Chapter 190 The next Taobao?
Huang Zheng has been a little distressed recently.
Last year, he fell ill and stayed at home for several months. It was during this period that he discovered a new business opportunity.
The number of Internet users is increasing, but the growth of online shopping users on e-commerce platforms has reached a bottleneck, which means that the current e-commerce model does not fully meet the needs of new users.
So, Huang Zheng, who had just returned from recuperation, led his company's game team and started with WeChat applet to create an application called "Pin Haohuo".
Customers who want to buy fruit can enjoy discounts by group buying with another customer in the application.
If they can't wait for another customer, they can also share it with friends and let friends help. And the more you share, the bigger the discount benefits.
After all, it is a transformation of the game team, and e-commerce is also a game operation model.
Because the price is cheap, group buying is simple, and product problems can be directly refunded, "Pin Haohuo" achieved a transaction volume of 10,000 in the first month after its online promotion.
This month is the listing period of lychees, and with this wave of enthusiasm, the transaction volume this month has exceeded 100,000.
As a start-up brand, it can be said that such a monthly active growth in the early stage of entrepreneurship is a very impressive achievement.
However, such excellent data has not been favored in the capital market.
The reason is very simple. In 2015, if you still want to build an e-commerce platform, you will look down on Taobao and JD.com, which have already fought to the death.
"The bonus period of e-commerce platforms has ended, and it depends on which of the cats and dogs can survive to the end." This is the consensus of the entire capital market.
At this time, standing up and saying that you want to do e-commerce is no different from "joining the national army in 1949."
So let alone outsiders, even Duan Yongping, Ding Lei and Wang Wei, who have a very good relationship with Huang Zheng, invested a small sum of money in him because of their personal relationship.
Even the requirements for him are very low, as long as he can survive until the next round of investment without losing money.
Huang Zheng is helpless. He does not think that the domestic e-commerce market has reached its peak. On the contrary, he believes that there is still a lot of room for growth.
But there is no way. Capital does not care about your opinion, but only what he thinks.
During this period, he has been in contact with various venture capital companies, but basically they are very interested when they first listen, but they politely refuse after listening.
But at this time, Mr. Meng from a company called Qiming Venture Partners contacted him and said he wanted to talk about investment.
Huang Zheng asked around through people he knew and found out that this "Qiming Venture Partners" had just been established not long ago. The capital behind it was a film and television company, and its previous investment project was Leshi Pictures.
The magical thing is that this investment was cashed out just before the stock market crashed, which can be called a "fire exit."
Call it luck or vision, anyway, he became interested in the "operator" behind this company.
What's more, with the current situation of "Pinhaohuo", it has no right to be picky.
So he quickly made an appointment with the "Mr. Meng" and prepared to have a face-to-face chat.
"Knock knock."
There was a knock on the door, and the girl at the company's front desk pushed open the door and said, "Mr. Huang, there are a few guests outside. They said they have an appointment to visit you. "
"Are you here? Huang Zheng got up quickly and went out to greet them.
When he arrived at the reception room, he looked at the people in the room and felt a little confused.
The "Mr. Meng" who contacted him was a man, so this mature woman in an OL business suit and glasses and the other girl who looked like a high school student were definitely not.
The two middle-aged men in black suits sitting at the bottom looked more like lawyers.
The only person left was the young man in casual suits and frameless glasses sitting at the top.
As Huang Zheng expected, when he saw him come in, the young man stood up and walked over, smiling and said, "Hello, Mr. Huang, I am Meng Bai, the head of Qiming Venture Partners who contacted you before."
"Hello, Mr. Meng." Huang Zheng shook his hand and exclaimed, "I didn't expect that Mr. Meng is so young and promising."
"Haha, Mr. Huang, when you started your business, weren't you also a young man?"
Huang Zheng couldn't help but smile when he heard it. Indeed, he can be regarded as a young celebrity. Even now, he is only in his thirties.
After a few polite words, both parties sat down.
Without too much hesitation, Huang Zheng asked directly: "Mr. Meng said that he wanted to invest in our Pinhaohuo. I am very curious, why do you think highly of our e-commerce platform?"
Meng Bai said slowly: "With the two successful cases of Taobao and JD.com, doesn't it mean that the e-commerce platform is a good track?"
Huang Zheng frowned: "Taobao and JD.com are indeed very successful, but at the same time they are too successful. They have basically occupied the entire market."
"Have they really occupied the entire market?" Meng Bai smiled and shook his head. "On the contrary, in my opinion, the market for e-commerce and online shopping is just in its infancy, and there is still a lot of market space."
Huang Zheng's eyes suddenly lit up when he heard this, and he couldn't help but asked with some joy: "Why do you say that?"
"According to the data released by each of them, Taobao currently has 400 million users and JD.com has 150 million users. The total number of users without duplication of the two is 450 million, which is basically all the current online shopping users." Meng Bai said: "The total population of the country is 1.38 billion. Even if one-third is excluded, there are still nearly 400 million people."
The blank market of 400 million people can already support a second Taobao.
Huang Zheng suppressed his emotions and continued to ask, "I wonder where this 'blank market' you are talking about, Mr. Meng?"
Meng Bai smiled and said, "Didn't Mr. Huang mention it in the prospectus? In third- and fourth-tier cities, small towns, and vast rural areas, those young people in small towns with low incomes, older netizens who have just come into contact with the Internet, and farmers who have gained initial consumption power due to poverty alleviation are all the 'blank markets'."
A bosom friend!
Huang Zheng excitedly clenched his hands. In the past six months, apart from his team members, this is the first outsider who understands him so well.
From the very beginning, his target users were different from those platforms such as Taobao and JD.com that target first- and second-tier cities.
What are the characteristics of Pinhaohuo? Group buying.
What is the purpose of group buying? Cheap, very cheap.
To put it bluntly, what Huang Zheng wants to do is the business of those sinking markets that are not so rich, taking the route of "surrounding the city from the countryside."
Without waiting for Huang Zheng to calm down, Meng Bai continued, "In my opinion, the model of Pinhaohuo just found the pulse of the times."
"The widespread promotion of 4G networks and the popularity of mobile phones have become the basis for reducing users' online shopping costs. The convenience of mobile payment and the nationwide logistics infrastructure have made online shopping more and more convenient."
"JD has been targeting high-quality users from the beginning. Although Taobao started from the middle and low-end, it is now beginning to transform into a high-quality route. For low-consumption users in third- and fourth-tier cities and county towns, what they need is cheaper goods with more categories and more styles."
"When those grandpas and aunts who have just learned to use WeChat suddenly find that they can buy cheap products so conveniently, they will naturally become platform users and spontaneously let relatives and friends participate through methods such as 'group buying' and 'sharing'." "
Perhaps it won't be long before there will be a very interesting phenomenon, that is, those sophisticated white-collar workers in Beijing, Shanghai and Guangzhou are still high-end consumption on Taobao and JD.com one second, and the next second they will open Pinduoduo to provide a group buying for their parents and relatives far away in their hometown."
"I believe that by that time, Pinhaohuo will truly become a new generation of e-commerce that is not inferior to Taobao and JD."
(End of this chapter)
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