Chapter 813: The Hot Xiaolong: A New Definition of Ultra-Luxury
Crazy off-road courses, crazy off-road vehicles, crazy shows!
"Extreme Travel" is popular all over the world.
Led by Su Yang and Su Donghai, and with the help of so many car reviewers, this program has attracted the attention of countless people who are interested in off-road vehicles.
At the same time, the program team also edited various wonderful videos into a wonderful program.
"The Land Cruiser is no longer effective. There's no way the Land Cruiser can handle this route. Let's use the JF-17 Thunder..."
"The Mercedes-Benz G is no longer viable. This road is too difficult to navigate..."
"Six times six isn't enough. The mountain cat is also lying down..."
"Russian roads are like this. Now, except for the JF-17 Thunder, all other vehicles need to be rescued..."
The live broadcast continued, but since entering the crossing route, the Xiaolong became the only star. No matter what road it was, the Xiaolong could pass it, and most of the roads were simple and crude, with great force creating miracles.
As for other top-level off-road vehicles, even after being modified, they often break down or even have various malfunctions.
Because there were too many cars, the rescue vehicles were simply overwhelmed, so many times the JF-17 JF-17 served as a rescue vehicle, pulling the cars in one by one.
The original route that crosses the Chinese desert, walks through the Gobi Desert and Plateau, and then enters the territory of Russia is simply a devil's route.
During the race, many cars developed serious malfunctions that could not be repaired and had to withdraw from the race.
Engine explosion, gearbox damage, chassis damage, etc. Although there is a support team, these fault support teams cannot repair them at all.
A journey of ten thousand miles, this is an extreme off-road route.
By the time the convoy arrived in Moscow, one-third of the cars in the entire convoy had been reduced, which shows how harsh this route was.
Except for the JF-17, all other vehicles have been rescued and repaired countless times.
Whether it is a Mercedes-Benz G worth two or three million, or a sturdy and durable GMT, whether it is American, Japanese, German or French.
This method is specifically designed to cure disobedience, but in the end it failed to cure the JF-17.
"Finally arrived in Moscow. This journey has been so difficult. Fortunately, this car has powerful performance. I think this car has redefined luxury. What is true luxury? It is the most advanced technology, the most powerful strength, the best comfort, and the most reassuring safety. This is true luxury. Luxury is not a car logo or a belief, but strength..."
The convoy finally arrived in Moscow, and many people agreed with Su Yang's words in the live broadcast room.
"Brother Yang is absolutely right. Let's go public right away..."
"How much does the JF-17 cost to make me give up..."
"It can't be cheaper than the G-Class this time..."
"Within two million, I'll bite the bullet and do it..."
"The battery capacity can be reduced a bit, the price can be lowered a bit, but other performance features cannot be changed..."
"At least a million should be enough. Solid-state batteries are too expensive..."
"I think competing with the Cullinan is totally fine. Who says China can't have super luxury cars?"
The comment section became a hot topic, as the popularity of the JF-17 has been extremely high around the world recently.
Many off-road enthusiasts want such a car.
Such popularity also made Xinghai Automobile prepare intensively.
At Xinghai headquarters, they held another meeting.
Now the mass-production version of the JF-17 has been finalized, and this time the JF-17 does not have any messy configurations.
There are only two models in the early stage, one hybrid and one pure electric, both of which are top-of-the-line, just like the cars in "Extreme Crossing".
This time, the JF-17 is going to have a super luxurious experience.
"We've discussed pricing a lot recently, and now I'm going to announce the final results."
In the conference room, the leading leader took out a document.
"This time, the JF-17 Thunder adopts a global pricing model. Not only the JF-17 Thunder, but all vehicles in Xinghai will have their prices adjusted and will be priced uniformly globally. Pricing abroad is based on the Chinese price plus transportation costs and tariffs..."
The person in charge said with a smile.
Now Xinghai adopts the direct-operated store model all over the world, and the scale of Xinghai's direct-operated stores has become very large.
There are more than 600 directly-operated stores around the world, and the scale of directly-operated stores will continue to expand in the future.
Although direct sales require a large initial investment, the returns are relatively high in the later stages. Moreover, it can unify services and provide consumers with a better experience.
Currently, Xinghai’s service is top-notch and can be said to be the best in terms of service.
"The current cost of the JF-17 EV is 2.06 million RMB, and our final global pricing is 3.66 million RMB..."
"The cost price of the JF-17 DM is 1.56 million RMB, and the global list price is 3.16 million RMB..."
When the price was announced, many people swallowed their saliva.
The price is not cheap, more than three million, it is definitely a top luxury car.
This price is even higher when placed abroad. With tariffs, transportation costs, etc., the price is higher than that of the Rolls-Royce Cullinan. This price is directly comparable to that of the Cullinan.
Can it really be sold at this price?
Everyone was very nervous, as this was the first time a Chinese brand had challenged this price point, although some brands had previously released luxury cars priced in the 5 million range, such as Hongqi.
But everyone knows what the attributes of that car are.
The Xiaolong is different now. It is a real mass-produced car, aimed at large quantities. Moreover, it is aimed at the world and uses real technology to challenge the ceiling price.
"The JF-17 Thunder is of great significance to us at Xinghai, so we cannot afford to lose sales of the Thunder. The first batch of 2,400 vehicles has already rolled off the production line, and we must ensure that every store has display vehicles and test drive vehicles."
Everyone in the conference room had a serious expression.
600 stores, four cars per store, two display cars and two test drive cars.
Like Rolls-Royce, the Xiaolong has a large number of private customizations. All these cars are produced according to orders.
The JF-17 is not a high-volume model. The higher the level of luxury cars, the longer the wait, and the wealthy have long been accustomed to it.
For example, if you want to buy a Cullinan in China, you will have to wait at least two or three months.
However, Xinghai has prepared a unique production line for the Xiaolong, with a monthly output of 2,000 units, which is quite powerful for a vehicle like the Xiaolong.
For such a top luxury car, selling 2,000 units a year is a huge success, so this production line is more than enough.
Even if the sales volume of JF-17 is not high in the future, there is no need to worry about the production line being idle, because the BYD brand is preparing to launch the JF-17 with a new shell.
The JF-17 with a new shell is just a JF-17 with the BYT logo, and the relationship between them is like that between Lexus and Toyota.
The same chassis, the same technology, but many configurations are removed based on the JF-17. In the future, the price will be less than one million, directly competing with the Land Cruiser's market share.
Decentralizing technology is something that every company will do, and for the BYD Group, as long as the JF-17 is successful, everything will go smoothly afterwards.
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