Chapter 483: Overcrowded: The official flagship store is booming
Qingyao Media’s first official flagship store was packed with people on its opening day.
The store, which covers an area of more than 6,000 square meters, was packed with people. Finally, three hours after opening, it was announced that new customers would be temporarily banned from entering the store to control the flow of people.
There are many kinds of products in the store, but all of them are made around IP. The materials used are also very exquisite, and the prices are not too expensive.
Take the sneakers, for example. These shoes are made by a renowned manufacturer hired by Qingyao Media, using premium materials. Their quality surpasses even Adidas and Nike. The designs incorporate elements of Qingyao Media's own IP. Naturally, those who like these designs will love them, while those who dislike them will simply ignore them.
However, as the official flagship store of Qingyao Media, they make money from fans, so they don't consider those who don't like these IPs.
The materials are very good and the design is very beautiful for fans. The price is not expensive. The price of ordinary sports shoes is only about 1,000 yuan, which is slightly more expensive than some domestic brands in China. This is because the Qingyao brand is positioned as an affordable luxury brand.
Clothes, bags, shoes, jewelry, figurines, toys, snacks, records, posters, books...
There are so many products that the store, covering an area of more than 6,000 square meters, is filled with a variety of products, just like a large shopping mall.
For fans, having so many things is simply too much of a blessing. It really fits the saying that when you see something, you want it. If you don’t have enough money, you can pick a few, but if you have enough money, you can grab them one by one!
At the checkout counter, a long line kept the cashier busy. Everyone in the store was so busy today that they wished they could clone themselves.
But although they are busy and tired, they are very happy because the better the sales performance, the bigger their bonuses. Qingyao Media has never been bad at providing employee benefits.
The business was so overwhelming that the store, which was supposed to be open all day, was forced to close before noon.
Because many products are out of stock, many shelves are empty, including many products in the warehouse. It will take at least until the evening to restock them. Such business has made many surrounding stores jealous.
The appeal of this physical store is too strong. Because this physical store is not only the appeal of Qingyao Media and Su Yang, but also the appeal of so many works.
Every work has its own fans. Qingyao Media has produced so many works over the years, so naturally, they have a lot of fans. Moreover, the products here are not expensive, the quality is very good, and they are 100% authentic. For consumers, these products are worth buying.
Such business also made Su Yang and Tang Qing very happy. It seemed like a good start.
Not only does it have good sales, but its current reputation is also very good.
Many people who bought the product immediately started showing it off, liking the design. Tang Qing and Su Yang weren't worried about the quality of the product at all, as they strictly control quality. Although this makes the product cost much higher, the profit is still considerable compared to the selling price.
At the same time, the Qingyao brand does not have much marketing expenses, and their IP is the best marketing. This alone saves a lot of money every year compared to other brands.
The successful opening made the Qingyao brand's operations department very happy. They are also full of expectations for the upcoming stores, and more stores will be put into operation in the coming period.
However, Qingyao Media has no plans for large-scale expansion and will take things slowly. They aim to establish an official flagship store in each of the major first- and second-tier cities next year.
Official flagship stores are at the forefront of a brand's image, so the number of stores must be controlled in the early stages to ensure business. According to the plan, Qingyao will expand its official flagship stores to around 100 within the next two years.
Tang Qing has a precise positioning for the Qingyao brand.
The positioning of an affordable luxury brand is destined not to rely on volume like some current domestic brands. Qingyao brand is positioned as a niche affordable luxury brand.
This brand has good product quality and good after-sales service. Its price is higher than that of ordinary brands, but it is relatively cheap compared to luxury goods.
The target audience is the IP audience. Although the number of this audience is relatively small, the customers are relatively accurate.
With such a positioning, the number of stores cannot be too many. 100 stores nationwide is enough, and together with the online store, this will be the future operating channel of the Qingyao brand.
However, the Qingyao brand is not the only channel for Qingyao Media's IP. Brand authorization for major IPs still needs to be authorized.
However, in the future, when fans buy products, authorized brands and directly operated brands are completely different things.
For example, the figures authorized by Qingyao Media are products of other brands. Although the products are basically the same, they cannot have the Qingyao logo.
But Qingyao’s free brand is different. It is an official product with different attributes.
However, the two sides do not affect each other's business. Qingyao brand products are expensive and take the light luxury route. The product quality and texture will be better. The authorized brand takes the civilian route, with low prices and naturally slightly lower quality.
For fans, there are two options: those with money can choose the Qingyao brand, while those without money can choose the licensed brand.
Qingyao’s first flagship store opened with great success, and in the evening, another piece of news made fans excited.
"Kung Fu Panda" is set to be released on the first day of the Lunar New Year, and Qingyao Media's new animation will be released simultaneously around the world..."
That evening, Su Yang's Weibo and Qingyao Media's official website released news about Kung Fu Panda, including posters and trailers.
This news came unexpectedly, considering that there are only four days left until the first day of the Lunar New Year.
There was no news at all before, but now Qingyao Media suddenly released this news. This is really sudden.
However, after reading the news, fans became excited.
Su Yang is the chief planner and editor-in-chief of "Kung Fu Panda," and this animated feature has generated even greater buzz. Compared to the previously successful "Nezha," "Kung Fu Panda" is aimed at the global market, with a simultaneous global release, a rarity for Chinese-language films.
"Kung Fu Panda" will be released not only in China on the first day of the Lunar New Year, but also in Asia, Europe, America, and even Africa. Furthermore, the screening rate is very good, even in North America, the home of Hollywood, this animated film has received a good screening rate.
Su Yang's influence is no longer limited to the world. Su Yang is now also very famous in Europe and the United States. In addition to Su Yang's songs, "Kingdom" also accumulated a lot of popularity for Su Yang.
Therefore, the promotion of this movie mainly relies on Su Yang's fame. As for the director of this movie, he can only become a transparent person tragically. There is no other way, it is due to the need for profit.
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