Chapter 210 Sold Out: Su Xiaobai, the Disruptor of the Liquor Industry
"Brother-in-law, do you have any more stock? I'm sold out here, can you please send me some more..."
"Wang Yunze, have some shame. There are only so many goods a day, you think you can grab them all by yourself..."
"Brother-in-law, you should give me more. You don't even help me make money, so you should give Su Xiaobai more now, right?"
The WeChat group chat of several people became lively. They had thought that Su Xiaobai would become famous. But they had never expected that Su Yang would make Su Xiaobai look like this. Su Xiaobai had really become very popular in the past few days, especially among young people. This was the new internet celebrity.
The various youth stories printed on Su Xiaobai bottles have become the subject of screen-sweeping comments on WeChat Moments. No matter whether they are pretentious or not, it’s fine as long as young people like them.
It can be said that many people drink Su Xiaobai not because they like drinking, but just to show off, take photos, and keep up with the trend.
This mentality made Su Xiaobai completely sell out of stock. Not only Wang Yunze and his team were pushing for more, but the terminal distributors were also pushing for more.
Su Xiaobai Youth Series, sold in bottles of 200g each, has a national standard price of 20 yuan per bottle, but the salesperson charged the restaurant 15 yuan per bottle. They made a profit of 5 yuan per bottle, but don't underestimate these 5 yuan. If four or five people come to a meal, each with a bottle, they can make over 20 yuan.
Now that Su Xiaobai is so popular, many young people come to the restaurant and specifically ask for Su Xiaobai. If there is no Su Xiaobai, they will even change places. How can they not be anxious about this?
They were anxious, and Wang Yunze and the others were even more anxious because for them, this was all about money.
The factory price of Su Xiaobai is only ten yuan. As the general agent in each province, Wang Yunze and his team give the agents in the cities a price of twelve yuan per bottle.
As for how the city’s agents give their sales staff a share of the profits, I don’t know.
Making two dollars per bottle may not seem like much, but it depends on how many bottles you sell.
The winery's current output is 30 tons per day, packed in 2-liang bottles. One ton equals 10,000 bottles, so the daily output is 300,000 bottles.
Wang Yunze and his team currently have a daily quota of 30,000 bottles, which means they can earn 60,000 yuan a day just by being the general agent.
Earning 1.8 million yuan a month is a steal. The agency is free, with no agency fees. You don't even have to do anything yourself; just rent a warehouse and hire a few people.
This is only the quota of 30,000 bottles a day. If I can get 100,000 bottles, I can earn 200,000 a day. This is making money in an honest and fair way. How cool is that?
"Forget about the quota. We don't have enough to sell right now, so we'll give it all to you. What about the other agents? We won't consider increasing production in the short term. This is good. Scarcity makes things valuable. Let's build up the brand first. Once the Su Xiaobai brand is established, we can diversify our product range and make more money then..."
Su Yang replied directly in the group, and was very satisfied with the successful outcome.
Although the initial price of a bottle of Su Xiaobai is only ten yuan, this price is already very low compared to the cost of Su Xiaobai. Baijiu is a highly profitable industry, and now the total cost of a bottle of Su Xiaobai is only about 4.7 yuan, less than five yuan.
This cost price includes all costs, including employee salaries, etc. Except for marketing expenses, everything else is included.
In other words, for every bottle of wine sold, the winery's pre-tax profit is at least five yuan. Based on the current production volume of 300,000 bottles per day, the winery's daily profit is as high as 1.5 million yuan.
At this production volume, the annual pre-tax profit is around 550 million yuan. Even after deducting marketing expenses and taxes, it should be around 300 to 400 million yuan.
For a small winery like this to have a net profit of three to four hundred million yuan a year, this is very scary.
This is just Baijiu. Currently, Su Xiaobai is targeting the young people market. Young people don’t really like drinking Baijiu, but in the future, after the brand is established.
Su Xiaobai can enter the cocktail, beer, red wine, and beverage markets, or even directly develop Su Xiaobai into a full range of brands. In this way, the influence of the Su Xiaobai brand will be exaggerated. As long as Su Xiaobai can maintain its influence among young people, the brand will be a profitable tool.
Su Xiaobai became popular, and this sudden popularity stunned everyone in the domestic liquor industry.
Seeing Su Xiaobai's tricks, they were all stunned.
Su Xiaobai may only cost 20 yuan per bottle, but it's not cheap. If it were a 100-yuan bottle of liquor, it would be considered a comparable liquor on the market.
It's a bit exaggerated that such a liquor can be sold out. However, looking at the popularity of Su Xiaobai among young people, these liquor companies have to admit that Su Xiaobai's marketing is amazing.
But they couldn't learn marketing, nor could they learn it. Because in their opinion, Su Xiaobai was not marketing the brand at all, but marketing the sentiment.
Now the popularity is very high and the sales are very good. But when the popularity dies down, the sales may drop. It is difficult to maintain the popularity all the time, but after learning about Su Yang's talent, many liquor companies are at a loss. It is difficult for others, but is it really difficult for Su Yang?
Considering Su Yang's talent, these people really have no idea. They are also people with vision. According to Su Yang's operation method, if Su Xiaobai really makes it a brand believed by young people in the future, then the business will not be just liquor.
A disruptor, a disruptor in the liquor industry.
Su Xiaobai suddenly became popular, and its target was the young people market that all other liquor industries looked down upon. In their eyes, do young people drink liquor? Do they know how to drink liquor?
All liquor companies believe that liquor should be drunk by middle-aged and elderly people. As for young people in their early twenties, milk tea is their favorite drink.
But now, Su Xiaobai has taught them a lesson. Who says young people don't like to drink baijiu? Even if they don't like to drink baijiu, they still like to take pictures and post them on WeChat Moments.
Regardless of how to play, for a company, being able to sell products is the biggest victory. Now Su Xiaobai has achieved it, selling out the goods directly and establishing its brand among young people.
While there aren't many young people who drink baijiu, they do exist. As long as Su Xiaobai's production isn't so large and marketing costs aren't so high, this group alone can still keep Su Xiaobai plump and healthy. Because there's no competition. While the market for middle-aged and elderly baijiu is large, competitors are numerous.
As for the young people's market, the Su Xiaobai brand now almost monopolizes it. How can the nature be the same?
"Husband, when are we going to get a little sister Qin?"
In the big villa, Qin Shuyao put down her phone after reading some news and couldn't help but say.
Su Xiaobai has become very popular these past two days. Qin Shuyao has seen it all and feels very relieved.
But at this moment, she was very curious about Qin Xiaomei. Su Yang had said that after Su Xiaobai became famous, maybe Qin Xiaomei or Aunt Tang would be added. Putting Aunt Tang aside for now, Qin Shuyao thought the role of Qin Xiaomei would be very interesting.
"Sister Qin, this is not difficult. As long as you want a wife, you can have her anytime."
Su Yang's words made Qin Shuyao laugh out loud.
"Tell me about it"
Qin Shuyao asked curiously. Regarding the Su Xiaobai brand, Qin Shuyao was essentially a hands-off manager, simply providing the funds. Su Yang handled almost all the rest by himself.
Especially in this marketing operation, Qin Shuyao didn't contribute at all.
"Haha, actually, we've already prepared this. It's easy for the Su Xiaobai brand to be popular for a while, but it's hard to keep it popular. The operation of a brand requires time. Now that Su Xiaobai is targeting the young people's market, I think we must operate it according to the methods of young people. Let me show you something..."
Su Yang seemed very mysterious and took Qin Shuyao directly to the study.
Open the computer and open the folder.
Qin Shuyao was stunned when she saw the works in the folder.
"cartoon"
Qin Shuyao asked in surprise.
"Yes, it's anime. Su Xiaobai is the protagonist of this anime. Use animation to support IP, use IP to support business, and use business to produce animation..."
Su Yang laughed. This operation seemed a little unconventional and a little fanciful.
But young people just love this kind of wild imagination, don’t they? Who says that running a liquor business requires promoting the liquor? As long as the liquor is not too bad in quality, the essence of marketing is marketing the brand.
This type of marketing is very common, for example, with luxury brands. Their products are truly worthless, and many luxury clothing and bags are of subpar quality. Without the brand's endorsement, the price would be at least single-digit lower.
For example, if a bag from LV brand is not a luxury product, it would be good if it can be sold for a few hundred yuan. Look at the high-quality imitations on the Internet, the quality is better than the original, and the price is only a few hundred yuan.
This is the brand, and now Su Yang is planning Su Xiaobai according to this model.
Don’t worry about what the Su Xiaobai brand will produce for now, just make the Su Xiaobai brand famous first.
After Su Xiaobai's brand was established, it became popular in various categories, including liquor, beverages, snacks, clothing, and toys. As long as the brand was well-known, young fans would still buy into it. The consumption concepts of young people and middle-aged and elderly people are completely different.
Especially for fans of the anime, they can spend thousands or even tens of thousands to buy a figurine, which may be considered absolutely stupid in the eyes of adults. But in the eyes of fans, this is passion.
"Hehe, this is so interesting..."
In the study, Qin Shuyao laughed while watching anime. Qin Shuyao was a fan of the second dimension. The clothes in the wardrobe made Su Yang very happy.
Looking at Qin Shuyao's expression, Su Yang also laughed.
After this anime is released, Su Xiaobai's popularity may continue for a long time. Su Yang is still very confident about this anime. After all, Su Yang has spent a lot of popularity points to exchange for this anime.
As long as Su Xiaobai's popularity can be maintained, over time, Su Xiaobai's brand popularity will naturally form.
If the popularity is not enough, then at worst, I can just make some other works. I can change the story, but the protagonist is still Su Xiaobai, and the image remains the same.
As for the fans complaining, let them complain. Anyway, if Su Yang wanted to, he could name the protagonist of ten or twenty works, not just two, Su Xiaobai.
Long-running serials are fine, as are animated films. Anime is fine, as are films.
As for the complaints from people in the industry, haha, what does it have to do with me? I'm not in this circle, and I'm not short of money. Besides, after the Su Xiaobai brand is established, I can make a lot of money from it, so what's there to be afraid of?
Play, now Su Yang's mentality is to play,
Even if you are in the entertainment industry, you should have this mentality.
Being in the entertainment industry seriously is so tiring, you need to pay attention to this and that. If you don't get involved, you're just playing around in the entertainment industry, you can do whatever you want and have fun however you want.
Now that Su Xiaobai has become famous, he no longer has so much to do. Hu Song is in charge of the factory, and there is a professional sales team to handle sales. He only needs to be responsible for marketing.
As for marketing, it didn't seem difficult to Su Yang at all, like playing. In fact, marketing is essentially playing, but it is the company that plays with consumers, and when they have fun, the product will be sold.
"Thank you all for your support of Su Xiaobai. I'll give you another surprise. Good night..."
Late at night, Su Xiaobai's official Weibo was updated again. In addition to expressing gratitude, he also updated a video.
After seeing this video, many of Su Xiaobai's fans clicked on it directly. Now Su Xiaobai is a big internet celebrity, with 8.46 million fans on her official Weibo account, making her a real Weibo celebrity.
When I clicked on the video, it turned out to be a song.
The MV is still an animated version, but this time Su Xiaobai in the MV looks a little decadent.
Along with the prelude, all the song information is displayed.
"You're So Cruel", lyrics by Su Yang, music by Su Yang, vocals by Su Yang. Well, it's another song by Su Yang, and it's an all-inclusive song.
Fans are already used to this kind of thing.
Accompanied by the music, the song officially started.
"A cup of Su Xiaobai, choking me to tears. My heart has been ruthlessly ripped apart, from now on, I won't talk about love. I won't stay, forced love won't last long. I can't stand loneliness, so I'm not sure what to do. Don't think underground love is airtight..."
"I said you're cruel, using an innocent look. You lied twice and I took it seriously. I said I'm stupid, being so soft-hearted. Just for the sake of a momentary atmosphere, I'm filled with anger..."
New songs, new original songs.
Like Su Yang’s previous songs, it’s very nice and has a lot of flavor.
But what impressed these fans the most was Su Yang's lyrics. Was this to promote a song originally created by Su Xiaobai?
The first line of the lyrics is: A cup of Su Xiaobai, choking and tears coming down. This ad is too straightforward.
But this ad is really awesome, which ad can be played like this. But now Su Xiaobai is playing it like this, Su Yang dares to play it like this, not only directly advertising, but also writing this song so well and singing it so well, this is the most awesome thing. After listening to this song, many people have only one word in their mind for Su Yang: awesome!
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