Chapter 252 Word of mouth explodes, target 1 billion
July 29th, Friday.
Today is the first day of the official release of "Detective Chinatown".
Because it happened to be at the end of the first half of the summer season and the second half has not yet begun, the film's screening ratio is not bad, reaching 30%.
As one of the producers and distributors, Wanda has arranged up to 45% of the screenings in its own theaters.
Of course, such a high first-day screening is not entirely due to background resources. Another important reason is the benefit conversion brought about by the excellent performance of the film's midnight show.
The custom of midnight shows in the domestic film market mainly started with "Transformers 3". Before that, there were basically only previews.
From 2013 to now, nearly a thousand films have had midnight shows, but they are mainly concentrated on imported films.
There are relatively few domestic films. One reason is that there is no IP effect, and not many audiences will stay up late to watch it.
Another reason is that many producers do not trust the reputation of their own films, so they dare not do it.
In the Internet age, all information spreads quickly.
Once the midnight show is on, you don't have to wait until 8 o'clock the next day to go online. Basically, everyone on the Internet knows the evaluation of the movie.
So unless you are very confident in your own work, it is better to wait for the official release.
Some projects will even be delayed until 10 or 11 o'clock, and every audience that can be deceived is a good one.
But this naturally does not include "Detective Chinatown".
You must know that before this, Meng Bai and his team even rejected the 500 million box office guarantee of Weiying, which obviously shows that they are very confident in the quality of the movie.
What's more, there is the sign of "Green Ivy Detective Universe".
Although this is still the first film in the entire series, out of trust in the name "Meng Bai" on the screenwriter column, it still attracted many audiences to walk into the cinema in the middle of the night.
"Boss, Ruyi sent the data of last night's midnight show and some live audience evaluations."
"Okay, send it to me."
Meng Bai opened the file that Hua Yan transferred to him, which recorded the data of each theater that opened the midnight show.
After a rough look, he scrolled directly to the bottom.
"The total box office of the midnight show of Detective Chinatown is 6.72 million."
Since the establishment of the project of Detective Chinatown, Meng Bai has learned about the film market and can now be considered half a person in the film circle.
So when he saw the box office figures of the midnight show, he immediately reacted -
this is at least the "top 10" level in the midnight box office ranking of domestic films.
In his impression, there are only a few such as "The Mermaid", "Journey to the West: Conquering the Demons", "Lost in Hong Kong", "Mojin: The Legend", and "Private Tailor" that can rank at the top.
This result is quite good for a medium-cost movie with a small lineup.
However, the box office figures of the midnight show can only be regarded as a bonus, and the key lies in the audience's evaluation and reputation.
Although there are some interviews with the audience at the end of the document, it is actually not necessary to read them.
Because since midnight, many reviews of Detective Chinatown have appeared on the Internet.
"Great! It's not in vain to wait in the middle of the night. I haven't seen such a neat and reasonable domestic mystery movie in many years."
"Sure enough, the suspense theme has to be Meng Bai! He is not afraid of switching from a web drama to a movie!"
"Now I want to know who is the actor of that little girl? MD, after watching that smile late at night, I dared not sleep all night."
"..."
Those who can stay up late to watch the midnight show are generally fans of Arc Light or fans of similar themes, so the evaluation is basically concentrated on the "reasoning" part.
However, even so, it can still be seen that the audience is very satisfied with the movie.
The biggest role of these reviews is to provide a reference for the audience in the official show, so that they can buy tickets and enter the venue with confidence.
Friday is a working day, so there are not many people watching movies during the day, but the word of mouth has been fermenting.
Until the evening, as the work of the week is over, everyone goes off work.
Young people invite three or five friends to go out for dinner, and then go to see a new movie together.
Middle-aged people go home to eat, and then go out to watch a movie to relax at the request of their children who are on summer vacation.
What they have in common is that before choosing which movie to watch, they first check the reviews online. After all,
as Internet capital gradually stabilizes in the film and television industry, the large ticket subsidies in previous years have begun to be slowly reduced, and more than 30 yuan per ticket is still quite expensive.
Besides, even if you don’t consider the ticket price, everyone’s time is also valuable. No one wants to waste three or four hours going out and end up watching a bad movie.
At this time, "Detective Chinatown", which had been brewing on the Internet for a whole day, suddenly broke out with strong box office capabilities.
On the 29th, the first day of release, the official box office of the movie was 86.2 million. Including the data of the midnight show, the total was 92.9 million.
On the 30th, the second day of release, the box office rose to 115 million on the day.
On the 31st, the third day of release, the box office continued to rise and reached 138 million.
So far, the total box office of the movie's first weekend has been released, totaling 340 million.
According to the usual rules of commercial films, the box office revenue in the first weekend usually accounts for 25%-30% of the total box office revenue, provided that the word of mouth of the film is good.
"I thought it was a cheesy comedy when I saw the cast, but I didn't expect to see such a logically clear mystery film."
"Finally, there is a screenwriter for a domestic mystery film. He is not trying to steal Sherlock Holmes. Do you know how excited I was when I heard the names of Ellery Queen, Utano Akira, Jack Fortrill, and Aosaki Yugo in the cinema?"
"The plot is good, and the actors are also good. Wang Baoqiang is really awesome, and his performance is seamless. Xu Zheng's "Lost in Hong Kong" should not have used that stupid Bao Beier, it's too far behind."
"Xiao Yang's 'Wang Jie Gui Lai' and Pan Yueming's perverted stepfather are both good. Liu Haoran is a little immature but it's okay, but the most impressive thing is the little girl's smile at the end, which is really creepy."
"And Xiao Shenyang's 'That, a, box, of, gold, and purple', fuck, it's so funny!"
"..."
In addition to the plot, several leading and supporting actors have also received rave reviews.
Of course, there are definitely bugs, but basically not many viewers will be so picky to care about them.
The rating of "Detective Chinatown" has also been released. More than 40,000 people on Douban gave it a high score of 8.2, which is better than 97% of suspense and mystery works.
"According to this reputation and the box office performance of the first weekend, the total box office is likely to exceed 1 billion."
When Meng Bai and Chen Zhixi were on the phone, the sister said with a tone full of surprise and hope.
Although since "Lost in Thailand" first pulled the domestic film box office record to 1 billion, the box office record of movies has been raised again and again in recent years.
"The Mermaid" at the beginning of this year even reached a terrifying figure of 3.38 billion.
But for the domestic film market, it is still extremely rare for a movie to break 1 billion.
At least so far, there are only 13 domestic films that can exceed 1 billion at the box office.
And except for last year's "Charlotte's Troubles", the rest are all large-scale productions.
Chen Zhixi has also produced a movie with a box office of 1 billion before, which is Dapeng's "The Pancake Man".
Unfortunately, the reputation of that movie was too bad, and it directly overdrew Dapeng's director reputation.
The consensus in the industry is that without three to four years or two or three high-quality movies to make up for it, it will be difficult for him to achieve such an achievement again.
So Chen Zhixi is also very excited about the high reputation of "Detective Chinatown".
Because this means that the subsequent series of movies have a foundation.
But no matter how much you think about it now, it's just a prediction. Whether
the final result can be achieved depends on the quality of the competitors behind.
If there is a big bomb, then "Detective Chinatown" will most likely have to run with it.
With the end of the first weekend, time entered August.
On the first day of August, Jackie Chan's "Skiptrace" was released.
(End of this chapter)
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