Chapter 491 Panda Frenzy: Qingyao Media's Big Animation Strategy
Su Yang's family returned to Sanshan Village for the Spring Festival, which made the village very lively. Influenced by Su Yang's return, Sanshan Village was crowded with people throughout the Spring Festival holiday.
Apart from inspecting the winery, Su Yang spent the rest of his time in the village experiencing life as an ordinary villager and lived a very happy life.
However, the family did not stay in Sanshan Village for too long. After only a week, the family left Sanshan Village again. Seeing Su Yang leave, many villagers were a little reluctant. With Su Yang here, their business is much better than usual. Su Yang is their cash cow, but they also know that Su Yang can't stay in the village forever.
Being able to come back for the New Year this year was already a great surprise. Now that Su Yang's fame is growing, he has more and more things to do.
Su Yang had done absolutely enough for Sanshan Village. No one dared to ask for too much, because Su Yang had already given a lot.
The lively Spring Festival holiday is finally over, and for Qingyao Media, this Spring Festival holiday is a season of harvest.
"Kung Fu Panda" has been a global box office hit, sparking a global panda craze this week.
During the Spring Festival holiday alone, Kung Fu Panda grossed $1.768 billion worldwide, with North America alone accounting for $326 million, breaking the record for Chinese-language films in North America.
At the same time, this result is definitely an excellent result even compared with Hollywood blockbusters.
"Kung Fu Panda" is very popular in Europe, Asia, America, and even Africa, and more and more countries are joining in.
This Spring Festival, "Kung Fu Panda" spread across the globe like a Chinese business card, allowing people around the world to appreciate the charm of Chinese animation. This marks a significant milestone in the development of China's cultural industry.
In China, the box office was also very impressive. Spurred by the good news of the global box office, "Kung Fu Panda" set a box office record of 3.728 billion RMB in China during the seven days of the Spring Festival.
At this pace, there will be no problem for this movie to break the 4 billion RMB box office mark. If the subsequent box office is better, it may even reach the 5 billion mark.
Besides "Kung Fu Panda," Qingyao Media also released numerous other productions during the Spring Festival holiday, all of which performed exceptionally well. Such performance is a feat that other companies can only envy.
Leader. In just a few days, Qingyao Media has become the leader of China's cultural industry.
The development was so rapid that it was hard for people to keep up. Who could have imagined that in just a few years, Qingyao Media would grow from a newly established small company into China's largest entertainment giant.
With an annual net profit exceeding 5 billion yuan and thousands of employees, it is speculated that if Qingyao Media were to go public, its market capitalization would undoubtedly reach hundreds of billions of yuan, or even higher.
Giant, Qingyao Media is now a real giant.
The status of Su Yang, Qin Shuyao, and Tang Qing has also changed a lot. Now they are big names in the entertainment industry, and many entertainment company bosses have to come over to curry favor with them.
In this circle, strength is everything.
After the Spring Festival, Qingyao Media returned to normal. Employees also returned to their posts, and the Spring Festival holiday also allowed everyone to get enough rest.
The generous year-end bonuses handed out before the holiday also made these employees very happy during the Lunar New Year. They are now very loyal to Qingyao Media. Working at Qingyao Media offers high salaries, good benefits, and although there is occasional overtime, the work is not tiring.
The most important thing is the good atmosphere. Whether it's Chairman Tang Qing, Su Yang, or other senior executives, they're all relatively young and friendly to employees. Working here feels like home.
In the conference room of Qingyao Media, this year's meeting is very important and senior executives from various departments are here.
"Now, let's officially begin the meeting. This Spring Festival season, Qingyao Media has achieved very good results. This is something to celebrate. Now that the Spring Festival is over, the new year is even more important for us. I also hope that all departments can perform even better."
Tang Qing started straight to the point and praised Spring Festival's performance.
"In the new year, in addition to producing their own products according to plan, each department must also pay attention to new IPs and new works. At the same time, our company also has a focus in the new year. This focus is the animation industry..."
Tang Qing's words immediately perked up everyone, especially the person in charge of Qingyao Animation, who was filled with anticipation.
"After several years of development, it's been proven that the animation industry generates more profits than TV dramas and movies. It's also more helpful for Qingyao Media to expand internationally. So this year, we're launching a major animation project. This time, we're targeting not only the domestic market, but more importantly, the international market. We should learn from Disney..."
A major animation project, learning from Disney. This year, Qingyao Media will allocate resources to the animation industry. The profitability of the animation industry has already become apparent.
During the Spring Festival, Qingyao's offline stores also opened one after another. Judging from the profit feedback during the Spring Festival, the sales of IP-related products are very good, and Qingyao's brand effect is taking shape.
Disney, Qingyao Media has set its sights on learning from Hollywood's Disney. Disney is now the world's most valuable entertainment giant and the boss of Hollywood.
Disney's ability to manage IP is well-known worldwide, and its classic IPs are Disney's cash cows. Now, Qingyao Media must follow Disney's example, taking back the good and learning from the bad.
Although it is still impossible to compete with Disney in a short period of time, it is still very likely to become the Disney of China.
Stabilizing domestically and expanding outwards is Qingyao Media's current strategy, and it will continue to be implemented this year.
"There's another important matter. That's regarding our headquarters relocation. We'll be moving to Zhucheng this December. So when the HR department recruits new employees, they must explain all of this. Only those willing to work at headquarters will be accepted. Also, regarding the company's veteran employees, I know some don't want to leave Yanjing. So, let's part ways amicably. From now until October 1st, this period will serve as a buffer. Those who don't want to work at headquarters can apply for other jobs and look for new ones. Our company will also use the N+5 system to place these employees..."
Tang Qing spoke seriously, and it silenced some people. For some, this was still a difficult decision. However, some things had to be resolved. Before October 1st, Qingyao Media had to resolve these issues, and then move to its new headquarters with peace of mind and start a new life.
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