Chapter 197 Preparations before the "War"
Qiyi TV, Copyright Operation Center Meeting Room.
The large conference table was now full of people. Sitting in the first seat was a middle-aged woman with short, capable hair, who looked like a "strong woman".
This woman's name was Zhang Yuxin, the person in charge of the Copyright Operation Center of Qiyi TV and the daughter of the famous director Zhang Jizhong.
Just like Leshi.com added the "Copyright Center" to prevent Liu Jun from dominating the market. The self-made web dramas on Qiyi TV were also jointly managed by Zhang Yuxin and Dai Ying.
However, the two women were independent and did not interfere with each other.
For example, Dai Ying and Meng Bai worked together to develop "The Best of Us".
Zhang Yuxin served as the co-producer of "Grave Robbers' Chronicles" and was in competition with Arclight Films.
The purpose of today's meeting was the same, which was to discuss the situation on the opponent's side before the broadcast of their own drama.
In addition to her, there were also Qiyi TV staff, people from the producer Huanrui Century, and the main creative team of the crew.
Naturally, it also included Bai Yicong, the planning and screenwriter.
"How is the pre-promotion of "Grave Robbers' Chronicles" going?" Zhang Yuxin asked.
"It is being promoted according to the previous publicity and promotion plan." The staff member replied.
"Is there any problem with the cooperation of the leading actors in the promotion?"
"No problem, the materials and processes that need to be released to the public have been communicated with their team in advance, and the promotional programs of several satellite TV stations have also been confirmed."
Zhang Yuxin nodded, and the staff of Huanrui beside him smiled and said: "Mr. Zhang, there is no need to be so nervous. Let's not talk about the fans of the IP of our project itself, the popularity of the leading actors alone is enough to support the results."
"Yes, Mr. Zhang, Li Feng and Yang Yang, plus Tang Yan, basically crush the other party in terms of actor traffic."
Others beside him also echoed.
Unlike the "leading trio" of "Forensic Qin Ming", which are almost all newcomers, "Grave Robbers' Chronicles" uses all the artists with the highest traffic in the past two years. The
"double male protagonists" Li Feng and Yang Yang are both top stars at the moment. Together with Lu Han, Wu Fan, and TF who returned to China before, they are collectively known as the "four big and three small" of domestic entertainment.
Although the female lead Tang Yan has been criticized since "Chinese Paladin 3", her fan base and popularity have always been among the top.
With such a starring combination, it can be said that fans alone can support a drama.
What's more, "The Lost Pen" itself is a big IP, and the skyrocketing passenger flow in Changbai Mountain every August has almost become a regular program.
With these two groups of king bombs added together, neither the main creators of the crew nor the production company felt that there was anything to pay special attention to.
However, not everyone thinks so.
"Everyone, I think we should not be too careless. I recently looked at the data of "Forensic Qin Ming" which was newly broadcast on Leshi.com, and the results are still quite outstanding."
Bai Yicong, who was sitting in the middle, said to everyone.
If there is anyone among these people who is most wary of "Forensic Qin Ming", it must be him.
Since the show started, he has been paying attention to the other party's playback data and online popularity.
The result is much "worse" than he expected. Whether it is the playback volume, discussion volume or online topic popularity, it is far beyond their previous estimates.
What worries him even more is that Arclight Films has maintained an extremely high standard as always. Whether it is the texture of the lens or the rhythm of the plot, it is really benchmarking the level of "American TV series".
People in their own family know their own business. He has seen the finished film of "Grave Robbers' Chronicles". Even if he watches it with a "creative filter", he has to admit that the quality of the series production is a bit worse than others.
So when he saw that other people at the scene still maintained a "blindly confident" attitude, he couldn't help but remind them.
Fortunately, not everyone is so optimistic. Zhang Yuxin has the same idea as Bai Yicong.
"Xiao Liu." She called a staff member, "Put up the statistical data."
"Okay, Mr. Zhang."
The screen in front of the conference room lit up, and then a bar chart with various data and annotations appeared on it.
"Everyone, this is the playback data of the new drama "Forensic Qin Ming" on Leshi.com. The first three episodes were broadcasted and members got to watch two episodes in advance, so there were a total of five episodes on the first day."
"Here are the playback data at different time points. The 24-hour playback volume exceeded 70 million, and the total playback volume in 32 hours successfully exceeded 100 million, breaking the record of the playback volume of self-made web dramas."
Hearing this, Zhang Yuxin added: "Let me remind you that the previous record of 'breaking 100 million' was four days for "Soul Ferry 2" at the beginning of the year. This drama is also a collaboration between Leshi.com and Arclight Film and Television."
Everyone was shocked when they heard this.
They refreshed their own data, and it was shortened by more than half at once, which shows that the other party has a sufficient audience base.
If you think about it carefully, although the IP of "Forensic Qin Ming" is not as big as "Grave Robbers' Chronicles", the original work has accumulated millions of sales in the past year.
Although the new starring actors have small traffic and few fans, Arclight Film and Television has many audience fans.
Thinking about it this way, it seems that the advantage on my side is not as big as imagined.
Seeing that everyone looked thoughtful, Zhang Yuxin waved his hand to let his men continue.
"As of now, "Forensic Qin Ming" has been online for a week, with a total of 420 million views. The topic has 7 million discussions on Weibo and 12 hot searches. The average view of Yunhe V7 episodes is 9.2 million, and the influence of Guduo web drama is 8,600, ranking first in the entire network in real time..."
"Um, sorry." Director Luo Yongchang, who was sitting next to him, raised his hand and asked in a Cantonese accent: "What do you mean by Yunhe and Guduo web drama just mentioned?"
"Xiao Liu" glanced at Zhang Yuxin, and when she gestured, he explained: "Director Luo, these two are currently more commonly used data to evaluate the actual performance of web dramas."
"Yunhe V7" refers to the average of the sum of the playback data of each episode of a drama within 7 days of its release. The higher the data, the more popular the drama will be in the short term.
Similar to it is "Yunhe V30", which, as the name suggests, is the average playback volume of each episode within 30 days, which can better represent the long-term trend of a drama .
As for the source of this playback data, it is mainly an entertainment service platform called "Yunhe Data".
This company started analyzing and sorting network data in 2009, but before that it was mainly for the online broadcast of TV series. Starting this year, they separated the self-made online drama sections of various video platforms and began to analyze the data of online dramas.
The "Guduo Online Drama Influence Rating" comes from an online film and television data company called "Guduo Media".
They will give each online drama a comprehensive score based on the playback volume of a drama, the total network discussion volume, the related search volume, the total network popularity value, the drama rating, etc., with a full score of 10,000, and rank them.
"Wow, web dramas are quite troublesome." Luo Yongchang smiled, "I thought it was the same as our movie box office, just look at the total number of views."
He is a director of Milkyway Image, and has been making movies before. This time, Huanrui asked him to work with director Zheng Baorui to shoot "Grave Robbers' Chronicles", which is also his first time to shoot a web drama.
"Uh..."
The people related to the web drama present were all embarrassed when they heard this.
As insiders, they naturally knew why the performance data of a web drama had to be so complicated. It was because the playback volume was too inflated.
Movies can be directly counted by box office, and TV dramas can be counted by ratings. Both are counted by special theaters and satellite TV companies. Although there are also frauds, they are still within a certain limit.
However, as an emerging market, web dramas currently have no widely recognized data statistics standards. Basically, the rules of each platform are different.
Some count as long as they click, while others are calculated based on the effective viewing time. There is no unified standard for the length of time, some are 15 seconds, 30 seconds, and two minutes.
The calculation methods are also different. Some count a new playback after a freeze refresh, while others count all episodes every time they log in and click.
In addition, in addition to the main film, trailers, single videos of OP/ED, previews of the next episode, and behind-the-scenes interviews can all be counted in the total playback volume.
In this way, for a 20-episode web drama, one viewer can almost contribute 50 to 80% of the playback data.
Other video platforms also have something to say: "We are not faking, it's just a problem of statistical methods." If
one company does this, other companies have to follow suit, otherwise they will just sit and wait for the advertising sponsors to leave.
This is why the number of views of any online drama can easily reach hundreds of millions.
It is also for these reasons that many viewers will choose some third-party statistical platforms in order to know the actual broadcast performance of each drama.
These platforms started out as online data and have a special "dehydration algorithm".
Although there are still some inflated numbers, they are much more accurate than the data released by the video platforms themselves, so now many people are more inclined to believe the rankings of these platforms.
Among a large number of similar platforms, Yunhe Data and Guduo Media have the largest number of users and influence.
Even now, many internal staff of video websites are also looking at the data of these third-party platforms to judge the success or failure of a project.
The data of Leshi.com is naturally inflated, otherwise "Forensic Qin Ming" has only been updated to the eighth episode, how could it have more than 400 million views. However,
even if it is inflated, the popularity and discussion volume cannot deceive people.
After the "dehydrated data" of the third-party platform, "Forensic Qin Ming" still holds the first place in the online dramas of the same period, surpassing Youku's "Xianjian Inn", Wanhe Tianyi's new series "Xiaojie Knows", Sohu's "Diaosi Men 4" and Qiyi TV's "School Beauty's Personal Bodyguard".
And from the data point of view, it is a "fault-level" crushing.
Now, the only opponent that may affect it is "Grave Robbers' Chronicles" which will be launched next.
That's why Zhang Yuxin called everyone over, just to discuss whether there are any new promotional plans, or to make some optimizations to the series itself.
After all, in the final analysis, the performance of a drama still depends on whether it is good or not.
Qiyi TV is preparing, and on the other side, Arc Light Film and Television has not relaxed its vigilance.
"Come on, let's applaud our director Wang Wei first!"
In the conference room, Meng Bai, Liu Zhi and others clapped their hands together.
Wang Wei, who was sitting on the side, waved his hands around with a little embarrassment, indicating that it was not necessary, but the smile on his face revealed that he felt very happy now.
Although the performance of "Soul Ferry 2" was very good before, it was a sequel to a series after all, and because the plot was suddenly adjusted at that time, it was finally filmed together with Wu Bai.
Although his name was written as the main director when it was finally broadcast, he always felt a little awkward.
But this time is different. He directed "Forensic Qin Ming" independently, and it is also a new project, so the performance is very convincing.
Although it has not been broadcast yet, judging from the current trend, as long as there are no major problems later, it is certain to exceed the record.
"Okay, everyone knows about this part of the performance data, so I won't say more." Meng Bai said: "Today, I asked everyone to come here mainly to talk about the issues that the audience has responded to recently. After all, everyone knows that "Grave Robbers' Chronicles" is about to be launched. Although it is a big IP with high traffic, we still hope to compete with each other."
When it comes to the ratings, Wang Wei and others calmed down.
Compared with the eye-catching broadcast data, the evaluation of "Forensic Qin Ming" seems to be relatively average. Douban opened with a score of 7.4, and after a week, it rose to 7.6.
As a suspenseful criminal investigation drama, and a domestic web drama, this score is actually considered very high.
But looking at the previous dramas of Arclight Pictures, "Soul Ferry 1" scored 8.6, "Psychological Crime" 8.0, and "Soul Ferry 2" 8.9, all of which are above eight points.
"Forensic Qin Ming" is still the first drama with a score below eight points.
The key is that the original novel has a score of 7.8.
In this case, there must be something wrong. If they were the only one in the market, it would be fine. But now that "strong enemies are waiting", Meng Bai hopes to find everyone to discuss and see if there are any areas that can be optimized in subsequent episodes.
Anyway, web dramas are still being reviewed and produced after filing, and as long as they are not broadcast, they can be adjusted at any time.
Hua Yan, who was sitting next to Meng Bai, stood up and looked at the information in her hand and said, "The real negative reviews we have collected so far mainly come from three aspects."
"The first is the character of the male protagonist. Many viewers said that he is a bit too 'domineering' and is not quite the same as the imagined image of a forensic doctor."
In the first episode of "Forensic Qin Ming", except for the evaluation of the "heavy taste" of the crew props, 80% of the comments and barrages were about the character of the protagonist.
In fact, Meng Bai and his team mentioned this when they first adapted the script. After all, it is quite different from the original.
However, considering the plot needs brought about by the film and television adaptation, this plan was finally decided.
And the male protagonist is not completely cold to the end. Strictly speaking, he is more like a tsundere and a "cold humor".
As the plot unfolds, the viewing experience will be much better.
The result was indeed so. With the successive updates of the following episodes, the controversy surrounding the male protagonist's character gradually decreased, which is also the reason why the ratings rose after a week.
"Then the second most popular reaction is that there are too many heavy-tasting bloody shots. But this is not entirely a negative review. There are also many viewers who leave messages to express their approval of this realistic shot." Hua Yan said: "The third is that some viewers said the camera was too shaky and it was dizzy to watch."
After the assistant finished speaking, Meng Bai said: "The second problem is the difference in style. The highly restored scene props are one of the characteristics of this drama. There is no need to make major changes. At most, we can study whether we can add a reminder shot before the 'face-snap' shot to draw the audience's attention."
Wang Wei nodded: "Okay, I will discuss it with the editor after I go back to see if it can be smoother."
"Okay, you guys study it. As for the third one, I actually have the same feeling. Lao Wang, I know you want to imitate the documentary style of the shot, but it is indeed a bit too much. You can also discuss it and see if it can be optimized."
"Okay."
After explaining a few more words to everyone, Meng Bai looked at the data on the computer and sighed.
All the preparations that can be made have been made. Next, there is only the actual head-on competition.
(End of this chapter)
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