Chapter 371 "I just treat her as my sister!"
"Audience reaction?" Li Qin was a little confused: "Can this also be used as a promotional point?"
"It's hard to say, but I think it should be effective."
Meng Bai was not just trying to change the subject, but really had this idea: "You see, many audiences decide whether to watch a movie, in addition to the cast and publicity, they are also keen to ask their friends who have already watched the movie for their opinions."
"Then if we film the audience's reaction and spread it, it is actually also creating an atmosphere of personal experience. For those who haven't seen the movie yet, it may be more useful than a simple trailer. After all, compared to the movie's promotional advertisements, everyone is more willing to believe in the subjective feelings of the audience."
Li Qin, who was standing aside, listened to his words and thought about it, and felt that it seemed to make sense. Indeed, even people like me in the circle, if they want to watch a movie or TV series, they will habitually ask friends if anyone has seen it and what they think.
"But this kind of promotional video is not very convenient to promote, right?" Li Qin asked.
"Weibo or Moments are indeed quite restrictive, but there is a type of platform that is very suitable."
"What platform?"
"Short videos."
Like other commodities, the promotional media for movies has also been changing with the development of the times. From early newspapers and magazines, to television and the Internet, to Moments and public accounts in the mobile era, wherever there are more young people, they will go.
Since the second half of last year, short video platforms represented by Douyin have developed rapidly and have gradually grown into a new social media platform second only to Weibo.
Arc Light's "Psychological Crime: City Light" has regarded Douyin as one of the most important promotion platforms since the very beginning of the publicity and distribution plan.
Compared with other traditional film and television companies, Arc Light has a unique advantage, that is, the MCN company under Taiyang Chuanhe has a large number of Internet celebrities and bloggers, so it has an advantage in the dissemination of short video platforms. It
has to be said that Brother Yang Ming is a bit foresighted and has been on the "celebrity + Internet celebrity" dual track from the beginning. It has a first-mover advantage over traditional brokerage companies and more upper-level resources than emerging MCN agencies.
In addition to the promotion by internet celebrities and bloggers, Arclight also contacted and cooperated with the advertising department of ByteDance to put a large number of movie cuts on Douyin.
Don’t mention it, there is really a promotional plot clip that has become popular on Douyin.
That plot is the first appearance of "Liao Yafan" played by Zhao Jinmai in the movie version, and was mistaken by "Minan" played by Li Qin as Fang Mu's daughter.
As a result, Liao Yafan, who looked like a little girl, hugged Fang Mu's arm directly and introduced herself to Minan in a arrogant tone as "Fang Mu's daughter-in-law."
Liao Yafan: In seven years, I will be twenty, and then we will go to get the marriage certificate!
Minan: Ha, train your husband well, and in seven years, you can enjoy happiness~
Fang Mu: ...
Arclight posted a total of five plot-related clips on Douyin. The number of likes for the other four is only 100,000 or 200,000, but this clip has millions of likes.
Not only that, in addition to Arclight's own official account, this clip was also forwarded by a large number of accounts on the platform, and the number of likes on the entire platform is conservatively estimated to be tens of millions.
【Tsk tsk, 13 years old. Punishment, real punishment! 】
【Police uncle, this person is doing the training! 】
【Police: She took the initiative, right? Keep talking, I'm listening. 】
【Okay, Fang Mu, you're different when you're a policeman, you're brave and skilled! 】
【……】
Netizens made jokes under the video, including many fans who had watched the online drama "Psychological Crimes".
The popularity of "Psychological Crimes: City Lights" has also increased significantly. As of today's premiere, the "audience wants to watch" data on Maoyan and Tao Piao Piao has exceeded 1 million.
This result is not much different from the "top three" of this summer's "Dying to Survive", "The Richest Man in Xihong City" and "A Good Show", and even exceeds Jiang Wen's "Hidden Man".
Although many users here are just on a whim and may not buy tickets to watch it when it is released, it at least proves that the movie has a high level of attention.
With this popularity, "Psychological Crimes: City Lights" has won 26% of the premiere schedule.
This filming volume may not seem high, but it is not because the theaters are not optimistic about Arclight's film.
The main reason is that the competition in this summer's movie is too fierce.
The films that are being broadcast at the same time as "Psychological Crime: City Lights" include "The Richest Man in Xihong City" and "A Good Show" which have not yet been released, the movie version of "Love Apartment" which relies on sentimental marketing, and "Ant-Man 2: The Wasp" which has just been released.
Except for "Love Apartment" which died at the end of its first week due to "fraudulent" marketing methods, all the remaining films are big hits this summer.
In addition, some screens have to be reserved for those small-scale films with no names. It is already very good to be able to get a quarter of the premiere schedule.
It must be said that in addition to the distribution strength of Wanda and Maoyan, the popularity brought by short video platforms has also contributed a lot to this treatment.
Meng Bai stood up and said to Li Qin on the side: "You take a break first, I will go to the publicity and distribution to talk about the idea just now."
As a film and television company, Arclight does not have much else, but it has many photographers.
After receiving the request from the big boss, the publicity and promotion department immediately arranged several cameras near the audience seats and guest seats, ready to capture everyone's reactions.
Most of the audience who can attend the premiere are fans or drama fans, and they will pay more attention to the plot. As long as the quality of the movie is up to standard, a good effect can always be captured.
Mr. Meng is still quite respectful to the audience. Publicity is publicity, and he can't do staged photos.
I just don't know if it will work, but anyway, the cost is not high and it's not difficult, so it doesn't hurt to give it a try.
There is still some time before the premiere officially starts, Meng Bai turned around and found Qin Hao.
"Arc Light's new drama?" Qin Hao heard the purpose of Meng Bai's visit, and said without surprise: "Is it "The Bad Kids"? "
"You know?"
"That director Xin Shuang contacted me before." Qin Hao explained, "But I didn't agree."
Meng Bai suddenly realized, no wonder Xin Shuang insisted on asking him to hire someone, it turned out that he had failed once.
"Why, do you think the script is not good?"
"The script is fine, but I'm not very interested in the role of 'Zhang Dongsheng'."
Qin Hao said: "I have played too many villain roles like this before, and similar personalities are not very attractive. Besides, I have a daughter now, and I don't want her to see such a negative image on the screen."
"Zhang Dongsheng is not negative, right? He is a physics teacher, a role model, has a wife and a family, is very patient with children, and often plays well with the children..."
Qin Hao smiled bitterly: "Mr. Meng, when you described Wang Dading to me last time, you also said that he was passionate and patriotic, full of literary and artistic atmosphere, different from the traditional image of a bandit."
Meng Bai waved his hand: "Just tell me if my description is correct?"
"..."
Meng Bai laughed, "Just kidding, but we do think that the role of 'Zhang Dongsheng' is very suitable for you. Why don't you consider it again?"
Qin Hao pondered for a moment and nodded, "Since it is you, Mr. Meng, who came to me, I will not play tricks. I will accept the role. However, I have some personal ideas about the shaping of the character image."
Meng Bai said simply, "No problem, I will let Xin Shuang contact you, tell him if you have any ideas."
"Okay."
Seeing Qin Hao agreed, Meng Bai smiled and stretched out his hand: "This is the third time we have worked together. I hope this time will go smoothly as well."
After shaking hands, he reminded again: "There are three young actors in the main cast this time. Please give them more guidance on the scene when the time comes."
"That's hard to say. I can act but not teach." Qin Hao said: "I remember there is also Teacher Zhang Songwen in the group. He is an acting teacher himself. Just let him come."
"Zhang Songwen?"
Meng Bai thought about it and he had some impression of this person. Last year, he signed a contract with Taiyang Chuanhe and played a unit role in the online drama "Detective Chinatown".
As for this "The Hidden Corner", he played a supporting role, the father of the little male protagonist "Zhu Chaoyang", a seafood factory owner who is keen on playing cards.
"Do you two know each other?" Meng Bai asked.
"We worked together when filming "Spring Breeze Intoxicated Night." Qin Hao said: "Although he is not very famous, his acting skills are really good."
Speaking of this, Qin Hao couldn't help but smile. Before starring in "Peace Hotel", his popularity was actually similar. He was a mid-level actor who was talented but not very famous.
Of course, his luck was a little better. He had a little reputation in art films before, and then he took on "Peace Hotel", and finally got some popularity.
Therefore, Qin Hao has always been particularly grateful to Meng Bai.
Just like the role of "Zhang Dongsheng", Xin Shang invited him but he refused, but when Meng Bai asked him, he immediately agreed.
Hearing Qin Hao's words, Meng Bai nodded: "Since you recommend it so much, it seems that his ability is really strong. Let's ask Director Xin Shang to see if he can give more guidance on the spot."
Most of the roles in this drama fall on the three "little children", so the requirements for young actors are naturally higher.
After solving the performance issue, Meng Bai did not talk much about the new drama. After all, today is the premiere of "Psychological Crime", and it must be based on the movie.
"Brother Meng Bai!"
A clear and sweet voice sounded at the side. Meng Bai looked up at the visitor and smiled: "Mai Mai is here. I thought you couldn't come to school today."
"I asked for leave." Zhao Jinmai said cheerfully: "After all, it is my first movie to be released. I must not miss it."
"Isn't your first movie "Balala the Fairies"?"
"Oh, I told you not to talk about this movie anymore!"
"What's the big deal? You know, not every kid has the opportunity to go to the 'Magic Fairy Castle'."
"I told you not to mention it!"
Zhao Jinmai hurriedly stepped forward and raised her hand to cover Meng Bai's mouth, not allowing him to say anything more.
Although the children's drama "Balala the Fairies" is not a "black history", it is indeed a bit too shameful for the young girl Mai Mai.
"Cough!"
A light cough interrupted the two people who were laughing and turning around, they saw Li Qin standing by and watching them.
"Hello, Sister Qinqin."
Zhao Jinmai took back the hand that was holding Meng Bai's arm, stood up straight, and greeted her a little embarrassedly.
"Hello, Mai Mai." Li Qin responded with a smile: "I saw your mother just now, and she said that you ran away as soon as you came in. I guess you should come to see Teacher Meng...Meng."
"Oh, yes, I came to say hello to Brother Meng Bai."
Compared with Meng Bai, who has collaborated with her for several years and has stared at four or five dramas, she and Li Qin are not familiar with each other, so she is a little shy. Seeing that the two seemed to have something to say, she hurriedly said: "Then I'll go over first."
"Okay, see you later."
Meng Bai waved to the little girl, turned around and saw Li Qin staring at him with a smile.
"What's that look in your eyes?"
"Humph! You said you were looking for publicity, but it turns out you were chatting with a little girl."
"Wow, come on, Mr. Li, you're jealous of Mai Mai? She's just a little sister."
"There it is! One of the excuses that men must have, 'I just treat her as a sister'."
"What nonsense, Mai Mai is almost grown up by me, she's not one of those 'sisters' you mentioned."
"Oh - as expected, I knew you had other 'sisters'!" Li Qin had a "got you" expression on her face.
But then, Meng Bai flicked her head.
"Sisters." Meng Bai looked at Li Qin, who was covering her forehead and glaring at him, and smiled and hugged her: "Does it hurt? Let me blow it for you."
Li Qin struggled for a while: "Others will see it..."
"If they see it, they can't take pictures, it's just more rumors." Meng Bai said nonchalantly.
As his strength and status gradually improved, he was no longer so worried about the scandals between him and several girls.
Just like Zhu Xudan's "threat" before, not to mention knowing that she was just talking nonsense, even if she really did it, Meng Bai was confident that he could handle such a thing.
What's more, in addition to Arc Light, he will soon have a larger asset.
For the film and television industry, which is now in a turbulent period, Meng Bai, who has more and more capital, has gradually been able to develop from "becoming a school of his own" to "expanding territory".
Li Qin looked at Meng Bai with a gleam in her eyes. Although Meng Bai is usually very good, she still prefers his current confident look.
The two stayed in the corner of the backstage for a long time. Seeing that the premiere was about to start, they straightened their clothes and walked out with a serious expression.
As the first theater movie produced by Arc Light, the premiere of "Psychological Crime: City Light" is much more important than "Soul Ferry: Huangquan", and the invited guests are also star-studded.
Like Huang Xiaoming, Yang Tianbao, Huang Bo, Wang Baoqiang, Chen Sicheng, Tong Liya, and many artists under Taiyang Chuanhe and those who have worked with Arclight before, basically all of them were invited to show their support as long as they had time.
Of course, most of them came here just to see Meng Bai's personal face.
The process of most movie premieres is pretty much the same, and Meng Bai didn't think of doing anything fancy.
The movie will be released tomorrow, and everything that needs to be done has been done. The next real showdown will all depend on the quality of the movie.
During the period of doubling the monthly tickets, there will be a lottery at the activity center, so don't forget to try your luck after voting!
(End of this chapter)
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