Chapter 417 Aquaman's Avengers 4
In addition to The Silent Truth, Arclight has another project that is about to start filming, which is the previous film "Famous" by He Yihe and others.
The director of the movie is Wu Bai. When this guy first got the script, he was surprised to see that the screenwriters were names he had never heard of. The screenwriter team of Arclight has reached such a level now. It
was not until he talked with He Yihe and others and learned that the script was revised by Meng Bai that he suddenly realized it and took it without hesitation.
After so many years of cooperation, Wu Bai's most believed experience is that as long as it is a script written by Meng Bai, you can just take it with your eyes closed and it will definitely not be wrong.
Just like the recently launched "Hunting Crime Picture Book", except for Zhang Xincheng, who is a little popular, the remaining Chen Xingxu and Zhu Yan Manzi are not well-known, and the publicity is also quite standard.
But just because of the two labels of "screenwriter Meng Bai" and "Green Ivy Series", it has suddenly become one of the most watched dramas on Qiyi TV this year. As early as the beginning of the year, after the platform just released the list of projects for this year, the number of people who made appointments to follow the series directly exceeded 200,000.
You know, the official has just finished rectifying the data inflation in the entertainment industry, and this is the time when all platforms are cautious. Now these data are not completely accurate, but there is indeed a real user account behind each number.
"Boss, the film and television department just sent the broadcast data of "Hunting Crime Picture Book."
"Okay, I got it."
Meng Bai took the file from Hua Yan and then flipped through it casually.
As the last work of the first phase of the "Green Ivy Criminal Investigation Universe", "Hunting Crime Picture Book" still maintains the volume of a medium-length drama of about 20 episodes. However, unlike the previous dramas that chose a single platform, this drama was jointly broadcast on three platforms, Youku, Qiyi TV and Tencent Video.
Speaking of which, the biggest problem of the entire "Green Ivy Series" has always been that there are too many scattered platforms.
"Psychological Crime 1" and "Forensic Qin Ming" are on Leshi.com, "Psychological Crime 2" is on Tencent Video, and "White Night Chase" and "Chinatown Detective" web dramas are on Qiyi TV.
It can be said that except for Youku, which has not cooperated much, and Mango TV, which was established relatively late, the "Green Ivy Series" is almost everywhere on several first-tier video platforms.
"Psychological Crime 1" and "Forensic Qin Ming" were distributed to Qiyi TV and Tencent Video after leaving because of the agreement between Arclight and Leshi.com. But the other three are still in the state of exclusive broadcast.
In fact, there is no way. Although Arclight was already a top team at the time, it was still at a disadvantage facing the video platform. Considering that you can't hang yourself on a tree, you choose a multi-party cooperation method.
But now it's different. As the saying goes, the big customer bullies the store. As a new upstart in the film and television capital circle, Arclight Film and Television is in its heyday. Coupled with the impact of the film and television winter, each platform lacks high-quality content, so now Arclight has the right to speak.
What's more, after investing in Ruyi Films, Arclight itself also has a new platform "Pumpkin Movie". Although the influence is not comparable to the three major "Qiyouteng", it is still a channel after all.
It is precisely with the support of these trump cards that Arclight does not need to worry about the problem of platform restrictions, and directly chooses to broadcast simultaneously on the entire network.
In this way, the membership pressure of the audience and fans is greatly reduced. Anyway, all three platforms are broadcasting, so it doesn't matter where you watch it.
Meng Bai flipped through the information in his hand, which sorted out the premiere information of the three video platforms-although it is broadcast simultaneously, the broadcast data of each platform is still different.
Among the three platforms, Qiyi TV has developed the fastest in recent years and has the largest number of users. In addition, it has always cooperated well with Arclight, and this time it still gave top-level publicity, so the broadcast results are also the best.
One week after the broadcast, the comprehensive heat value has exceeded 8,500, and judging from the growth rate trend, it will soon exceed 9,000.
The so-called "comprehensive heat value" is the heat of the work obtained by each platform through a set of weighted algorithms based on the playback volume, discussion, viewing market, number of member users, and other results of a drama.
As for traditional data such as playback volume, since the official release of new film and television regulations last year, several platforms have cancelled the display of the front-end in response to the call of "resisting the traffic-only theory", and replaced it with this "comprehensive heat value".
Now that it has been implemented for more than half a year, the market has basically formed a set of evaluation criteria for the "heat value" of several platforms.
The heat value reaches 6000, which proves that the performance of this drama is qualified. It is not outstanding but not bad. The platform and the drama party at least do not lose money.
The heat value is above 7000, which means that the drama is relatively good and has some reputation on the Internet. It can be on several hot searches and attract a group of drama fans. The producer can make a small profit.
When the heat value exceeds 8000, it can be regarded as a small hit of a platform. Not only is the heat very high, but there will also be a large number of secondary creations and sliced videos circulating on short video platforms such as Douyin. When
the heat value exceeds 9000, it is a real platform hit. When the platform releases a summary at the end of the year, it can be written into the annual report.
As for the popularity value exceeding 10,000 or higher, it is a real "out-of-the-box work".
By analogy, in Arclight's "Green Ivy Series", only "Day and Night Chase" is currently in this position. The rest of the works are basically stuck in the 9,000 level.
Although the weighted proportions and algorithms of the three platforms are different, the results are basically the same. Therefore, basically all video platforms currently use a similar popularity value system.
In this way, the biggest benefit is that fans of each drama can finally have an intuitive and unrestricted data that can be used to compare with each other.
In the past, when calculating the number of views, we had to consider the number of episodes and the dehydration of data. No matter how we compared them, some people would not accept it.
Every time this
happened, some people would miss the ancestor Qin Shihuang. Now, everyone's judging criteria are similar. If you have 8,000 and I have 9,000, then our brother's drama is more awesome, and there will be no more arguments.
How should I put it? It can be regarded as ending the controversy among fans of various works from a certain reverse angle.
In addition to Qiyi TV, "Hunting Crime Picture Book" also performed well on Tencent Video, also at the 8,000 level. In comparison, Youku is a little worse, with a first-run popularity value of more than 7,600, and it has only just broken through 8,000 in the past two days.
It's not that Youku's audience doesn't like this drama. The main reason is that Arclight and Alibaba have not had much cooperation, and this time it is not an exclusive broadcast, so Youku's recommended resources and publicity efforts are also average, and the data is naturally a little worse.
But overall, the performance of "Hunting Crime Picture Book" can be regarded as reaching Arclight's initial goal. As the broadcast time increases, it should be no problem for the popularity to exceed 9,000.
As for reaching 10,000, that is more difficult. One reason is that the quality of this drama is not outstanding in the entire "Green Ivy Series", at least it is not yet at the level of "Day and Night Chase". Secondly, the popularity value system has just been established, and the algorithms on the platform are also conservative.
If the data swells in a few years, it may be able to break through.
In addition to the factors of the drama itself, there is another very important external influence-"Avengers 4" will be released at the end of April.
As the final work of the ten-year layout, Marvel can be said to have used the greatest publicity for this movie.
Especially for China, a huge market that has been booming in the past two years, it has given great enthusiasm. Not only did almost all the "Avengers" members come to China to promote, but they even put the world premiere of the movie in China, two days earlier than the release date in North America.
In fact, when "Avengers 3" was broadcast last year, Marvel already wanted to release it simultaneously in China and North America. It was just that because China Film had its own project to be released at that time, it was postponed for a while.
So Marvel learned to be smart this year, and made advance arrangements with China Film Group, avoiding the time when there might be a conflict, and finally put the domestic market in the front.
During this period, almost everyone in the United States was complaining
about this online. Many diehard fans who were worried about spoilers decided to fly to China to catch the first wave. Domestic audiences did not expect that in the past, it was the mainland that flew abroad, but this year it was the other way around. With that came a strong sense of pride.
I have to say that Marvel played this very beautifully. The mainland audiences who shouted that "Hollywood routines" were outdated to "Alita: Battle Angel" a few days ago were all mobilized.
Of course, not everyone welcomes "Avengers 4".
For example, Meng Bai, who has received a lot of invitations recently.
Li Qin: [I recently finished filming a movie and returned to Beijing. I remember someone said before that he wanted to watch "Avengers 4". Since you are my boss now, I will go with you. ]
Li Yitong: [Mr. Meng, do you want to go to "Avengers 4"? 】
Song Zhi:【Time flies so fast. I remember that I was just graduated when I watched "Avengers 1", and now "Avengers 4" is about to be released.】
Zhu Xudan:【Senior brother, let's go to the movies together~~】
Meng Ziyi:【Uncle, are you coming to the premiere? 】
"Can't you just find another friend." Meng Bai said into the phone, "I'm too busy to take care of it myself, so how can I have the energy to accompany you."
"Hehe, now you know the pain of being a scumbag."
Meng Ziyi's gloating voice came from the phone, "If it doesn't work, uncle, just say you don't have time to turn down two of them."
"We still have to treat everyone equally. We can't turn down all of them." Meng Bai sighed, "In fact, there is no problem with time. The key is that when I think about watching this three-hour movie several times, my head starts to hurt."
"Since we treat everyone equally, why can't you also accompany your lovely and beautiful niece?"
"You're nothing." Meng Bai said, "I remember Xiao Yang came back from recording their travel variety show. You can find her to go with you."
"Okay, I won't bother you this time." Meng Ziyi said, "If I were Marvel, I would definitely give you a commemorative badge of 'loyal fan' for watching the same movie four times in a row, haha!"
"..."
Fuck, damn "Avengers 4"!
(End of this chapter)
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