Chapter 145 Only "Mr. Meng" can lead the way
"The development of online dramas cannot be separated from the support and guidance of national policies, the promotion of the market and the innovation of the industry. Online dramas continue to grow and develop, and their social responsibility and cultural responsibility grow in tandem with their influence. Promoting content innovation and production upgrades is the main track for online dramas..."
Seeing Meng Bai talking for more than ten minutes, various words such as "positive energy", "main melody" and "cultural innovation" frequently popped up, and even Liu Jun, who was used to big scenes, couldn't help but twitch his mouth.
MD, I know that Brother Meng can talk, but I didn't expect him to be so good at talking.
I looked at Director Nie on the other side again, and I didn't know how much he understood specifically, but I saw him nodding his head.
"...Use industry self-discipline to protect the market shift, use industry supervision to ensure the healthy development of online dramas, and contribute more high-quality works to tell Chinese stories well, show the Chinese image, and sing Chinese melodies."
It was not until this time that Meng Bai finally breathed a sigh of relief and ended his "thoughts".
"Well, you are indeed a leader in the industry. Your ideas are both highly positioned and industry-oriented, which is very thought-provoking." Director Nie adjusted his glasses and nodded, saying, "I hope that when he speaks at the seminar later, Mr. Meng can also bring us more in-depth thinking."
"Of course, I will try my best."
Seeing Director Nie rubbing his eyebrows and walking away, Liu Jun clapped his hands softly and said, "Okay, Brother Meng, it has to be you. By the way, this is not the speech you prepared in advance, right?"
"No." Meng Bai took a bottle of water from the table and drank a sip to moisten his throat. "I have studied the People's Daily and the News Broadcast in the past half month."
"Okay!" Liu Jun gave a thumbs up.
Before the meeting started, Meng Bai introduced the content of the chat with Bai Yicong just now, and also said that he planned to use "Forensic Qin Ming" to try to compete with "Grave Robbers' Chronicles".
Liu Jun's idea was consistent with Meng Bai. Choosing to avoid popular works has the advantages of avoiding, and choosing to compete also has the benefits of competing.
However, there are also some skills in competition. You can choose to move forward or backward for two weeks. There is no need to broadcast them in the same week. After all, everyone's fundamental purpose is to make money, not to fight.
If you insist on dragging others to fight to the death, that's not called competition, that's called stubbornness.
"By the way, my financial sister asked me to urge you guys, the investment share of "Psychological Crime" has not been received yet." Meng Bai remembered something again.
"Haven't you paid yet?"
"No, they said that the capital settlement will be delayed for a while, and it has not been paid yet."
"Okay, I'll ask for you later." Liu Jun smiled and said, "Don't worry, no one will be in trouble."
"Of course I trust your brother." Meng Bai laughed and said, "Why haven't I seen Boss Jia recently?"
"He went abroad during the New Year, saying that he wanted to investigate the foreign new energy electric vehicle market."
Meng Bai frowned, "No way, Leshi.com has already spread its stall so big, is Boss Jia still thinking about making cars?"
In the past few years, Boss Jia has been promoting his "ecological counter-attack" concept. Leshi.com, with the video platform as the center, has extended its business scope to seven fields: finance, cloud services, investment, mobile phones, television, sports, and film and television production.
This "circulation system" seems to be thriving, but in fact, except for Leshi Films and Leshi.com, the rest are all "losing money to gain publicity".
Especially in the past two years, in order to expand the mobile phone market, Leshi.com first invested 1.2 billion in Coolpad mobile phones, and then promoted LeTV mobile phones with high discounts and high benefits. Every unit sold
is a loss, and it is all maintained by burning money.
Of course, which Internet company today is not burning money to grab the market, and the competition is about who can survive to the end.
It's just that Leshi.com's money is burned a little too fast.
Liu Jun didn't quite understand his boss's strategic planning, but he was in it, so some things were not easy to say.
Although the "burning money" was fierce, neither of them thought that Leshi.com would have any financial problems.
As a listed company, Leshi.com has financial reports and audits for its financial status every year. So far, although it has been losing money every year, the rating of the audit report has always been fine.
The two chatted casually, and finally, seeing that the conference hall was almost full, the seminar was announced to begin.
Without mentioning the leaders' speeches, the meeting quickly moved on to the process of individual speeches, that is, to let the authorities, video platforms and production companies each propose their own "censorship methods".
There are two main methods. One is the "comprehensive censorship system" proposed by the authorities and some traditional media experts, which requires "unified standards for TV stations and the Internet";
the other is the "industry self-examination and self-inspection mechanism" proposed by many video platforms and online drama companies, which is managed through "post-event supervision" - in short, "if the people don't report, the officials won't investigate."
As the largest online drama production team present, Meng Bai's speech was placed last.
"... Ladies and gentlemen, we are here today to discuss the reform of the 'censorship mechanism' for the better development of the online drama market in the future. So what is the future development direction of online dramas? In the national new year report at the beginning of the year, three requirements were put forward for the cultural part - high-quality, popular and distinctive."
"High-quality is self-evident, and this is what all content creators are pursuing. Popularity represents the fundamental purpose of our works, which is to meet the cultural needs of the general public. In these two points, both traditional film and television and online dramas are the same. But in terms of 'distinctiveness', online dramas must be separated from traditional film and television dramas."
Meng Bai flipped through his manuscript and read the statistics of the past few years: "By the end of 2014, the number of users of mobile terminal video platforms reached 331 million, an increase of 25.6% over the previous year. Among all users, the proportion of users aged 18 to 32 is the highest, which is very different from traditional film and television." "
Therefore, when we consider the 'censorship standards' of online dramas, we must take into account that this new form of communication will inevitably have its own characteristics. If we still use the same censorship form or censorship standards as traditional film and television, then the so-called 'online dramas' are just 'TV dramas' broadcast on the Internet platform. How can they be distinctive?"
Although Meng Bai is a liberal arts graduate, he knows that the two most important skills in this kind of proposal speech are "appealing to authority" and "listing numbers".
Don't you officials always like to exaggerate things like "overall view", "high-angle position" and "people"?
Okay, then I will first take out the national New Year report to provide a theoretical basis; then use the actual number of users as a representative to reflect the choice of the masses. It
is a two-pronged approach to respond to the great cause and follow the will of the people.
The web drama practitioners and representatives of many traditional film and television companies present also expressed their approval, looking like they were following the lead of "Mr. Meng".
This was obviously somewhat beyond the official's expectations. Of course, it was not Meng Bai's speech, but the degree of unity among these companies.
You have to know that more than a month ago, many of them were still fighting for the market.
But as Meng Bai said before, negotiation is about the "art of compromise".
The official side did not really expect to raise the review standards to the same level as TV dramas at one time.
In the end, both sides usually make concessions, and it's just a matter of how much each side makes concessions.
The seminar lasted for two days, and there were constant debates on various aspects of web dramas, such as the subject matter, standards, investment scale, broadcasting platform, and fund supervision.
Except for Meng Bai's outstanding speech on the first day, he was in a half-slip state for the rest of the time.
In fact, the main function of this kind of seminar is the statement on the first day. The specific details do not affect the overall direction.
If you want to say that the biggest gain of these two days is to get familiar with the heads of several film and television companies and video platforms who came to the meeting.
Especially the director of the self-made drama department of Penguin Video. When Meng Bai went to invest in the script of "Soul Ferry", he pulled Meng Bai to chat and they got along very well. He was considered the most promising one.
Unfortunately, he missed the opportunity in the end, which made him regret for so long.
He then told Meng Bai that Penguin will set up two new businesses, Penguin Film and Television and Yuewen Group, this year, and fully enter the film and television entertainment business including online dramas, and welcome cooperation with film and television production companies such as Arclight.
Meng Bai is naturally happy to hear about such an invitation. Since he decided to gradually reduce his dependence on Leshi.com, he has accepted cooperation from all other video platforms. For example, Youku, who has not been in contact for a long time, and Mango TV, which was just established last year.
The two-day seminar ended quickly. After many disputes, quarrels and compromises, the official finally gave a preliminary "review reform" plan.
Starting next month, a one-year trial period of the "Review and Management Measures for the Registration System of Online Dramas" will be launched.
During the trial period, all key online audiovisual works on online video platforms need to log in to the filing website to fill out the "information filing form" before production, including the subject matter, duration, funding budget, project theme and plot outline.
Online dramas that have completed the filing will obtain an "exclusive filing number". Only online dramas with filing numbers can be pushed to users on the homepage of the video platform.
The review standards still adopt the form of self-examination by the website, but if works that do not meet the review requirements are found during or after the broadcast, they must be removed from the shelves for rectification before they can be put online again.
The whole plan is a lot of things, but generally speaking, it is a more "muddy" disposal plan. In particular, this so-called "trial period" has given relevant practitioners a buffer stage.
In general, although it is not as expected by the online drama market at the beginning, the result is generally acceptable except that the standard for "removal and rectification" is not very clear.
Meng Bai also "complained" to Liu Jun that if he had known that there would be such a result, there would be no need to merge the second and third seasons of "Soul Ferry" and delete so many branch units.
"What worries me now is how to deal with the stories of these branch units. We can't just make another 'extra chapter'." Meng Bai said with a smile.
Liu Jun said: "Didn't you say that you were going to publish a novel with the same name later? Just put it all in there."
"That's a way, but it feels a bit wasteful." Meng Bai shook his head and said: "Or, see if we can change to a new project."
He just didn't know what project could use this kind of short story.
Meng Bai pondered, why not give these branch stories a facelift and make a new project similar to "Black Mirror"?
But as the saying goes, "The speaker is unintentional, but the listener is intentional." Before he could think of a suitable solution, someone came to him.
The day after the seminar, Meng Bai was studying the script of "Forensic Qin Ming" in his office, and suddenly heard Hua Yan knocking on the door to report that someone was visiting.
"It's a woman named He, and she said she's from Mango TV." Hua Yan introduced: "She said there is a project about online variety shows, and she wants to talk to us about cooperation."
(End of this chapter)
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