Chapter 255: No. 1 domestic film in the summer season!
NetEase News: "The 2016 summer season box office battle has come to an end, with "Warcraft" and "Detective Chinatown" winning first and second place respectively."
Time.com: "400,000 people gave a high score of 8.0. Has Arclight's "Criminal Investigation Universe" movie road been successful?"
Tencent News: "Big IPs and big casts all failed! Suspense themes have become the new "light of domestic production."
Sohu Entertainment: "All members were wiped out! Is "guaranteed release" really a "panacea" for movie profits?"
Phoenix Entertainment: "Summer season box office has negative growth for the first time in 9 years! Audience: Too many bad movies!"
...
In the moving car, Meng Bai leaned against the seat and looked at the summary news reports about the summer season on his mobile phone.
Although the company's film department will compile a complete analysis report later, he still prefers to read the original news directly because he can see many comments from netizens and viewers.
With the end of the summer season, "Detective Chinatown", which has been released for a month, has finally been removed from the shelves.
The final total box office was fixed at 1.18 billion.
This number ranks second among all the movies in the entire summer season.
In front of it is "Warcraft", which has accumulated more than ten years and has one of the highest value IPs in the world, with a total box office of 1.5 billion.
Among domestic movies, "Detective Chinatown" is the well-deserved first.
Several other movies in the same period, "Grave Robbers' Chronicles" made 670 million, "Skiptrace" made 520 million, and "Legend of the Gods" made 180 million.
What is worse than the box office is the reputation, none of which passed.
These movies all had a guaranteed box office of 1 billion, but the result was a complete failure.
Especially the guaranteed distributor of "Legend of the Gods", which lost several hundred million and really wanted to kill.
And they are not the only ones who failed to guarantee the bottom line. In the first half of the summer season, there were "So Young 2" with a guaranteed bottom line of 400 million and "Summer Is Here, My Heaven" with a guaranteed bottom line of 500 million, but none of them reached the guaranteed bottom line.
The only one that made money in the entire summer season was "Detective Chinatown", which did not choose the bottom line.
Major companies in the industry were confused for a while. Could it be that the path of "guaranteed release" is actually wrong?
Movies are not profitable, and the film market is also sluggish.
Compared with previous years, the total box office of this summer season has declined for the first time.
The total box office of the same period last year was 12.431 billion, but this year it was only 12.429 billion, a year-on-year decrease of 2 million.
The main reason is that the quality of several domestic films released this year is too poor.
As we all know, July and August have always been the "domestic film protection month." Although no one has ever admitted it, imported blockbusters have rarely been released in these two months.
Foreign films that want to compete in the summer season are generally released in June.
But even so, the champion of this summer season is still the imported film "Warcraft" which was released in early June.
If it weren't for "Detective Chinatown", which also had a box office of over 1 billion, the scene would be a bit ugly.
"The champion of the domestic summer season is actually an imported film, how shameful!"
"You can't say that, the appeal of Warcraft is not something that ordinary movies can match. (But I don't object to the fact that all domestic summer season films are garbage, except for Detective Chinatown)"
"If you say the subject matter is not good, the orthodox reasoning of Detective Chinatown is more niche; if you say the lineup is not good, Detective Chinatown has no big names except Wang Baoqiang; if you say the publicity is not good, the main producer of Detective Chinatown is making a movie for the first time. Even so, it is still the number one domestic film!"
"Whether a movie is good or bad, the audience will vote with their feet. The era of relying on star lineups to deceive the box office is over."
"..."
The audience criticized the quality of domestic films.
As the only "domestic light", Detective Chinatown naturally became the biggest winner of the summer season.
First of all, there are several leading actors. Wang Baoqiang is needless to say, with a cumulative box office of more than 3 billion. Among domestic male actors, he ranks only below Deng Chao, Huang Bo and Xu Zheng.
More importantly, this is his first hit movie after leaving the "囧 series", proving to the market his ability to resist box office.
The second is Liu Haoran. Last year, "The Best of Us" made him a popular actor of the new generation, and this time he also achieved results in the movie.
Now in terms of popularity and popularity, it is no less than the traffic of the "four big and three small".
Of course, this statement has also been opposed by several fans of traffic stars, saying that he is just taking advantage of it.
"The leading actor is Wang Baoqiang, the director is Chen Sicheng, and the screenwriter is Meng Bai. With this main creative lineup, it doesn't matter which young actor is replaced."
However, opposition does not affect Liu Haoran's commercial value.
Similar to him is Zhang Zifeng. Although there is not much plot in the movie and he did not appear until the second half, he still attracted a lot of heat with his wonderful acting skills and the "evil smile" at the end.
In addition to the leading actors, other supporting roles are also very popular.
Like Xiao Yang who plays Kuntai and Xiao Shenyang who plays the robber, there are many clips and secondary creations of these characters on the Internet.
Even Chen Chichi, although many viewers complained that "whoever plays the role is Zeng Xiaoxian", has a better reputation.
This is the charm of a blockbuster movie. From the leading actors to the supporting actors, everyone can rise with it.
Of course, the biggest earners are definitely the investors behind the movie.
The total box office of "Detective Chinatown" is 1.18 billion, but the 3.3% film tax and 5% film development fund must be deducted first, and the remaining is the real shareable box office.
This part does not all go to the investors, there is also a 52% share of the theaters, and 12% distribution fees.
After all these are deducted, the final profit of the producers is about 387 million.
Arclight Film and Television has a one-fifth investment share, and the final total revenue is about 77 million.
In less than a year, the return rate is close to six times, which is a considerable investment.
More importantly, for the "Green Ivy Criminal Investigation Universe", there is finally a "breakthrough" masterpiece.
Although the previous "Psychological Crime" and "Forensic Qin Ming" had high playback volume and popularity, they were still trapped in a small circle, that is, the online drama group of the younger generation.
As a big hit movie, "Detective Chinatown" faces a broader market for all ages.
It can only be said that the influence of movies is always greater than that of film and television dramas. However,
film and television dramas also have their own advantages, that is, they have more content and can better show the characters.
As a "film and television universe" starting from scratch, it needs to be based on this for development.
In fact, Meng Bai has been discussing with Chen Sicheng that before the subsequent "Detective Chinatown 2", a "Detective Chinatown" online drama can be released first.
The content is mainly based on the performance of characters and the enrichment of the worldview.
For example, shoot some cases that Tang Ren has experienced in the past, or add some other detective roles.
In this way, it can also pave the way for more "Chinatown" and more detectives around the world to join in the future.
Of course, these are all future projects.
The speed of the car slowly slowed down, and finally stopped in front of a large area of demolished park ruins.
Looking out from the car, there was a cordon around the ruins not far away, with the words "Green Vine Police" written on it.
Jumping over the cordon and looking inside, there were about 40 to 50 people gathered together, with large and small filming equipment scattered around.
Meng Bai got out of the car and walked inside, greeting several Arclight staff along the way.
Until he entered the core area, he finally saw Wang Wei and others, who were gathered together to discuss.
(End of this chapter)
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