Chapter 439: Sky-high Endorsement: Brother Yang’s Super Worth
A meeting is being held in Huawei's Marketing Department.
The content of this meeting was about Su Yang endorsing the Huawei brand. This time he was not endorsing a single product, but the entire brand.
For a giant like Huawei, the selection of global spokespersons is very cautious. The reason for inviting Su Yang this time is that he is not only well-known but also has positive energy.
Su Yang's patriotism, Su Yang's charity, Su Yang's talent, Su Yang's achievements overseas, and Su Yang's appeal.
Taking all these things into consideration, Huawei's marketing department felt that Su Yang was the most suitable person to be Huawei's global spokesperson.
So Huawei sent an invitation to Su Yang, and Su Yang responded. However, the price Su Yang offered was not low. This price, not to mention in China, is also a sky-high price in the world.
Ten billion RMB over three years, such a price has definitely broken the ceiling for artist endorsements in China. Even in the world, it is definitely top-tier.
This price also sparked discussion within Huawei’s marketing department.
"Let me first share my opinion. Although the price is high, I think Su Yang is worth it. No one in China can match Su Yang's appeal. Although this time he is a global spokesperson, our key market is still in China. Although 1 billion RMB in three years is a lot, it is not too exaggerated. I am sure that there must be companies in China willing to offer such a price..."
A manager said directly.
Is 1 billion in three years a high price? Of course it is. It is a sky-high price.
But for Su Yang, it might not necessarily be high, because Su Yang's fan appeal is too strong. Look at the sales of Su Yang's albums and the box office of Su Yang's works, this is the appeal. Once Su Yang becomes Huawei's global spokesperson, many fans will probably respond immediately.
"I agree. Su Yang is such a freak. If he doesn't mess around, his future performance will definitely be even better."
Another leader agreed that money wasn't an issue. While the price was high, it was worth it if it was worth it. After all, for a giant like Huawei, this amount of money wasn't much.
"Then let's vote by a show of hands."
Finally, everyone voted by raising their hands, and the endorsement plan was quickly passed.
Tang Qing received the call first, and a smile appeared on her face when she learned that Huawei had agreed to her offer.
It wasn't that Tang Qing was greedy; Huawei's initial offer wasn't that high, but Tang Qing raised the price so high. Tang Qing felt that Su Yang was worth the price. A lower price would directly lower Su Yang's status. Su Yang had turned down so many endorsements, so naturally, he had to make up for it with Huawei.
Besides, Su Yang is going to release a new album and hold a concert, which is the best publicity for Huawei. Moreover, Su Yang is so good at making things happen, and he is on the hot search and headlines every few days, which is also the biggest publicity for Huawei.
"We got the Huawei endorsement."
Tang Qing called Su Yang. The busy Su Yang smiled slightly and said a few words without getting too excited. Although the endorsement fee was high, Su Yang had already become a wealthy man and was no longer too excited about the financial incentive.
After hanging up the phone, Su Yang continued to work. He was currently filming the music video for his new album. After a few days of hard work, the entire music video was almost finished.
Su Yang has been extremely busy during this period.
A new album needs to be produced, and Su Yang is personally responsible for the two projects "The Wandering Earth" and "Kingdom". As for other projects of the company, Su Yang sometimes has to give his own opinions, after all, Su Yang is the program director of Qingyao Media.
The busy days passed quickly, and everyone was slowly killing time in the busyness.
"It's my first concert, will you guys come to see it? Oh, and by the way, a spoiler: the new album will be released after the concert. All the songs from the new album will be performed at the concert."
In late May, Su Yang updated a Weibo post. The comment section exploded with activity. Su Yang posted a poster.
"Su Yang's global tour concert begins in Yanjing. It will set sail at 8pm on Saturday, June 8th..."
The message was about Su Yang's concert. A huge poster with the huge Bird's Nest Stadium as the backdrop, and a handsome photo of Su Yang printed on it, smiling and looking forward.
The Yanjing stop of the global concert officially kicked off at 8:00 PM on June 8th at the Bird's Nest, a super stadium that can accommodate 91,000 spectators.
The poster also includes the ticket purchase address and the ticket purchase rules. Each ID card can only purchase one ticket. Upon entry, the ID card and ticket purchase information must be verified. Only those with the same information can enter the concert. This policy is designed to prevent scalpers from speculating on concert tickets.
A total of 90,000 tickets were sold, with the lowest price being 688 and the highest being 2588. Tickets vary depending on the ticket price and seating. Su Yang's concert tickets weren't expensive, and without scalpers, the average price was only around 1200.
Not only that, it is clearly written on the poster that this concert will be held both online and offline, and everyone can pay to watch it on major live streaming platforms. Tickets for the online concert only cost 30 yuan.
At the same time, the concert will last for four hours, officially starting at 8 o'clock and ending at 12 o'clock.
Everything is written clearly.
Not only that, judging from Su Yang's Weibo post, he's actually preparing a new album. The songs from the new album will be performed at this concert, and after the concert, the new album will be officially released.
It’s good news, great news.
"Fuck, I'll definitely go support..."
"Wow wow wow, grab the tickets tonight, I must go and see it..."
"Wow, I can't go, but I'll definitely watch the live broadcast then..."
"Saturday night at 8 o'clock, Brother Yang, I want to go to see it live, I love you so much..."
"New album, hahaha, has Brother Yang finally found his conscience? He actually has a new album. So cool, so cool..."
Under the Weibo post, Su Yang's fans were excited. Damn, how did Brother Yang finally find his conscience this time? Not only is there a concert, but there's also a new album, and the concert can be watched online. This way, those who don't have time or money can still watch the concert. Even if they can't experience the live atmosphere, it's still a disguised form of support.
As for the 30 yuan ticket for online viewing, many fans simply ignored it. Damn, as a die-hard fan, if you are not willing to pay 30 yuan for the ticket, what kind of die-hard fan are you? Besides, is 30 yuan expensive for a four-hour live concert?
So after the Weibo post was released, the comments became lively, and the news quickly spread online.
"Su Yang's first concert has been revealed. He will hold his first concert at the Bird's Nest..."
"Su Yang's new album is coming, and the global concert has officially begun..."
"Su Yang is the first to hold an online concert, holding a concert both online and offline..."
The news spread quickly across the internet, and seeing the popularity, many singers couldn't help but sigh. "Su Yang is incredibly popular right now." This idiot has always denied being a serious singer, yet now that the news of his concert has broken, he's generating so much buzz.
Furthermore, Su Yang had gone a step further this time. He launched both an offline and online concert simultaneously, which put many companies on the sidelines. While online concerts were cheaper, compared to stadiums, which could only seat tens of thousands, online concerts had unlimited capacity.
Based on Su Yang's popularity, if there are 10 million fans watching the online concert, the ticket revenue alone will reach 300 million. If this goes well, it will make much more money than holding a concert in a stadium.
When the news of the concert broke out, everyone started paying attention.
In the evening, the official ticket sales window officially opened, and 90,000 tickets were officially put on sale. As soon as the tickets went on sale, many fans began to rush to buy them.
This time, unlike some other artists, tickets were sold out in seconds. Those instances where tickets were sold out in seconds were completely manipulated by them. Then, they gave the tickets to scalpers, who then took advantage of them again.
But Su Yang's situation was different. The official platform for selling Su Yang's concert tickets was extensive, and each ID card could only purchase one ticket. Refunds after purchase were subject to a processing fee. Furthermore, Su Yang's technical support eliminated scalpers.
Even if a scalper grabs the tickets, it's useless. Once purchased, the information cannot be changed. To enter the concert, the ticket information, ID card information, and the person themselves must match. Not only will they see the ticket, but they'll also need to see their ID card and perform facial recognition, making it impossible to fake it.
Scalpers were eliminated and tickets were sold to genuine fans, so they didn't sell out in seconds. After all, 90,000 tickets is a lot of money, and to see a concert, you need not only money but also time and convenience.
Even so, 90,000 tickets were sold out in just six minutes, with most of them being snapped up by fans in Beijing.
The cheapest is over 600 yuan, and the most expensive is just over 2,000 yuan. This price is actually quite reasonable. Look at the ticket prices for other singers. The most expensive concert tickets for popular singers can sell for tens of thousands of yuan. The cheapest ones are several hundred yuan, but they often work with scalpers, so fans often have to spend thousands of yuan to attend a concert.
Su Yang, on the other hand, doesn't exploit his fans. He's always been sincere to his fans. This concert was no different, and many fans managed to snag tickets.
"Wow, damn, I didn't get a ticket. I hesitated for a moment, and it was gone..."
"That's not enough, Brother Yang, add more..."
"Brother Yang, when will you come to Magic City..."
"Brother Yang, come to Yangcheng, Yanjing is too far..."
"I can't leave, it's too far, I can only support you online, looking forward to Brother Yang coming to Bingcheng..."
Fans who didn't get tickets had various reasons for not getting them, and after the ticket rush ended, they started discussing it. However, they weren't too upset because they could watch the concert online and still enjoy it. The concert was only a few days away, and everyone was full of anticipation for it.
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