Chapter 425 Yang Ge's Operation: Thai Branch Filming Korean Drama
Inside Qingyao Media’s Thailand branch, after the filming of “Bad Genius” was completed, Su Yang also entered the intensive post-production work.
However, the post-production of this movie was not troublesome. It only took five days to complete the post-production of the movie.
In the office, Su Yang reviewed the finished film he had edited, a smile spreading across his face. He felt pretty good about it. Compared to the original version in the system, while the characters had changed, the pacing was more exhilarating, and it looked even better. Although the film's budget was low, the production quality was exceptionally high.
The total budget of 100 million Thai baht is only 20 million RMB. However, labor costs are low in Thailand, so the expenses for actors and other staff are much lower. Su Yang may seem to be extravagant, but in fact, he never wastes a penny.
Small production, another small production. However, no one dared to ignore Su Yang's small production. Because Su Yang had made a comeback several times with small productions.
After the sample film is produced, the rest of the work can be handed over to others. Su Yang is only responsible for the production of the work. As for how the work will be distributed and when it will be released, there will naturally be professionals to do it.
This movie is a Thai film, but this time it will be released simultaneously in Thailand and China. Su Yang's Thai film carries a special meaning. Although China has a limit on the number of foreign-language films it can import each year, they still have to import Su Yang's Thai film.
In the past, importers of films in minority languages typically purchased the rights outright at a very low price. However, this approach didn't work with Bad Genius. Qingyao Media opted for a direct profit-sharing model, but compared to films produced in China, the Thai branch's share of box office revenue from Chinese releases was lower, at only around 27% of the total box office.
That is, with a box office of NT$10 billion, Qingyao Media's Thai branch can get a maximum of NT$2.7 billion in box office dividends. If it were Qingyao Media's headquarters, it would get at least 40% of the dividends.
Even the most impressive Hollywood blockbusters have to abide by this rule when they come to China.
The matter of "Bad Genius" has come to an end for Su Yang, and the only thing left is to wait for the movie to be released.
But Su Yang’s work in Thailand is not finished yet, because Su Yang has another plan, a big plan that is rather tricky.
Kim Young-min came to Thailand again. In Su Yang's villa, after hearing Su Yang's plan, Kim Young-min's eyes widened.
"How can they make a Korean drama in China and distribute it as a Thai branch?"
Jin Yongmin was completely bewildered. "Fuck, Su Yang, you're such a jerk!" A Korean drama, you're filming in China, and the production company is actually Qingyao Media's Thai branch.
The simplest action is that a Thai company wants to shoot a Korean drama in China. This is too roundabout. What is Su Yang thinking? Can't he just shoot a Korean drama in Korea?
"Mr. Jin, you know that my reputation in Korea is not very good. So for the time being, I dare not go to Korea for fear of life-threatening danger. Since I can't go to Korea, then naturally I can't set up a branch in Korea. Using the Chinese headquarters to distribute the film sometimes encounters many unnecessary obstacles. Therefore, the best way is to use the Thai branch to distribute it and shoot it in China..."
Su Yang explained, which made Jin Yongmin take a deep breath. What Su Yang said made sense. After all, Su Yang's reputation in Korea was a bit disappointing. If Su Yang dared to go to Korea, there might really be some passionate young people who would fight Su Yang to death.
Su Yang couldn't go to South Korea, and Qingyao Media couldn't establish a branch there right now. Given this, they could only use the name of either the Chinese company or the Thai branch. However, since this show was primarily broadcast on Netflix, it would be best if the Thai company distributed it, as the Chinese company would be subject to unnecessary scrutiny in the West.
As for filming Korean dramas in China, it actually doesn’t matter.
"Mr. Su, with your current reputation, do you think you can recruit Korean actors?"
Jin Yongmin couldn't help but ask.
"Can't we film Korean dramas without Korean actors? Can't we use Chinese actors? At worst, they can learn Korean. Besides, if it really doesn't work, we can just do dubbing in post-production. After the filming is finished, I say it's a Korean drama, who dares to say it's not a Korean drama?"
Su Yang said confidently, which made Jin Yongmin completely convinced. Damn, this is also possible. What kind of theory is this? Chinese actors, filmed in China, and distributed by a Thai company. You are filming a Korean drama. Why don’t you just film a Chinese drama directly? Why do you have to go through so much trouble?
"Okay, don't worry. We at Qingyao Media won't let you invest in this drama, Netflix. You just need to be responsible for broadcasting it. You don't bear any risks, so what are you afraid of?"
Looking at the confused Jin Yongmin, Su Yang said with a smile.
Jin Yongmin looked at Su Yang and nodded. That's right, he was just the head of Netflix's Asia-Pacific region. Anyway, he didn't need to spend any money, so there was no risk at all.
In fact, Su Yang is just one of several targets of Netflix. Netflix has increased its investment in the Asia-Pacific region, looking for many great directors, just casting a wide net to see who can shoot the best.
As for whether this weird Korean drama will be successful, Su Yang should be more talented than himself. Besides, as long as the TV series is good enough, the audience doesn’t care whether the actors are Korean or Chinese.
After negotiating with Jin Yongmin for a long time, Su Yang sent Jin Yongmin out of the villa. Watching Jin Yongmin leave, Su Yang laughed.
Why did I choose to shoot such a weird Korean drama? First of all, Korean dramas are quite famous in the international market. Compared with Chinese TV dramas, Korean dramas are more famous and can attract more audiences.
Secondly, Su Yang has a deeper layout. This layout is the Korean market. Damn, I can't go to Korea now, but it doesn't mean I can't make money in the Korean market.
As long as the game starts well, with so many excellent Korean dramas in the system, you can use this routine to take advantage of the Korean market. The MENG girl group plays the same way.
MENG is now incredibly famous worldwide, including in Korea. However, he has never appeared on a Korean TV show or performed in Korea. Yet, his albums continue to sell incredibly well in the Korean market. He's a huge topic online, and he's even been featured in numerous commercials. While these aren't for Korean products, sales of these products have steadily increased since MENG became their spokesperson.
Those so-called boycotts by Korean netizens are completely useless. They say they're boycotting, but then they're really into it. That's why Su Yang decided to film such a bizarre TV series, just to continue profiting from it. And Su Yang now has a gold medal for directing, which gives him a lot of fans.
Once I shoot a few more Korean dramas, I will slowly have a large number of crazy fans in Korea. When I have enough crazy fans, I can enter the Korean market with confidence!
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