Chapter 348: Soaring Box Office: "Big Shot" Becomes a Dark Horse
"Salute to the anti-drug heroes, I'm going to get my hair tested!"
That night, this topic became a hot search topic. Not only that, when Su Yang's video was released, many related official accounts came to leave messages for Su Yang, praising him one after another.
Coupled with other artists' comments, this very ordinary thing has become a hot topic of discussion.
Many self-media outlets also came out to grab traffic, and Su Yang is a traffic figure. Scolding Su Yang brings traffic, but praising Su Yang also brings traffic. I dare not scold him, but praising him is okay, right?
"Textbook-style rumor-busting. Su Yang personally teaches artists how to correctly refute rumors..."
"There are thousands of ways to dispel rumors, but Brother Yang's is the best..."
"People who are upright and have a clear conscience are not afraid of spreading rumors..."
"How should artists refute rumors that a lawyer's letter is just a gimmick..."
What was originally a very ordinary event became lively because of Su Yang's identity. More and more people joined in.
"Look, guys, this is the police station. I'm going to get my hair checked right now. It's just a hair check, right? We have a clear conscience..."
"Family, I'm at the police station. Come, show some support, let's go get a hair test..."
"My darlings, we're here, let's join in the fun. In Sister Hua's opinion, taking medicine is the most unforgivable thing. Come on, give us some little gifts..."
"My friends, my wife is getting her hair done. I'm waiting outside. My wife and I will go get our hair checked later..."
This thing is getting buzz. It's not just celebrities joining in the fun. Many people involved in social media and livestreaming are suddenly excited. Damn, this is the secret to traffic! We have to jump on this buzz! Maybe getting a hair test will increase followers and even gifts.
As for taking medicine, haha, for ordinary small anchors, taking shit is useless. You may not even be able to buy it if you want. Do you think this thing is like buying a lollipop, you can buy it whenever you want?
If you don't have a certain level, you can't buy it even if you really want to. The people selling medicine are not willing to sell it to you. You are a poor guy. Can you afford this high-end stuff?
The participation of those who are involved in self-media and live streaming has made the whole thing suddenly lively and even uncontrollable.
Late at night, many police stations across the country were flooded with people who insisted on having their blood and hair taken for tests. This made many people laugh bitterly, but they still couldn't kick them out.
After Su Yang finished his work in the evening, he also saw that this matter had caused a heated discussion on the Internet. Seeing this heat, Su Yang's face was helpless.
I really didn't expect this matter to become such a big deal.
"Seeing the online buzz, it's actually quite sad. Isn't breaking the law a basic moral code? In our village, even the dumbest idiots know they can't break the law. When did even people in the entertainment industry become worthy of praise for upholding this basic moral code? We should reflect on this!"
Su Yang couldn't help but post another Weibo, and after this Weibo was posted, netizens started discussing it again.
"Brother Yang is absolutely right. Even a poor loser like me knows that we shouldn't break the law. How can I be praised for that?"
"That makes sense. It shows how dirty the entertainment industry is."
"Damn, our fans' demands are too low. Not breaking the law is so difficult, but why can't so many celebrities do it?"
"This circle should have been rectified long ago..."
"Brother Yang's words really woke me up. Damn, it turns out our demands have always been the lowest moral bottom line..."
"This is society. The poorest people are the most law-abiding. The richer these people are, the less they take the law seriously..."
Su Yang posted this Weibo in the hope of cooling down the situation.
But the effect was exactly the opposite. After seeing Su Yang's Weibo post, these netizens started to scrutinize him even more closely. The number of people on the list also grew.
Those who have been tested are safe and sound. But those artists who dare not get tested are directly attacked by netizens, and even their die-hard fans are besieging them. Why don't they dare to get tested? Are they guilty?
Guilty heart, some people are feeling guilty right now.
They know best whether someone has taken medicine or not. If they don't get their hair checked, they can still play dumb.
But if you get tested, you're doomed. One option is that it might slowly fade away, while the other is a 100% guarantee of failure. Even a fool knows the choice. As for "Late Night Show," they're not afraid of it anymore.
What's there to be afraid of? I'm not going to get into a skin-peeling show, and I'm not going to get my hair checked. Might as well keep a hope in mind, maybe I can get away with it.
The internet was buzzing with activity, and no one cared about the sheer volume of gossip.
And under Su Yang's Weibo, there was still a group of people clamoring for Su Yang to put on an episode of "Late Night Exposure Show".
"Big Shot" became a huge hit. After hearing the rumors, some people who had no interest in the movie could not help but buy tickets.
They were curious about what kind of performance Su Yang had in the movie that made so many netizens mistakenly believe that Su Yang had taken medicine.
This popularity was more effective in promoting "Big Shot" than spending tens of millions on publicity. As a result, the attendance at "Big Shot" increased in the evening, and not only that, but the number of movie ticket reservations also increased.
At this time of transition, a fairly good work, coupled with such publicity, the box office of "Big Shot" suddenly became popular.
After midnight, the first day box office figures came out.
Today's real-time box office is 216.34 million. The first-day box office is as high as 216 million. For a crime film with an investment of less than 50 million, this is already as bad as it can be.
A dark horse has emerged, and it may even be the biggest dark horse of the year.
The first-day box office was 216 million yuan, which is rare for many blockbuster films with hundreds of millions of yuan in investment. Su Yang's Weibo also posted a congratulatory poster for the box office exceeding 200 million yuan. Such a high box office is worth celebrating.
Compared to the box office of the original version, "Big Shot", which Su Yang wrote, directed and starred in, is obviously of higher quality. Coupled with Su Yang's own appeal and the melon of taking medicine, the box office took off so fast.
April Fool's Day is over. This is definitely the most lively April Fool's Day that netizens have spent in recent years.
However, the "late-night skin-exposure show" that netizens had been waiting for never materialized. Su Yang currently had absolutely no explosive material. This guy sometimes liked to put on airs. He'd hoped to scare a few people, but unexpectedly, these people would rather be scolded to death by netizens than turn themselves in.
Su Yang didn't care whether they could make it in the entertainment industry. Originally, Su Yang hadn't intended to target anyone specifically. His intention was to stir up trouble, to mess with this group of people who were completely unaware of their own stinking behavior. As for how many people were accidentally hurt, that wasn't Su Yang's concern. He had already offended enough people, so offending a few more wouldn't matter.
April officially begins with a lively start.
The hair testing campaign continues, and idle netizens seem to have found a new amusement. Under pressure from this public opinion, more and more artists have no choice but to take time out to get their hair tested, otherwise they will be labeled as taking drugs.
Riding on this wave of popularity, "Big Shot" saw its box office skyrocket. The second-day screening schedule actually increased, reaching 56.4% of the total.
In addition to the increase in screenings, attendance has also increased significantly. This is Su Yang's first film, which he wrote, directed, and starred in, and has become a must-see movie this year.
In fact, the quality of this film, which is a combination of the two versions, is very high. The Korean version of "Veteran" was very popular in South Korea. In the Korean market alone, it earned 100.8 billion won, which is nearly 600 million yuan when converted into RMB.
The quality was good, Su Yang had strong appeal, and the publicity was also tinged with the hair test melon. The next day was also Saturday, so the box office reached a new high, soaring directly to 303 million yuan.
This box office figure shocked everyone in the industry. This dark horse was just too damn dark. But considering Su Yang's appeal, they weren't surprised. If an album costing a few hundred yuan could sell over 30 million copies, a movie shouldn't be far behind.
Big Shot exploded at the box office!
216 million, 303 million, 314 million, 168 million, 122 million, 98 million, 73 million...
Over the next few days, "Big Shot" became a dark horse in the theaters in April, and the box office soared.
When the seventh-day box office figures were released, the total box office made people in the industry gasp. My goodness, a box office of 1.294 billion in just seven days is too terrifying.
Although its potential has declined significantly, judging by the pace, the final box office is likely to reach 1.5 billion RMB.
While this box office isn't particularly impressive on China's box office charts, don't forget the film's budget. The production cost was less than 50 million. As for publicity, there was absolutely no publicity at all for this film. That idiot Su Yang organized a hair test and nearly screwed over half the entertainment industry.
In the past week, many artists have seen their popularity plummet due to being targeted by hackers. Furthermore, a few artists were unlucky enough to be reported to the police by netizens and taken away for hair tests. The results were self-evident: the truth was confirmed.
This event is the best publicity for "Big Shot." It is precisely because of this that "Big Shot" has such a high box office.
They made a fortune, really made a fortune. Both the cinema chain and Qingyao Media made a fortune this time.
If we calculate based on the final box office of 1.5 billion, Qingyao Media's final box office dividend was 40%, which is about 600 million. After deducting the film's costs and taxes, this movie must have made Qingyao Media at least 400 million in profit. 400 million! How many so-called listed companies can't even make that much in a year? This is the exorbitant profits in the entertainment industry!
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