Chapter 267 Let you shoot a cultural tourism promotional film, you shoot Jingjue Ancient City
TV dramas are different from movies. The story plot is the core, so the most important person in the creative team is the screenwriter.
But this does not mean that the director is insignificant. After all, no matter how brilliant your script is, it still has to be transformed into a picture in the end.
Meng Bai chose Li Muge to direct "Jingjue Ancient City" because he valued his excellent lens aesthetics and picture performance ability.
Facts have proved that his choice was right.
As soon as the show was broadcast, the entry #《Jingjue Ancient City》Beautiful Picture# directly became a hot search.
"This lens! This picture! Is this the fine bran I can see in the web drama!"
"This director must have shot a landscape documentary before!"
"Funny, friends. I was watching the show here, and my mother passed by and took a look, and asked me if I was planning to go on a trip. Are you watching a scenic spot promotional film here?"
"So, does anyone know where the filming location is?"
"..."
An excellent work is not only about its own entertainment attributes, but also has an amazing role in promoting the cultural tourism of the filming location.
When "Lost in Thailand" became popular, it directly increased the number of tourists in Chiang Mai, Thailand by five times.
The "Ten-year Agreement" of "Grave Robbers' Chronicles" created a "Grave Robbers' Chronicles Cultural Festival" for Changbai Mountain.
The popularity of "The Ancient City of Jingjue" has also brought several filming locations in the play to the forefront.
The first is Dunhuang.
But as the "tomb-robbing trio" set foot on the desert in the plot, the vast Gobi Desert and the magnificent scenery of thousands of miles of yellow sand immediately attracted the audience's attention.
Dunhuang was originally a very popular tourist city, but it is currently in the off-season, and both air tickets and hotel fees are much cheaper.
This is just right. Many people bought tickets and flew over directly when they saw that it was so cheap, thinking of checking in the real "Ancient City of Jingjue".
Another popular place is the vast mountains and forests in the opening "Kwantung Army Fortress" plot, which is actually near Songhua Lake in Jilin.
Compared with Dunhuang, this place is not very well-known.
After the broadcast of "The Ancient City of Jingjue", the search index related to the scenic spot increased by more than ten times overnight.
The local cultural and tourism department did not expect that the traffic would come from the sky while they were sitting at home.
Jilin Province's cultural tourism also responded quickly and seized this rare opportunity.
First, the official account was used to thank "The Ancient City of Jingjue" for the popularity it brought to the local area, and then the local department directly contacted Arclight and Penguin to start a linkage.
The two sides joined hands to organize a topic activity on Weibo called "Watching "The Ancient City of Jingjue" and taking pictures", and you can draw a prize by participating in comments and forwarding.
The prizes include scenic spot tickets, various preferential benefits, and the grand prize can even cover the entire journey. Travel expenses and accommodation, and play directly for free.
And these activities, in turn, stimulated the popularity of the web series.
Half a month after the broadcast, the total number of views exceeded 1.2 billion; in the third week of the broadcast, the total number of views exceeded 2.3 billion.
By the time the 12 episodes were broadcast and more than half of the plot was over, the cumulative total number of views had exceeded 3 billion.
Although the score has dropped slightly with the increase in the number of viewers, it still remains at around 8.2 points.
Whether it is data or evaluation, it is far ahead of many dramas in the same period, which can be said to be a win-win situation in terms of traffic and word of mouth.
Meng Bai feels okay about this result, after all, there are so many projects like Arclight.
But the other producer, Penguin Pictures, was overjoyed.
As the first work produced after its establishment, Penguin really wanted to make "The Lost Tomb" as a benchmark work.
Otherwise, they would not agree to the budget of "100 million investment".
However, Penguin's initial expectation was nothing more than to make it similar to "Forensic Qin Ming".
Unexpectedly, Arclight has become a hit that has broken the circle.
For Penguin Pictures, it is now a mixed bag.
Needless to say, it is happy, but the worry is that the first part of this series has such a high starting point, how can the following parts be filmed? If
this quality continues to be maintained, the total cost of the entire series will be too high.
But if the budget is lowered, the production level will inevitably be discounted.
The audience's requirements will only increase and not decrease. If the first dish is so good, they will be dissatisfied even if it remains unchanged, let alone decline.
And there is another point, that is, with the popularity of "The Lost Tomb", the popularity of the leading actors of the "Tomb Raiders Trio" has also increased.
If a sequel is to be filmed later, the pay will inevitably rise.
Especially Pan Yueming and Ni Ni, who have reaped the biggest dividends.
Pan Yueming was affected by the "divorce case" in the past few years and was depressed for a long time.
When the candidate for "Hu Bayi" was first announced, he was also questioned.
But after the show started, most of the doubts were replaced by praise.
Quite a number of viewers said that he fits the image of "Commander Hu" in their minds.
Even in terms of the popularity of this role alone, Pan Yueming's support is comparable to that of Chen Kun in "The Lost Tomb", which can be said to be a resurgence in popularity.
Pan Yueming himself feels okay, and he has been filming "White Night Chase" recently, so he hasn't added too many activities.
In contrast, Chen Zhixi is more excited.
The two have been friends for many years. When Pan Yueming and his ex-wife Dong Jie were facing off, the online public opinion was almost entirely torn apart by this sister, and her fighting power was quite fierce.
This also shows how good the relationship between the two is.
In addition to Pan Yueming, another popular person is Ni Ni.
This girl can be said to be a representative of the peak at debut. After so many years, the only representative work that people can remember is "Yu Mo", and her popularity is all due to fashion resources.
And with the explosion of "The Lost Tomb", she has also become the focus of discussion.
Many viewers commented on her, "Maybe she is not the most suitable, but she did perform in her own style."
In particular, she wore a work jacket, tight jeans, and goggles in the play, which made many viewers take screenshots and save them.
For Ni Ni, she finally has a new representative role.
Before the show was over, she had already added "The Lost Tomb" to her Weibo signature.
The girl was also very happy. When she called Meng Bai, she thanked him repeatedly.
"You performed well yourself, so you don't have to thank me so much."
"How could it be? If Teacher Meng didn't give me a chance, how could I perform well?"
Ni Ni's unique lazy voice came from the phone: "I wonder if Teacher Meng has time tonight, let's have dinner together."
There was some charm in her tone, and the ending tone was playful and upturned. The meaning of the words was obviously not as simple as "dinner".
Meng Bai naturally understood what the other party meant. Thinking back to the previous cooperation in Dunhuang, his mind was slightly moved.
Unfortunately, he didn't have time at this time.
"Sorry, I'm not in Jingbei. Maybe next time."
"Day and Night" has not been finished yet, so he, as the producer, has to come over and continue watching.
(End of this chapter)
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