Chapter 354 "Perhaps this is the meaning of pdd's existence"
"Ding——"
A WeChat notification sound woke Xiao Lin from his work state.
After looking at the WeChat message, he couldn't help but feel annoyed. It was this rubbish Pinduoduo's "cut one knife" to get a red envelope again.
"Mom, I've told you that this red envelope from Pinduoduo is squeezing social resources. It's impossible to succeed without a hundred or eighty friends. If you really want a red envelope, I'll send you 500 directly later. Let's not do this anymore..."
Xiao Lin said a long string of words to the WeChat voice without stopping. After the anger in his heart was relieved, he chose to cancel the sending. Sighing, he obediently clicked on the link shared by his mother and cut one knife.
There is no way. There are three unfilial acts, and talking back is the biggest one.
After helping his mother cut the knife, another page popped up on the screen, saying "Congratulations on winning a 499.5 yuan red envelope, invite friends to cut one knife to help." There is also a 24-hour countdown on it, which makes people feel that time is running out.
But Xiao Lin sneered and closed the app.
He was full of resentment towards the e-commerce platform Pinduoduo.
At first, he felt lucky when he saw that he was only a few cents away from receiving a red envelope of 500 or 600 yuan. He asked dozens of friends to help him "cut the price", but he underestimated the platform's tricks.
When he was one cent away, the unit became cents, and when he was one cent away, it became gold coins. There are diamonds under the gold coins, cards under the diamonds, and card fragments under the cards...
He asked dozens of friends, but he didn't "cut" the last cent.
Of course, up to this point, it can only be said that it is the platform's tricks. The most uncomfortable thing is that there are so many fakes on Pinduoduo.
What "Lei Bi", "Bai Shi Coke" and "Wang Zi Milk" are all child's play. There are fans with rotating blades, razors that turn into spinning tops, and slippers that change color on your feet after wearing them for five minutes.
Sometimes Xiao Lin doesn't understand who is buying those things that are obviously nonsense.
What small home appliances with free shipping for 9.9 yuan and computers that cost less than 100 yuan actually have sales of thousands of yuan? Just thinking about it will tell you that it is impossible. It is really a case of one dares to sell and one dares to buy.
Looking at the video that has not been edited on the computer, Xiaolin, whose thoughts were interrupted by WeChat, sighed and decided to watch Douyin to change his mind.
He checked the status of his account first after going online. The data of the previous video [Watching the new series of Arc Light "Zijin Chen Trilogy" in one breath] is not bad. Two days after it was released, it has received nearly 40,000 likes, which is considered the best video in recent times.
Sure enough, it has to be Arc Light!
Before last year, he had been making long videos on film and television interpretation and consulting on Bilibili. But with the rapid development of short videos in the past two years, he is also trying to make a transformation.
Instead of starting to watch beautiful women dancing as usual, Xiaolin first clicked on the hot list to see if there were any new hot spots in the past two days.
"Today's hot search..." Xiaolin looked at the top of the hot search, and then couldn't help but be stunned.
Hot search top 1: [Maybe this is the meaning of pdd's existence]
What the hell is this?
Xiao Lin complained in his heart, an e-commerce platform is just for selling things, what's the point?
Although he thought so, he still subconsciously clicked in, intending to see how this thing became a hot search.
After opening the video, he habitually glanced at the data - more than 3 million likes and nearly 100,000 comments.
Before he could think more, the BGM of the video sounded, which was "The Wind Rises", which has been used to death this year. It makes people understand in one second that this is most likely another warm and touching video.
"A few days ago, a 38-yuan wedding dress became popular. An uncle left a message in the pdd comment area, buying a wedding dress for his disabled wife. The uncle didn't know that it was just a crinoline, but he still chose the most expensive one in the store."
"He wrote in the message: My wife is a disabled person, and she was very happy to wear it after I made her a wish. In the picture, there is a bare room with a large bag of medicine boxes on the table. The wife standing in the middle of the room is wearing a somewhat simple and ill-fitting 'wedding dress', but her face is filled with a happy smile."
"At this moment we realized that a 30-yuan wedding dress and a 300,000-yuan wedding dress have the same whiteness."
"A TV that costs more than 100 yuan and includes free shipping has sales of over 100,000. Many people don't understand who is buying this kind of TV. Some people even said that 100 yuan is gone for a meal, so is this kind of TV really worth watching?"
"But when the comments section of the merchant was opened, many netizens were shocked. Along with this brand new 'industrial waste', there are all kinds of dilapidated homes, moldy walls, and scattered medicines and bottles. If it weren't for the real need for the few dollars of cash back, who would be willing to let others see the embarrassment of their own family?"
"Since its birth, pdd has always been labeled as cheap, counterfeit, and fake, and many people also think that only poor people will buy things on it. We have seen too much nobility on the Internet, but these buyers in the comment section may be a portrayal of reality."
"A refrigerator worth more than 100 yuan, a smartphone worth more than 100 yuan, a computer worth more than 100 yuan... Behind every so-called 'IQ tax', there are smiling faces that can see the vast world because of it."
"Perhaps, this is the meaning of pdd's existence."
The video is not long, only more than two minutes, but Xiaolin watched it in the comment section of the video for nearly 20 minutes.
Like the content in the video, many people are posting similar messages.
[A grandmother in the village asked me to buy her a 20-yuan down jacket on pdd. She said it should be warm this winter.]
[I saw some people selling expired milk powder before. Some of the reviews said they bought it for their dogs, and some said they bought it for their babies.]
[I heard that many people buy sanitary napkins for a dozen yuan on pdd. I saw a blogger say that you can buy good ones by saving the money for a cup of milk tea, but is it possible that they can't afford milk tea in the first place?]
[It should be said that although there are many knockoffs of pdd, it is really cheap. And if you really buy a fake, it is convenient to get a refund, so it is not as bad as many people say.]
[pdd doesn't think I'm poor, so why should I think it's cheap.]
[……]
Xiao Lin himself was also very emotional. Because of his decent living conditions, he always discriminated against Pinduoduo users.
But if you think about it carefully, his attitude is also a kind of arrogance. It took Pinduoduo only three years to have more than 300 million users. Does it mean that there are indeed many people who really need this kind of low-cost online shopping platform?
Although he still doesn't like the "Kan Yidao" thing, his impression of Pinduoduo has changed a lot.
After exiting the hot search, Xiao Lin continued to watch videos. Perhaps because big data recorded his behavior just now, he pushed several different forms of news about Pinduoduo in a row.
Like [Large-scale documentary "Legend of 100 Yuan Mobile Phones"] [It's not that TB and JD can't afford it, but Pinduoduo is more cost-effective]...
Although the object described is the same, the content of each video is different.
At the same time, out of the professional habit of a film and television person, he also noticed a detail. The images of these videos are all irregularly shaking, and it is obvious that most of the shots are taken by ordinary people with mobile phones.
Looking at it, Xiao Lin couldn't help thinking that it seems that apart from the "cutting knife" that is the root of all evil, there seems to be nothing wrong with Pinduoduo.
——Shanghai
, Pinduoduo headquarters.
In today's conference room, there are many new faces that the company rarely sees.
Huang Zheng stood at the front of the conference room, raised his hands and applauded with a smile on his face: "Everyone, first of all, let us thank Mr. Meng of Qiming Venture Partners. After these videos designed by him were released on the entire network, it can be said that they reversed the direction of public opinion overnight and greatly improved the brand value of Pinduoduo."
All the people present were representatives of Pinduoduo's investors, including Tencent, Gaorong Capital, Sequoia Capital, etc. They were also very clear about the "offline siege and boycott incident" that happened some time ago.
At this critical juncture of the listing, Pinduoduo's corporate image is still very important. Even if it will not affect the listing process, the stock price after the market opens will be directly affected by public opinion.
Several investors thought that it would take a lot of time to deal with this matter, but they never expected Huang Zheng to tell them that he had thought of other ways to solve it.
It has to be said that this way of handling is much more effective than the cold treatment of delaying time and suppressing heat, but it is also much more difficult to operate.
The most important point is that these contents must be speaking for Pinduoduo, but netizens cannot see that they are marketing.
The control of the scale and degree of content requires very delicate requirements.
It was not until Huang Zheng talked to them today that they knew that "god-level" professionals were invited to operate.
For the name "Qiming Venture Capital", these bigwigs in the venture capital circle are very unfamiliar. Before this, they basically knew that it was a small company that was lucky to participate in the angel round of financing in the early days of Pinduoduo.
It was not until they heard Meng Bai's name that many people finally reacted. Isn't this the boss of Arclight Films?
Compared to the unknown "Qiming Ventures", Arclight Films has a certain reputation in the capital circle.
There is no other reason. Such a company that makes money quickly and has great potential, but always insists on not raising funds, is rare in the film and television industry, not to mention the entire venture capital industry.
More than one investment company has conducted research on Arclight, but the results made people feel helpless.
There is no way, they really don't lack money. The one who
was most impressed by this was naturally Tencent. They refused the 15 billion premium acquisition without even considering it.
The key is that less than a year later, the valuation of the big deal at the time does not seem to be overestimated now.
Seeing everyone looking at him, Meng Bai waved his hand: "It is mainly because of the data provided by Mr. Huang that we can find these real user feedback. In fact, these videos are not entirely aimed at the handling of this public opinion incident, but more of the value of Pinduoduo itself."
Meng Bai is not very familiar with the capital circle, but he is very familiar with the entertainment industry. From a certain perspective, the two actually have a lot in common.
Why are many celebrities keen on donating? One is to avoid taxes, and the other is to buy reputation.
Almost every celebrity has a group of die-hard fans. While these fans are exploding gold coins and collecting data, they often fight with other fans. Fighting requires "weapons", and "charity" happens to be a very suitable thing.
As long as it is not a "hard control" such as illegal crimes, fans can use "our brother/sister's heart is kind, if you don't believe it, look at how much money they donated" for many other black spots, such as playing big names, poor acting skills, unprofessionalism, etc.
This is actually a means of "topic diversion". Instead of talking about other shortcomings, use the advantage of "charity" to maintain the image.
The same is true for Pinduoduo. Some people accuse it of "weird operation", "unfriendly to merchants", "fakes are rampant", etc. The most essential impact is actually damaging the corporate image. Therefore,
if you want to solve the problem, you only need to grasp the "corporate image".
Compared with solving the problems of the company one by one step by step, spending some money to divert the topic and improve the corporate image from another perspective is undoubtedly a more cost-effective operation.
It is based on this concept that there have been a large number of videos in recent times.
Pinduoduo, which has received round D financing, is not short of money. In addition, Tencent, a social giant in the domestic market, is also among the investors. It is easy to promote these videos on the entire network.
It is precisely because of so many favorable conditions that Huang Zheng can quickly eliminate the negative impact of the previous period and pull up a wave of reputation.
After resolving the public opinion, all investors breathed a sigh of relief and waited for Pinduoduo's listing application.
In addition to telling everyone about the resolution of the matter, the main purpose of today's meeting is to discuss matters related to the listing.
However, the latter part is meaningless to Meng Bai. After all, he is now a small shareholder with only 4% of the shares, and the voting rights are also given to Huang Zheng as an agent. The only role of Pinduoduo for him is to cash out the added value after the listing.
But he is not completely without gain. As the core figure of this Pinduoduo public opinion incident, he has also proved that the value of Qiming Venture Partners is not just to occupy an early position.
By the way, he also got to know the representatives of a number of investors.
In addition to Arclight Films, Meng Bai has many other industries. Just because Arclight doesn't need financing doesn't mean that the others don't need it either. There will still be plenty of opportunities for cooperation in the future.
After resolving this episode with Pinduoduo, Meng Bai put his energy back into Arclight's project. "Hunting Crime Picture Book" has already started filming, and Meng Bai returned directly to Landao from Shanghai. This
is Dai Mo's first time directing independently, and the main actors are all young actors, so this time there is no long shot or other fancy tricks like Wang Wei did in "Day and Night Chase", and he just honestly follows the script.
But this is not bad, after all, the quality of Meng Bai's script itself is already exciting enough, and it is a success if it can be filmed in its entirety.
Moreover, Meng Bai couldn't stay in the crew for long.
At the end of May, the Magnolia Award, one of the three major awards in the film and television industry, announced this year's list of nominated works.
Arclight Films' first TV series, Peace Hotel, was selected for the "Best TV Series", "Best Screenwriter", "Best Actress" and "Best Art".
(End of this chapter)
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