Chapter 436 Kuaishou Live Broadcast
The National Day Ceremony is held every ten years, and now we are in the critical period of the trade war with the United States, so this 70th anniversary can be said to be quite grand.
As early as August, the core area of the ceremony had already begun to be closed for construction. Two days before the ceremony, the entire main road was under control.
On the day of the National Day, except for a small number of special personnel with permission, all citizens who came to watch the ceremony could only enter by public transportation or walking.
Meng Ziyi: [Uncle, I feel that the novels and TV dramas I have read before have weakened the concept of "tens of thousands of troops". Today I felt for the first time how spectacular it is to have tens of thousands of people queuing together. ]
Meng Bai: [It costs money to really create the effect of "tens of thousands of troops". Guess why it is 2019, and the big scenes of the anti-Japanese war movies are still using the shots of the "Great Battle" trilogy? ]
Meng Ziyi: [You can use special effects. ]
Meng Bai: [Special effects that can achieve the effect are also very expensive. Are you and Xiao Yang still queuing? 】
Meng Ziyi:【Just passed the security check and came in. Uncle, do you not have to queue?】
Meng Bai:【I followed the leader's car to get in.】
Meng Ziyi:【Ahhhh! Envy, jealousy and hatred! We worked hard to get in!!!】
Meng Bai:【Don't be so excited, I just saved the outer area compared to you, and it still takes half a day to walk inside. And our viewing area is in the middle, not much closer than yours.】
Meng Ziyi:【Well, hearing you say that, I feel much more comfortable. Then you walk slowly, Chaoyue and I need to find a place.】
Looking at the emoticons sent by Meng Ziyi on WeChat, Meng Bai smiled and put away his phone. Leaning back on the back of the small sightseeing car, accompanied by the warm breeze, looking at the Tiananmen Square in the distance that was already filled with people.
Meng Bai didn't lie to Meng Ziyi. The car he was riding in did stop after passing the outer area, but there was still a small sightseeing car to take them to go inside.
After all, among the invited guests, there are few young people like him who are only 30 years old and in their prime. Most of them are in their 50s, 60s, or even 70s or 80s. If these people walk several kilometers to the viewing area, the medical team present today may not be enough.
Of course, it is impossible to be extravagant to have one car per person. Basically, each viewing area will be sent once there are enough people. The
people in Meng Bai's car are basically private entrepreneurs in various fields. Just the ones he recognized include Lenovo's CEO Yanagawa Zhi, Gree's Dong Mingzhu, Hillhouse Capital's Zhang Lei, Sequoia China's Shen Nanpeng, etc.
In fact, he also saw Xiaomi's CEO Lei just now, but he is more high-profile and was invited to participate in today's float parade, not in the same direction as them.
But he is not the only one with a tender face, just like the man sitting next to him now, who has been broadcasting live. "Mr. Meng, I have heard of your name for a long time. Today I finally have the opportunity to meet you." As soon as the man got on the car, he chatted with Meng Bai enthusiastically. "
Mr. Su, you are too polite." Meng Bai smiled politely and nodded. Although it was the first time they met, he had an impression of this man, Su Hua, the co-founder of Kuaishou Technology. When Qiming Venture Partners was looking for investment projects, they also considered Kuaishou. It was a pity that at that time, the company had completed four rounds of financing and was highly regarded by the capital market. They did not have the opportunity to get in, so they missed it. However, the facts have proved that his vision at the time was correct. With the explosion of short videos in the past two years, Kuaishou and Douyin have become the two major leaders in the short video field. People in the industry call them "Douyin in the South, Kuaishou in the North, and the two giants of the SB world." Uh, the latter sentence is an online comment and does not represent the official views of Arclight Films. "Is Mr. Su broadcasting live?" Meng Bai looked at the various rumors and comments that quickly flashed across the other party's mobile phone screen. Su Hua nodded: "Yes, we at Kuaishou are cooperating with CCTV this time to broadcast the entire National Day military parade simultaneously. My colleagues in the operations department said that there was a shortage of camera positions for the viewing stands, and I said that it would be a good opportunity for me to broadcast the live broadcast, and it would also save a spot for the anchor, hahaha..." After a few hearty laughs, Su Hua looked at his live broadcast room, and then he found that in the short while, many people in the comment section had begun to ask if the person next to him was the "Mr. Meng" from Arc Light Pictures. "That's right, my friends. It's a coincidence that I just happened to sit with Mr. Meng." Su Hua explained with a smile, then covered the microphone and looked at Meng Bai and lowered his voice: "Mr. Meng, I have a lot of friends who watch the live broadcast asking you if you are interested in saying hello?" Meng Bai was stunned when he suddenly received the invitation: "I don't have any problem, but there shouldn't be many people who know me." "Hey, Mr. Meng, you underestimate your popularity." Su Hua said with a smile: "In the big data entry statistics of our background, Mr. Meng ranks among the top in the popularity index among domestic entrepreneurs." "I'm afraid most of them are driven by various entertainment gossip marketing accounts." Meng Bai said with a smile. However, he did not refuse Su Hua's invitation. After the other party turned the live broadcast phone around, he showed a hearty smile and said to the camera generously: "Hello, everyone on Kuaishou, I am Meng Bai from Arc Light Film and Television." Su Hua's words were really right. Almost at the moment Meng Bai appeared, the message area of the entire live broadcast interface jumped quickly, almost like a screen refresh. "Fuck, it's really Meng Bai!" "My friends, this is awesome! I didn't expect to see President Meng in Manjiao. It seems that among the bosses invited to the scene today, you are the only one who works in the film and television industry." "President Meng, do you have any gossip to share with us?" "User 'Tianxia' gave us a [Romantic Cruise]!" "..." Meng Bai looked at the special effects that suddenly appeared on the screen, and said without hesitation: "Thanks to this audience friend named 'Tianxia' for the gift. Let me thank everyone on behalf of President Su!" Hearing Meng Bai's sudden thanks, Su Hua was startled: "Hey, didn't I turn off the gift giving... Oh, it seems I didn't turn it off." He hurriedly operated for a while, and at the same time quickly instructed the users in the live broadcast room: "We understand everyone's intentions, but there is no need to send gifts. Just leave a message. We will return the money for the gift from this user friend later."
Although it was a personal live broadcast, Su Hua is a senior executive of Kuaishou after
all. Today is the National Day, and if users are allowed to give rewards freely, it will definitely cause a stir. It happened that the sightseeing bus was about to reach the edge of the viewing area, and they had to walk a short distance after getting off the bus. Su Hua also took this opportunity to tell the users in the live broadcast room to pause the live broadcast and continue it after arriving at the location.
Looking at the other party's skilled operation, Meng Bai on the side smiled and said, "I didn't expect that President Su is also experienced in live broadcasting."
"Well, as an Internet company, don't you have to understand this business?"
Compared with the traditional business leaders present today, who belong to the emerging Internet camp and are in the field of entertainment, Su Hua and Meng Bai are obviously more talked about.
"…It is said that among short video platforms, Kuaishou and Douyin share the market equally, but in fact, Zhang Yiming has gone much further than us."
Talking about the market, Su Hua shook his head and said with emotion: "Not to mention the domestic market, ByteDance's Tik Tok has been conquering overseas, and its influence is approaching that of Facebook and Twitter. Perhaps in a few years, Tik Tok will be the world's largest Internet information platform."
"But in the domestic market, Kuaishou still has a good share." Meng Bai said.
"It seems okay now, but it's hard to say what will happen in the future. From the beginning, the positioning of the two sides was different. Douyin's high-end style in first- and second-tier cities can easily attract more users." Su Hua said directly.
Meng Bai met for the first time and they were not familiar with each other, so he could only be polite: "In fact, it may not be the case. The sinking market is still very large now. Just like Pinduoduo, isn't it starting to catch up with JD.com?"
"E-commerce and short videos are still different. After all, the former requires real money to spend, and users will be price sensitive. But short videos are free. Whether it is a first- or second-tier city or a sixth- or seventh-tier small county, the cost of users is the same, and everyone will definitely pursue it."
This is true, Meng Bai agreed in his heart.
People will always unconsciously pursue a higher-end lifestyle. Kuaishou's main user group is small cities and county towns and rural areas after the third tier, while Douyin has been positioned as a first-tier trend from the beginning.
In the early stage, the former will naturally develop faster. After all, short videos, an efficient but low-information entertainment method, are obviously more suitable for the needs of the sinking market.
But in the later stage, when short video users begin to pursue higher standards, they will spontaneously flock to Douyin, after all, it can bring them closer to the scenery of first-tier cities.
Anyway, it doesn't cost money to watch short videos. It is obviously more interesting to watch a group of tight-fitting, tattooed, and spirited girls dancing than to watch a group of girls in tight pants and tattooed eyes shaking their hands. After all, the latter don't need to go online. They can go to the town for a stroll and maybe they can see the live version in an open space.
However, these are the scenes that will appear when the short video market is developed to the end in the future and enters a state of stock competition. For Kuaishou at present, their biggest problem is the lack of traffic monetization ability.
Speaking of which, as a huge traffic entrance, the short video platform is very similar to QQ in the early days of the Internet. Tencent couldn't find a way to monetize at the beginning, and even wanted to sell QQ for millions at one time.
Fortunately, the huge blue ocean market of online games was discovered later, which completely revitalized the entire Tencent traffic system.
The same is true for current short video platforms, but the gaming market has no chance. In fact,
live streaming and e-commerce are more suitable for them. Both Douyin and Kuaishou have been trying to expand into the e-commerce field since this year. However, there is JD.com for the high-end, Taobao for the mid-end, and Pinduoduo for the low-end. Although they have huge traffic, it is still difficult for them to develop.
It is not clear what ByteDance is planning at the moment, but Kuaishou does not want to go the independent development model, but to cooperate with several existing e-commerce platforms.
Among the top platforms, the most suitable one is undoubtedly Pinduoduo, which also focuses on the sinking market.
Hearing this, Meng Bai finally realized. It's said that this brother chattered for a long time along the way, and talked a lot about the internal situation of their company. It seems that he is waiting here.
"Mr. Su may have some misunderstandings." Meng Bai said, "Although I am a shareholder of Pinduoduo, I am not responsible for the actual operation and management, and I am not even on the board of directors. If you really want to cooperate, you still have to talk to Mr. Huang."
"Haha, sorry, Mr. Meng, I didn't make it clear." Su Hua explained, "I don't want to talk to Mr. Meng directly about cooperation, but I just happened to talk about this today, so I want to ask Mr. Meng to help introduce me."
After that, he smiled and said, "It's better to tell him first than to find him dryly. Moreover, Arc Light and we are both in the entertainment industry. We can get to know Mr. Meng, and we may be able to cooperate in the future."
Meng Bai heard this, and his mind really moved, and an idea emerged. However, this occasion is not suitable at the moment, and it is not suitable to talk about deep things when they first met today, so he temporarily suppressed the idea in his mind.
"If it's just an introduction, then no problem." Meng Bai said, "I'll talk to Mr. Huang tomorrow to see if there's a chance to reach a cooperation."
"Haha, okay, thank you, Mr. Meng."
With a common goal, the two of them are more familiar with each other than when they first met. While chatting about other topics, they slowly walked to the viewing area.
The viewing area had already arranged seats in advance. Meng Bai picked a place to sit down and then looked around.
Not to mention, what Director Nie said was really right. His area was just behind the national flag in the square, only a hundred meters away from the main road, and the view was quite good.
In early October, the weather in northern Beijing was still a bit hot in summer. As tens of thousands of people in the square slowly entered, the atmosphere of the entire scene began to heat up.
Until ten o'clock in the morning, with the roar of 70 salutes, the 70th anniversary of the National Day ceremony officially began.
The front was naturally the traditional flag-raising, national anthem and leader's speech, but the leader who spoke this time was the highest position. However, including Meng Bai, everyone at the scene was most concerned about the upcoming military parade.
It has to be said that the country has spent a lot of money on this military parade. The rumored Dongfeng 17 and Dongfeng 41 have appeared one after another, as well as the Attack 11 stealth fighter, the Sword UAV, the J-20 formation, the Yun-20 Kunpeng transport aircraft...
It's a pity that the H-20 was not seen.
However, in addition to these cool air force equipment, Meng Bai is also very interested in the information warfare modules of up to four formations.
The spectrum band has always been called the fourth territory after land, sea, and sky, and its meaning is roughly equivalent to the field of vision in MOBA games.
Once the enemy invades and occupies the battle state, the entire battlefield will be full of "fog of war" for the invaded party, while the other party is equivalent to inputting "iseedeadpeople".
However, looking at the full-area, three-dimensional anti-interference equipment that appeared in the military parade, Meng Bai felt sorry for Liu Cixin in his heart. I am afraid that "Full-band Blocking Interference" will have no chance to be adapted in the future.
Just as he said, once the real technology exceeds the creator's imagination, the value of science fiction will disappear.
Just as he was thinking about learning from the equipment in the military parade to see if it can be added to "The Wandering Earth 2", his WeChat suddenly rang.
He took a look and saw that Wu Jing had created a group for him and Guo Fan, and sent a lot of photos of the scene.
Wu Jing: [Look at this real thing, it's really better than the props we used to build the scene! ]
Meng Bai: [If what we make can be better than the real thing, then we shouldn't make a movie. ]
Guo Fan: [Fuck, you two were there, am I the only one who didn't go? ]
Wu Jing: [It's okay, the scene is far away, and you can see it more clearly through the live TV camera.]
Meng Bai: [I was just thinking, should the setting of our second part be bolder? After all, with these real things for comparison, the audience's threshold has been raised. I'm afraid it will be difficult to satisfy everyone without some big scenes.]
Guo Fan: [How big a scene do you want?]
Meng Bai: [Just arrange things like space elevators and space fleets.]
Wu Jing: [You can also try to use close-in defense artillery to shoot at meteorites. I think that scene should be quite cool.]
Guo Fan: [……]
Guo Fan: [Stop talking, I'm going to work.jpg]
(End of this chapter)
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