Chapter 547 Isn't this the cultural freedom you want?
After the trailer of "Escape from the British Museum" was broadcast, it exploded with popularity beyond everyone's expectations. The number of views on the first day exceeded two million, and on the second day it climbed to six million, ranking first on the hot search list.
In order to take advantage of the popularity, a large number of marketing accounts reposted it on major short video platforms, which further fueled the popularity. This short drama, which has not yet been broadcast, has become a hit with only a two-minute trailer.
Arclight initially reserved a week of warm-up time to build up popularity for the feature film. However, looking at the current trend, there is no need to drag it on.
So under the urging of thousands of netizens, the feature film of "Escape from the British Museum" was released three days in advance, and it was launched on multiple platforms at the same time.
In fact, at the beginning, Chen Zhixi had proposed to broadcast this drama exclusively on Pumpkin Short Drama, which would just bring a wave of traffic to the platform, but was later persuaded by Meng Bai with a sentence.
"We need to do the whole industry of short dramas, not just a certain platform."
Under this suggestion, in addition to the free pumpkin short drama, the drama was released on Douyin, Kuaishou, Bilibili, Weibo and other platforms.
Facts have proved that Meng Bai's idea is completely correct from the perspective of industry strategy.
Under the synergy of multiple platforms, the first episode of "Escape from the British Museum" was broadcast and quickly triggered discussions across the entire network.
From mid-September, the entire short drama was updated at the rate of one episode per day. By the time the fifth episode was broadcast, the total number of views on the entire network reached 200 million, and the number of likes exceeded 10 million.
Ten days after the broadcast, the total number of views of the entire drama exceeded 400 million, and the Weibo topic index jumped to the first place. "British Museum", "Lost Cultural Relics", "Chinese Thin-bodied Jade Pot with Entwined Branches", "Picture of Female History Admonitions" and other related entries have frequently appeared on hot searches.
In fact, all major long drama platforms have new dramas on the air during this period, such as "Light Me Up, Warm You" starring Zhang Jingyi, "Starry Han Canlan" starring Zhao Lusi, "The Blazing Road" starring Jin Chen and "Ode to Joy 3" and so on.
The fans of the leading actors of several dramas were originally arguing over who had better performance. Unexpectedly, a short drama that dropped from the sky directly attracted all the popularity and traffic.
If we say that the most excited people in the fan circle are now, it is undoubtedly Chen Yao's fans. I originally felt that my sister's resources were so bad that I "had to" shoot a short drama and was feeling lost. Unexpectedly, I woke up and found that I had become a "top streamer".
As the heroine of "Escape from the British Museum", when the trailer of the role of "Xiao Yuhu" Chanzhi was broadcast, Chen Yao attracted a large number of viewers with her smart and cute appearance. After the main film was broadcast, the popularity soared.
In less than half a month, her Weibo followers increased by nearly two million. The personal super topic has jumped from the previous "no such person" to the top ten of the actress list.
Of course, this kind of traffic usually comes and goes quickly. After the popularity of the short drama subsides, it will naturally drop.
But then again, no matter how much it drops, there will always be a part left. For Chen Yao, an 18th-tier unknown, this result is already quite good. After all, in this short drama, the male lead is almost a tool, so most of the dividends are eaten by her.
And this girl has now figured it out. If she has the chance, she still has to join a big company like Arclight. Any resources they have are top-notch in the circle.
Not surprisingly, Chen Yao accepted Arclight's invitation and officially became an artist under the "Arclight system".
Seeing the welcome message released by Arclight's official Weibo, a group of young actresses in the circle at the same time couldn't help but feel a little sour in their hearts.
Who would have thought that an 18th-tier unknown actress could break through the siege with a short drama and have the opportunity to sign a contract with a top company like Arclight.
Really, if I had known that this short drama was so popular, who would have cared about "losing status" or "the short drama is too low" and so on? I would have broken my head to grab it, but now it has been picked up by others.
Even Tian Xiwei, the girl, felt more or less emotional. She knew that Li Yitong had recommended her to Meng Bai at the beginning, but it was not suitable for the filming of "Wind Blowing Half Summer" at that time, otherwise she would be the first choice for "Xiao Yuhu".
Of course, she was just thinking about it in her heart. She was different from Chen Yao. He really didn't have any resources, but she had no shortage of dramas to shoot. Compared with gambling on a short drama, a serious long drama is definitely more in line with her current development needs.
What's more, as an "informer" directly under the big boss Meng, she will not lack resources in the future, so she doesn't have to care about such a short drama.
Apart from watching short videos and seeing all kinds of clips, explanations and popular science about this drama, I still occasionally sigh that the popularity of this short drama is really too high.
So far, the short drama "Escape from the British Museum" has already completed the expectations of Arclight when it first started this project, both in terms of the value of the project itself and in terms of strategic significance.
Although it is not exclusively broadcast, Pumpkin Short Drama, as the first official platform, still attracts a large wave of traffic with comprehensive peripheral tidbits videos. In half a month, the number of APP downloads increased by tens of millions, and the number of monthly active users exceeded 40 million in one fell swoop.
In the App Store rankings, the popularity of "Pumpkin Short Drama" even exceeded that of major platforms such as Tencent Video and Qiyi TV, ranking only behind Douyin, Kuaishou and the express versions of the two.
The entire short drama industry has also become more popular with this wave of popularity. Major Internet companies including Tencent, ByteDance, and Alibaba have begun to pay attention to the short drama industry.
As the first and only platform in the short drama track, many investors have begun to consult Ruyi about the financing of "Pumpkin Short Drama", hoping to participate in this new wave of trends as quickly as possible.
But the impact of the short drama "Escape from the British Museum" is far from over.
On the second day of the National Day holiday, official platforms including Xinhua News Agency, People's Daily, CCTV News, etc. reposted the feature film of "Escape from the British Museum" and accompanied it with a long commentary article.
Obviously, with the rapid expansion of the short drama market, it is impossible for the official to ignore this new entertainment field. Before, because short dramas were basically shoddy and bloody dramas, they were not suitable to be brought out.
But this time is different. Whether in terms of production level, plot depth or theme, the drama "Escape from the British Museum" perfectly meets the official standards.
In particular, the theme of "lost cultural relics overseas" hits the core of the official needs.
Regarding the loss of cultural relics, because it involves the relationship between too many countries, there are many things that the official is not suitable to say directly, and at most it can only be a shallow call.
The emergence of "Escape from the British Museum" undoubtedly gave the authorities an excellent means to express their views. By releasing this drama, everyone can understand what it means, but the other party cannot use this as an excuse to make trouble -
what, saying that this is slander? Hahaha, are you kidding? We didn't say anything, we just recommended a commercial short drama made by a film and television company. Isn't this what you often call cultural freedom!
(End of this chapter)
Continue read on readnovelmtl.com