Chapter 779: Subsidiary Listing: Fairy Tale Town with Amazing Market Value
During the Spring Festival, new movies were released in major theaters around the world and their box office results were very good.
But their limelight was stolen by the TV series "Ghost Blows Out the Light". No one expected that a TV series broadcast on a streaming platform would be so popular and make so much money.
"Ghost Blows Out the Light" has become a global hit, and the popularity of this TV series was very high throughout the Spring Festival.
At the same time, this TV series also sparked a craze for tomb robbing and feng shui around the world, especially among foreign audiences, many of whom developed a strong interest in feng shui.
Even the sales of Zhouyi have increased a lot abroad. This is the strongest cultural output.
The lively Spring Festival passed by unknowingly, but for Su Yang, the Spring Festival was extremely dull.
The Spring Festival is a time to rest and spend the New Year peacefully with your family. This is the most important task.
After the Spring Festival, Qingyao Group became bustling again.
After officially starting work, the Fairy Tale Town subsidiary became busy.
After so much development, the Storybrooke brand has grown rapidly and now has more than 3,000 stores across the country.
There is a Fairytale Town flagship store in every small county town, and some larger cities have several.
Now, the entire domestic channels of Fairy Tale Town have been fully built, and there are no plans to open new stores in the short term.
Having completed its layout, Fairy Tale Town is now preparing to do a big thing, which is to be listed on the A-share market.
The listing process was completed years ago and everything is ready.
Now, all that’s left is the final bell ringing for the listing.
This is a big deal for Storybook Town and also for Qingyao Group.
The estimated market value of Storybrooke is quite scary, with a valuation of 60 billion, which is not a low market value.
It is far from reaching the true value of Fairy Tale Town. The initial investment in Fairy Tale Town was huge, but now that the channels have been built, the potential is also huge.
Fairytale towns everywhere are doing very well now, whether they are big cities or small towns.
Especially in small county towns, there are almost no competitors in Fairy Tale Town.
Because there are few children's playgrounds in small towns, and Fairy Tale Town is very large, coupled with the brand effect, other playgrounds cannot compare at all.
Moreover, the prices in Fairy Tale Town are not expensive, the service is good, the environment is nice, and the quality of the products is guaranteed.
As a result, business in small county towns is also very good, and the rent in small county towns is cheap, but the number of customers has not decreased much.
Although the prices are lower than those in stores in big cities, when you take all the factors into consideration, the profits of stores in small counties are not lower than those in big cities.
According to the profit feedback before the New Year, the annual net profit of more than 3,000 stores across the country exceeds one million, and this figure is gradually and steadily increasing.
This is a terrifying figure, this is the net profit, based on the 3,000 companies nationwide, the annual net profit exceeds 3 billion RMB.
It may not seem like much compared to the market value, but don’t forget that Once Upon a Time was only established for a few years.
Moreover, the initial investment is relatively large, and the later costs will become smaller and smaller.
This time, Storybook Town is going public and plans to IPO 10 billion shares, with the initial price of each share being RMB 6.
This time, Storybook Town plans to release 3 billion shares, or 30% of the shares, in order to raise 18 billion yuan in funds.
This is a big move. After raising this money, on the one hand, part of the money will be repaid due to expansion, and the other part will be used to expand overseas stores.
Now the Storybrooke brand also has sales overseas, but it is all through the e-commerce route.
Although e-commerce is now mainstream, it is better for companies like Once Upon a Time to combine online and offline operations.
Once Upon a Time is a children's brand that now combines food, drink, entertainment and fun, and has huge potential.
60 billion is already a legend for Storybrooke. Storybrooke was established only a few years ago, and now it has a market value of 60 billion after going public.
"Let's announce it!"
After everything was ready, Fairy Tale Town officially took action.
"The Fairytale Town brand will be listed on the A-share market on March 1st, and Su Yang will ring the bell himself..."
"Qingyao Group's subsidiary, Fairytale Town, is about to go public. Qingyao Group has begun its IPO process..."
"An IPO of 60 billion yuan, Storybook Town is officially preparing for its A-share listing..."
"A single store in Fairytale Town boasts an annual net profit exceeding 1 million yuan, with over 3,000 stores nationwide..."
News broke out one after another, and after seeing these news, the whole network became a hot discussion.
Fairytale Town is going to be listed. As the first listed subsidiary of Qingyao Group, this is of great significance.
Qingyao Group is now divided into so many subsidiaries, each of which has huge potential.
Storybook Town is just the least noticeable of the subsidiaries, but even this least noticeable one has a market value of 60 billion after its IPO.
One can imagine what would happen if other companies went public.
For example, Pangu Games, Qingyao Media, Xinghai Video, etc., any one of them is a giant with a market value of hundreds of billions.
If these companies were listed, one can imagine how terrifyingly high Su Yang's net worth would soar.
But Su Yang didn't care about that at all. He hadn't spent much of his windfall yet. Not only that, Huadun was also making a considerable profit every month.
The news of Once Upon a Time's listing became a hot topic in the New Year.
Amidst everyone’s anticipation, March 1st finally arrived.
Many investors have already made preparations. Many reporters came to the Shenzhen Stock Exchange today.
At the same time, many live broadcast rooms are broadcasting live, and the live broadcast rooms have already started before the market opens in the morning.
When the market was about to open, Su Yang appeared in the live broadcast room.
Fairy Tale Town doesn’t need any tours or hype, because Su Yang standing here is the biggest publicity.
"I'm very happy to be here today. The Storybrooke brand has come a long way and has experienced a lot, and has also gained a lot. I hope that in the future, the Storybrooke brand can go further and help more people achieve prosperity..."
Su Yang smiled and said, there is no need for long speeches.
"Now, I declare that Storybook Town is officially listed, and the stock code is..."
When Su Yang finished his announcement, he struck the gong.
At this time, the A-share market officially opened.
When the market opened, the stock price of Storybrooke began to rise wildly.
Most of them are retail investors, many of whom don’t know much about stocks, but they believe in Su Yang and think that they will make money if they buy Su Yang’s stocks.
Many of them are novices, they don’t care about these things, they think that the stock of Storybrooke will rise, so they buy it without hesitation.
Besides, the stock price of Storybook Town is cheap now, only six dollars per share, and one lot is only 600 dollars. If you don’t have the money to buy one lot, you can just join in the fun.
As more people joined in the fun, more people bought stocks, and the stock of Fairy Tale Town began to rise rapidly.
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