Chapter 612: Only Domestic Products: Qingyao Selection Online
Qingyao Group always does things efficiently and effectively.
The next day, Tang Qing immediately convened a group meeting. Preparations for the Qingyao New Year Goods Festival officially began, as did preparations for Qingyao Selection, which would be managed by the Qingyao Direct Brand.
Qingyao directly-operated stores now have more than 50 stores across the country. Although the number of stores is small, each store is large in scale and does good business.
Now Qingyao direct-operated stores have become the favorite place for many young people to visit. As an affordable luxury brand, Qingyao has become well-known through its operation over this period of time.
Qingyao brand products are of good quality, beautiful styles, and have genuine IP authorization, so many of them are unique. Other products do not have IP authorization at all, and of course the prices are not cheap, so they are considered light luxury brands.
But young people like it, because Qingyao brand products are not only beautiful and of good quality, but also have personality, and most importantly, the service is also better.
For example, if you buy a pair of sneakers and there are any quality problems within a year, they will be replaced with new ones. And if your shoes are dirty or old, you can send them directly to the store or mail them to the store, and the store will clean them for you.
This kind of thoughtful service also makes young people feel respected. That’s why many young people like the Qingyao brand now.
Especially for fans of the anime, if you have enough money to buy action figures, you can go to the Qingyao direct store. The action figures there are not only diverse, but also very exquisite, and many of them are limited editions.
And if you don’t know how to take care of these figures, you can also ask the store staff to take care of them for you regularly.
Quality and service are king. This attitude makes these young people willing to be exploited. They can't afford luxury goods, but they can still afford affordable luxury.
For example, Qingyao's bags cost one to two thousand yuan each. It's not cheap, but it's not expensive either, after all, those luxury bags can easily cost tens of thousands.
If you really cover the labels and compare the quality and even the style of the bags, Qingyao brand bags are even better. This accurately captures the psychological positioning of young people.
Therefore, the sales volume of Qingyao brand is very good now, and the product variety is also very rich. The sales volume is also increasing year by year.
This time, we directly asked the Qingyao direct-operated stores to create the Qingyao Selection website, as they are familiar with the process. Qingyao has its own official website, and many users are accustomed to shopping there.
The website is ready-made, and we only need to add a special section for Qingyao’s selection. This way, when the New Year’s Festival comes, it can also increase a lot of traffic to the official mall of Qingyao’s direct stores.
This traffic might increase the number of users. Qingyao Direct Store is naturally very happy about such a good thing.
Preparations for the New Year Festival have begun, and Qingyao Group has also become busy.
Su Yang also gave a precise positioning to this New Year Goods Festival, which is to promote domestic products. At the same time, the New Year Goods Festival is divided into domestic and international special sessions.
The overseas special sessions are divided into several special sessions according to the country. The overseas special sessions are mainly led by Su Yang, Su Donghai, MENG, Keke and other popular people abroad.
However, in domestic special performances, Qingyao Media’s large number of artists have a place to show their talents.
Qingyao Media now has so many talented people, including singers, actors, directors, hosts, talk show talents, and so on.
With such a large number of talents, it is not difficult to give them a product and ask them to design a set of more interesting and vivid copywriting, or even create some works based on the product.
This style of play was completely intended to pin the other anchors to the ground and beat them. Moreover, Su Yang was also prepared to take action himself.
After receiving the news, some domestic merchants were also very excited and willing to cooperate with Qingyao Group. Qingyao Group sent a professional team to strictly screen every merchant and every product.
The most important thing is the price. It must be the lowest price of the year, otherwise, no deal. And this lowest price cannot be for a special offer or a discounted product.
The price-performance ratio is the biggest focus of this New Year's Goods Festival. For this reason, Qingyao Group is also very generous, and the commission is much lower than other live-streaming sales.
Qingyao Selection doesn't take a percentage cut. Instead, it operates like a shopping mall, setting a price for each item. They negotiate wholesale prices with manufacturers, and Qingyao Selection is responsible for selling the goods.
At the same time, manufacturers must provide after-sales services, etc. In addition to some well-known brands, the products selected by Qingyao this time also include a large number of boutique small brands, many of which are well-known in a certain region.
Even some brands are only well-known in a certain county, and their products are indeed very good. However, due to various reasons, their products cannot open up a larger market.
Now, their opportunity has arrived. The Qingyao Selection is their chance. The last Qingyao Selection might have helped them gain fame. It also provided them with an additional sales channel, so some brands were able to lower their supply prices directly to cost.
To put it bluntly, this time I'm not doing it for money, I'm just trying to make friends and build reputation. I'll wait until the New Year's shopping festival is over and the prices go up so I can make some money.
Qingyao Group’s actions naturally could not be concealed from the circle. When the major e-commerce platforms learned about this matter, they hurriedly held meetings and even wanted to curse.
Damn, you have such a good entertainment company, why are you thinking of doing e-commerce? Although I don’t know how to play it yet, the e-commerce platform is nervous because Su Yang is a bastard who is cheating. It’s too amazing.
Domestic e-commerce has long been in a state of internal competition, and with the rise of livestreaming in the past two years, many small businesses have been completely thwarted. All the traffic has been snatched away by top livestreamers. Top livestreamers are so powerful in driving sales that many e-commerce platforms have even been hijacked by their traffic.
Because they have super strong ability to bring goods, e-commerce platforms must cooperate with them. However, these anchors rely on the platform's traffic to grab a large piece of the pie, so big that the platforms are jealous.
In today's internet age, traffic is king. Whoever can bring in traffic can take away huge profits.
But in China, when it comes to traffic, who can compare with the people in Qingyao Group? Every one of them is a traffic king, and every one of them is in the entertainment industry.
Especially Su Yang, who can compare with his traffic ability. Such a person coming out to promote the goods is simply a dimensionality reduction attack.
Thinking about Su Yang's terrifying appeal, many e-commerce platforms became nervous. Not only e-commerce platforms, but also some anchors heard the news. After hearing this news, many anchors also looked gloomy. Qingyao Group came out to grab the cake, which was too unethical!
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