Chapter 505: Chinese TV series going global: The Walking Dead is ready to air
Netflix's review department reviewed the TV series "The Walking Dead" as soon as Netflix got it.
After reviewing it, they were surprised to find that they did not feel any sense of incongruity in watching this Chinese TV series from Qingyao Media.
The story takes place in the United States and features many American characters, giving it the feel of an American TV series. Of course, the quality of this American TV series also surprised Netflix.
The quality is very good, and everyone who watched it was very fascinated. The plot is not only exciting and suspenseful, but also full of warmth and Chinese humanistic philosophy.
After watching the first drama, you will have a preliminary understanding of the Chinese people’s concepts of family, kinship, friendship, love, and even some concepts of faith.
Although the story takes place in the United States, there are a large number of Chinese people in the town, including Chinese students and people visiting relatives.
After watching the twelve episodes of the first season of "The Walking Dead", all the reviewers gave the TV series an excellent grade.
Within Netflix, an "Excellent" rating is considered the highest possible. Works rated "Excellent" receive the most resources from Netflix. These shows often become classics, generating significant profits for Netflix.
However, there are not many TV series that can be rated as excellent, especially in recent years. Now, a TV series from China has been rated as excellent, which did surprise Netflix.
Although they know that Netflix cannot have a piece of the cake in the huge Chinese market, there is still a huge market for this kind of TV series in the Asian market, especially the Southeast Asian market. Compared with traditional European and American dramas, "The Walking Dead" is obviously more popular.
"According to Qingyao Media's requirements, this collaboration will still adopt a pay-per-view model. The first two episodes will be free, and the full episode will be available for $19.9..."
A staff member said that Qingyao Media was reluctant to sell its own content, so the cooperation still adopted a pay-per-view model. The first two episodes of the twelve-episode series were free, and the remaining ten episodes cost an average of two dollars each.
This price isn't cheap, but it's not expensive either. For Americans, $20 is just the price of a hamburger. Furthermore, copyright awareness in Europe and the US is stronger than in China, and people are already accustomed to paying for copyrights.
The partnership is split 40:60. Netflix takes 40% of the revenue, and Qingyao Media has no control over this. As the world's largest streaming platform, Netflix often holds the initiative.
Although Netflix has competitors, it is the most powerful in terms of the number of users. Moreover, the cooperation between the two parties has just begun, and Qingyao Media does not have much capital at present.
In the future, as Qingyao Media acquires more and more high-quality dramas and IPs, this ratio will definitely be renegotiated, and by then, Qingyao Media may hold the initiative. After all, Qingyao Media holds the copyright. If the first season of "The Walking Dead" is a hit, then Qingyao Media will have the right to negotiate with Netflix. If Netflix does not allow it, Qingyao Media can not only choose other platforms for the second season, but also directly withdraw the first season from Netflix after the contract expires.
Netflix quickly responded to Qingyao Media and the contract was signed quickly.
In China, Qingyao Media's cooperation is still a full-platform cooperation. Because the domestic antitrust law has been increasingly improved in recent years, the monopoly copyright of TV dramas, movies and music has become increasingly strict. Now even Penguin dare not go too far.
This is especially true for Qingyao Media's works, which are now sought after by all platforms. Everyone knows that Qingyao Media's works make money, so if the three major platforms pay to monopolize resources, then small platforms will have no chance of survival.
Therefore, Qingyao Media's works are now basically all-platform cooperation on streaming platforms. Especially for pay-per-view works, everyone only releases them on one platform, and the money is shared by everyone.
However, some variety shows still require people to spend money to secure copyrights. This is naturally a good thing for Qingyao Media. Operating across all platforms maximizes popularity and profits. This is how Qingyao Media's productions have raked in huge profits in recent years, and other companies have gradually learned this lesson. While they haven't achieved the same success as Qingyao Media, they've still made a lot of money.
"Qingyao Media's new drama 'The Walking Dead' premieres globally on May 1st, with Su Yang as the screenwriter..."
"Targeting the overseas market, a brief discussion of Qingyao Media's zombie series IP..."
"Qingyao Media is ambitious in its goal to bring Chinese TV dramas to the international stage..."
The promotion officially began, and Su Yang and Qin Shuyao also released the news on their Weibo and other social media platforms. After the news was released, the TV series naturally caused heated discussions at home and abroad.
"Wow, Qingyao Media is getting more and more awesome..."
“This is going international…”
"I want to work at Qingyao Media after graduation..."
"Hahaha, Zhucheng welcomes you. From now on, Qingyao Media will belong to us in Zhucheng..."
"I passed by Qingyao Media's headquarters last time. It was so beautiful..."
"Wow, the screenwriter is Su Yang again, but it's a pity that the director is not..."
"Su Yang Oppa is so handsome..."
Su Yang's fan base is so large that after the announcement of "The Walking Dead," the director was once again ignored by countless netizens. People at Qingyao Media are already familiar with this. In any case, whenever Su Yang is involved in a production, he's the center of attention.
Everyone was envious and happy about this because Su Yang's appeal was so strong that as long as the work could be associated with Su Yang, there was basically no need to worry about the results.
In Europe and the United States, Su Yang's appeal is also very strong. During this period, Su Yang's fame in Europe and the United States has been rapidly increasing. The reason is because of the book "Game of Thrones".
"Game of Thrones" has not only been published in English, but versions in Spanish, German, French, Italian, Japanese, Korean and other languages have also been released.
Random House has a strong translation team, and they translated this book and released it directly worldwide. As a result, the novel's popularity has been slowly building in Europe and the United States, with more and more readers. Su Yang's Twitter followers are also increasing.
So when Su Yang announced the news on Twitter, many fans of the book started looking forward to the TV series. Netflix also started to hype up the TV series.
The Walking Dead, Qingyao Media's annual blockbuster, is finally about to premiere. Even Su Yang and Qin Shuyao, who are traveling, are eagerly anticipating the show, hoping it will perform well in Europe and the United States. If it does well, it will boost Qingyao Media's reputation, which is crucial for its national expansion.
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