Chapter 427 The Scolded Niece
Meng Bai was joking, and Evergrande would naturally not let the new platform be named Arclight.
The main reason they wanted to do streaming media was to have one more business concept, enhance brand value, and then drive up stock prices. If the name of the new platform was really changed to "Arclight Video", wouldn't it be like making wedding clothes for others?
Therefore, Zhou Cheng just smiled at Meng Bai's proposal, and then said that everyone would slowly consider it later.
Meng Bai didn't have any ideas about this. As far as he was concerned, he didn't really want Arclight to be bound to this new platform.
His positioning of Arclight Film and Television was a simple film and television content production team. Only in this way can they take the initiative in the competition for high-quality content among several major platforms.
This is why Arclight has shares in Qiyi TV, but will still cooperate with Tencent Video and Youku.
On the contrary, if there really is an "Arclight Video", it would be equivalent to directly competing with the three major platforms, and Arclight's current transcendent status would no longer exist.
And then again, even without this title, Arclight still has a lot of say for new platforms that are short of content.
Evergrande itself has no experience in the film and television industry, and Tencent will not care about a channel station. Even if Meng Bai stands behind the scenes, he can completely let the new platform develop in the mode he wants.
But no matter how to say it, with this new platform, Arclight finally has its own power at the terminal of the film and television chain, the "platform channel". Although it is still very young compared to the three major platforms, it is the first step after all.
In this way, Arclight Film and Television is equivalent to completing the entire chain of the film and television industry from funds, content, production, artists, and channels.
This model looks familiar, in fact, it is the concept that Leshi.com has always wanted to create.
Speaking of which, Boss Jia's original concept was actually not wrong. The current major film and television capital giants are essentially walking the path that Leshi.com has not been able to complete.
It's just that because of the lessons learned from the past, everyone's steps are relatively small, to avoid running to the United States like Boss Jia, and saying "returning home next week" every day.
The intention of cooperation was reached, and both Evergrande, Ruyi and Huguang got what they wanted, which was a happy ending for everyone.
"Mr. Meng, our new platform only has content related to film and television dramas. Isn't it a bit monotonous?" Zhou Cheng said: "I don't know if Huguang has some innovative variety shows or reality show plans. Anyway, we are a new platform and can try some new things."
"Reality show plan?" Meng Bai thought about it, "We did have some similar project plans before, but Huguang lacked a production team in this area, so it has been shelved."
So far, the only variety show that Huguang has come into contact with is "Celebrity Detective" in cooperation with Mango TV. And they are only responsible for the creative planning of the script. The actual production, personnel, post-production, etc. are all handled by Mango TV.
"It doesn't matter if there is no team. We can just find professionals to do it." Zhou Cheng slapped the table, "It would be best if it can succeed. Even if it fails, as long as it is innovative and can make users feel that we have new things, it is not a loss."
It has to be said that after Evergrande and Tencent cooperated, they were obviously infected with each other's operating model. For new areas, just throw money into a batch of new projects, throw away the failed ones, and continue to invest in the successful ones.
In this regard, Meng Bai just wants to say that he likes to do this kind of work that is not short of money, as long as it is not his own money.
"Well, I will go back to sort out the inventory of Arc Light, pick a batch of more potential projects and bring them to everyone for discussion to see if we can add more content to our platform."
"Then I'll trouble you, Mr. Meng."
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At the end of July, just as the battle for new dramas on the three major platforms was about to start and summer movies were released one after another, a piece of news from Hong Kong stocks attracted the attention of many people in the industry.
Hengten Network, a Hong Kong-listed company from the cooperation of Evergrande and Tencent, two capital giants, temporarily suspended trading, and then issued an announcement of major events.
Hengten Network plans to acquire Ruyi Pictures in full by allotment and issuance of shares and subscription of equity, with a total price of approximately HK$11.6 billion (RMB 10.8 billion).
After the merger and acquisition is completed, the original holders of Ruyi Pictures will become shareholders of Hengten Network, while retaining the original management and continuing to be responsible for Hengten Network's new film and television business and streaming media platform operations.
As soon as the announcement came out, the capital market was in an uproar.
In the current situation of the film and television winter, it is really shocking that such a large-scale merger and acquisition can still appear.
However, when major financial media dug out the situation of the acquired Ruyi Film, everyone's shock immediately turned into understanding.
More than a dozen blockbuster movie projects, Chen Zhixi, a well-known "10 billion producer" in the circle, and the blessing of Arc Light Film and Television, this combination is always a high-quality asset with unlimited potential.
Therefore, Hengten Network only released a merger and acquisition notice, and before the official action, the stock price has begun to rise sharply. Even the stock price of Evergrande headquarters has also risen.
According to Zhou Cheng, their boss Xu was quite happy about this. On the one hand, it was because of the stock price, and on the other hand, since this year, there have been rumors in the market that Evergrande's debt figures are getting bigger and bigger, and the capital chain is likely to have problems.
Now that this 10 billion acquisition has come out, all kinds of rumors have been quelled in an instant.
In fact, Chen Zhixi had discussed this rumor with Meng Bai before. Meng Bai's opinion was that it didn't matter if they had any problems, as long as they could guarantee our funds. After all,
Hengten Network was responsible for the merger and acquisition of Ruyi. Even if Evergrande really had problems, it would not fall on them. In fact
, the other party might even sell off their shares for funds. In this way, they would have a chance to take over, and perhaps they could become the host in the future.
"Tsk, Mr. Meng, you... think long-term." Chen Zhixi commented with a smile.
Meng Bai didn't care: "The first time is new, the second time is familiar, I have had this experience before."
Chen Zhixi heard this and then reacted. Indeed, Arc Light had cooperated with Leshi.com before, and it was one of the few who left smoothly before the building collapsed.
"Does Evergrande really have problems?"
"I'm afraid only Boss Xu knows about this... Oh, and PricewaterhouseCoopers, who is responsible for financial audits, should also know." Meng Bai spread his hands, "Come to think of it, the audit of Leshi.com seems to have been done by PricewaterhouseCoopers."
"..."
Chen Zhixi didn't ask any more questions. Anyway, even if Evergrande really went bankrupt, it would not be a matter of one or two years. At least for now, it seems that they are still thriving.
Most people in the industry are discussing whether Evergrande's entry into the film and television industry means that capital is optimistic about the entertainment market again, and whether the film and television winter is over. Ordinary audiences and fans outside the industry are more concerned about the "summer hot drama competition" of the three major platforms.
In early August, Tencent Video's "The Untamed" and Youku's "The Longest Day in Chang'an" were launched one after another. As soon as they were broadcast, they both showed strong potential for blockbuster hits.
The original work of "The Untamed", "The Grandmaster of Demonic Cultivation", was already a top IP in the BL circle before it was adapted. After the news of the film and television adaptation was announced last year, it became popular before it was filmed, and many fans of the original work were eagerly waiting.
In addition, the two leading actors, Xiao Zhan and Wang Yibo, are both new-generation traffic stars in the past two years. Therefore , as soon as the web drama was broadcast, the popularity value directly exceeded 10,000. The album of the same name released by the crew, which contains the music in the play, has dominated several major music platforms.
On the other hand, Youku's "The Longest Day in Chang'an" is also not to be outdone. The leading actor Lei Jiayin has a high national popularity in recent years, coupled with the old traffic Yi Yang Qianxi, although the popularity is slightly weaker, it is not much worse.
In comparison, "The Secret Corner" is a bit disadvantaged in this regard. Without traffic actors, there are naturally no fans who specialize in data.
Fortunately, the show started early and successfully broke the circle, attracting a large number of passers-by. Therefore, relying on the high-opening quality and a large number of passers-by fans, it has withstood the impact of the other two dramas and firmly occupied the first place in the real-time popularity list of major data platforms.
In this regard, fans of "The Untamed" and "The Longest Day in Chang'an" are not in a hurry. The reason is simple. "The Secret Corner" has only twelve episodes. Even if only two episodes are updated a week, it will be over in two months.
In comparison, the two of them, one with 50 episodes and the other with 48 episodes, are the biggest rivals.
As a result, the three platforms have formed a short-term balance. At the top, "The Untamed" is the leader, and below it, "The Untamed" and "The Longest Day in Chang'an" are fighting back and forth.
As for other dramas that were launched at the same time, they were basically reduced to cannon fodder and all fell silently.
However, although "The Untamed" ranks first in the popularity of the whole drama, in terms of revenue, "The Untamed" is still the biggest.
Just like last year's "Soul of the Town" became popular, the two leading actors Zhu Yilong and Bai Yu instantly became top stars. Since the hit of "The Untamed", the domestic entertainment actor popularity list on Weibo has been occupied by the two leading actors Xiao Zhan and Wang Yibo.
Even "Zhang Dongsheng", who was so popular before, was squeezed to the third place.
There is no way, who made Qin Hao not have "career fans" to help him with data.
Of course, they are not the only ones who have reaped the benefits. Other actors in the show, such as Xuan Lu, who is called "senior sister" by fans, and Wang Zhuocheng, who plays the third male lead, have also seen their popularity soar.
In addition, the popularity of another leading actor in the show has also increased a lot during this period of time.
However, compared to others, she has received more criticism.
[I just want to ask, how powerful is the background of that person named Meng Ziyi, who was able to make a female supporting role with few scenes become the female lead? ] - From the fans of "The Untamed".
(End of this chapter)
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