Chapter 345: The first broadcast broke 1
"This time it doesn't count! The postponement of the entire show was an unexpected factor, so it can't be counted as my loss."
"To win without fighting is the highest victory." Meng Bai leaned back in the comfortable chair and said to the phone in front of him: "When we made the bet before, we only said that whoever has the highest ratings will win, but we didn't say that it won't count if something goes wrong."
"...Then our show hasn't been broadcast yet, so who knows what the ratings are." Li Qin said aggrievedly on the other end of the phone.
She had just heard the news of the withdrawal of "Ruyi's Royal Love in the Palace" two days ago, and she didn't take it to heart. After all, she had already received the salary, and the role was just a supporting role, so it was not her turn to worry about any problems.
But unexpectedly, Meng Bai insisted that this was called "winning without fighting" and asked her to fulfill the previous bet.
"How about this, I'll give you another new chance." Meng Bai said leisurely.
Li Qin asked suspiciously, "What chance?"
"Since it's withdrawn, it will definitely be back later. I can extend the bet until after your show starts airing. But the bet requirement must be increased to two."
Meng Bai said in a sincere tone, "Think about it, although the bet is higher, your profit is also higher. If you lose, then the difference between owing two and owing three is not much; but if you win, then the previous debt is not only a purchase and sale, but I will also owe you one in return. Think about it carefully, isn't it a good deal?"
"Ah, this... um?"
Li Qin felt that there seemed to be something wrong with this account, but she couldn't say what the problem was.
After hesitating for a while, she felt that there was really no trap, so she finally agreed.
After hanging up the phone, Meng Bai chuckled.
There is really nothing wrong with this bet itself. The real routine is in the judgment at that time. If
the highest data can't be compared, compare the average data. If the average can't be compared, compare the single episode. If the single episode can't be compared, compare the online broadcast volume... Anyway, pick your own advantages to compare with the opponent's weaknesses.
As for how to convince Li Qin to agree then... she still owes me a request.
One for one is boring, but one for two is a good deal.
Thinking of the resentful expression on the girl's face, Meng Bai couldn't help but laugh in his heart.
Actually, since that time on Blue Island, no matter what Meng Bai wants to do, as long as it's not too excessive, Li Qin will not refuse.
But Meng Bai just likes to see this girl looking reluctant but having to agree.
Alas, I am indeed a pervert.
After repenting for half a second, Meng Bai put the matter aside and browsed the broadcast of the opening dramas of several satellite TV stations that the Film and Television Department had just sent over.
Because "Ruyi's Royal Love in the Palace" and "Win the World" were withdrawn at the last minute, Dragon TV and Jiangsu Satellite TV had to find new dramas to replace them temporarily. It happened that "Mr. Love" starring Jin Dong was broadcasted by these two satellite TV stations, so it was brought out as a substitute.
Speaking of which, Jin Dong's reputation in the past two years has not been very good. First, his character of "culture veteran cadre" failed, and since "Ode to Joy", he has been repeating the fixed role of "workplace elite", and the audience has become aesthetically fatigued.
However, although his acting style has been criticized, his status as "middle-aged women idol" has not been shaken at all. This group of people happens to be the main audience of TV dramas, so his ability to "resist dramas" is still very strong.
"Mr. Love" is the first of the four "New Year's dramas" to be broadcast, and the ratings of the first broadcast on Oriental and Jiangsu TV stations were 1.0 and 0.5 respectively. Although it declined slightly in the next two days, it soon stabilized and rebounded. The highest ratings slowly stabilized at around 1.2, and it has been increasing every day.
The audience evaluation is relatively average, and the score is just passing. To use the comment with the highest likes -
[As soon as I saw the leading actor Jin Dong, I roughly understood the plot of this drama. It is still the familiar formula, the familiar taste, and it remains unchanged. ]
Immediately after "Mr. Love" was broadcast, Mango TV's "Phoenix Prisoner" and Zhejiang Satellite TV's "Moscow Operation".
The two dramas were aired on the same day, but the data trends were very different.
Because of the "Yu Zheng" name and the ratings base of Mango TV, "Phoenix Prisoner" scored 0.98 when it was first aired, which can be said to be a "good start".
But after only one day of airing, the female lead Guan Xiaotong was criticized for her "sewing machine hairstyle" and "whistle spirit-possessed" voice, and was on the hot search. Then, various outrageous plots received a lot of negative reviews.
Neither the crew nor the TV station cared at first, after all, "Yu Zheng drama" has always taken the black and red route. The more people scold, the higher the popularity.
However, these people have forgotten one thing, that is, they were able to gain popularity in this way in the past because there were only so many platforms and few dramas to watch. Even if the audience doesn't like it, they can be patient and make do with it.
But now it's different. Not to mention the online dramas that are already in full swing, even the short videos that were just used to kill boredom in the past few years have become popular this year.
For the audience, it's all about killing time anyway. Instead of watching your bad drama and wasting your IQ, it's better to watch beautiful women dancing or "Xiao Shuai Xiao Mei vs. Foboler".
"Phoenix Prisoner" was broadcast in two episodes on the first day of its premiere. The ratings of the first half of the first episode were still maintained at 0.9, but by the end of the second episode, it had dropped to around 0.4.
For a first-tier TV station like Mango TV, a prime-time rating of 0.4 is a very bad result. It is not impossible for other producers to directly cut the show.
Yu Zheng was obviously anxious, and he posted four short essays on Weibo the next day. He broke the news, played the victim, complained, and blamed others, while calling on his artists and connections in the circle to help promote the show.
It really worked. The data in the following days rose, barely maintaining around 0.7. Although it is not good, at least it will not be cancelled.
In comparison, the performance of "Moscow Operation" is very stable - stable but poor.
The ratings of the first episode were less than 0.4, and then it has been maintained at around 0.5, jumping back and forth between "barely able to be broadcast" and "cancelled and replaced".
Because the banner of this drama at the beginning was "the original cast of "Yu Zui", but the male lead was changed from Zhang Yishan to Xia Yu.
This operation really confused the audience. I don't know whether the producer can't afford Zhang Yishan or is deliberately playing a joke.
Looking at the performance and data statistics of the three dramas on the screen, Meng Bai couldn't help but wonder if "Phoenix Prisoner" and "Moscow Operation" paid the TV station a "ratings deposit".
If they paid, it would be a waste of money.
Of course, maybe the TV station deliberately controlled the ratings. In this way, they collect the deposit on one side and deduct the purchase price on the other side, which is a win-win situation.
But no matter what the TV station does, these two dramas are no longer a threat.
Meng Bai continued to browse backwards and finally came to the statistics of "Peace Hotel".
Because it had to cooperate with CCTV's many temporary programs during the Spring Festival, "Peace Hotel" was the last one to be broadcast among the dramas, and only three episodes have been broadcast so far.
Compared with the other three dramas, "Peace Hotel" had the highest ratings for the first broadcast, breaking one directly.
Not to mention the arc light, even CCTV did not expect it. Because the last episode of the previous drama "Big Talk Matchmaker" had a rating of only 1.05.
Generally speaking, the ratings of the first broadcast of a new drama are usually slightly lower than those of the previous drama.
After all, the original audience who followed the drama left, and the new audience has not yet been replenished.
Therefore, CCTV believes that the premiere score of "Peace Hotel" will be considered a success as long as it is not lower than 0.9.
Unexpectedly, this new drama perfectly inherited the basic foundation left by the previous one and broke 1 directly.
Don't underestimate this 0.1 difference, the advertising fee difference is several million. Especially for a large platform like CCTV, every increase in performance represents a huge advertising revenue.
This is obviously good news for both Arclight and CCTV. However
, after all, it is only the premiere, and the example of opening high and closing low has just happened, so no one dares to take it lightly.
The specific success or failure of this drama depends on the subsequent trend.
(End of this chapter)
Continue read on readnovelmtl.com
