Chapter 156 Marketing
Yan Ni pointed to the right front, motioning Liu Shishi to look at the people not far away, and explained:
"Jung Woo has already arrived and is with the crew of So Young. So Young is better than our crew, having received three nominations for Best Director, Best Actor, and Best Actress.
Zhengyu is the leading actor in "So Young", and he will have to walk the red carpet with Gao Yuanyuan and the others, so he won't be with us."
Qiao Zhengyu arrived very early and was talking to the director of "So Young" Teng Huatao and the leading actress Gao Yuanyuan.
As if she noticed someone was staring at her, she turned sideways and saw Liu Shishi looking over here. She quickly smiled and waved to her junior sister to say hello.
After Liu Shishi nodded in response to Qiao Zhengyu, her eyes fixed on a familiar figure next to Gao Yuanyuan, who was her college classmate Lu Yi.
Lu Yi plays the second female lead in the movie "So Youth". She attended the film festival tonight in an exquisite pink dress, which made her look like a fairy. Even when standing next to the beauty Gao Yuanyuan, she was no less eye-catching and radiant.
Lu Yi also noticed Liu Shishi. Their eyes met and they smiled at each other.
However, the smiles of the two people contained different meanings. Liu Shishi's smile was indifferent and peaceful, while Lu Yi's smile was a bit forced, and there seemed to be an indescribable complex emotion hidden behind it.
Lu Yi lifted her skirt and walked to the "Nightclub" crew. She first greeted Xu Zheng and others, and then took the initiative to chat with Liu Shishi. Her voice was soft and magnetic, but there was an imperceptible sharpness in her words.
"Shishi, long time no see. Today I see you with a rosy complexion and high spirits. It seems that you are well nourished and well maintained!"
"Moisturized?" Liu Shishi was stunned when she heard this. The old classmate had something else in his words. It seemed that he was not just coming to talk to her about the past. "Lv Yi, you are also very beautiful tonight. Gao Yuanyuan is almost outshined by you."
Lu Yi subconsciously glanced at Gao Yuanyuan, who was wearing a blue dress and exuded sweetness and youthfulness. She was the leading female role in "So Young" and he was just the second female role. Liu Shishi said that she was more beautiful than Gao Yuanyuan, which obviously felt like she was trying to provoke trouble.
Although he did have some hidden thoughts, he always kept silent about such things. If Gao Yuanyuan heard the words "Yanyue", she might have felt alienated from him.
When old classmates meet, they should chat and reminisce about the past, but although the atmosphere seems harmonious on the surface, there are actually hidden sharp words between their words.
"Shishi, I heard that you recently took on another big drama from Tengda Culture. Congratulations." There was a barely perceptible sourness in Lu Yi's words. It was really infuriating that all the good resources of his company were given to outsiders for nothing.
"No, no, it's just a job to make a living." Liu Shishi responded with a smile, but her eyes revealed a hint of pride. I am lucky and my vision in finding men is unique in the world. You are so envious.
In just a few words, this simple confrontation ended with Liu Shishi's complete victory.
Lu Yi tried to probe a few times and found that his old classmate had become sharp-tongued and sharp-tongued, completely different from the quiet and introverted person in college.
After a verbal battle, he didn't gain any advantage at all, and instead he was pissed off to death. It turns out that no one in the entertainment industry is a good person.
Lu Yi returned to the crew of "So Young" in a sullen manner and muttered angrily: "What's so great about being a resourceful person? You will be dumped sooner or later."
I am also dissatisfied with Wang Luodan. He used to speak so well in front of Mr. Zhang, but after half a year, he hasn't even met Mr. Song. And he still wants me to help you? What a joke!
Seeing Lu Yi coming back in a depressed mood, Qiao Zhengyu asked with concern: "Junior sister, are you okay?" He has the best relationship with this junior sister who is from the same school and the same department. She probably had a bad time recently. Junior sister Liu is gentle on the outside but strong on the inside, and she is not someone who can be easily bullied.
Qiao Zhengyu knew that Wang Luodan and Lu Yi had been very dissatisfied with Liu Shishi since they found out about her relationship with the chairman. They believed that Liu Shishi had no acting skills and no real ability, and that she relied solely on selling her looks and using connections to grab resources.
I have advised them more than once to face the reality. It is useless to have acting skills alone to survive in the entertainment industry. You need background and connections. Now Liu Shishi has the support of a big boss. You can't compete with her, so you have to accept it even if you are unwilling.
Lu Yi pouted, looking unhappy: "Nothing, just went over to say hello."
"That's Liu Shishi, right?" Gao Yuanyuan noticed Lu Yi's little emotion and followed her gaze to recognize the pretty girl in white not far away. When she saw her graceful manner and sweet smile, she suddenly felt a sense of urgency in her heart.
She is an actress born after 1975, and can barely be considered an artist of the same generation as the Four Dans and Two Soldiers. However, her career is completely incomparable with them, and she is far behind them.
Fortunately, I have been lucky in the past two years. I filmed dramas for Tengda Culture, especially the movie version of "Youth", which improved my status. My career has finally improved, but it is still neither up nor down.
Now, young girls born after 1985 are beginning to compete with her. In two years, she will be 30 years old already. If she cannot make further progress, she will probably be overtaken by the younger generation soon.
I couldn't help but feel a little regretful. If I had listened to my good friend Yu Xin's advice and joined Tengda Culture earlier, my career development might have been very different.
Although I have a good relationship with Tengda Culture now, there is still a layer of separation. They want to promote their own artists. If I hadn't relied on the three relationships of Teng Huatao, Qiao Zhengyu and Yu Xin, I'm afraid I wouldn't have won the leading female role in "So Young".
With an unobtrusive glance at the top boss of Tengda and the newly promoted billionaire director in front of her, Gao Yuanyuan silently made up her mind that she must hold on to these two connections.
"Okay, let's deal with it after the show. We'll be walking on the red carpet soon, so control your emotions and smile naturally when facing the media." Teng Huatao felt that the atmosphere on the crew was a little unusual and the expressions of several leading actors varied, so he smiled and reminded them.
He has been very successful recently. Ever since he joined the giant Tengda Culture, his career as a director has been booming. Now, with the movie "So Young", he has become a billion-dollar director and is the most popular person in the film industry.
This year's College Student Film Festival was unprecedentedly grand. When the host announced the official start of the red carpet ceremony, the scene instantly became lively.
Under the bright lights, the red carpet is like a bridge to glory, laid out in the spotlight of everyone.
The cheerful music and thunderous applause intertwined to create a warm and solemn atmosphere on the scene.
Following the host's announcement, each major crew stepped onto the red carpet one after another, as if it were a grand ceremony, showcasing the glittering stars of the film industry.
The male actors wore exquisitely tailored suits, looking either handsome and cool or mature and steady, showing their masculine charm.
The female stars were even more vying with each other in beauty, wearing gorgeous dresses, some elegant and charming, some sexy and charming. Each dress was like a carefully crafted work of art, sparkling with dazzling light under the lights.
In the midst of all the noise, it was the turn of the "Night Club" crew to walk on the red carpet. When Liu Shishi first appeared, she was like the brightest star in the night sky, instantly attracting the attention of the whole audience.
Wearing a white dress, the pure white is like the first snow in winter, giving people a gentle and pure feeling. The design of the dress is simple and generous, with smooth and natural lines, which just outlines the graceful figure.
What is particularly eye-catching is the white ribbon tied in Liu Shishi's hair, which flutters gently in the evening breeze, as if adding a touch of agility to its owner's beauty.
The white ribbon tied up her hair flickered with a soft light under the spotlight, making people sigh that even the wind seemed to favor her, and the breeze blew through the hairband, making it dance, just to make her more radiant.
Liu Shishi was smiling, her eyes were bright and clear, she was not at all stage frightened, every step and every movement was full of confidence and charm. She walked the red carpet gracefully and waved to the audience and the media.
The reporters at the scene raised their cameras one after another, and the shutter sounds rang out one after another. The several media outlets that Cai Yinong had called in advance took a lot of photos, as if they wanted to freeze the beauty and charm of Tangren's top actress forever in their cameras.
After signing autographs and taking photos, several members of the "Night Club" crew walked into the venue. Yan Ni held Liu Shishi's arm affectionately and said with emotion as they walked, "Shishi, you stole the show tonight. Your makeup on the red carpet just now was so beautiful.
In fact, for movie fans and audiences, few people really care about awards. What everyone likes to see is the stars blooming and competing with each other. I am sure that the headlines of tomorrow's entertainment news will be you and Gao Yuanyuan, and the others are just foils."
Liu Shishi was a little shy, no longer as calm and generous as she was in front of the media just now: "Sister Yan, how can it be so exaggerated as you say?"
"There's nothing to be embarrassed about. Celebrities walk the red carpet to show off their personal charm and style. It's essentially marketing and packaging to increase their popularity.
Take Fan Bingbing for example. At least 30% of her current fame is due to her red carpet appearances. I am not good-looking enough, otherwise, do you think I want to work hard to be a talent-based actress? "
Speaking of this and thinking of the hardships he had experienced in his early years, Yan Ni couldn't help but sigh: "Shishi, you have good innate conditions, so you can avoid many detours. The mainstream of the entertainment industry still looks at appearance.
For example, Liu Yifei, who is known as the Fairy Sister, is mainly beautiful, and with the support of resources, she quickly became popular after marketing and promotion.
You should become famous as early as possible. You have the potential and conditions to do so. With Mr. Song’s help, your future career will be smooth.”
After listening to Yan Ni's heartfelt words, Liu Shishi seemed to be thinking about something. It seems that the hype and marketing advocated by Sister K are not completely useless.
The two chatted as they walked, and followed the signs to sit down in the seats arranged by the organizer, waiting for the award ceremony to begin.
The venue gradually filled up and the atmosphere became more and more intense. As the host announced the opening, the 14th College Student Film Festival Awards Ceremony officially began.
As the awards were announced one by one, the anticipation on the faces of the "Nightclub" crew members was gradually replaced by disappointment. They did not win the only two nominations, and the crew got nothing.
Xu Zheng sat in his seat with a look of fatigue and reluctance on his face. Originally, he thought that he could win the Most Popular Director among College Students award based on his popularity. Although the value of this award was not high, if he could win it, it would be his first honor after switching to directing.
I came here with full of hope, but the reality is very cruel, and I can only leave with frustration.
"Director Xu, don't be discouraged! Not winning an award doesn't mean our movie is bad!" Liu Shishi comforted the director instead.
She had no nominations and no psychological burden. She just came here simply to see the world and join in the fun.
Xu Zheng took a deep breath and adjusted his mentality: "It's okay, I'm not as happy as a little girl like you." He has decided to become a commercial film director. He will make the money first and think about awards later.
After the guest's speech, the film festival finally came to an end. The crowd slowly poured out of the venue like a tide.
Liu Shishi held up her skirt and walked side by side with Yan Ni, following the flow of people to the outside of the venue. On the way, she happened to meet Qiao Zhengyu, smiling sincerely and brightly: "Brother, congratulations on winning the award."
Qiao Zhengyu's face was filled with joy, but his humble demeanor remained the same as before. He had just defeated Chen Kun by a slight margin and became the most popular actor among college students.
"Thank you, Junior Sister. Sister Yan is here too. How about we all get together tonight to celebrate my winning the award?"
Yan Ni smiled and said, "No problem with that. I was just going to give you a meal so that you wouldn't walk the red carpet with us."
Qiao Zhengyu laughed: "Okay, okay, not only is this meal on my table, I'll also treat you the next time we get together."
Old friends were getting together, and Liu Shishi didn't want to spoil the fun, so she nodded and said, "Brother, you decide the location. My assistant is waiting for me outside the venue. Sister Yan and I will go over after we change our clothes."
"Okay, see you there."
Time quietly came to ten o'clock in the evening, and Liu Shishi was preparing to change her clothes and attend the dinner party.
At this time, the Peking University campus seemed exceptionally quiet under the moonlight, but Song Ci's dormitory 310 was still brightly lit.
Lu Yuguang and Tang Xiaochuan had gone to the library and had not returned yet, so only Song Ci and Lin Hao were left in the dormitory.
Song Ci sat at his desk, surrounded by books and materials. He stared at the laptop screen with extremely focused eyes, thinking intently about his graduation thesis.
The faint light from the computer screen shone on his face, outlining his handsome features.
Lin Hao on the side was shaking his head and typing away, seemingly happily chatting on QQ.
As the most loyal CP fan of "Tang Poetry and Song Lyrics", Lin Hao was appointed by Liu Shishi as the administrator of her fan group.
Because fans know that Liu Shishi will attend the College Student Film Festival today, they are anxiously waiting for first-hand information about the film festival.
Although it was already ten o'clock in the evening, the fan group was very lively, with several messages flashing every minute.
"The film festival has ended, why is there still no news about Shishi?"
"Sisters, what do you think Shishi will look like on the red carpet today?"
Fans in the group were talking to each other, and Lin Hao was watching with great interest. Occasionally he would interject a word or two, revealing some inside information, which caused the girls in the group to ask questions again and again.
Ding ding ding, the group icon flashed three times, and the group owner sent three pictures.
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"Wow, so beautiful!" The group immediately went wild with fans sending out a string of words of praise.
(End of this chapter)
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