Chapter 463: Kingdom's Hot Explosion: Korean Branch Plan
As night fell, "Kingdom" was officially released in China. As for the performance of this drama, Qingyao Media has never worried about it.
"Kingdom" has officially started airing, and many fans can't wait to start watching this TV series.
But as I watched, the barrage became lively.
"Fuck, this is a Korean drama, but it looks like a Chinese costume drama to me..."
"Hahaha, I have this feeling. Whether it's the costumes, props, routines, or even the various signs, they are all in Chinese characters..."
"What's so strange about this? Aren't ancient Korean clothes our clothes? We are the ones who made their suzerain country..."
"Haha, even the king is a Chinese actor..."
"There are so many Chinese actors, how can this be a Korean drama, hahaha..."
"Who told you this is a Korean drama? This is a serious Thai drama..."
"I'm so happy, but it looks very beautiful..."
"Su Yang is mighty..."
"Brother Yang's works have never disappointed anyone..."
The barrage of comments is flying everywhere, and the quality of the work is beyond doubt. After all, the subscription volume of this drama on Netflix exceeds 40 million, which is an incredible achievement.
After its release and the subsequent heated discussion, the show's subscription figures began to rise rapidly as the first two episodes finished airing. This also brought a significant surge in traffic to Penguin. Many of these subscriptions were non-member subscriptions, but Penguin also knew that these users would leave after watching the show.
The difference between members and non-members is only two dollars, and non-members basically won’t buy a membership just for this drama.
The subscription data of "Kingdom" has skyrocketed, and the show has also begun to cause a lot of heated discussion in the country.
By the next night, according to the 24-hour subscription data, the drama had received over 60 million subscriptions in China in just 24 hours.
The total number of global subscriptions has officially exceeded 100 million. After this result was announced, it once again caused heated discussions around the world and broke many records.
100 million subscriptions worldwide has shocked film and television companies worldwide. It's incredible that a pay-per-view service can have such a high subscription figure.
Let's look at the show's profitability. Converted into RMB, its global box office revenue exceeds 3 billion RMB. The show itself cost only 100 million RMB to produce.
Putting aside platform dividends, costs, taxes, and so on, Qingyao Media's profit from this drama is likely to be around 1.5 billion RMB. Compared to box office profits, the profit margin of paid on-demand streaming services is higher.
This time, it’s not just domestic film and television companies that are jealous. Foreign film and television companies are also extremely jealous, including those giants in Europe and the United States.
The show made so much money just from paid on-demand streaming, but the profit point of "Kingdom" is not just paid on-demand streaming. With the popularity of this show, the IP of "Kingdom" has also become popular.
Related IP products will also be hot-selling, and in the future, you can make a lot of money just by licensing the IP. At the same time, this IP can also be adapted into games or something.
And this is only the first season. With this kind of performance as a foundation, a second, third, and even tenth season is possible.
According to the routine of seasonal dramas, the performance of the later seasons may be better than that of the first season. This is not a TV series, it is a cash cow.
"Kingdom" has become a hot topic these days.
In Korea, this drama has been hotly discussed by countless Koreans, and many Korean netizens are now proud of this drama. They don’t care about the story behind this drama, they just know that this drama is very popular, and it is very popular all over the world.
As for the hatred towards Su Yang, as Su Yang's die-hard fans in Korea increased, the number of his haters on the Korean Internet decreased, while his die-hard fans increased.
Just when "Kingdom" was being hotly discussed, Tang Qing came to South Korea.
After a few days of preparation, Tang Qing and her team arrived in South Korea. Before coming to Korea, Tang Qing had already contacted Netflix and Kakao.
Kakao is a South Korean internet giant, and its status in South Korea is equivalent to that of an enterprise in China. What's even more interesting is that the second largest shareholder of this company is also an enterprise.
Kakao also has an entertainment industry and an entertainment company. When Kakao received the news from Tang Qing, they were very welcoming.
The Korean entertainment industry is currently dominated by the three traditional entertainment giants. As a newcomer, Kakao has not done well in the entertainment industry. Although it has artists, they are not very popular and have little influence.
The emergence of Qingyao Media has given Kakao new hope. The achievements of "Kingdom" are obvious to all, and Su Yang's talent is obvious to all.
"Mr. Tang, welcome to Korea."
Outside the airport, Kakao's head Jin Zhifan saw Tang Qing and hurried over to greet her.
"Hello, Mr. Jin..."
After the translator beside her translated Jin Zhifan's words, Tang Qing smiled and shook hands with Jin Zhifan.
As they left the airport, Tang Qing and Jin Zhifan sat together in the Rolls-Royce that Jin Zhifan had brought with him. Jin Zhifan was the head of Kakao Entertainment, and he was worried about the company's lack of success. Breaking the monopoly of the Big Three in the Korean entertainment industry was incredibly difficult.
Even with the backing of parent company Kakao Entertainment, it would be difficult. After all, quality is king in the entertainment industry. The three entertainment giants not only have extensive resources and a vast talent pool, but each is backed by a chaebol, whose influence is even greater than Kakao's.
Jin Zhifan sat in the car, holding the plan that Tang Qing had just handed him. The plan had been translated into Korean, and Jin Zhifan seemed to have no problem reading it.
Jin Zhifan looked very seriously, and the more he looked, the bigger the smile on his face became.
Tang Qing's purpose in visiting Korea was to establish Qingyao Media's Korean branch, and the branch had also sincerely invited Kakao to invest in it. Kakao's investment would allow for greater cooperation between the two parties. Not only would Kakao acquire a stake, but Qingyao Media's Korean branch would also be able to collaborate more deeply with Kakao Entertainment in the future.
Another option is to form a joint venture, with Qingyao Media taking management control. The new company would include not only Kakao but also Netflix as an investor.
The new company's ambition is also very big, which is to become a new entertainment giant in South Korea, break the monopoly of the three giants, become the fourth largest entertainment giant or surpass the three giants.
The new company's business scope is diverse, encompassing everything from developing talent to producing movies, TV series, and variety shows. Kakao also has an advantage: its streaming platform. While many Koreans watch dramas online, traditional Korean programming still prefers local streaming platforms.
Looking at the cooperation plans one after another, Jin Zhifan's face was full of smiles and he was full of anticipation.
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