Chapter 508 Qingyao’s New Investment: Chain Children’s Park
"The Walking Dead's 24-hour subscription data revealed, incredible results..."
"Zombie crazes have swept across the world, and 'The Walking Dead' has become a global sensation..."
"Once again, a miracle has been created. Qingyao Media has created another 100 billion-level IP..."
"In 24 hours, the global box office exceeded 4.2 billion RMB, and "The Walking Dead" became a global hit..."
After Qingyao Media released the news, news about The Walking Dead flooded in. Chinese netizens were all stunned after seeing the TV series.
A Chinese TV series was released globally, and surprisingly, its performance abroad was much better than in China. The domestic box office revenue was only about one-third of that of the foreign box office.
Such an achievement makes countless Chinese audiences extremely proud. It’s awesome, it’s really awesome this time.
Although "Kingdom" achieved good results at the time, that TV series was a Korean drama.
But now, The Walking Dead is a truly Chinese TV series. Although the story takes place abroad, everything else is Chinese.
The investors are Chinese, the actors are mainly Chinese actors, the director, screenwriter, staff, etc. are all Chinese. Who dares to say that this is not a Chinese TV series? If the story does not take place in China, then it is not a Chinese TV series?
You should know that the locations of many science fiction films are fictional. Do you dare to say that these works are not domestic works?
"Holy crap, this is incredible. This result is amazing..."
"It's truly a Qingyao Media production. I stayed up all night watching a few episodes last night. It was so good..."
"Just watched two episodes, it's so exciting"
"Fuck, is this TV show so awesome? I haven't watched it yet. I like modern dramas, I'll go watch it..."
"Zombies are so exciting. I like Brother Dong Hai. He's so manly..."
On the Chinese internet, netizens were filled with pride. But after that pride, they also felt accustomed to it. Since the rise of Qingyao Media, such incidents have become increasingly common. Besides, Qingyao Media's works have achieved good results overseas, and more than one.
"Kung Fu Panda" has performed very well overseas. Besides Kung Fu Panda, many other works by Qingyao Animation are now very popular around the world. For example, "Peppa Pig," "Paw Patrol," and "Qin's Moon" are all very popular around the world.
Nowadays, netizens are not too surprised by any achievements of Qingyao Media, because Qingyao Media has created too many miracles.
At this moment, in South Korea, countless Korean netizens could not help but feel jealous. They thought of "Kingdom". Although "Kingdom" was full of criticism, its achievements were obvious to all. At least they can be proud of it.
With the recent explosion of popularity of "The Walking Dead," Chinese TV dramas are beginning to gain international recognition. This has left Korean netizens, who are often very proud of their own TV dramas, feeling a pang of jealousy. They're eager to snatch Su Yang away, and many can't help but wonder how great it would be if Su Yang were actually Korean.
"The Walking Dead" achieved amazing results in the first 24 hours, prompting Qingyao Media, Netflix, and other major platforms to promote the series. Although "The Walking Dead" currently has excellent subscription figures, major platforms still believe there is still great potential to be tapped.
"The Walking Dead" became a huge hit, and Qingyao Media once again gained a cash cow.
At this moment, Tang Qing, the CEO of Qingyao Media, was video chatting with Su Yang and his family.
"The company still has some cash, but I can't think of any good investment projects right now. As for investing in new projects, I'm afraid that's not an option right now. The company is short-staffed, and we're going to start moving to a new headquarters in a few months."
Tang Qing said this while lying comfortably in her office chair. Qingyao Media now has too many projects, and each project team needs a large number of people.
Although Qingyao Media has been continuously recruiting staff, it is still short of staff.
Besides, we can't expand too madly. You know, Qingyao Media has very good benefits. If we hire too much now, if the company's business decreases or changes in the future, the more employees we have, the greater the burden will be.
So, while Qingyao Media is constantly recruiting, it's very strict in selecting talent, requiring only those with proven talent. Furthermore, the number of hires is planned, not blindly expanding.
The company was about to move to a new headquarters, and the projects for this year had already been finalized. Neither Tang Qing nor Su Yang felt that adding too many projects was necessary.
This year, the company has been running smoothly. Once the company moves to the new headquarters and everyone is settled in, Qingyao Media will be ready to expand further after all its subsidiaries and projects are properly organized.
"I've been thinking about investing lately. There's an investment project we'd like to see if it's viable. Could we invest in a children's park? Those kind you see in shopping malls, where kids can spend a few dozen dollars and have a day of fun? The technology is simple; we can integrate our IP directly into it. Plus, the investment per store isn't huge, and with the popularity of our IP, maybe business will pick up. A children's park would also be a little experience for us to explore in the future. After all, a theme park is just an enlarged children's park!"
Su Yang suggested this, and this method made Tang Qing's eyes light up.
"This is indeed a good idea. Such parks require little investment, so we can open a few to try it out and see how it works. If it works well, we can replicate the model and open more parks across the country. We can also reserve a space in the children's park to sell our IP-related products."
Tang Qing immediately said that although children's playgrounds couldn't compare to theme parks, they did have their own advantages. They required little investment and were more flexible.
With the help of your own animation IP, you can invest in a chain of children's parks. And you can also set aside a place in the children's park to sell your own peripheral products.
This is a sales channel. When the chain store children's playground is spread all over the country, then the peripheral products produced by Qingyao Media will have a terrifying sales channel, which is more terrifying than the current Qingyao direct stores.
The three of them began to discuss, and the entire investment project began to be refined bit by bit. This investment could establish an independent subsidiary, creating a mass-market brand, forming a differentiated competition with the Qingyao brand. The Qingyao brand focuses on affordable luxury, while the new brand will focus on the mass market. Once the channel is established, Qingyao Media can reduce or even stop some IP licensing, which will make this business unique!
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