not to mention the global market.
The cooperation was pleasant and both sides moved quickly.
Samsung Group quickly drafted the contract, and Tang Qing also called the lawyer she was working with.
After the lawyers of both parties have reviewed the contract, both parties sign their names on the contract.
Got it, got the Samsung Group’s sky-high contract.
30 billion won over two years, equivalent to 164 million RMB. That's a whopping 82 million RMB per year – that's pure affluence. Samsung's annual endorsement fees are almost as much as the combined endorsement fees from the six brands it previously signed.
After signing the contract, both parties breathed a sigh of relief. Tang Qing was also very excited. This trip to Korea was really worth it.
47 billion won, 256 million RMB, it feels so good to cut the leeks. It feels so good to make this money, much better than being a broker myself.
Although these endorsement fees have to pay high taxes and have to be shared with Wang Yunze and others, the money that ends up in his hands is still quite a lot.
At this moment, Tang Qing felt a little distressed, distressed about the taxes she had to pay.
Although Dream Generation is a South Korean girl group, Wang Yunze is Chinese. Therefore, if this endorsement fee is to be legal, not only must the corresponding taxes be paid in South Korea, but also taxes must be paid according to Chinese law after returning to China, so that it can be considered legal income.
After all this back and forth, after paying taxes on the 256 million RMB, only 160 million was left, which is almost 100 million RMB in taxes. This is why so many celebrities evade taxes. Not to mention them, even Tang Qing wanted to evade taxes. It was too much and too painful. 100 million RMB, just gone like that, who wouldn't feel sad.
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