Chapter 517 This man is called Xiao Shuai
"Mr. Meng."
In the office, Chen Zhixi said in a serious tone: "Oh, no, you should call him Mr. Meng now."
Meng Bai waved his hand nonchalantly: "Forget it, I'm just doing this temporarily for a while. I'm too busy with Arc Light to take care of Ruyi. Wait for the next shareholders' meeting and transfer the position to Mr. Ke, and I'll just wait for the money in the future."
Although the share transfer agreement has been finalized, as a listed company, Ruyi still needs to report to the Hong Kong Stock Exchange for review, publicize to the public, and other procedures before it can be completely finalized.
Although Meng Bai is the largest shareholder, the newly born Ruyi is an independent company and does not belong to the "Arch Light System." He is also temporarily in charge of the position of "Chairman" during this handover period, and will hand it over to Ke Liming after things get back on track.
"Although I will have to step down sooner or later, during this time in office, I also have some plans for future operations, and I'd like to tell you about them."
Chen Zhixi pretended to take a notebook and said, "Don't worry, Mr. Meng, just tell us and we'll do it."
Meng Bai smiled, but didn't care about the other party's ridicule, and continued, "Ruyi's current business mainly consists of two sectors, one is film and television production, and the other is streaming media platform. Film and television production is the core, but with you here, Sister Xi, there won't be any problems."
"On the platform side, although the resources provided by Tencent have reduced our costs, the channel share has also diluted our revenue. Moreover, whether we make it ourselves or purchase it in the future, it will require continuous investment. We used to burn Evergrande's money, and in the future we will have to burn IPO financing money, so we need to provide more stories to the market to ensure the company's growth."
"I have a few ideas here. First of all, the name of the platform. In the past, it was called 'Horizontal Video' to highlight Evergrande, but now it is not necessary. I think the previous name is quite good, we can change it back to 'Pumpkin Video'."
Hearing this familiar name, Chen Zhixi smiled lightly: "I was the one who came up with this name. It seems that my taste was good at that time."
"Well, that's not the case. I just think the two-character name is easier to pronounce." Meng Bai spread his hands: "It seems that there are many APPs named after food, such as potato, tomato, mango and so on."
"...Okay, I thought too much. But it's not good for the platform to change its name so frequently."
"There should be no problem. Users will get used to it after a while." Meng Bai explained, "And I want to change the name of the platform for another reason, which is to add a new section to the platform."
"What section?"
"Short drama."
"Short drama?" Chen Zhixi was puzzled. "Is it the kind of mini-series with one or two minutes per episode and shot in vertical mode?"
Meng Bai introduced: "There are two mainstream short dramas on the market. One is what you said, shot in vertical mode, with each episode less than three minutes. The other is the same as traditional film and television dramas, shot in horizontal mode, with a single episode length of between seven and ten minutes, but overall very short."
Chen Zhixi frowned: "I have seen this kind of short drama, but both the plot and the production are quite rough. Will anyone really like to watch it?"
Meng Bai smiled and did not rush to answer. Instead, he asked first: "Sister Xi, when you usually watch TV series, do you watch it at double speed?"
"This... depends on the situation. I don't often watch arclight dramas."
"That's because arclight dramas are all suspense themes, but what about ancient idols, fairy tales, and romances?"
Chen Zhixi thought for a while and nodded: "There are a lot of things to do in the company, and I don't have that much time. So when I see a plot that is more slow, I will watch it at double speed."
"Yes, it's just like the popularity of short videos. We live in an era of instant enjoyment, and we hope to get all the information in the shortest time, even if it's film and television works used to kill time. People are used to faster and faster paces, which is also reflected in chasing dramas. Double speed, triple speed, five times speed, until the ultimate form of this rhythm-"
Meng Bai paused and changed his accent: "Look carefully, this man is Xiao Shuai, and next to him is his girlfriend Xiao Mei, they are being hunted by Fo Bole..."
"Puff-"
Chen Zhixi couldn't help but covered her mouth and laughed, obviously very familiar with this content.
When she stopped laughing, Meng Bai continued: "Look, many people's patience is so long, they always hope to receive more emotional shocks in a shorter time. For this part of the audience, short dramas are undoubtedly an excellent choice."
"That makes sense, especially for the middle-aged and elderly audiences, whose memory of the plot has declined greatly. The form of short dramas is undoubtedly more suitable for them to watch."
At this point, Chen Zhixi frowned: "But if we really want to develop short dramas, wouldn't that be competing with traditional film and television for audiences? Few people like to watch long works, and it will be even more serious with the emergence of short dramas."
Meng Bai shook his head: "The audience's demand for shorter film and television dramas is a general trend, which you can see from the new works of Arc Light in recent years. Whether it is the previous "Zijin Chen Trilogy" or the current "Return Series", the number of episodes is basically controlled within 20 episodes. Short-length film and television dramas have always been the mainstream of the global film and television market. Domestic dramas that used to have 40, 50, 60 or 70 episodes are going against the trend."
"And even if you want to grab the market, it is meaningless to achieve your goal by suppressing development, because short dramas and long dramas are originally two tracks. The main reason why the audience loses interest in long dramas is the decline in the quality of the dramas themselves. As you said just now, you don't need to turn on the speed to watch Arc Light dramas, because the quality of the dramas can capture the audience."
"So instead of suppressing or turning a blind eye, it is better to actively embrace change. Perhaps after the short drama grows stronger, it can also put some pressure on the long drama and force the quality to improve. After all, the traditional long drama can never catch up with the short drama in terms of character creation and atmosphere."
Meng Bai's words obviously convinced Chen Zhixi, and she nodded: "Okay, then let's try short dramas. But it feels a bit too small to just regard it as a section of the platform. And mixing long dramas and short dramas together will also make users feel messy."
"That makes sense, what do you think?"
"I don't think it is necessary to combine short dramas with the platform. We might as well separate it out. Set up a new platform called 'Pumpkin Short Drama' to specialize in short dramas. And in this way, we can also cooperate with short video platforms such as Douyin or Kuaishou. They should be more interested in short dramas."
Meng Bai tapped the table with his fingers. Chen Zhixi's proposal was more suitable than his original idea, and it could indeed be done this way.
It happened that he had communicated with Kuaishou's boss Su Hua before, and they could definitely cooperate with each other.
"Okay, let's call the board of directors back and discuss this idea first. If there are no objections, let's try to start running it."
Meng Bai smiled and said, "If the short play can really support a certain volume later, then my temporary chairmanship will not be in vain."
-
Shinjuku, Tokyo.
Affected by the typhoon, although it was daytime, the sky was a little dark.
A unique fashion store on the street was brightly lit at this time. Unlike other stores around, this store has a large number of cameras fixed in various locations. At the same time, there were many people carrying cameras walking around in the store, obviously recording a program.
In fact, this is the recording venue of Qiyi TV's latest program "Trend Partners Season 2".
According to the original plan of the program team, today the members were supposed to go to the streets to find young people in Tokyo to investigate fashion preferences. But because of the typhoon, it had to be temporarily changed to an indoor session.
In the trendy brand store, Wu Fan, Yang Tianbao and others sat around the table chatting, occasionally looking at the changing room in the store.
The content to be recorded today is that several members have tried makeup that they have never experienced before, and the greater the contrast, the better. The others had already changed their clothes, and now only Zhao Jinmai was left inside.
After waiting for a long time, they finally heard some movement from inside. Everyone stood up and looked into the store, and then Zhao Jinmai, wearing heavy Hong Kong-style makeup and a high bun, walked out with an excited expression.
"Wow! Mai Mai, your outfit is really amazing!"
Yang Tianbao rushed over to her, looked her up and down and praised: "The girl next door is boring, you are so suitable for this Hong Kong-style outfit."
"Thank you, sister baby." Zhao Jinmai had a sweet smile on her face.
She had never had this style of makeup before, but she didn't expect that after trying it today, it was surprisingly suitable.
After taking the photos, I have to ask the program crew for them and send them to Brother Meng Bai to see, so that he doesn't always treat me like a child! While
she was thinking about it, she suddenly found that Wu Fan in the distance also came over, looking at her with a rather uncomfortable look, and then said in a greasy tone: "Mai Mai, your new look is so cute!"
(End of this chapter)
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