Chapter 541 Overseas Plans: Love Island Reality Show Launches
At the headquarters of Qingyao Media, a subsidiary was quietly established. This subsidiary is Qingyao Video, and after its establishment, Qingyao Video immediately played to its traditional advantages.
Poaching and directly recruiting relevant technical talents from around the world. At the same time, Qingyao Video has also reached a strategic partnership with ByteDance, which directly sent a technical team to help Qingyao Video build its own platform.
As the second largest shareholder of Qingyao Video, ByteDance still attaches great importance to Qingyao Video. Although it has its own video website, its influence and traffic are too small compared to the three traditional video giants.
From its inception, Qingyao Video has set its sights on international expansion. It's even been said that their strategy was to begin abroad and then gradually expand domestically. While China is Qingyao Media's core market, this also forces them to be more cautious in their domestic operations, as any inadvertent missteps could lead to further irritation and even attract the attention of antitrust authorities.
Su Yang arrived at Qingyao Video's headquarters today. After a busy period of time, the entire platform has been built and has passed internal testing.
Setting up a paid website isn't difficult, and it's no different from a regular video site. It just requires establishing payment channels and ensuring account security. ByteDance has strong technical capabilities, and they've already solved this problem.
Looking at the video website, the screen is not much different from other video websites. It just has fewer resources, no ads, and a very simple interface, which looks neat and tidy.
After looking at the page, Su Yang nodded with satisfaction. The page was well made, clean and comfortable, and each operation was very user-friendly.
However, for video websites, traffic is the most important factor. It is relatively easy to build a video website, but how to attract traffic is the most difficult.
However, Su Yang already had his own plan for attracting traffic. It was simple: good content would do the trick. And among all the good content, good variety shows were the most effective at attracting traffic. Therefore, Su Yang planned to create a variety show specifically for the international market.
"Notify the variety show department to come to the conference room for a meeting."
After leaving the Qingyao Video office, Su Yang notified everyone directly. Soon, the relevant personnel from the variety show department arrived at the office.
"Our Qingyao Video website has been built. To promote it, I plan to create several variety shows to help attract traffic. The initial focus of this website will be on the international market. So next, we need to create programs tailored to that market. I've already planned the first program..."
Su Yang said with a smile, and directly put out the information he had sorted out. Everyone looked at the information on the big screen.
"Our first overseas variety show was called 'Love Island.' The specific program plan was to invite seven men and seven women to live together as a couple on a small island."
Su Yang directly brought out "Love Island" and introduced the rules of this reality show in detail.
This reality show is very dirty, ambiguous, and very explosive. Seven men and seven women are invited to a small island where they have no cell phones, no internet, and no TV.
At the beginning, fourteen people choose to form seven couples, and the seven couples will live together. They can date, play games, and complete tasks together.
The most important thing is that their lives are monitored by cameras 24 hours a day. The most amazing thing is that every week, the fourteen people have to be re-paired.
What happens during the rematches can be quite dramatic. If someone is rejected by everyone, male or female, they are eliminated and a new replacement takes their place.
After listening to Su Yang's introduction, everyone's eyes widened. This reality show was too much. According to the bold personalities and styles of foreigners, this routine might not necessarily cause any trouble.
But everyone has to admit that this show is too gimmicky and too watchable. If it is manipulated internally, this show will definitely generate a lot of hot topics and topics that everyone will discuss.
"Love Island" will first create an American version. If the effect is good, it will launch versions in other countries..."
After the introduction, Su Yang said with a smile. Looking at Su Yang, the others also became excited. This program has not been produced yet, but they are looking forward to it. They are all professionals. After a little talk about the planning, they will know what the selling point of this program is.
"The copyright department will first register the corresponding copyrights worldwide. Meanwhile, the production department will also begin searching for suitable filming locations and guests. There are a few key considerations when choosing guests. First, they shouldn't be too famous; preferably, they should be unknown. Second, they must be sexy, hot, bold, and beautiful. Male guests must be handsome, muscular, and tough, while female guests should have hot bodies. Furthermore, their work styles should be diverse, and attention should be paid to the ethnicity of the guests, aiming to include all races..."
Su Yang's words made everyone nod their heads. As a Chinese company, Qingyao Media naturally had to take its programs produced abroad seriously.
The American version of "Love Island" will be produced under the name of the American branch. After the production is completed, it will be released on Qingyao Video for everyone to watch.
In the early stages, the variety show will still be free to watch, after all, its purpose is to attract traffic. In the future, when the website has more resources, traffic increases, and the variety show becomes more famous, a pay-per-view model will be adopted.
The variety show "Love Island" has officially started, but relying on just one variety show is far from enough.
Back in his office, Su Yang turned on his computer and found his script library.
Besides variety shows, TV dramas are also very important for attracting traffic. This is especially true for high-quality TV dramas, and Su Yang has produced numerous excellent American drama scripts over the years. Producing a few of these scripts, if of good quality, would give Qingyao Video a good start.
Looking at these scripts, Su Yang's expression became somewhat serious.
Once Qingyao Video starts, it can't be stopped. For Qingyao Media, the current cooperation with Netflix is very good.
But once the Qingyao Video plan is launched, Qingyao Media will become a competitor of Netflix, not just Netflix, but also Disney, Hollywood giants, and so many European and American entertainment companies.
Normally, they compete fiercely, but the emergence of Qingyao Video as a target is likely to force them to unite. The European and American markets are not as free and open as imagined, but rather very closed. Their so-called freedom is based on market control. Once they perceive a powerful enemy, they will resort to all sorts of tactics, even shamelessly resorting to direct government intervention. This is all too common, so Qingyao Video's growth will be difficult and requires steady progress.
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