Chapter 526 Record-breaking Album: The Wandering Earth Sets Sail
"Sister Keke, your brother is really amazing."
Yanjing, Gisele and Coco are climbing the Great Wall and chatting while climbing.
"Hey, my brother has been amazing since he was young. We can't compare to him, he's a genius. We're not bad either, we'll definitely be able to do it in the future."
Coco's face is full of pride. After spending some time together, Coco and Gisele have become very close. Coco is a few years older than Gisele, and she has been sensible since she was a child. Gisele enjoys the feeling of having an older sister around Coco.
During this time, Coco took Gisele on a tour of the mountains and rivers, and Gisele got to know China for the first time. After understanding it, she realized that the news she had read before was too false and one-sided.
Gisele hadn't visited other parts of China yet, but as far as Yanjing was concerned, it was really well developed. The various facilities were very advanced, many of which were much better than those in the United States.
There are so many delicious foods here, and it is very safe. You don’t have to worry about shootings here, and it is completely safe even if you go out late at night.
Gisele found that she fell in love with this place, the people here, and the city. Most importantly, Gisele also discovered different types of music here.
During this time, Giselle and Coco were together and learned about traditional Chinese musical instruments. These instruments made Giselle very curious, such as the guzheng, pipa, erhu, etc., which Giselle had never touched before.
What Gisele was most curious about was the suona, an instrument that was so magical that she even bought one and started learning to play it on her own.
Besides playing instruments, Gisele is also learning Chinese from Keke. Su Yang sees this as a positive development, as he doesn't want his talented singers to end up hostile to China. In the future, Gisele will spend more time living and even working in China. Like Meng, she could eventually become Qingyao Media's international spokesperson and a bridge of friendship for China.
Meng is now very popular in South Korea and often appears on Korean TV shows. While participating in these shows, she also shares some of her experiences living in China. Her descriptions are generally positive, with many things being worth mentioning. This helps Koreans understand China. Because of Meng and Su Yang, many Koreans who were previously hostile to China have begun to have a positive and curious attitude towards it. This is the charm of culture.
Su Yang's albums continued to be a hit, with sales constantly increasing and records being broken one after another. These records also made Su Yang the focus of global discussion. Under such circumstances, Su Yang's loyal fans once again saw a large increase.
With Su Yang's global popularity, the upcoming blockbuster "The Wandering Earth" is the most direct beneficiary, because the director and screenwriter of this movie are both Su Yang.
The album's popularity has caused major theater chains around the world to adjust their screening schedules for "The Wandering Earth." Su Yang's popularity is so high, and as theater chains' capital, profit is their top priority. Even in North America, Hollywood giants are powerless at the moment unless they can bring in more profits for theaters, which is clearly not possible at this point.
Although Hollywood has released many blockbuster movies during the summer vacation, the performance has not been very good. Now that "The Wandering Earth" has reached the level of popularity of Su Yang, no theater chain is willing to miss such a profitable opportunity.
Qingyao Media is incredibly busy with the upcoming release of "The Wandering Earth." As the company grows in size and profitability, the release of each film is no longer simply about generating box office profits.
Qingyao brand now has quite a few offline flagship stores. Currently, there are 28 flagship stores nationwide, and the number is still expanding.
Each flagship store is a sales center for Qingyao Media's peripheral products. Currently, the business data of these 28 flagship stores is very impressive.
Qingyao is positioned as an affordable luxury brand, with slightly higher prices but good quality. Leveraging the power of IP, Qingyao's sales have made many affordable luxury brands jealous. Although its sales are not as high as those of first-tier brands, it is still very good among affordable luxury brands. Furthermore, IP products actually have very high profits.
Now, the average monthly net profit of these 28 stores is about 3 million RMB per store, which is a terrifying figure. On average, each store has a net profit of 100,000 RMB.
This is net profit, the net profit after deducting all costs. And this profit margin is still increasing. So the net profit brought by each store every year is probably around 40 million.
Now it has 28 stores, and these 28 stores alone bring in more than 1 billion yuan in net profit each year. As a newly established affordable luxury brand, this is undoubtedly a huge success.
The Qingyao brand has already established a firm foothold in the market, and the expansion of its offline stores will be gradual. However, the pace will be slow, and the current plan is limited to establishing flagship stores in first- and second-tier cities. After all, Qingyao is positioned as an accessible luxury brand, and the purchasing power of third- and fourth-tier cities is still insufficient.
"After we move our headquarters, we can buy another piece of industrial land in Zhucheng and build our own peripheral product factory."
In the conference room, Su Yang looked at the peripheral products sent by the factory and said with a smile.
Qingyao Media currently offers a wide range of peripheral products, including toys, clothing, shoes, and bags. However, it currently relies on contract manufacturing. Qingyao Media designs the products, then hires contract manufacturers to manufacture them, paying them a processing fee.
The advantage of doing this is that you don’t have to invest in a factory, you just have to pay a little processing fee.
But the downside is that the processing fee will be more expensive, and sometimes the quality cannot be guaranteed from the source.
"Yes, Zhucheng has an industrial zone. If we have our own factory, production and processing will be more convenient and faster."
Tang Qing also agreed with this idea and decided to build a factory belonging to Qingyao Media. This was because Qingyao Media was not just about the Qingyao brand now. Once the Fairy Tale Town brand took off, product sales would increase significantly, and the demand for the factory would also increase.
Therefore, building a highly modernized factory of their own, hiring a team of employees, and even giving the original processing fees to the factory workers, is preferable to letting the capitalists pocket the profits. Furthermore, a factory allows for greater control over product quality. Qingyao Media doesn't need a large factory; a small, modern one with good employee wages and benefits is sufficient. With such a factory, Qingyao Media can truly boast its own complete industrial chain.
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