Chapter 345 "Suyang Show" Season 2 Bidding: Penguin's New Game
"Everyone, welcome to Qingyao Media. Today we're discussing the television and online broadcasting rights for the second season of 'Su Yang Show.' The second season of 'Su Yang Show' will consist of twelve episodes, and Su Yang will continue to be the host..."
In the conference room, Tang Qing directly began to introduce some basic information about the second season of "Su Yang Show".
The second season of "Su Yang Show" will be produced in 12 episodes. One episode per week can be broadcast for three months. The host lineup remains unchanged, and Su Yang will still be the guest.
However, the production will be more sophisticated, the stage will be a brand new one, and the visual experience will be better.
"I assume everyone has their own low bid. So, let's cut to the chase and start bidding. As usual, a blind bid..."
Tang Qing said with a smile, and everyone looked at each other before handing over the envelope they had prepared long ago.
In fact, Tang Qing and others have already informed you of the basic news almost a month ago.
The production of "Su Yang Show" is now on the agenda, and Su Yang and the screenwriters are also working on the script. As for the timing of filming, when to bid for advertising, and when to broadcast, these all need to be discussed after confirming the partners.
Actually, not many people showed up today; only a few of the most powerful radio stations and streaming platforms showed up. Others didn't join in the fun. "Su Yang Show"'s first season was so successful, so the second season would surely be very expensive. Some poorer stations simply couldn't afford the rights to broadcast "Su Yang Show," so coming would just be awkward. Why bother?
Su Yang and Tang Qing carefully examined the quotes, which were all quite high. It wasn't just the price; the TV stations and streaming media outlets offered a wide variety of ways to collaborate.
"Everyone, please wait a few minutes while we discuss this."
Tang Qing suddenly stood up and said, then left the meeting room with Su Yang.
"Su Yang, regarding the TV station, I'm definitely going to choose Yanjing TV. But as for the streaming platform, which one do you think is better, iQiyi or Enterprise?"
Tang Qing looked at Su Yang. Su Yang looked at the conditions of both parties and finally swallowed his saliva.
iQiyi has invested heavily this time, offering a price of 40 million RMB per episode, which is indeed very high. Even Youku, which has previously collaborated with iQiyi, only offered 35 million RMB per episode.
Penguin, on the other hand, did not make an offer, but instead offered a very bold cooperation proposal.
This cooperation model is a pay-per-view model. And this time, Penguin is offering a 20:80 split. Penguin provides the broadcasting platform and splits the profits in half, while Qingyao Media takes 80%.
This collaboration is truly bold. Although major platforms offer paid on-demand content, it's mostly movies.
TV dramas have basically never followed this model, let alone variety shows.
Now, Penguin actually wants to try paid on-demand variety shows.
Su Yang fell into deep thought and finally pointed at the penguin.
"Maybe we can give it a try. IQiyi is more reliable, but if the pay-per-view model really works, we'll benefit even more. Each episode is priced at 10 yuan, and 10 million people pay to watch it. Then, after the dividends are distributed, we'll get 80 million yuan per episode. I think it should be more than that. If we improve the quality of the program and add more content, sales will be even higher..."
Who doesn't like making money? In this world, who would complain about having too much money? Especially someone like Su Yang, who has experienced the hardship of life without money since childhood, would never complain about having too much money, especially money earned legally.
Su Yang wasn't a saint, nor would he try to be one. He made money based on his own abilities, and as long as he felt comfortable with it, that was all that mattered. Therefore, Penguin's pay-per-view model was very much to Su Yang's liking.
As for whether he would be known as a leeks cutter, Su Yang didn't care. He made the program more exciting. Isn't such a good program worth this little money?
It's the same thing with albums. When Hua Manrong released an album, everyone criticized him for being a money-grubbing scoundrel. But with Su Yang's album, no one felt the same way. Ultimately, in the entertainment industry, your work speaks for itself. Good work, no matter how much it earns, won't be criticized. Bad work, no matter how little it earns, will still be viewed with disgust.
"Everyone, I'm sorry to have kept you waiting. Now I'm announcing our final decision. Congratulations to Yanjing Television and Penguin."
Back in the conference room, when Tang Qing announced the results, the others sighed but didn't say much. Business is business, and righteousness is not the key. Perhaps there will be opportunities for cooperation next time.
Even if they felt uncomfortable, they didn't dare to show it too much at this moment. Qingyao Media was too special. If you behaved properly, Qingyao Media would behave properly too. Everyone competed seriously.
However, if they resorted to underhanded tactics, they weren't confident they could outmaneuver Su Yang. With Su Yang's methods, even a small leak of information would be enough to get him into trouble. Ultimately, it was simply their own dirty tricks, unable to live with a clear conscience.
After the news was announced and everyone else left, only people from Penguin and Yanjing TV remained in the conference room.
In fact, according to Penguin, there is no need to sell the broadcasting rights to Yanjing TV. It is better to broadcast the show exclusively online, which is the way to make the most money.
However, Su Yang and Tang Qing had their own ideas. They believed that Yanjing TV Station must be supported this year. They could consider this matter next year after Director Wu was promoted.
Besides, no one has a clear idea of how pay-per-view variety shows will work. Although the general trend is pay-per-view, the first person to try it may not necessarily reap the rewards.
In the conference room, the three parties began to discuss some matters regarding "Su Yang Show." When Wang Xu learned that Penguin was planning to adopt a pay-per-view model, his eyes lit up.
The pay-per-view model is good. This way, the ratings of Yanjing TV will definitely increase. Those who don't want to pay can watch it on Yanjing TV.
Now, there are both free and paid options. Those who don't want to spend money can go to Yanjing TV, which will boost its ratings. With higher ratings, Qingyao Media will also earn more, as the partnership between Qingyao Media and Yanjing TV is a profit-sharing arrangement.
Nowadays, when advertisers and TV stations negotiate cooperation, many of them give tiered prices based on the ratings. The higher the ratings, the higher the price.
For those who don't have time but still want to watch it, they can go to Penguin to pay for it. The price is not expensive, just the price of a drink, and only one episode a week, which is actually not a big deal.
In short, for Qingyao Media, whether it's free or paid, it's a win-win. This is why Tang Qing and Su Yang haven't given up on their partnership with TV stations. Don't put all your eggs in one basket. Compared to TV stations, streaming media is even more of a hungry wolf that devours people without leaving any bones.
Capital is extremely greedy when it comes to greed. Even if the cooperation is good now, it will turn against each other immediately. Penguin can only give this profit ratio now because it is just trying this model.
Once they've invested heavily in expanding the market, the initiative will be in the hands of capital. Just like cinema chains, no matter how big your company or how famous you are, you have to follow the rules of the cinema chains. The cinema chains take at least half of a film's box office revenue.
After the three parties discussed for a long time, the whole thing was officially finalized. After the Penguin people left, Wang Xu did not leave. It was obvious that he had something to discuss with Su Yang.
"Director Su, to be honest, this summer vacation is very important to Yanjing TV. We have no shortage of variety shows for now. However, we are still a little short of TV dramas. Our station director wants to ask Director Su if the second season of 'iPartment' can have more episodes."
Wang Xu looked at Su Yang and asked.
This summer, Yanjing TV is planning a big release. Even the show "Su Yang Show" is going to be aired during the summer.
Friday's "Su Yang Show", Saturday's "Longing for Life", and Sunday's "Masked Singer" are enough to satisfy the summer vacation season.
But prime time from Monday to Thursday needs good productions to sustain it. "Love Apartment" is great, but it's too short. Two episodes a day means eight episodes a week. It can't even last three weeks, so Wang Xu came to discuss it with Su Yang.
If the number of episodes could be longer, it would be best if it could last through the two months of summer vacation.
Wang Xu's request made Su Yang narrow his eyes. Actually, Wang Xu's request was not impossible. It was just that once he did so, it would disrupt the rhythm.
The IP of "Love Apartment" is a series IP of Qingyao Media. According to the plan, one season will be released every year, and each season is a cash cow for Qingyao Media.
Wang Xu looked at Su Yang. Su Yang thought for a while and then looked at Wang Xu again.
"Director Wang, let me film another drama and you can watch it later. If you want the new drama, I'll broadcast it to you. If not, forget it. We have a plan for "Love Apartment" and we can't do it haphazardly..."
Su Yang looked at Wang Xu. Wang Xu's current status was quite extraordinary. Not only was he the program director of Yanjing TV Station, but he had also been promoted to deputy director during the Chinese New Year last year. He now held considerable influence within Yanjing TV Station.
If Director Wu gets promoted again, then Wang Xu can wait a few more years and perhaps even advance further. After all, Wang Xu is relatively young, not even forty-five, in his prime.
"Okay, then I'll wait for good news from Director Su."
Wang Xu finally nodded. Since Su Yang said so, Wang Xu could only look forward to Su Yang's new drama. If the new drama is of good quality, it will be good news for Yanjing TV Station.
After Wang Xu left, Tang Qing looked at Su Yang. She was also looking forward to Su Yang's new drama. In Tang Qing's opinion, Su Yang was like a sponge. He had something in his head, but he was too lazy to squeeze it out.
Su Yang returned to his office and turned on his computer, but he wasn't busy. The next moment, he entered the mall, found the TV series, and purchased it directly. Although the price was not cheap, Su Yang was a wealthy man now, so he still had some popularity points. After redeeming the price, Su Yang smiled, opened the software, and started to get busy.
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