Chapter 374 Fans Misunderstood Me
After careful consideration of Gu Fei's proposal, Meng Bai felt that it was indeed the most appropriate development direction at present.
The film and television industry is the foundation of all his industries and the field he is most familiar with. Starting from here, we can use the capital of Qiming Venture Partners more efficiently.
What's more, compared with the vast capital market, the ceiling of the film and television industry is actually not very high.
According to the national industry statistics report released at the beginning of the year, the total value of the domestic pan-entertainment industry is only 650 billion. Among them, the annual output value of the TV drama industry, which is well known to the public, is 70 billion, the film industry is 60 billion, the online drama industry is 30 billion, and the artist performance is 50 billion, which adds up to more than 210 billion.
For this market of more than 200 billion, it is still shared by more than 20,000 film and television related companies and millions of practitioners across the country. The real share of the revenue is the channel platforms such as theaters, TV stations, and video websites.
There has always been a saying in the industry that major film and television companies work hard on projects, but in the end they are just working for the platform.
This is actually what Meng Bai said at the beginning. It is very difficult to break through the barriers from within the industry, because all you can eat are leftovers.
If you want to break through, you must obtain "power outside the world".
Why so many film and television companies become obsessed with capital operations when they become a little bigger, it's all for the same reason.
Meng Bai naturally understands this truth. Fortunately, he started earlier than most people.
Even more fortunately, he really succeeded.
With the strong funds brought by Pinduoduo and the influence accumulated by Arclight over many years of development, it is not to the point of doing whatever it wants in this circle, but it can indeed be said to be a dominant force.
But this is not enough. If it is just a content producer, it will always be subject to the platform.
If you really want to have enough strength to be independent, it is inevitable to have your own channels and platforms.
But it is not that simple to build your own platform.
Needless to say, TV stations are not something you can do with money.
Cinema chains have been popular in recent years, but there are too many cinema chains now, including China Film, Wanda, Hengdian, Dadi, and Xingmei... Tens of thousands of cinemas have been opened in even small towns in the 18th tier, and there is basically no room for entry.
What's more, anyone can see that the film and television industry is about to enter a cold winter. At this time, doing a heavy asset business like cinema chains is basically equivalent to joining the National Army in 1948 - you will die soon, but only for a while.
The only thing that is somewhat possible is video websites.
However, after several years of wild growth, the video website market is now basically divided into three parts by Qiyi TV, Tencent Video, and Youku.
Although there are also the emerging Mango TV and the lingering Leshi.com, the remaining market space is only 10% to 20%.
Not only that, the biggest feature of video websites is that they burn money, and it is an extreme burning of money.
The three giants seem to be in their heyday, but in fact they have been losing billions every year until now, all relying on the capital giants behind them.
Tencent Video is backed by Tencent, Youku is backed by Alibaba, and although Baidu, which is behind Qiyi TV, has been somewhat sluggish in recent years, it can burn the money of market investors after a successful listing.
At this rate of burning money, Arclight or Qiming Venture Partners will definitely not be able to succeed on their own, and they will inevitably need multiple rounds of financing.
However, the capital market has no interest in such an unimaginative track. Instead of supporting a new platform, it is better to directly join Tencent or Youku, which have not yet been listed, so that at least they can get some soup.
In fact, this is also an idea. If you can't do it yourself, then join.
Just like Meng Bai's previous investment in Qiyi TV, but the scale of the cooperation was relatively small, and there was no right to speak within the website. Now with Qiming Venture Partners, it can increase the proportion and enhance Arclight's weight.
However, there is no need to rush this matter in the short term, after all, Meng Bai's shares are still in the lock-up period. Even if you want to talk to other websites, you can't come up with money for a while.
When you can cash out, the winter of the film and television market may have already arrived. At that time, the cost-effectiveness will be much greater than it is now.
The road must be taken step by step, and the meal must be eaten bite by bite. The current task of Arclight is to improve its position in the industry, at least to have a certain voice in the upstream end of content production.
The world is bustling, all for profit. If you want others to recognize Arclight's influence, you have to let them see that it is profitable.
At this time of capital ebb, Arclight, which has a large amount of funds, undoubtedly has a great advantage.
Of course, the premise is that people must first know that Arclight has capital strength.
In this way, Meng Bai's previous strategy of keeping a low profile is not so appropriate.
At this time, he not only has to stand up, but also has to cause sufficient heat.
But this is also simple, just announce his identity as an investor in Pinduoduo.
It's just that the form of announcement should be more clever. After all, it's investment, not sales. You can't let people go door to door to talk.
...
In the next few days, Meng Bai did not rush back to Beijing North, but stayed in Shanghai.
At the same time, he also reversed his past low-key style and attended many capital banquets of Pinduoduo as a shareholder and investor, and chatted with the heads of several other investment institutions by the way.
Although there were no unexpected surprises, I did hear a lot of news and trends, many of which were related to the film and television market.
The most surprising thing was that Tencent's China Literature Group offered 15.5 billion to fully acquire New Classics Media.
As the most important part of Tencent's large-scale entertainment strategy, China Literature Group has owned a large number of IPs since the acquisition of Qidian. It's just that because of the lack of production teams, many IPs are in a waiting state.
Tencent had previously intended to acquire Arclight, but was rejected by Meng Bai because he didn't want to become the other party's "IP adaptation machine."
Although it's a bit regrettable, Tencent obviously won't stop because of this, and turned around to find New Classics. The latter's business in recent years has not been smooth, so naturally it would not refuse China Literature's olive branch, and agreed without hesitation.
In fact, if anyone has noticed, New Classics Media has been very close to China Literature Group since last year, and has adapted and produced many IP works of the other party.
However, this also proves that Meng Bai's previous worries were not groundless.
In addition to "showing off" everywhere, Qiming Venture Partners has not been idle either, and has been paying attention to the subsequent trend of Pinduoduo's stock price.
On the first day of listing, Pinduoduo jumped 40% at the opening, but then immediately began to decline slightly.
Gu Fei and others analyzed it and found that the main reason lies in Pinduoduo's corporate image.
In addition to consumers, there are also brands that have opinions about the rampant counterfeiting and piracy. As early as before the listing, Pinduoduo had caused disputes over brand infringement in the United States.
As Huang Zheng said before, if it weren't for the short videos of Arc Light that helped to improve its image, the current public opinion situation would be even worse.
For a week, until the stock price dropped to $20, it finally stopped the downward trend.
Seeing that the assets had shrunk by a quarter without doing anything, Meng Bai was speechless.
However, he also understood that this was a normal phenomenon in the capital market. Moreover, what the capital market values most about Pinduoduo is its performance strength and growth rate. As long as there are no problems with these two points, it will definitely rise again in the future, so it is not too serious.
After staying for another two days, seeing that Pinduoduo's stock price has stabilized and has remained at a small fluctuation of around 20 US dollars, Meng Bai took people back to Beijing North.
As soon as he came back, he heard good news that the box office of "Psychological Crime: City Light" has exceeded 800 million!
After the excellent performance of 350 million box office in the first week, the film won another 300 million box office in the second week.
However, in the third week that followed, the data dropped significantly. It's not because there is any problem with the quality of the movie, but mainly because the summer vacation is over and the students have started school.
Although it is a bit regrettable, the film company is quite content. After all, this situation has been considered before the release, and the money earned is the last wave of the summer season. The remaining week is just a gift.
What's more, just the current results have made the film company earn a lot of money.
The production cost of "Psychological Crime: City of Lights" plus the publicity and distribution costs are about 160 million yuan. If the box office exceeds 500 million yuan, it will not lose
money. Now the total box office has exceeded 800 million yuan, which can be said to be far beyond the target. Even in the entire summer season, this result can rank fourth, only weaker than the "summer top three".
As for the revenue, it is even more considerable. Of the 300 million yuan in box office revenue, Arc Light itself accounts for one-third, which is more than 100 million yuan. Compared with the cost, it is equivalent to doubling directly.
In addition to the film company, several leading actors have also benefited a lot.
Qin Hao is definitely the leading man. Although the main appeal of this film comes from the IP itself, it at least proves that he can also afford commercial films without art films.
Another beneficiary is Li Qin. Although the heroine does not have many scenes in the movie, she is also a serious second.
The resources of domestic entertainment are basically controlled by Zhang Ziyi's group of middle-aged people. As for film and television dramas, big dramas have big flowers such as Sun Li and Ma Yili, and idol dramas are divided by "85 flowers" such as the Tang Dynasty Poet Immortal.
In comparison, the lives of the "90s Flowers" and "95 Flowers" who debuted later are worse than each other.
Take Li Qin and her group of "90s Flowers" for example. Except for Zhou Dongyu, almost no one has any good movie resources. At most, they can rely on their popularity to shoot IP projects that cut fans' leeks and make a box office of 100 million or 200 million.
In this situation, the weight of the achievement of "800 million box office heroine" can be imagined.
For a long time, because of her personal character and acting style, Li Qin's popularity has not been high among the "90s Flowers", and fans have become accustomed to this feeling of being neither up nor down.
What they didn't expect was that their sister actually got a movie heroine with good resources quietly, and the box office results directly crushed a group of actors of the same period.
So since the movie was released, Li Qin's fans have been like celebrating the New Year. When the box office results of the movie came out, there was even more cheering.
Fans chasing stars is actually no different from buying stocks. They all hope that the one in their hands will be as high as possible.
Now that the box office of 800 million yuan is in hand, the entire "90s flower" circle is also in the top two positions, and the fans are in a mood comparable to eating three daily limit boards in a row.
Naturally, there are also many fans of other companies who are jealous and say that your sister can play the heroine only because she has climbed up to the financial sponsor behind the movie.
Li Qin's fans are naturally not to be outdone, and they have responded that you are purely jealous, and don't spread rumors here without any evidence.
[We spread rumors? Who doesn't know that behind Li Qin is Meng Bai, the boss of Arc Light Film and Television. She can play "Psychological Crime" because the producer of this movie is Arc Light, and it's just to promote his own woman. ]
[It's funny, who in the domestic entertainment industry doesn't know. If you really know a little bit, you can't say such a thing. Our Qinqin has cooperated with Meng Bai many years ago, and there was no Arc Light at that time. They are good friends who have cooperated for many years and grown together. It's not okay to help each other. ]
[Haha, only you fans will believe in the words of "friends for many years". 】
【Tsk, take care of your own family first? Even if our Qinqin is really related to Meng Bai, she is better than those old men in your family who are in their forties or fifties! 】
【Hehe, you don’t really think that a film and television tycoon like Meng Bai will be the male lead of an idol drama? Look at Chen Sicheng who is with him, and then think about Wang Sicong. He likes her for a while, but he may turn around and throw her away one day! 】
【Yes, yes, your Bingqingyujie may have changed hands so many times! 】
【Stupid! 】
【A bunch of **! 】
【……】
Turning off the comment area, Meng Bai silently cursed in his heart, "A bunch of idiots."
You guys can just curse yourselves honestly. Why do you have to bring me along when you have nothing to do? Isn't this just pushing people to the fire rack?
Sighing, Meng Bai was somewhat glad that he was right not to take the front line. Chen Sicheng is the most typical case, and his own reputation has also been lowered by him.
I hope Teacher Li hasn't seen these "silly comments", but I know it's impossible if I think about it.
He knows that the little assistant Jia Jia searches his name on the Internet when she has nothing to do, and then shows it to Li Qin.
Fortunately, most of these fans' arguments are just empty talk, and there is nothing substantial. If they really ask, just insist that it is slander.
Just as he was thinking about how to deal with it, Liu Jun suddenly came to him and told him a news.
"Hurun? Interview?"
Meng Bai thought for a while: "Is it the Hurun who is similar to Forbes?"
"Yes, them."
"What do you want to interview? Pinduoduo's investment?"
"Probably not." Liu Jun explained: "This interview invitation was contacted when you first went to Shanghai. It said that they wanted to evaluate this year's young influential people, and you are a representative of entrepreneurs under 30 years old."
"Tsk tsk, I didn't expect that the people at Hurun are still very discerning."
"Haha, you can say. Do we agree?"
Meng Bai raised his hand to adjust his non-existent tie, looking nonchalant, "I don't really care about interviews, but after all, I have to set a role model for young people, so I'll accept it with reluctance." "
..."
Liu Jun endured for a long time and suppressed his complaints: "Okay, then I'll have someone make an appointment with them. By the way, didn't you say you wanted to promote Qiming Venture Partners? This is a good time to mention it."
"Well, don't mention it, this is indeed a good opportunity."
Meng Bai thought for a while: "Just in the next few days, it just so happens that I have nothing to do during this period. Otherwise, I will be busy with the release of "Detective Chinatown 2" in a few days."
(End of this chapter)
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