Chapter 475: Korean Concert Opens: Gift Box for Fans
Su Yang caused a huge stir in South Korea, and this stir made Su Yang the focus of netizens in both countries.
Meanwhile, MENG's concert continued, and Su Yang continued to be a guest singer. The news of Su Yang's guest singing only made the MENG concert even more popular.
Su Yang's concert was also being prepared intensively, and concert tickets went on sale the next night.
The ticket price for Su Yang's concert in South Korea is similar to that of MENG, with the average ticket price being as high as 5,000 RMB. When compared with the ticket price for Su Yang's concert in China, this price is really a rip-off.
Such ticket prices also caused many Korean netizens to criticize. After all, Su Yang has held so many concerts in China, and the concert tickets are all public.
Su Yang also gave a positive response to this heated discussion.
The reason is simple: prices in the two countries, including the cost of holding a concert, are different. Anyway, it's just a simple response, no need to explain too much.
When celebrities hold concerts, it's all consensual. Moreover, Su Yang's concert tickets aren't expensive compared to other Korean artists' concert tickets. Fans haven't said anything yet, so these haters' attempts to stir up trouble are completely useless.
Tickets were released for seven consecutive days. However, this time, Su Yang still implemented a real-name system. These fans had already had a hard time, and Su Yang didn't want to be ripped off by scalpers. After all, these fans were still very cute and loved him.
Ticket prices for the 85,000-seat stadium varied. A total of 595,000 tickets were available for the seven-day concert. When these tickets were released, countless Su Yang fans began scrambling for them based on their schedules.
The speed at which the tickets sold also stunned the Korean singers.
Nearly 600,000 tickets were released at 8 p.m., and by midnight, they were practically sold out. Within four hours, nearly 600,000 tickets had been sold out. This sales speed is truly impressive, considering the average ticket price was 5,000 RMB.
Shockingly, ticket sales alone totaled nearly 3 billion RMB. This directly broke the record for the Korean music scene. Even the most popular Korean pop group couldn't earn this much from a year of concerts, let alone a week.
“Fans in developed countries are so rich.”
After this data came out, even Su Yang couldn't help but sigh. He didn't expect Korean fans to be so crazy that they sold out the tickets in just four hours.
This situation also allowed Su Yang to see the consumption power of the Korean people. The wage level in South Korea is high, and in comparison, it is much higher than that in China.
The current minimum wage in South Korea is around 50 RMB. Even if you work eight hours a day, you'd still earn at least 400 RMB. If you work five days a week, eight hours a day, and the minimum wage, with two days off, you'd earn at least 8,000 RMB a month.
This is the minimum standard. Koreans generally earn more than this. Su Yang's fans are mostly young people, and to put it bluntly, young people have better employment conditions. These fans generally earn more than 10,000 RMB per month.
Spending half a month's salary to see an idol's concert is actually quite normal. There are many fans like this in China. Some people in China earn 3,000 or 4,000 yuan a month, but they dare to spend 7,000 or 8,000 yuan to see a concert.
"Boss Su, isn't this cut too harsh?"
Looking at Su Yang, a staff member couldn't help but say, "A seven-day concert, nearly 600,000 tickets sold, 3 billion RMB in revenue. Even if a celebrity held a concert here, even if the World Cup was played, it might not bring in that much ticket revenue."
"It's true. Let's put it this way. We definitely can't lower the ticket price. But we can prepare commemorative gift boxes for the fans. We'll make them exquisite, using solid wood, making them collectible. Then, inside the gift boxes, we'll put my albums, posters, figurines, and so on. Each gift box will be made to the standard of 500 RMB..."
Su Yang said directly that sometimes cutting leeks requires strategy. This time in South Korea, cutting leeks was quite ruthless, but if the leeks feel that they are getting value for money, it is not called cutting leeks, it is called giving benefits.
We send concert commemorative gift boxes. Each gift box is made with commemorative significance. The gift box is engraved with the fans' messages. Inside, there are also some unique gifts.
A commemorative album with a redesigned cover, the kind you can't buy anywhere else.
A commemorative figure, not sold to the public.
Commemorative posters, commemorative photo albums, etc. They don't have to be expensive, just unique. Anyway, this concert sold a whopping 600,000 tickets. That's a huge number.
Each commemorative gift box is made at a standard of RMB 500. This price is enough to make the gift box very exquisite and worth collecting.
For ordinary people, such a gift box may not matter. But for Su Yang's fans, this gift box is definitely the best gift.
These are the commemorative gift boxes for Su Yang's first concert in Korea. Each one is unique. Who knows, these gift boxes might even appreciate in value in the future.
Su Yang's proposal made the staff's eyes light up. This operation is good. It completely captured the hearts of the fans. For die-hard fans, do they care about money? If they really cared about money, they would not spend this money to watch the concert.
For fans, a souvenir with special meaning is more important than cheaper concert tickets.
The staff believed that when these fans really got the souvenirs, they would definitely be very proud. Su Yang had so many fans in Korea, but only about 600,000 of them could get these special souvenirs.
Moreover, each gift box is unique, and the albums, posters, photo albums, and figures inside are not available on the market.
Such a gift is a symbol for fans. At that time, these fans can proudly say that they love Su Yang the most because they have a commemorative gift box and because they went to see Su Yang's first concert in Korea.
"Huaxia," Tang Qing muttered after receiving the news. "This bastard has a great grasp on people's hearts. First he's cutting the leeks, then spitting out a little bit of it for a little favor."
This will completely silence the negative voices about high concert ticket prices and further make these fans more loyal to us.
For most artists, it is difficult to get them to spit out the meat they have already eaten. But for Su Yang, it is not a problem at all.
After all, this is all the money you earn. If you give it back a little, you can still make a lot of money.
There will not be any online live broadcast of Su Yang's concert this time. However, there will still be advertising sponsorship, but this time the sponsor is not Huawei, but Kakao Group.
As shareholders of Taiji Entertainment, they naturally had the advantage of being close to the water and getting the moon first. Su Yang's concert series in China was very famous in the business circle.
Su Yang held a concert in Huaxia every two weeks, and Huawei and Huaxia Telecom became the biggest winners. With the promotion of Su Yang's concert, the two brands have a higher position in the hearts of the people, and the sales of their products have also increased significantly.
Now Su Yang is going to hold a concert. Although it won't be live-streamed, it will attract 600,000 people in seven days, and they are all die-hard fans. This is also a good publicity. Besides, although it won't be live-streamed, the copyright of the concert video has been bought by Kakao Video.
When the time comes, the concert video will be uploaded to their own video website, and fans watching the concert will naturally be able to see their own advertisements.
And the price is not too high. For such a large group, this price is nothing.
After Tang Qing received Su Yang's request, she began to contact the manufacturer to prepare the gift according to Su Yang's request. Making such an exquisite gift box is too easy for Hua Xia.
As long as the design is complete, the production of 600,000 gift boxes can be completed in just one or two days. In terms of production capacity, China is far ahead of South Korea.
With time being of the essence and a heavy workload, Tang Qing contacted a top design studio and asked them to design the gift box in the shortest possible time.
As for what was inside the gift box, that was also simple. Su Yang's Korean album just needed a new packaging. Su Yang's photo album was also simple. The company had a lot of handsome photos of Su Yang taken before, so they simply selected some that hadn't been released yet and put them together.
These photo albums are even a benefit for female fans, because some of the photos are swimsuit photos, showing handsome faces and strong bodies. This is definitely a benefit for female fans.
The production of action figures is also very simple. Qingyao Group’s own toy factory can produce action figures. Now the scale of Qingyao Toys is constantly expanding, and all the products are IP toys of Qingyao Media. It is too simple to make a handsome action figure according to Su Yang, and even a set of small action figures can be produced, which is absolutely lethal to fans.
Qingyao Media was busy preparing for Su Yang's concert in South Korea. This was a three billion RMB business, and even after deducting costs and taxes, and giving out gifts to the audience, the company still had a substantial income.
Who wouldn't want money? Originally, I was thinking of testing the waters with MENG. Unexpectedly, Su Yang went there and directly started to sell the product, wielding a scythe and cutting the leeks.
MENM's concert continued. On the third day, MENG's concert was live-streamed on Kakao Video. The price of watching the live-stream was not expensive, only 5,000 won, which is about 50 yuan.
I don't know if it was because of Su Yang's presence, or if it was just MENG's inherent appeal. The livestream of this concert raked in 5.2 million paid views in Korea. Such figures made the girls incredibly excited. The money earned from this livestream was more than they could have made from a three-day concert. Furthermore, the livestream revenue counted as concert revenue, so they got to split it in half. It's safe to say that after three days of the concert, the girls' wallets were significantly fatter. For them, this was the biggest reward.
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