Chapter 348 The champion of the opening drama of the year!
"The day before yesterday, the release date of "Buddhist in India" expired, and the final cumulative box office was 750 million. According to the investment ratio, our share of the revenue is about 60 million..."
In the president's office of Huguang, Liu Jun looked at the information in his hand and introduced the situation of the movie.
"This box office performance is not bad." Meng Bai, who was sitting opposite, said: "But the reviews should be criticized badly."
"Indeed, the score has dropped to three points." Liu Jun said, and suddenly smiled: "Hey, do you know the Chinese Film Golden Broom Award?"
Meng Bai nodded: "I have heard of it."
The Chinese Film Golden Broom Award is a spoof film award initiated by Cheng Qingsong, the editor-in-chief of "Youth Film Handbook", imitating the American "Golden Plum Award". A group of film critics, media people and netizens voted to select the most disappointing movies and actors of the year.
As a "three-no" award with no funds, no sponsors, and basically no award-winning guests, the Golden Broom has been held for ten years since its birth in 2009, and its popularity is getting higher and higher.
It has to be said that the audience really likes to watch the excitement.
Liu Jun smiled and said, "A few days ago, this year's Golden Broom Awards announced the new list of nominees. "A Chinese Odyssey: Part Two" became the work with the most nominations this year with the "Most Disappointing Movie", "Most Disappointing Director" and "Most Disappointing Screenwriter".
Meng Bai also laughed after hearing this. This movie has just been released, and it can win such a high "well-known" award. I really want to know how Brother Baoqiang feels now.
Forget it, this brother is still busy with a divorce lawsuit during this period, so don't stab him.
Although the reputation of "A Chinese Odyssey: Part Two" collapsed, Meng Bai didn't care much. After all, Arc Light is just an investor. It's good as long as it doesn't lose money. How it's filmed has nothing to do with them.
But then again, should we set up another small company like "Touchstone" and "Searchlight" in the future? If there are such projects with poor reputation but can make money, we will hand them over to the new company for cooperation, so as not to drag down Arc Light's reputation.
After talking about the returns on the film investment, Meng Bai turned around and asked about the situation of "Peace Hotel".
"The ratings have been increasing, and the rate has remained very stable. As of yesterday's broadcast of the latest episode, the average ratings of a single episode have risen to 1.85."
Speaking of this, Liu Jun's spirits were lifted again: "At present, the progress of the whole drama has only reached two-thirds, and there is still more than half a month of broadcast period. CCTV predicts that according to the current data growth rate, the ratings should be no problem before the finale."
Meng Bai heard this and was also happy.
Before, the ratings of "Peace Hotel" broke 1 on the first broadcast, which can be said to rely on CCTV's huge audience base. But with the gradual improvement of the results during this period, it has been fully proved that the gold content of this drama.
If the ratings "breaking 1" represent that a drama has passed the test, then the ratings "breaking 2" represent that this drama has surpassed a number of ordinary dramas and has been promoted to the category of "hot dramas".
Moreover, although the revenue from the first round of broadcasts has been determined, the price of the second round of broadcasts and the copyrights of other platforms are directly linked to the ratings.
If "Peace Hotel" can really successfully "break 2" before the end, the subsequent income will inevitably increase significantly.
For Arc Light, this also means that the first step in the field of TV dramas can be firmly landed.
"How are the ratings of the other dramas?" Meng Bai asked.
"Moscow Operation" and "Phoenix Prisoner" are still hovering around the previous data. Both TV stations have recently begun to speed up the broadcast progress. They should be planning to end it quickly and switch to new dramas."
Satellite TV takes advertising fees from advertisers, and there is also a ratings assessment. These two dramas have been inherently deficient from the beginning, and there is no hope if they continue to drag on. It is better to end it early and switch to a new drama early. Maybe the next one will be a hit.
"What about "Mr. Love"?"
Liu Jun frowned: "The performance of this drama is quite good, and the ratings have been rising since it was launched. The latest single-episode ratings on the two satellite TV stations are around 1.4 and 0.7 respectively."
It has to be said that although Jin Dong's reputation has not been very good in the past two years, his screen appeal is still very strong.
Moreover, the male protagonist in "Mr. Love" has more "relaxed and lively" elements than before, which is also a bit innovative. In addition, the plot is also in the style of urban light comedy, which is quite attractive.
Therefore, as the series is broadcast, the number of viewers who follow the series has gradually increased.
If the data of the two syndicated platforms are added together, the current ratings of this series have "broken 2".
"It's not calculated like this." Liu Jun explained: "If the scores of the syndicated dramas on each platform are directly added together, a large amount of duplicate data will be generated. Therefore, the industry currently generally calculates each of these two syndicated dramas separately."
Before the implementation of the "one drama, two stars" policy, there were many "four-channel simultaneous broadcast" dramas. Some popular dramas even had a score of "breaking 1" at the same time.
If it is directly added together, it is equivalent to the "total ratings" of this drama being close to 5%, which is obviously inflated. Therefore, when the producer announces the results to the outside world, it will only say "four channels broke 1 at the same time" instead of directly saying "ratings broke 4".
Since the rise of online dramas and mobile terminals, the audience group of TV stations has been declining year by year. Let alone a rating of "breaking 4", there are very few dramas that can "break 3".
And this is only looking at the peak data, not the average data of the whole drama, otherwise there are not many dramas that can even "break 2".
Including the ratings discussed by Meng Bai and Liu Jun before, they all refer to the ratings of a single episode. In terms of average, "Peace Hotel" is only just over 1.4 now.
The only drama with an average rating of over 3 in recent years is "In the Name of the People".
Unfortunately, no matter how high the ratings of this drama are, it is useless, and there is no second round of replay. If you want to watch it again in the future, you can only watch it online.
Although "Mr. Love" has a good performance at present, Liu Jun does not care too much, because the ratings of this drama have basically stabilized, and there will not be any big increase in the future.
It can be said that as long as "Peace Hotel" does not encounter problems like "withdrawal" in the future, no matter whether the final ratings can "break 2", it has already locked the championship of the opening drama of 2018.
Fans and audiences were amazed at the result, but ArcLight was only briefly happy and not too excited.
There is no way. As the top team in the field of online dramas, they have been in the "top 1" position for a long time. Now just winning the "contemporary champion" of a TV series can't trigger everyone's G-spot at all.
If they can win something like "Annual Drama King" or the three major awards, it would be worth getting excited.
"The registration period for this year's Feitian Awards has passed, so we have no chance, but we can strive for the Magnolia and Golden Eagle Awards."
"I remember the Magnolia Awards are in June, right?" Meng Bai asked.
"Yes, it will be held in June. The nomination list will be announced at the end of May and the registration will close at the end of March." Liu Jun smiled and said, "We have already submitted "Peace Hotel"."
"Which awards have you applied for?"
"We have applied for all that can be applied for, but it's hard to say which ones will be shortlisted in the end." Liu Jun said, "But 'Best Screenwriter' should be a sure thing, at least we can get a nomination."
"What's the point of being nominated." Meng Bai didn't care. "Who will remember if you don't win the award?"
"You can't say that. Being nominated is a kind of affirmation." Liu Jun smiled bitterly. "You also know that the Magnolia Award has always preferred the Shanghai circle, which has nothing in common with us. So whether you can get it in the end depends on your ability for three points and luck for seven points."
The three major awards for TV dramas have always had their own styles and preferences. The Feitian Award is a government award, and the selection style also tends to be more inclined towards serious drama themes; the Magnolia Award is an industry award, preferring industry reputation and the Shanghai circle; the Golden Eagle Award is a popularity award, and prefers the popular dramas of the year.
"Peace Hotel" is not a serious drama, nor is it from the Shanghai circle. The producer Arclight is still a web drama, so in fact, compared to the Magnolia Awards, the Golden Eagle Award is more suitable.
However, this year's Golden Eagle Awards is in October, and there is still more than half a year before it, so we will apply for the Magnolia Awards first to test the waters.
After all, this is the first time that Arclight has participated in the selection of the three major awards.
Meng Bai is not in a hurry. Anyway, the nomination list will not be announced until May, and it will take some time.
After chatting for a few more sentences, Liu Jun stood up and prepared to leave. But before leaving, he mentioned another thing.
"The film and television department reported that recently on many short video platforms, clips about "Peace Hotel" and some of our previous works have appeared. Do you want to report it to the platform?"
"Edit clips?"
"It means cutting out the more exciting parts of an episode and playing them in order. They say that if someone watches them all, it's basically equivalent to watching more than half of the show."
Meng Bai became interested: "Are there other shows like this?"
"All of them. No matter how bad the quality is or how old it is, including overseas shows, there will basically be people editing and putting them on."
"In that case, don't worry about it." Meng Bai said, "Let me take a look first."
After sending Liu Jun away, Meng Bai took out his mobile phone and planned to see the details.
However, there is only one video application on his mobile phone, Bilibili, and other apps like Douyin, Volcano, and Kuaishou have to be downloaded first.
While the background was downloading the application, he searched on Bilibili first.
In fact, when video platforms were just emerging a few years ago, many other platforms would open diversion ports to Bilibili in order to increase traffic.
After all, the main audience of mobile terminals is young audiences, and Bilibili happens to have the largest number of "young groups" in the country.
Including Arclight's previous "Soul Ferry", "Psychological Crime", "Forensic Qin Ming", and Mango TV's "Star Detective", you can watch them directly on Bilibili.
However, since last year, with the tightening of copyright management policies and the preparations for the listing of Bilibili, these ports have been cancelled.
Meng Bai is searching now, and except for the content uploaded by users themselves, all official videos have been removed.
Even so, he still found a lot of cut clips of arc dramas on Bilibili, some of which even have "full episodes" directly marked in the title.
Meng Bai didn't pay much attention to the previous dramas. One is that it is difficult to manage, and the other is that this is mainly for the platform to deal with. For their producers, the impact is actually not that big.
But if it is a drama that is currently being broadcast, such as "Peace Hotel", then he can't turn a blind eye.
After downloading several short video platforms and searching by keywords, Meng Bai was quite satisfied with the results.
As Liu Jun said, there are indeed many clips of related plots, but most of them are concentrated on a few famous scenes, and the rest are also scattered clips.
If you really want to watch the whole drama from here, it can be said to be quite troublesome.
After a round, Meng Bai put aside his worries. With the current unsystematic clip editing method, there is no impact on the broadcast of the feature film.
It may even have played a role in attracting traffic.
He had just watched it for a while, and he had already seen many people asking similar questions in the comment area -
[Hello, what is the name of the original drama of this clip? ]
["My Brother is called Shunliuzhi and I will never look at the lower left corner"]
[Is the name so long? Why can't I find it on Baidu? ]
[The person above, he asked you to look at the lower left corner of the video. ]
[Is the name of the video called "Lower Left Corner"? Still can't find it? ]
[... Honest people, don't ask anymore, the drama is called "Peace Hotel". Don't look at this brain on the Internet, just turn on the TV and watch CCTV8. ]
[Found it, thank you! ]
[...]
Although the process was a bit tortuous, the result did add new viewers to the drama.
Meng Bai thought about it and felt that there was no need to interfere with these "tap water".
However, he discovered the potential of short video platforms in promotion and dissemination from this incident.
Compared with traditional websites, Weibo, and public accounts, etc., emerging short videos seem to be more suitable for attracting more viewers to pay attention to the feature film through a short and exciting plot.
For TV series, the effect may not be very obvious. After all, the plot is too long, and it is difficult to see anything with only this less than one minute clip.
But for movies, it has a miraculous effect.
Arc Light has two more movies to be released next. At that time, in addition to the previous publicity media, it can increase some promotion efforts in the field of short videos.
At present, several mainstream short video platforms, Kuaishou, Xiaokaxiu, and Shanpai, are not very compatible with the tone of film and television, but Douyin, Volcano, etc. are not bad.
Going back, you can let the film and television department contact ByteDance to see if there is any possibility of advertising cooperation.
Although thinking so, Meng Bai did not take this matter too seriously.
Today's short videos are mainly based on cross-dressing, technical flow, and funny jokes. Film and television editing is a niche, and he just wants to test the waters.
——
When Peace Hotel was first aired, the audience gave it a high evaluation because of its novel "escape room" setting and the different male and female protagonists from traditional spy war dramas.
When the score was the highest, it once reached 8.6, which was on par with The Disguiser.
However, as the plot unfolded, the number of viewers increased, and the number of people who rated it also increased, and the score slowly slipped a bit.
At the end of the current progress, the score has dropped to 8.3.
Although the evaluation has declined, it is still far higher than most spy war dramas. Moreover, the ratings and online broadcast volume of this drama have always maintained a steady growth, and have not been affected by the comments at all.
The first breakthrough was the ratings. Just three days after Liu Jun and Meng Bai reported the results, the single-episode ratings of Peace Hotel broke through the 2% mark in one fell swoop, and continued to grow, but the growth rate began to slow down.
Until the end of the finale, the growth momentum finally slowed down and stabilized at around 2.3.
As for Mr. Love, because it was broadcast earlier, it ended a few days ago. The highest single-episode ratings were finally counted, which was 1.56. Even if we add the 0.7 of the other channel, it is still lower than Peace Hotel.
There is no doubt that in this year's opening drama war, CCTV won the championship with this unique spy drama.
This is not the end. Although it is just the beginning of the year, the ratings of Peace Hotel can be ranked in the top three among all the prime-time TV dramas of CCTV Channel 8 last year.
For CCTV, this not only means that they have broadcast a popular TV series, but more importantly, it proves that their new policy reforms this year are "completely correct."
For such a public institution, one more or one less popular drama is nothing, but this kind of political achievement under the leadership's nose is real.
For a while, the film and television department of CCTV's favorability towards Arc Light Film and Television soared.
The director of the eight-channel film purchasing department even directly stated that if the next drama is still broadcast on CCTV, the highest standard of treatment can be provided.
This condition is actually quite good, but it's a pity that CCTV's film purchase price is indeed a bit lower, so Arc Light didn't completely say no, but it didn't refuse either.
After all, CCTV always represents the official, and it always does a good job in improving the relationship.
(End of this chapter)
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