Chapter 550 A bounty of 100,000 yuan, no upper limit!
"This box office number is really tight!"
In the office of Wanda Film, Meng Bai looked at the box office statistics of the Spring Festival in his hand and couldn't help but sigh. On
the first day of the Lunar New Year, "The Wandering Earth 2" won the first single-day box office of the Spring Festival with a single-day box office of 476 million yuan.
In comparison, the single-day box office of "Man Jiang Hong" with the same screening rate was slightly worse, but it was not too far behind. It also got a box office of 400 million yuan and ranked second.
However, on the second day of the Lunar New Year, the box office data of "The Wandering Earth 2" had a slight decline, maintaining a single-day of 450 million, which was almost the same as "Man Jiang Hong" which remained at around 400 million.
The difference between the two is only 100 million. For a movie of this size, this gap can really be said to be negligible.
For Meng Bai, this situation was a little unexpected, but it could be explained.
From the big data statistics of the ticket purchasing software, it can be seen that the audience of "The Wandering Earth 2" is more distributed in first- and second-tier cities, while the main box office of "Man Jiang Hong" is mainly in third- and fourth-tier small cities and counties.
The Spring Festival is different from other periods. Young people who work outside all year round return to their hometowns. If you want to watch a movie during the Spring Festival, even if you don’t have children, you will think about bringing your parents.
For these older audiences, compared with the inexplicable "Solar Helium Flash and Digital Life", "Yue Fei" is definitely more familiar and interesting.
What's more, there are differences in different themes. It can only be said that during the Spring Festival, ordinary audiences still prefer comedy.
However, Chen Zhixi's idea was different from Meng Bai's: "Of course there are reasons you mentioned, but I always feel that there is something wrong with the box office data now."
As she said, she handed over a new document: "Look, this is the box office statistics for the third day of the Chinese New Year yesterday. Our schedule and average number of people per show have not changed much, but the total box office has inexplicably dropped by more than 60 million."
Meng Bai took the document and took a look. It was indeed as the other party said. The single-day box office of "Nomadland 2" yesterday was 380 million, and there was a strange decline on the box office curve trend chart.
At the same time, the single-day box office of "Man Jiang Hong" suddenly rose against the trend and reached 440 million. With the rise and fall of one, the box office gap, which was not large, was immediately filled.
Meng Bai frowned at the data. Arc Light mainly produces film and television dramas, and his understanding of the film market is relatively shallow. According to his understanding, since the schedule remains unchanged and the number of viewers is not a problem, theoretically there should not be such a sharp drop in the box office, right?
Even if someone is stealing the box office, there should be signs in the average number of viewers per show.
"Nowadays, ticket purchases are basically made online, and the number of tickets sold is well documented. If there is any manipulation at the cinema terminal, there will definitely be changes in the data. Since everything is normal now, it can only be that there is a problem with the screening schedule."
Meng Bai puzzled: "But there is nothing unusual about the number of screenings?"
"Data can be deceiving, and some things can't be seen just by looking at the data."
Chen Zhixi snorted and laughed. As a veteran who has been in the film industry for more than ten years, she obviously has a clearer understanding of the various means in this industry: "The simplest way is to adjust the time of the show. There are also ten shows a day, one prime time and one junk time, the screening data is the same, but the final box office results can be half the difference."
"You mean, some theaters deliberately moved the screening schedule of "Balls 2" to non-prime time?"
"To be more precise, they should want to give up the prime time screening to another movie, and we are just passively affected."
Chen Zhixi went on to introduce that when online ticket purchases were not well developed in the past, in addition to connecting with theaters, the distributor would also send people to talk to the theaters on the spot, which also played a supervisory role. Later, Internet platforms such as Maoyan and Tao Piaopiao became the mainstream for ticket purchases, and offline ticket purchases decreased, so distributors only connected with theater chains.
In order to make their own movies perform better, some film producers would take advantage of this loophole to contact theaters privately, giving up a certain amount of revenue to give them priority in prime time.
Theater chains generally have requirements for the number of screenings of a movie for their theaters, that is, how many screenings must be broadcast every day. In order to meet the requirements, theaters will arrange other movies to late night or even early morning screenings.
So sometimes when audiences see that a movie’s late-night screenings are full, it may not necessarily be "ghost soldiers watching the movie", but it may also be the theater’s own doing.
"This is really... there are policies from above and countermeasures from below." Meng Bai shook his head and laughed: "So, our normal screenings have also been 'occupied' by some other movie."
Although he and Chen Zhixi did not say which movie it was, they both knew in their hearts that there was only one company that would do this or had the motivation to do so.
"Man Jiang Hong"!
Thinking so, there is nothing wrong with logic, but these are just speculations after all, and there is no direct evidence.
It is useless for Ruyi to investigate this matter by himself. The best way is to let the distribution company go. They have a network of personnel all over the country. Although the density is much lower than that of the previous ground promotion era, it is enough.
The distribution company of "The Wandering Earth 2" is mainly China Film. Chen Zhixi contacted the other party, thinking of letting them understand the actual situation.
But he never expected that before China Film made arrangements, many viewers posted the news online first.
[Located in Hebei, I found the screening arrangements of the Spring Festival movies quite interesting. (Picture) (Picture) With the same number of screenings, the viewing time of "Man Jiang Hong" is mainly in the afternoon and at 6 or 7 o'clock in the evening, while the other movies are concentrated at noon, in the evening and after 8 o'clock. 】
【My screenings are normal, but there is a problem with the movie tickets. I originally bought "Wu Ming", but the ticket I was given was for "Man Jiang Hong". The staff said it was a printing error, so I just watched it according to the original one. 】
【The appearance of "Man Jiang Hong" is a bit ugly. I took a picture when I picked up the ticket offline. I clearly entered the reservation number of "The Wandering Earth 2", but all the numbers listed on the screen were "Man Jiang Hong". This is a screenshot of the video. (Picture) (Picture) 】
【I laughed to death. The attendance rate of my "Man Jiang Hong" late-night screening is higher than that during the day. It seems that everyone comes out to watch movies at night during the New Year. 】
【……】
As the saying goes, one stone stirs up a thousand waves. More and more netizens have exposed the outrageous operations of "Man Jiang Hong" on the Internet. Just for those who have actual pictures, there are exclusive scheduling, misappropriation of box office and box office inflation.
"There are a lot of revelations, but the evidence seems a little weak. If the other party insists on explaining, it seems that they can still make sense." Chen Zhixi said on the phone: "More importantly, how should we solve this matter now? To determine the specific theaters that have carried out these behaviors, we are still not strong enough on our own."
"If we are not strong enough, then mobilize the masses to supervise together." Meng Bai said leisurely: "Leave it to me."
"What do you want to do?"
"Just wait and see."
"See what?"
Chen Zhixi was confused, but it didn't take long for her to see what Meng Bai meant by "mobilizing the masses."
Weibo Meng Bai account——
[I have seen many friends recently say that they had a bad experience during the Spring Festival movie viewing period. As a film and television worker, I feel very sad.
The healthy development of the film industry requires the joint maintenance of every practitioner. Especially in such a bad time for movies, any opportunistic means may harm the entire industry.
As a member of the film industry, I hope to contribute to this industry. From the moment this Weibo is sent out, any audience who finds that the theater has improper behavior can send a private message to provide clues and evidence. As long as it is proven to be true, you will receive my personal reward of 100,000 yuan.
The reward is unlimited for the number of people, unlimited times, and no upper limit!
I am willing to fight against the unhealthy trends in the film industry with the audience! 】
(End of this chapter)
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