Chapter 173 Make the news bigger
If a piece of news wants to achieve a good publicity effect, in addition to the highlights of the news material itself, it is also related to the way of publicity.
Just like the "oolong murder" of the crew of "Forensic Qin Ming", if only a few media outlets were to tell it in a straightforward manner, the netizens who saw the news would at most chat about it at the time and forget it in a moment.
However, if you can leave everyone with a suspense and then reveal the truth, then the heat will last longer.
After the search operation was over, Captain Li took the police back to the station and prepared to report the situation to the leader, and also talked about the things the crew planned to publicize.
On the other hand, that night, a video shot by a mobile phone began to circulate in the WeChat groups and Moments of many local people in Landao.
In the picture, you can see four or five police cars surrounding a building, and more than a dozen police officers are leading police dogs to search for something.
At the same time, outside the picture, there is a voice of a middle-aged man with a local accent, introducing that a murder seems to have occurred in a crew of Landao Oriental Film City, and the police are searching the scene.
Eating melons is an activity that the general public likes to watch, so it didn't take long for this video to spread quickly with the help of the spread of social networks.
However, this video is a bit too short. It is not known whether it is true or false, and there is no specific situation, which makes many "melon eaters" confused.
But as the saying goes, there is no shortage of recorders in the Internet age. Soon, a video from another perspective at the scene was also "circulated".
This time, the "shooter" seemed to have some relationship with the crew and "inquired" about some "inside information": "Guys, it is said that a thief went to the crew to steal something, but saw a dead person. After the crime, he went back to the police to surrender and report it."
The simple language, coupled with the shaking mobile phone video, immediately gave people a sense of real scene.
"The thief surrendered himself to report the murder case", this kind of curious news is simply suitable for this era of traffic with developed self-media.
Overnight, the news about "a murder case occurred in a certain crew of Blue Island" spread all over the Internet.
The term #小盗自覆报导死亡案# also directly rushed to the hot search on Weibo.
Early the next morning, the West Coast Police Station, which was in charge of the jurisdiction, was still thinking about which angle to use for publicity and reporting, and then received more than a dozen "public opinion risk warnings" forwarded by the branch.
"Mr. Meng, were those videos spread by our crew? You've put us in a passive position."
Listening to Captain Li's complaining voice on the phone, Meng Bai said sincerely: "Don't worry, Captain Li, we will definitely not make it difficult for us. You can just follow the standard procedures, report what needs to be reported, and refute rumors. Our crew will also explain the situation together."
Although he said that, he did not mention where the video was circulated from.
Captain Li has been an old "civil servant" for many years. He tasted the meaning of Meng Bai's words and understood what he meant.
"Okay, then we will report the situation to our superiors." Captain Li said: "According to the procedure, we will announce the police report and related rumor refutation tomorrow. If you have any plans, you'd better hurry up."
"Understood, we will cooperate." Meng Bai said repeatedly.
After hanging up the phone, Liu Zhi asked curiously: "Brother Meng, didn't you tell Captain Li yesterday that we would promote it together? Why do we need to do these things separately?"
Meng Bai shook his head: "What means can the official propaganda use? It's nothing more than issuing press releases, shooting interview videos and the like. Not to mention how strong the propaganda is, even if it spreads, everyone will forget it after watching it." "
But now, this matter is spread in the form of personal 'explosion', which will make netizens who see the news have a desire to explore. With exploration, there is a sense of participation, which can mobilize the subjective initiative of the public and make them want to share, so the spread will be stronger."
Liu Zhi suddenly realized that indeed, everyone always has a deeper impression of the events they have personally participated in.
The melons eaten last week may be forgotten this week. But the things that you personally participated in and experienced ten years ago will still be the must-have chat material at the wine table ten years later.
"Then why don't you talk to the police station in advance?" Liu Zhi asked again.
"The police station is a public institution, how could they possibly engage in this kind of propaganda with us?" Meng Bai said: "Strictly speaking, this is actually skirting the law. If we don't mention it, they can only be regarded as not giving adequate reminders, and they have no responsibility. But if they do mention it, they can only follow the rules."
This is just like Meng Bai's friend who organizes concert activities. It doesn't matter if fans buy "scalper tickets", they can just go in through normal ticket inspection, it's not a hard and fast real-name system. But they have to come and ask the staff "Can I get in with the scalper ticket I bought", then how do you expect them to answer?
Although there is only one day, it is enough. With the "in-depth digging" of many netizens, more and more details have been revealed.
"The incident happened at the Oriental Movie Metropolis in Blue Island, on a crew called "Forensic Qin Ming". I have a friend who works nearby, and he did see a lot of police at the scene that afternoon."
"Hey, isn't this crew from Arclight Films? They're the team that specializes in shooting criminal investigation suspense web dramas."
"Ha, a criminal investigation crew ran into a real case, this is a bit of black humor."
"By the way, why do I feel that it might not be a real incident? Didn't the thief get in at midnight? Maybe he mistook some prop of the crew."
"The person above, don't tell me, it might really be the case!"
"..."
Propaganda is not just about being as intense as you want, and you have to control the direction of public opinion while spreading it.
Not to mention that rumors will go astray in the process of spreading, the more important thing is that if the rumors are too strong at the beginning, the reversal will stimulate everyone's rebellious psychology, and then the gain will outweigh the loss.
So it’s not a bad thing that the Blue Island official kept the case for a short time. It not only ensures a certain amount of dissemination, but also avoids too many outrageous rumors from being derived from too long a time.
Many netizens left messages under the official account of Blue Island Public Security on various platforms, hoping to get the truth of the case as soon as possible.
Other departments may not know, but the publicity department of Blue Island Public Security Bureau is now surprised and happy.
If the usual publicity can also have such high enthusiasm, then the assessment ranking at the end of the year must be far ahead in the city, no, the whole province.
However, such high enthusiasm has greatly increased the pressure. The notice rushed out overtime was reviewed several times by leaders at all levels before it was finally finalized.
On the third day of the "incident", under the strong onlookers of many netizens, Blue Island Public Security finally issued an official notice.
The notice first refuted the various rumors such as "murder" circulating on the Internet, and then did not say anything official, and introduced the whole thing in detail.
At the same time, the official micro account of Arc Light Film and Television also forwarded the official notice at the same time, and also expressed gratitude to the Blue Island Public Security System and the West Coast Police Station separately, and posted a photo of the crew sending a banner to the police station.
In the comment area and under the discussion of related communities, the network commentators of the official Internet Information Department also monitored the comments of netizens together with the "network account" of Arc Light Film and Television, while guiding the public opinion to be relaxed.
The guidance was effective. Most netizens who read the notice simply regarded it as a piece of "silly news".
"The thief finally got in in the dark, but he saw a 'corpse' in front of him. How sad is that?"
"It's so funny. The thief thought he was doing meritorious service, but he ended up walking into a trap."
"I'm the only one who is curious about how realistic the props of this crew are to make such a lot of fun?"
"Does anyone know when this drama will be broadcast? I must challenge it then."
"It seems that they said before that it will be broadcast in July."
"July? That would coincide with "Grave Robbers' Chronicles"!"
"Great! The two dramas will fight!"
"..."
After knowing that there was no "murder case" and it was just a piece of "silly news", netizens immediately relaxed.
Under some "intentional guidance", many people shifted their attention to the protagonist of this "oolong murder case", that is, the drama "Forensic Qin Ming".
The subsequent competition with the big IP drama "Grave Robbers' Chronicles" has aroused the curiosity of many online drama viewers.
Even many "Grave Robbers' Chronicles" community groups have mentioned this "competitor" to some extent.
Although there are still a few months before the broadcast, the "seeds" of competition have been planted in advance, and there will inevitably be another wave of comparisons at that time.
The official notice explained the matter clearly, but the heat of this matter will not go down in a day or two.
Many netizens have even begun to collect and summarize various similar "sand sculpture cases" that have been exposed by the official in the past.
Meng Bai is naturally happy to see these free heat.
Of course, he did not forget the "help" from the police station.
The crew sent a banner and then wrote a thank-you letter to the Municipal Bureau, emphasizing that "it is because of the safe security atmosphere that Arc Light is willing to open a branch in Blue Island."
This is equivalent to putting the whole thing back on the point of "investment environment." For the city, this is much more outstanding than a simple "case", and they even plan to report it to the province as a classic case. The one
who benefited the most here was naturally Captain Li, who not only received praise from the leader, but also became a "model".
He generously said that if Arclight Film and Television has any problems shooting here in the future, just contact him and he will definitely help if he can.
"Haha, Captain Li, don't worry, I'm never polite... Okay, contact me again."
After hanging up the phone, Meng Bai breathed a sigh of relief. After thinking about it, he dialed another number.
"Hey, senior brother, this time thanks to the publicity channel you gave me."
"It's okay, I do this. Besides, Arclight Film and Television is our strategic partner, and we are half of our family."
Yang Ming's voice came from the other side of the phone.
Most of Arclight's previous publicity needs were through the channels of Leshi.com.
But it's not appropriate to always rely on one channel, so this time, Meng Bai asked Yang Ming for help. He is an artist agent and has his own network of relationships in this area.
"By the way, I have something to tell you." Yang Ming said, "You are filming in Blue Island now, right? I will go to talk to you about the agency in a few days. Someone asked me to help them get to know you."
"Know me?" Meng Bai asked puzzledly, "Who?"
"Your fellow villager, Brother Xiao Ming."
(End of this chapter)
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