Chapter 361 Director Wu’s praise: Yanjing TV Station stands out
"Brothers from 302, how are you? I miss you..."
"Wang Zhan, you son of a bitch, we agreed to be brothers for life, why didn't you keep your promise? I miss you, are you okay over there?"
"Brothers of 411, how are you?"
"Brothers from 508, how about we get together this year..."
"Brothers, I miss you, I really miss you. Are you all right now?"
"Sisters from 311, how are you?"
"Why not the sister who sleeps on the upper bunk?"
"Fuck, Brother Yang slept on the sister on the upper bunk, are you sure?"
In the barrage area, Su Yang's song "The Brother Who Sleeps on My Upper Bunk" brought back a lot of memories, and everyone was very lively.
Campus folk song, another campus folk song.
At first, Su Yang sang "My Deskmate," and now he's back with "My Upper Bunk." These two campus folk songs immediately ignited a folk music craze. Once upon a time, campus folk songs were a source of lingering memories and excitement for many, but gradually, the genre lost its popularity, leaving only a few classics still occasionally sung.
Now, Su Yang's two high-quality folk songs seem to bring back memories, especially for those born in the 1980s and 1990s, the more they listen to them, the more they like it.
The first season of "Su Yang Show" was officially aired, and the average viewership rating on Yanjing TV exceeded 4, once again becoming the ratings champion in the same period.
It is not an exaggeration to describe the second season of "Su Yang Show" as the return of the king.
In addition to the return of the ratings king, paid on-demand data is also increasing rapidly on Penguin.
"The second season of 'Su Yang Show' has begun, with an average viewership of over 4, demonstrating the return of the king..."
"The word of mouth is overwhelming, and the second season of "Su Yang Show" is even better..."
"Original recipe, original taste, and Brother Yang's speed is still so fast..."
"Another campus folk song. 'The Brother Who Sleeps on My Upper Bunk' brings back memories..."
That night, Qingyao Media, Penguin, and Yanjing TV all used their own strength to promote "Su Yang Show".
After the premiere, a large number of self-media outlets also came to take advantage of the popularity. Fans even acted like tap water and spontaneously promoted "Su Yang Show".
Under this offensive, "Su Yang Show" became the hot topic tonight. Many fans of the first season did not watch the live broadcast for various reasons and could only pay to watch it on demand on Penguin.
Fortunately, the price was not expensive, only two yuan. Small profits but quick turnover. Looking at the rising data, both Qingyao Media and Penguin couldn't help but laugh.
The popularity of "Su Yang Show" continued on the second day.
Quality is the key, and "Suyang Show" still maintains high quality, which is also the magic weapon for its success.
As a website for domestic talk shows, "Su Yang Show" lives up to its reputation.
For the audience, this week is undoubtedly the happiest because tonight, "Longing for Life" will be broadcast, and everyone is still looking forward to this program for a long time.
Night fell again. At 8 p.m., "A Longing for Life" began airing on schedule. Meanwhile, the 24-hour pay-per-view data for "Su Yang Show" was finally released.
Seeing this paid on-demand data, many people in the industry took a deep breath.
The first episode of the first season of "Su Yang Show" attracted 40.12 million paid on-demand viewers in the first 24 hours, exceeding Penguin's expectations.
At the beginning, they estimated that they would have 20 million paid on-demand views, which was considered very good.
It is now obvious that the estimate was wrong. The reason is very simple. The high-quality works, coupled with Su Yang's appeal and small profits but quick turnover, have all led to an increase in the number of paid on-demand views.
At the same time, there is one most important reason, that is, Penguin strictly controls copyright.
During this period, Penguin has started to fight with major short video websites and streaming platforms, and even sued them for copyright infringement.
This time, the "Su Yang Show" was actually prepared even earlier. Yesterday, many self-media outlets wanted to take advantage of it, but as soon as the video was released, they received a letter from Penguin's lawyer.
So from yesterday until now, there hasn't been much related content on Toutiao, Douyin, etc. It's just some praise articles or bloggers talking about how funny and excellent "Su Yang Show" is.
It is precisely this strict control of copyright that has attracted more curious people to watch "Su Yang Show" on demand. Now, if you want to watch the specific content of "Su Yang Show", there are only two ways: either watch the live broadcast on Yanjing TV or go to Penguin Pay-on-Demand.
Penguin is well aware that the prerequisite for the pay-per-view era is to strictly crack down on copyright infringement. Only by controlling copyright infringement can the paid-per-view data be increased.
Now, the data is excellent. Over 40 million paid on-demand views have been recorded, a figure that made both Tang Qing and Su Yang laugh.
I made money, a big profit this time.
Even if there is no growth in the future, based on the current paid on-demand data of 40 million people, Qingyao Media can earn 1.6 yuan for each on-demand broadcast.
In other words, if Qingyao Media calculates each program based on the number of on-demand viewers, it can earn 64 million yuan in pre-tax income.
On the Penguin side, the ratio between members and non-members is basically 1:1. In this way, Penguin earns 0.3 yuan for each on-demand video.
Penguin earns about 12 million yuan per episode. The second season of "Su Yang Show" has a total of 12 episodes. Based on this conservative estimate, Penguin can make a pre-tax profit of 144 million yuan.
This is net profit, net profit without any risk, which is definitely good news for Penguin. This time is an experiment, one program can make so much money, what if there are more programs in the future? If all programs in the future follow this routine, how much can the platform earn?
Although Qingyao Media made the most money, after building the market, Penguin made much more money than Qingyao Media.
Huge profits, really huge profits.
This huge profit has attracted the attention of Penguin, and now it is eager to make "A Longing for Life" a paid model.
But good things never come late, and Penguin is not in a hurry. This is just the beginning, boiling the frog in warm water, testing the market little by little.
In addition to variety shows, Su Yang's other TV series will also try this pay-on-demand model.
In the future, there will be more and more pay-per-view works, copyright control will become increasingly strict, and competition for high-quality works will become increasingly fierce.
The 24-hour on-demand data of "Su Yang Show" shocked the industry, and the second season of "Longing for Life" also started broadcasting in this lively atmosphere.
The same team, the same flavor. Although there wasn't Su Yang as a guest like in the first few episodes of the first season, the overall quality was still very good. Li Zhengwen and Lin Shuwei also sprinkled everyone with a handful of middle-aged dog food.
However, in terms of ratings, it did not surpass "Su Yang Xiu". However, with an average rating of 3.4, it still won the first place in the same period.
In the limelight, Yanjing Television has been in the spotlight these days.
In the evening, Master Wu returned home in a very good mood, with a smile on his face.
"What's up? You look so happy."
Seeing Master Wu like this, his wife asked gently and took his briefcase.
"Haha, 'A Longing for Life' has once again taken first place in the ratings for its time slot. Ali, this time, it's probably time to move up. By the way, do you have any food left? Let's have some drinks..."
Master Wu was in a very happy mood, and his wife also laughed when she heard this.
"Wait a minute, I'll make two dishes."
The wife said with a smile.
"No, no, don't we have bags of beef at home? Just tear one bag and cut it up. I remember we also have peanuts, a few sausages, and two preserved eggs. That'll be it."
Soon, a warm scene appeared at home. Director Wu and his wife sat there, opened a bottle of Moutai, and ate a simple meal while drinking.
"Oh, I never thought that I could take another step forward in this life. Thanks to Su Yang, this young man is not bad. Although many people in the circle are afraid of him, this young man has absolutely no problems in his conduct. I admire him. Tell me, if all the artists in our country were like Su Yang, there would be no worries about the prosperity of Chinese entertainment. Our country has always emphasized the need to increase cultural confidence, to make cultural works well, and to promote cultural works abroad. But look at what this circle has become in recent years..."
Over a few drinks, Director Wu chatted with his wife. When he was young, Director Wu also wanted to build a career. He worked hard to achieve it. At that time, mainland China's entertainment and cultural industries were almost monopolized by artists from Hong Kong and Taiwan.
Later, the mainland market gradually took off. Works began to emerge, and many of them were excellent. Director Wu initially thought the trend would continue. However, with the rise of the internet, things began to decline.
The massive influx of capital has seemingly created a lot of buzz, but it has also made the industry increasingly impetuous. The quality of works has deteriorated, and the so-called prosperity is merely a false one. The rapid growth of China's cultural industry is due to the country's development and demographic dividend.
Director Wu knows best that judging by the quality of the works, in fact, in recent years, whether it is the music industry, TV dramas or movies, they have all been on a downward trend.
"You're already worrying before you've even started to move forward. Don't overthink it, just do your own thing. The cultural industry also needs market regulation. When the market changes, the direction will naturally change. Isn't that what's happened recently? Su Yang's profitability is obvious to everyone, and next, capital will definitely follow suit..."
The wife smiled and said that although she didn’t know much about the entertainment industry, she understood the market.
The cultural industry must also respect the market. Whether it's fresh talent or traffic, ultimately, it's still guided by the capital market. When this market changes, the direction of the wind will gradually change.
"Yes, that's why I say that Su Yang is a great guy. It's a blessing for the Chinese cultural industry that such a person can appear in our Chinese cultural circle."
Director Wu smiled and said, "I like Su Yang from the bottom of my heart now. This young man is to my taste and has positive energy. Well done!"
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