Chapter 480 Billion Box Office!
"Because of the flu, the film industry has been suspended for half a year. This is a major loss for both production companies and theaters. Now that it is reopened, we hope that all parties can unite and cooperate to restore the normal and orderly operation of the film industry..."
In the small conference room of the Film Bureau, the deputy director who had just taken office was persuading Huayi and Hengteng on both sides.
Since the Film Bureau was separated from the Radio, Film and Television Bureau in 2018 and directly under the Central Propaganda Department, the film industry has become a part of demonstrating cultural confidence.
In the past, the two film and television companies were too lazy to pay attention to each other, but it was not possible at this point.
The theaters were finally opened, and "Eight Hundred" and "Famous" were the first two new films to be released. They were waiting for them to get good box office results to boost the confidence of the industry.
As a result, not many days after the release, they actually started to fight with each other.
If it was normal competition, it would be fine, but seeing that the "tactics" of both sides were about to affect their respective box office, the Film Bureau could not stand it anymore and had to quickly call the two sides together, which led to the current situation.
On the surface, it was to persuade them to reconcile, but in reality, it was to hint to the people on both sides that they should not go too far in this sensitive period.
No matter Huayi or Hengteng, there were no fools on both sides, and they could naturally hear what the leaders meant. So the purpose of coming here today was to express our attitude, and everyone should take a step back and solve this matter.
After the deputy director finished speaking, Chen Zhixi and Meng Bai beside her looked at each other and said first: "As practitioners, we are all deeply touched by the current situation in the film industry. As a member of the industry, we at Heng Teng also hope to contribute to the recovery of the entire industry."
At this point, she took a deep look at Wang Zhonglei and Liu Ge sitting opposite her, and continued: "In commercial competition, it is normal to have some misunderstandings and frictions. We are also willing to reach a consensus on cooperation with Huayi, but the prerequisite is that the other party must issue an apology statement first."
"Hehe, Mr. Chen, this is not right." Liu Ge laughed dryly and said: "Now it is you, Heng Teng, who are attacking us through public opinion. How did it become us who want to apologize?" "Mr.
Liu, don't talk nonsense without evidence. We know who is manipulating public opinion. We want to apologize not for the current situation, but for the inexplicable rhythm of your small essay in the circle of friends at the beginning. Tracing back to the source, you were the first to take action."
"Mr. Chen, please don't take it personally. I was just expressing my personal feelings about the "cinema stealing box office" issue..."
"Dudu!"
Liu Ge was interrupted halfway through his words. The deputy director knocked on the table with his knuckles to stop the two people: "Enough, what are you arguing about? Didn't we just say that we should reach a consensus and work together?" After stopping
the two sides of the argument, he looked at the leader sitting next to him: "Minister Nie, look at this..."
"I just happened to come here to listen. You can solve the problem of your movie by yourselves."
"Minister Nie" said with a smile: "But I think that those who take the initiative should take a step back. This is definitely reasonable."
The deputy director understood the words instantly after hearing this. He nodded and turned to look at Huayi: "Mr. Wang, as a senior in the film and television industry, you Huayi should still set an example, right?"
Wang Zhonglei, who had been silent for a long time, heard this and his face darkened.
He was also familiar with the "Minister Nie" just now. He was the deputy minister of the Central Propaganda Department and the director of the Radio and Television Bureau. It can be said that the entire domestic entertainment industry is under his jurisdiction.
When he came in to say hello before, he was curious why this person was here today. Now it seems that he was recruited by Hengteng.
Wang Zhonglei quickly glanced at Chen Zhixi opposite him, only to find that she also had a surprised look on her face, which was a bit unexpected. Almost subconsciously, he turned his eyes to the young man who had not spoken and always had a faint smile on his face.
Could it be him?
Many thoughts came to his mind, but this was not the time to delve into it. Wang Zhonglei forced a smile and replied: "Yes, you are right. There may be some ambiguity in our expression of this matter, which has affected Mr. Chen and others. This is indeed our mistake and we should apologize." After
speaking, he glanced at Liu Ge beside him. The latter sighed in his heart, but immediately cooperated and said: "This time it is indeed my responsibility, which has caused adverse effects on Heng Teng. After returning today, we will immediately issue an apology statement to minimize the damage caused."
Chen Zhixi thought there would be some wrangling, but she didn't expect the situation to be determined in a blink of an eye. Of course, she also knew that this was because the official leaders supported her, but she didn't quite understand why.
A thought flashed through her mind, and she glanced at Meng Bai beside her obscurely. Although the other party didn't say a word, she always felt that this matter had something to do with him.
Well, now is not the time to ask. I will ask after we go out.
Since Huayi expressed its willingness to issue a statement to apologize and will jointly promote the two movies, Chen Zhixi did not push it any further and said that Hengten will work together to restore the film market.
The subtext is that all the marketing accounts and soft articles on his side will be stopped.
The two sides shook hands and made peace, "everyone is happy."
Everything was settled, and Wang Zhonglei walked over with a smile: "Sorry, Mr. Chen, I accidentally hurt you this time. I hope that next time when there are new movies released together, everyone can be more harmonious."
"Same here, Mr. Wang, we also hope that the movie will be the movie, and nothing else will be mixed in." Chen Zhixi also smiled back.
After hitting a soft nail, Wang Zhonglei's expression froze for a moment, but he recovered immediately. He laughed and looked at Meng Bai behind Chen Zhixi.
Before this, he really didn't care much about this young man.
Firstly, Chen Zhixi was the one who rushed to the front from the beginning to the end, and he had rarely seen Meng Bai; secondly, the other party seemed too young and had too little experience, and his main business in the past was online dramas, which made people unconsciously think that he should not be involved in the film industry.
But now think about it, to be able to build such a large career at this age, this young man is definitely not that simple.
Wang Zhonglei vaguely suspected that the reason why Nie Bu stood on Heng Teng's side today was related to this young man.
Thinking of this, he stretched out his hand: "Mr. Meng, it's our first meeting. I hope we can cooperate more in the future if there is a chance."
Meng Bai smiled: "Mr. Wang, you are too polite. I will definitely do it next time."
Wang Zhonglei frowned. Why did this answer feel weird?
Seeing the people from Huayi leave, Chen Zhixi finally breathed a sigh of relief. Just when he was about to ask Meng Bai about what happened today, he saw the "Minister Nie" standing at the door and shouted, "Xiao Meng, please stay for a moment. I have something to tell you."
"Okay, Director Nie, I'll be there right away."
Meng Bai responded, then looked at Chen Zhixi who was standing aside with a look of surprise, and whispered, "I'll be there first, Sister Xi, let's talk when we get back."
"Oh, okay."
Chen Zhixi watched Meng Bai walk over and greet the "Minister Nie" in a familiar manner, and then she realized that he really knew him.
She thought she had to wait for a while, but she didn't expect that he would be back in just ten minutes.
Looking at Meng Bai's slightly frowning expression, Chen Zhixi asked, "Why, is there any bad news?"
"Ah?" Meng Bai was stunned for a moment, then reacted, "The news is indeed news, but it's hard to say whether it's good or not. Why are you asking this?"
"Nothing, I'm just a little curious. Do you know Minister Nie?"
"Yes, I've known him for many years. At the beginning, he was only in charge of the film and television department, and later he worked his way up step by step." Meng Bai gave a brief introduction.
Chen Zhixi suddenly realized, but then frowned and said, "It's a bit of a waste to invite him for such a small matter today."
"Who told you that I asked him to come?" Meng Bai spread his hands, "He came here today for something, and it just happened to happen. Otherwise, I must keep this kind of important relationship for when I need it."
"That's right." Chen Zhixi smiled, "So, what did he talk to you about just now?"
"No big deal, just a simple chat about the recent situation and the box office performance of the movie. By the way, he also said a piece of news that the Film Bureau is discussing "distribution by line" recently, and may select movies as pilots in the future."
"Distribution by line?" Chen Zhixi was puzzled, "Hasn't this been discussed for several years? Why is it suddenly brought up again?"
The so-called "distribution by line" simply means that a movie will be broadcast in the form of different theaters, theater chains, regions, and rounds, instead of being released uniformly by all theater chains like now.
The distributor can freely negotiate cooperation conditions with theater chains based on the characteristics of different movies, including negotiating the profit ratio. This can not only meet the audience's diverse needs for movies, but also give small-scale films more opportunities.
Of course, "distribution by line" is not all good. This thing requires more refined operation and marketing, and more importantly, it expands the cultivation of different types of audiences.
It is also because the operation is difficult, so the film industry has discussed it for several years before, but it has not been able to start. I don't know if the Film Bureau "re-mentioned the old matter" this time because it thinks that the current film market conditions are sufficient, or if there are any new plans.
But then again, even if the official really wants to do it, it will take at least a year and a half to study it carefully before daring to try it, so it has little to do with these film companies in the short term.
"Let's see how much the final box office of "Famous" can be." Meng Bai said: "The platform's box office forecast is not 10 billion, and no one will interfere next, let's see if it can be achieved."
——With
the official "reconciliation", Huayi decisively issued an apology statement, expressing its deep apologies for the adverse effects of "bad remarks" on Hengten and "Famous" currently being screened.
Netizens who saw this news were stunned. How come the two sides were fighting to the death yesterday, but today they just knelt down?
This is not over yet. Many people found that "bad reviews" about "Eight Hundred" and "Famous" were everywhere on the Internet two days ago, but suddenly more than half of them disappeared overnight.
Of course, it is not to say that there are no bad reviews at all, but the remaining ones are obviously posted by the audience themselves or follow the trend to get attention, without the kind of overwhelming momentum.
In this way, the two movies have finally returned to a normal public opinion environment.
However, in comparison, "Famous" has taken some advantages. After all, Hengten's attack on "Eight Hundred" started first, and Huayi was stopped at the beginning. The only few bad review articles were also scolded back by the audience, which is equivalent to having no impact.
Reflected in the box office, the growth rate of "Eight Hundred" has slowed down slightly, while "Famous" has attracted many new audiences because of this wave of popularity.
Half a month after its release, "Eight Hundred" continued to maintain its position as the box office champion, leading with a score of 1.8 billion. "Famous" ranked second, with a total box office of 850 million yuan, and "breaking ten" is just around the corner.
This period coincided with the Chinese Valentine's Day, and the film market has released several romance films. Among them, the most popular one is "Wild Oats" starring Ma Sichun, Zhong Chuxi and Huang Jingyu.
Unfortunately, the plot of this movie is too bad. After taking 34 million box office on the first day, it collapsed on the second day. Ten days after its release, the total box office is less than 50 million, which is not good enough.
The performance of other small-scale films is also average. The only one that has some influence is Nolan's new work "Tenet".
Meng Bai went to watch this movie privately. It is still the familiar brain-burning style, including the novel setting of "reverse time and space".
This is different from the so-called "reverse timeline" works that travel through the past timeline and then move forward normally. The timeline setting of "Tenet" is more like "cause and effect"-a simple explanation can be understood as the bullet hits first, and then the gun is fired.
This is a very strange viewing experience. The only problem is that it is a bit too counterintuitive, which makes many people unable to understand it at once.
Perhaps it is for this reason that the box office performance of the movie is average, with only 200 million box office in the first week.
For Heng Teng, this is good news, at least there is no need to worry about it affecting the box office in the last period of time.
...
Blue Island, Blue Island Bay Bridge connecting line.
Compared with the busy main bridge next door, this newly built cross-bay bridge has been empty because it has not been officially opened to traffic.
But today, a large number of people and filming equipment unexpectedly gathered here.
At the bridge head, a bus was parked, and a red banner was hung on the body of the bus - "The opening ceremony of the crew of the online drama "The Beginning"".
This is the opening scene of the second part of the latest "Retrospective Series" of Arc Light, "The Beginning". The leading actors and staff of the crew have just finished the links of burning incense, unveiling red cloth, taking photos, etc., and they will do their own things.
"Alas, it's a good thing that the movie was released before the start of filming, otherwise I really wouldn't have the heart to shoot."
Director Wu Bai said with emotion on one side of the crew.
"Famous" just ended its screening two days ago, and as the director of the film, this guy finally put his worries to rest.
The final box office of the film was fixed at 1.23 billion, far exceeding the initial forecast.
This achievement is due to the quality of the film itself and the special schedule with almost no competitors.
As for "Eight Hundred" in the same period, perhaps affected by the previous twists and turns, the final box office fell to 2.8 billion and failed to break through 30.
It seems that the box office of the two films differs by more than ten billion, but if you really count the actual profits of the producers, it is hard to say who has more.
The production investment of "Eight Hundred" is 600 million yuan, plus the publicity and promotion, the box office must exceed 2.1 billion to make back the investment. With the current results, the producer can only make more than 300 million yuan.
The production cost of "Famous" is only 50 million yuan, and it will not lose money if the box office exceeds 200 million yuan. It can make about 400 million yuan, or even more.
One makes face, and the other makes money. It can only be said that Huayi and Hengten are very satisfied with this wave
. For the entire industry, the success of these two films also means that the film market has indeed begun to recover. So various companies contacted theaters and prepared to continue to release previously suspended projects.
The domestic film market has finally come back to life.
(End of this chapter)
Continue read on readnovelmtl.com
