Chapter 420 New Year, New Plan: Qingyao Media's Headquarters Plan
The lively Spring Festival holiday slowly passed, and Tang Qing found an excuse to evade Tang Zhengyang's urging for marriage. Su Yang asked Tang Qing to deal with it for a month or two while he thought of other solutions.
Tang Zhengyang knew Tang Qing's excuses were just excuses, but he had no choice but to let them go. After all, Tang Zhengyang was very busy with work. He had been in a good mood the past few days, and drinking the soup his mother cooked every day had made him feel much more energetic.
In fact, the Bodhisattva Child-Giving Pill also has a nourishing effect on the body. Coupled with the detoxifying and beauty-enhancing pills and the pregnancy-preserving pills in the medicine bag, these pills are essentially nourishing to the body. That's why it feels so effective. In the past few days, Tang Zhengyang's leg pain and dizziness have disappeared. Apart from a little back pain, he's fine.
Mother Tang looked much better over the past few days. She had never liked dressing up, but she had even dressed up a bit these past few days, which made Tang Zhengyang very happy.
On the eighth day of the first lunar month, many units officially started work.
Qingyao Media followed suit, officially opening on the eighth day of the Lunar New Year. The frenzied Spring Festival box office season has come to an end, and this time around, "Nezha" dominated the pack. With its premiere on Lunar New Year's Eve and the seven-day Lunar New Year holiday, "Nezha" became the brightest star in Chinese cinemas.
After eight days of release, the total box office reached 4.069 billion yuan. This box office shocked the whole world. For an animated film, an average of 500 million yuan per day was taken in, and this was just the box office performance in the Chinese market. This is too awesome and too terrifying.
Currently, many foreign distributors have contacted Qingyao Media, preparing to bring "Nezha" to their own markets to test the waters. This is naturally a good thing for Qingyao Media, but Su Yang is not very optimistic about the foreign market.
Because these foreign audiences simply can't appreciate the essence of the film. First of all, many foreigners don't understand Chinese culture, and more importantly, they can't understand the local dialect. And after re-dubbing and re-subtitles, the film's quality has actually dropped a level.
But it is a good thing that it can be released abroad. Through this movie, we can start to cooperate with foreign distributors, and when we wait for the next animation, we can have a good cooperation.
As for domestic companies, they were already envious. During the Spring Festival holiday, Tang Qing's phone was practically blown away by calls. Many companies wanted to invest and collaborate.
With such a box office, how can we not be jealous? Looking at the performance of "Nezha", it should be no problem for the box office to break 5 billion.
5 billion! Even if Qingyao Media gets 40%, that's still 2 billion. Even after deducting costs and taxes, it's still a terrifying profit.
Beyond box office success, the "Nezha" IP is a cash cow. During the Spring Festival, various "Nezha" peripheral products sold out. Nezha-themed toys were also selling like hotcakes in shopping malls.
Even several major fast food and catering giants have seen a surge in product sales after obtaining IP authorization.
The same is true for other products, but the most eye-catching one is the brand Suduobao. Nezha-themed beer and fruit beer are sold out recently.
Besides the merchandise Su Yang promoted during his livestream, the original-price merchandise on the official website was also completely sold out. Su Duobao, a brand that had become an overnight sensation thanks to the success of Su Yang and Nezha, was rapidly gaining market share. Su Xiaobai's general distributors in various provinces were also pushing for more goods.
Unlike "Su Xiaobai", beer and fruit beer are produced very quickly and at very low cost. With such a horrific sales volume, the head of Su Xiaobai Company is very happy.
In a word: this is a carnival, a carnival for those who have benefited from Nezha. Those who can't eat it feel sour in their mouths, while those who eat it feel sweet in their mouths.
"Everyone, the Spring Festival holiday is over. It's time for everyone to get back to work. After the Spring Festival, we'll steadily advance our previous projects. But this year we also have many new projects..."
In the conference room, Tang Qing said seriously, "Everyone below is also looking forward to it. Last year, the company was very profitable, and everyone's year-end bonus during the Chinese New Year was a huge surprise."
So this year, everyone is even more motivated. We all know that the better the company's performance, the more we will gain.
"Next, let President Su tell us about this year's main tasks."
Tang Qing said with a smile, and everyone in the conference room applauded.
"First of all, I'd like to thank everyone for their hard work over the past few years. This has made Qingyao Media what it is today. I believe that in the future, Qingyao Media will become even better, perhaps even become a legend. So, for the new year, we have several major plans. First, in addition to continuing to expand our domestic market, another important strategy is to go global. We already have a branch in Thailand, and this year we plan to open a branch in Japan. This year, our goal is to expand across Asia and even the world..."
Su Yang said seriously. "Going global is a very important strategy for Qingyao Media this year. Both the company and its productions must go global."
Qingyao Media's strategy differs from that of Hollywood giants, which can dominate all markets with their powerful productions. However, Qingyao Media currently lacks this power, so it plans to adopt a different approach: establishing relatively independent branches in various markets, and then developing tailored products tailored to each market's specific needs.
For example, they shoot Thai-style movies and TV series in Thailand, produce Japanese comics in Japan, and even produce Korean dramas in South Korea, etc. Although these works still look like works of other countries, for Qingyao Media, they are also another way to go global.
"In addition to the strategy of going global, there is another important matter that Mr. Tang and I discussed years ago. We feel that it is time to build a headquarters for Qingyao Media. So today I would like to hear everyone's opinions on where is the best place to build the headquarters."
Su Yang asked with a smile. Everyone's eyes lit up when they heard this and they looked at Su Yang with curiosity.
"Regarding the headquarters, Mr. Tang and I have come to this: we can either not build it, or we build it well and consider future development. So the headquarters will not only have our office building, but also our staff dormitories and even our staff school, from kindergarten to high school. We'll hire the best teachers, and as long as you're a formal employee of Qingyao Media, your children can attend our staff school for free. The same goes for the staff dormitories. We'll also build our own cafeteria and even an internal shopping mall. In short, our headquarters will be like a multi-functional community, where we can work, entertain, live, and get educated without leaving home."
Su Yang briefly described the blueprint to everyone. This blueprint made everyone's eyes sparkle. Damn, what kind of life is this?
Free housing, free education, and healthcare have long been a priority at Qingyao Media. Qingyao Media not only provides employees with substantial medical insurance, but also provides additional accident insurance and major illness medical coverage. This combination of insurance and medical coverage ensures that even if an employee develops a serious illness, their expenses are minimal.
For the Chinese people, the three major burdens on the working class are housing, education, and medical care.
Now the company has solved all the problems, and the benefits are maxed out. With such benefits, plus the current salary standard of Qingyao Media, who the hell would still want to change jobs?
"But there's a problem. If we follow this plan, then the headquarters definitely can't stay in Yanjing. After all, the land here is too expensive, so we have to find a city with cheaper land, a good environment, a more livable environment, and good development. By then, it won't matter if the headquarters is located in a remote area; it will just be like a paradise."
Su Yang directly pointed out the most important issue. That is, if the headquarters is built in this way, Yanjing is definitely not a suitable place.
Why is it inappropriate? Of course it’s because of money. In Yanjing, every inch of land is worth a lot of money.
According to Su Yang and Tang Qing's plan, Qingyao Media's future headquarters would occupy a considerable area, with offices, residential areas, schools, entertainment areas, and so on. This would require at least 100 to 80 acres of land. Finding such a large plot of land in Yanjing, even if it was built outside of Yanjing to Yanjiao, would still be a huge expense.
This is just the land. If they build a headquarters, etc., the funds will be too much pressure for Qingyao Media. Although Qingyao Media has made a lot of money, it is just an entertainment company and cannot compare with those more powerful giants.
"Everyone, please share your opinions. Feel free to voice out your thoughts and express your views. We're still just in the planning stages. Even building the headquarters won't happen overnight."
Su Yang's words made everyone start discussing in a low voice.
Yanjing has its advantages, but other cities also have other advantages.
"Mr. Su, I agree that we should move out. Let me first share my thoughts, and this is just my personal opinion. Yanjing is indeed a good place, but it depends on the individual. Take me for example. I've been working here since I graduated at the age of 22, and this is my eighth year. The income is pretty good, especially since joining our company. But now I'm facing a big problem: the household registration issue. Without a household registration, not only can our children not take the college entrance examination here, but they can't even attend many good schools. So, I think if we can find a city with a better environment, a better economy, and a less difficult college entrance examination, I think leaving wouldn't be a big deal..."
A company manager couldn't help but say this, and it resonated with many people. Indeed, Yanjing is a great place.
It has the best educational and medical resources, and being the capital, it's truly a great place. However, for many ordinary employees, these resources are often something they can only see but cannot touch, something mysterious and elusive.
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