Chapter 489 Overseas Expedition Plan: Su Xiaobai Porcelain Series
The news that Su Yang and Qin Shuyao returned to Sanshan Village quickly spread, and soon the entire Internet was filled with news about the couple returning to their hometown.
Many netizens are already familiar with Sanshan Village because it has become very famous throughout the country in the past two years, especially the hot spring project launched this year, which has attracted many people from other places to go to Sanshan Village for vacation.
Sanshan Village is now very famous throughout China and has been called the fastest-growing village in recent years. Some articles even compare Sanshan Village to well-known villages like Huaxi Village.
However, this comparison is also comparable, although the economics may not be comparable. But the welfare benefits of Sanshan Village can be compared.
Sanshan Village now has free education and free medical care. Medical care and education are the topics that the people are most concerned about, and now both have been solved in Sanshan Village.
Jianxiu Aixin School is now fully operational, a testament to Sanshan Village's significant investment in education in recent years. The school, which previously offered kindergarten through junior high school, employs small classes and this year expanded to include high school courses.
Now, children in Sanshan Village can go to kindergarten through high school in the village. Food, clothing, housing and transportation are all free. This welfare benefit is really amazing.
However, this benefit is only available to the villagers of Sanshan Village. In recent years, many villagers of Sanshan Village have returned. Their return has significantly increased the population of Sanshan Village.
However, compared to this population, the number of newborns is even greater. As families' economic conditions improve and their living pressures decrease, they naturally want to have more children. Furthermore, Sanshan Village provides subsidies for newborns. Currently, the village provides a subsidy of up to 20,000 yuan per year for newborns, which will last for three years.
This means you'll receive a 60,000 yuan subsidy for each child you give birth to. This is a significant income for rural residents. This is also the village subsidy; all residents of Sanshan Village now contribute to social security. Women also receive a government-subsidized childbirth subsidy.
If you work in a winery, you get up to ten months of paid maternity leave for each child, which is four months longer than the national requirement.
As a result of this combined effort, many young people in Sanshan Village are now having three or four children, not just two. Sanshan Village has also established a professional early childhood education institution, where children can attend affordable early childhood education programs.
In the past, only city kids could enjoy these things. Now, rural residents can enjoy them, and they receive better treatment. As a result, many young people are having children without being urged. After all, in Chinese tradition, having many children brings blessings.
Not only do the benefits of the village have been good, but the income of the villagers in Sanshan Village has also skyrocketed in the past two years. The average annual income of the entire village has now exceeded 120,000 yuan.
What a concept! This is equivalent to an average monthly income of 10,000 yuan per person. And this is the real average income per person, not the average income per person in a city released by some departments. Most people are averaged out by a group of wealthy people.
In Sanshan Village, there are no wealthy people, only ordinary people. So this per capita figure is more realistic, and everyone's income is pretty much the same now.
If you open a shop at home, you will need to work harder, but you will also earn more. In Sanshan Village, there are many family-style farmhouses, and most of these farmhouses are run by families. Some are couples, while others bring their parents or siblings.
Such farm stays earn slightly more, but they are also very busy. Although farm stays are often busy from morning till night, the income is also high. A farm stay can basically make 300,000 to 400,000 yuan in profit each year, and the good ones can even make 400,000 to 500,000 yuan.
The per capita income of these people is relatively high, with the highest reaching over 100,000 or even 200,000 or 300,000 yuan.
If you work at a winery, it's relatively easy. Eight hours a day, five days a week. There's occasional overtime, but the work isn't tiring. The winery pays for five social insurances and one housing fund, and the salary isn't low. The average winery employee earns around 6,000 to 7,000 yuan a month.
This brings the annual income to around 80,000 yuan. Furthermore, the winery provides food and accommodation, so life is quite comfortable.
How can one not envy such a village? Tourism and winery have made Sanshan Village a paradise envied by many people across the country.
The smell of happiness, the whole Sanshan Village is filled with the smell of happiness.
Mother Zhang was also very happy to be back in the village. Seeing the children she once taught was especially heartbreaking. Almost all the young people in Sanshan Village were Mother Zhang's students, so she was very happy to be back.
Sanshan Village Winery, Su Yang and Qin Shuyao came here to inspect.
Looking at the busy winery, both of them couldn't help but smile.
Now this winery is no longer what it used to be. After the second phase of capacity expansion, there are more people working here.
Not only that, Su Xiaobai has also started to make cellared wine. He built a wine cellar in the mountains, and the brewed wine is directly sealed in the wine cellar. These wines will be taken out and sold after ten or twenty years.
"Mr. Su, our liquor sales are currently basically in balance between supply and demand. Although we have a good reputation, it will be difficult for the brand to break through in a short period of time. After all, our market is young people. Older people still won't choose our products at parties."
The person in charge said seriously, "This is also Su Xiaobai's shortcoming. Su Xiaobai relied on young people to rise, but it was also trapped in this young people market."
Currently, supply and demand are balanced, and future growth potential is not great. However, as these young consumers gradually age, Su Xiaobai still has good potential in the future. However, it is unlikely to grow in the short term.
"I've considered this question, too. That's why I'm here this time. I plan to bring Su Xiaobai abroad. My plan is to go the high-quality, IP-focused route. I have a rough idea: to launch a porcelain series. Our country has a long history of porcelain culture, and we can develop corresponding product lines based on the types of porcelain. For example, for the blue and white porcelain series, we could use custom-made ceramic bottles for the packaging, and solid wood for the boxes, incorporating culture into the mix. Going the high-quality, high-end route, regardless of whether the taste is right or not, we're going to make sure they feel our products are premium..."
Su Yang expressed his idea.
The Su Xiaobai porcelain series is a high-end product, with porcelain bottles and wooden packaging. This high-end approach will drive up prices and sell these wines as high-end gift boxes. Even Su Yang has his eye on the market: the Korean market is such a huge field of leeks, it's a waste not to reap the benefits. This applies not only to the Su Xiaobai series, but also to the Su Duobao series. At worst, he can start his own livestream and become a livestreamer in Korea. In short, he wants to introduce his own products to the Korean market.
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