Chapter 166: Building a Personality
In the office of President Tangren, the window was half-closed, and dappled sunlight poured in.
Liu Shishi glanced at Cai Yinong's gentle and firm face, feeling curious and puzzled. After the meeting, Hu Ge and Yuan Hong had already left, and she didn't know why Sister K left her alone.
Cai Yinong took a deep breath, adjusted his sitting posture, with a complicated look in his eyes, and said in a leisurely tone: "Shishi, how long have you joined the Tang people?"
Liu Shishi was stunned when she heard this, and after a little thought, she realized that she had signed a contract with Tangren Film and Television in early February 2005 after filming "Moon Shadow and Wind Lotus".
"Two and a half years exactly."
"Two and a half years have passed in a flash." Cai Yinong seemed to be reminiscing and sighing.
"Shishi, I left you here alone because I want to talk to you about the company's and your personal agency revenue split."
Liu Shishi nodded slightly, indicating that she was listening carefully. At the same time, her heart was filled with some ripples, and she had a vague premonition of something.
Cai Yinong looked directly at Sister Yi and said calmly:
"Shishi, I plan to adjust your agency share to 20:80, 20% for the company and 80% for you, to show the Tang people's appreciation and respect for you."
Liu Shishi widened her eyes in surprise. Although she had expected that Sister K's adjustment of the profit sharing would be in her favor, she never expected it to be so ruthless, from 50-50 to 80-20.
You have to know that the 20% that the company takes has to cover artist packaging, marketing and daily expenses. So when you calculate it this way, the money that Tangren earns is very limited!
"Why, are you surprised?"
"Yes!" Liu Shishi knew the situation in the industry. The agency ratio was about 20:80, which was a treatment that only a very small number of top artists could enjoy.
Such stars generally have no shortage of roles to play and do not require any support from the company's resources. Instead, they can help the film and television companies train newcomers, so they can enjoy this super favorable profit sharing.
But given his status, he doesn't seem to be qualified enough.
Cai Yinong sighed silently in her heart. She was also helpless. In the two years since Liu Shishi joined Tangren, the company had been unlucky and turbulent.
Miss Liu has only filmed two TV series in the company. One, "Young Generals of the Yang Family", has been taken off the shelves, and the other, "Strange Women of Liao Zhai", will be broadcast next year and its future is uncertain.
However, the top actress in the company has not enjoyed any of the benefits brought by Tangren Film and Television's resources. Miss Liu will soon go to film a movie with Tengda Culture, and she is afraid that the top actress who has finally gained some momentum will be abducted.
Although Liu Shishi is now the second largest shareholder of Tangren Film and Television and the possibility of her changing jobs is very small, human nature cannot stand the test. If Yijie is tricked into leaving the company, she will have no place to cry.
There was no other choice but for Cai Yinong to adjust the brokerage share to win over people’s hearts.
Besides, part of Liu Shishi's film remuneration was originally obtained through her own channels. As for Tangren's internal filming, its own artists all received reduced remuneration, so the company has already benefited.
It was only a matter of time before the 80% split became a reality. Instead of delaying it, she might as well take the initiative to bring it up, win Liu Shishi's favor, and tie her down completely.
"In fact, I have considered this for a long time, and now I am speaking to you from the bottom of my heart. It will take some time for Hu Ge's career to get back on track. The company has a lot of work to do, and you are the only one among the artists who has the hope of taking on the responsibility.
In this difficult time, I hope everyone can unite as one and work more closely together. You can stay in Tangren with peace of mind and create the future together."
Liu Shishi nodded slightly, feeling Cai Yinong's sincerity and determination, and immediately said: "Sister K, don't worry, I have no intention of changing my job.
At Tangren, I get along very well with you, Lao Hu, and Yuan Hong. Besides, I am also a shareholder of Tangren now. Needless to say, I also hope that the company can move to a higher level. "
The two women smiled at each other, and Cai Yinong nodded with satisfaction. Liu Shishi was indeed a trustworthy partner.
Tears flickered in her eyes, and she said with emotion: "Shishi, I feel completely relieved when you said this. It is a blessing for Tangren Films and me to meet you."
At this moment, Cai Yinong finally felt relieved. God knew how she had managed to survive this year, with countless sleepless nights and anxiety.
Especially during the period when Tangren Films was about to go bankrupt, I couldn't sleep all night and lost a lot of hair. I have managed to hold on until today, and finally I have seen the light at the end of the tunnel, and there is hope for the future.
"Shishi, you have built up momentum this year. Next year will be your most important year. The company will start marketing and promoting you with all its strength, building a persona for you and establishing a positive image."
Yijie has been with the Tang people through thick and thin, so Cai Yinong naturally has to do his best to make Liu Shishi famous.
"Create a character?" Liu Shishi asked curiously.
"Yes, it means to create a positive, unique and distinctive image in front of the public." Cai Yinong explained that marketing packaging is exactly what she and Tangren are good at.
Miss Liu suddenly realized: "Oh, I see, I have thought about this."
Cai Yinong was surprised: "Oh, you have considered it, then tell me, what is the positioning of your own personality?"
"She is as quiet as a chrysanthemum!" Liu Shishi said word by word.
After saying that, she adjusted her sitting posture slightly, a slight smile appeared on her pretty face, and she suddenly looked dignified and elegant, like a simple daisy.
Cai Yinong's eyes suddenly lit up, and he silently said: "A person is as quiet as a chrysanthemum. Great, very descriptive!"
The face of our top sister is extremely deceptive. She is pure, beautiful, gentle and intellectual. It is easy for her to create an image of being fresh, refined and beautiful like jade in front of the public.
"Very good! This character is very good and suitable for you! From now on, the company will promote and hype you based on your calm and quiet character."
"Ah, we have to publicize it vigorously!" Liu Shishi said awkwardly.
“Silly girl, stars and their teams need to establish and disseminate their personas through various channels such as the media, film and television dramas, and performances.
Success is achieved only when the distinctiveness of the character is continuously enriched and refined, and the public's recognition is deepened. Do you think that the character will be established just by me talking to you in the office?"
Liu Shishi seemed to understand but nodded in trust. In Mr. Song's words, professional matters should be left to professionals. Since she had no experience in this area, she should just listen to Sister K's arrangements.
"In addition, there is..."
“There’s more!”
Cai Yinong stared at Yijie's palm-sized face with a half-smile: "Of course there is more!
Shishi, what advantages do you have compared to other female stars in the entertainment industry that will ensure you have a firm foothold in the entertainment industry and a place for yourself?"
Liu Shishi wanted to shout out loud that she had advantages. She had a good eye for men! But after thinking about it, she decided not to. Apart from this, what advantages did she have compared to other female stars?
Beauty! Liu Shishi shook her head hesitantly. The female artists in the entertainment industry all have their own characteristics. Those who can make it big all have a stunning face.
Acting skills! It seems that I am not good enough. I am not a professional actor, I am a small shrimp who changed my career halfway. My acting skills are still a little different from those of professional artists from the three major colleges and universities. I need to hone my skills.
Hardworking and fighting spirit! It seems even worse! When I was a child, I was the apple of my parents' eyes.
When I grow up and fall in love, my boyfriend, my childhood sweetheart, is a billionaire. He drives a luxury car and lives in a villa. He is spoiled and can do his job diligently, but he can't risk his life to stand out. You can't just endure it without suffering.
The more she thought about it, the less confident she felt. Miss Liu hung her head and timidly whispered, "Sister K, I just thought about it, and it seems that I don't have any advantages!"
Cai Yinong raised the corner of his mouth and smiled mysteriously, as if he held a pearl of wisdom in his hands.
"Shishi, behind closed doors, what I say is the most truthful. Your face is actually very elegant, the kind of traditional oriental classical and gentle appearance.
Compared to the Hong Kong and Taiwan actresses with thick eyebrows and big eyes who were very popular in the early years, at first glance, they do not have that stunning feeling.
Compared with many beauties in the entertainment industry, her appearance is not absolutely superior. But her light complexion is very attractive and can stand the test of time.
You need to highlight your own characteristics. You are a classical dancer, so your temperament and manners are superior to others, so these are your two magic weapons for success in the future."
“Temperament and demeanor!”
Liu Shishi muttered to herself, then puffed up her cheeks and said angrily, "Sister K, what you mean is that I am not good-looking, so I have to find another way."
I secretly complained in my heart, no wonder you almost brought down the Tangren Company, first of all, your vision is not good. This face of mine is favored by Mr. Song alone, but you actually think I am not good-looking!
"You misunderstood. What I meant is that no one can lose in terms of looks, so you can only work on your strengths. You should focus on your temperament and demeanor!"
Cai Yinong explained quickly, and after thinking for a moment, he added: "Do you think your looks can surpass Fan Bingbing, Gao Yuanyuan, and Liu Yifei? The entertainment industry is not short of beauties."
"I understand!"
Seeing that Miss Liu understood what he meant, Cai Yinong immediately reminded her:
"So in the future, don't laugh so loudly on the set. It's too evil! Everyone on the set calls you Liu Haha behind your back. Do you know that?"
My eldest sister is usually nice and quiet in front of outsiders, but in front of acquaintances, once she laughs, she looks very ungraceful, like a tomboy, completely different people.
"I know, Miss K. I'll be more careful later!"
Liu Shishi was a little unhappy. She felt that Cai Yinong was nitpicking about her. What was wrong with her laughing happily? Was she bothering anyone?
Mr. Song once said that girls who love to laugh will have good luck. Sister K really has no vision. No wonder she almost brought Tangren down. It seems that the company can only rely on me, Vice Chairman Ms. Liu Shishi, in the future!
The two of them discussed and whispered for a while, and finally decided on the future image development direction of Tangren's No. 1 Sister.
The next morning, Cai Yinong brought the Tangren Sanbao to Hengdian Film and Television City, officially starting the journey of resuming work for the "The Legend of the Condor Heroes" crew.
Time flies, and it is already September with clear and cool weather!
One month later, Tengda Group held a meeting to summarize the work in the first half of 2007. After the meeting, Song Ci flew to Hengdian to visit the set.
At the end of August, Liu Shishi attended a lively resumption of work banquet held by the "The Legend of the Condor Heroes" crew to celebrate the male lead Hu Ge's return to work after coming out of the haze, and hoped that the crew would be able to complete the filming smoothly in the future.
September 8, Saturday, is the White Dew Day, a good day to travel.
At five o'clock in the afternoon, with the setting sun, a Maybach sedan with a Beijing A license plate was driving towards the China Hotel. Song Ci and Zhang Zhao were sitting in the back seat of the car. They were on their way to attend the Bazaar Charity Gala tonight.
Harper's Bazaar Charity Gala has contributed countless famous scenes in the entertainment industry. Song Ci was eager to go out and after receiving the invitation from the fashion group, she wanted to join in the fun. It would be fun to watch the big stars fighting each other.
"Besides you and me, who else from the company will attend this charity event?" Song Ci asked casually, looking at the gorgeous sunset clouds in the sky through the car window.
"All four artists of the company have received invitations and will attend the party."
"Are the four of you filming any movies recently?" Song Ci asked curiously. He had been busy with graduation and fundraising in the past few months and didn't know much about Tengda Culture. Today, he and Zhang Zhao were together and decided to ask about the situation.
"Both female artists have work to do. Wang Luodan has been offered many films since Struggle.
She took a fancy to a period TV series called "Years", in which the leading male role was Hu Jun, a resource introduced by Wang Jinghua in return for her kindness.
Lu Yi went to film a costume drama, "The Complete Story of the Eight Immortals", which was invested by Donghai Film and Television Company, thanks to Yu Xin's relationship.
As for Qiao Zhengyu and Wang Kai, after My Love from the Stars and Struggle, they have not joined the crew for the time being. Recently, they have been shooting for magazines and participating in commercial performances. "
Zhang Zhao explained the situations of the four leading artists one by one.
"At the half-year meeting, I saw you report on the film Painted Skin. What's the progress?"
Zhang Zhao hurriedly replied: "The investment has been basically finalized, the cost is 60 million, and four parties will contribute.
The company and Donghai Film Group each account for 30%, Ning Province Film and Dinglongda Company each account for 20%.
Zhou Xun has been chosen as the female lead, but the current disagreement is on the male lead. I want Qiao Zhengyu to play the role, but Ning Province Film prefers Chen Kun. "
Song Ci nodded slightly. Qiao Zhengyu is currently also a top-tier celebrity. His qualifications and popularity are definitely enough. For such a big production, the company would naturally support him to get the promotion.
"Is Chen Kun's agency still Rong Xingda?"
"Yes, Mr. Song."
Song Ci chuckled, "Let Zeng Jia and Shuang Li discuss this matter. I remember that when we were filming "My Deskmate", we let the young master play the second male lead. Shuang Li should repay the favor they owe us! Chen Kun should bear with it and arrange another role."
Zhang Zhao's eyes lit up. The chairman's idea was good. If Chen Kun, the person involved, took the initiative to give up the leading male role, the Ning Province Film Bureau would naturally no longer have to insist on anything.
"I will arrange for Zeng Jia to contact Shuang Li tomorrow."
“Is the competition among male stars very fierce now?”
Zhang Zhao sighed: "Qiao Zhengyu, Huang Xiaoming, Chen Kun, Deng Chao, these young actors are all good-looking and famous, and they have big companies backing them. The competition is very fierce, and they are fighting hard for resources and endorsements."
Song Ci pointed out: "We should fight for what we should do for the artists. We can't lose face for the company. Qiao Zhengyu is now the face of Tengda Culture. His failure is seen by outsiders as the company's problem."
"Don't worry, our Tengda Culture is a giant in the industry. Tengda will not take the initiative to bully others, but we are not afraid of trouble either."
Song Ci knew that Zhang Zhao had always had a strong character, so he didn't say anything more.
"By the way, Shishi mentioned a person to me last time. His name is Zhang Songwen. He is the acting instructor of the company. Do you know this person?"
(End of this chapter)
Continue read on readnovelmtl.com
