Chapter 213 New Territory
As July approaches, the summer heat wave seems to herald an extremely busy period for Song Ci.
Today, Tengda Group is at a critical development node. In order to comprehensively and meticulously summarize the work results in the first half of the year and accurately plan the development blueprint for the second half of the year, the company held a crucial first half work meeting.
As the soul of the group, Chairman Song Ci naturally assumes the important responsibility of reviewing the business development of various business departments and subsidiaries in the first half of the year.
Looking back at the first half of the year, Tengda Group’s performance was truly amazing.
Thanks to the hot sales of games such as "Happy Farm" and "DNF" and the sudden rise of the Weibo platform, several major sectors have worked together.
The group's revenue in the first half of the year exceeded 5.7 billion yuan, exceeding last year's full-year revenue in just half a year. The development of its business can only be described as a rapid development.
In the past half month, Song Ci's life has been completely filled with meetings. One meeting after another is closely connected, and his schedule is packed from morning to night every day.
Therefore, Song Ci devoted himself to his work and did not return to Jingyuan for several days. In order to facilitate his work and save time, he simply temporarily settled in the office.
Seeing that the male owner slept in the office every day and did not go home, the housekeeper Li Jie was worried that he was under too much pressure. So she hurriedly informed Liu Shishi of Song Ci's situation, hoping that the lady could persuade Song Ci to take a proper rest.
When Liu Shishi heard about Song Ci's death, she was extremely anxious. Mr. Song worked day and night when he was busy. How could this be tolerated? She was so anxious that she called him every day to urge him to take a rest.
Under Miss Liu's repeated urging and concern, Song Ci almost asked for leave from the "Legend of Sword and Fairy III" crew and returned to Peking. Only then did he slightly adjust his work rhythm and go home to rest at night.
In the blink of an eye, time has quietly come to late July.
On Monday, the 21st, at dawn, Song Ci called all executives to the conference room early in the morning to hold a seminar.
Bright morning light shone into the conference room, and everyone was gathered together.
Song Ci sat upright in the main seat, his posture was straight, his eyes were piercing as he looked at everyone, his voice was cold and magnetic:
"Everyone has been working hard recently. Fortunately, everything has been basically dealt with, and I can relax a little and adjust my state.
If anyone wants to take a vacation during the summer vacation, just report it to Wang Jing. Today is just a seminar, there are no rules and regulations, so don’t be too nervous.”
After setting a relaxed tone in a few words, Song Ci continued: "The Apple App Store has been online for some time, and it will inevitably have a profound impact on the development of the Internet.
It not only provides a more convenient and rich application acquisition channel for mobile users, but also opens a new chapter in the mobile Internet. If you have any opinions on this, please feel free to speak your mind. ”
"Chairman, leaders, I would like to make a few remarks first." Jiang Yuwei, the newly appointed president of the mobile game department, has a strong desire to express himself.
His department was established not long ago. Different from the PC game sector managed by Huang Sheng, the new department will only focus on smartphone game development, which is a brand new market.
Jiang Yuwei's suit was neatly combed and he looked full of energy and eager to try. He cleared his throat, his voice trembling slightly with excitement:
“I think the launch of Apple’s app store will greatly promote the development of mobile Internet applications. It provides users with more choices and also provides a broader stage for us developers.
Take our department as an example. The two mobile games "Fruit Assassin" and "Happy Match 3" that we launched online for trial have achieved very gratifying results, far exceeding expectations, and all the profits were in US dollars.
In the past, people could only play online games on computers, but now they can also play online games on mobile phones.
In a few years, when the hardware level of mobile phones is further improved, the diversity of mobile games can also be demonstrated, and the development of mobile business cannot be underestimated. "
Huang Sheng, who was sitting opposite, originally had a somewhat scrutinizing look in his eyes. At this moment, Jiang Yuwei aroused his curiosity and couldn't help but lean over and ask, "Boss Jiang, what are the specific data of these two mini-games?"
Jiang Yuwei raised the corners of his mouth, suppressed his inner joy, deliberately coughed twice, and pretended to be calm: "Since Mr. Huang asked, I just want to report the good news to the chairman.
These two games have only been online for 7 days, but their revenue has already exceeded one million US dollars.
This is because the game is simple and we only priced it at $1 to test the waters. Even so, after a week, it generated 15 million yuan in revenue for the company. "
The gaming business has always been the source of most of Tenda Group's profits and is the most important department of the entire company.
Originally, Jiang Yuwei was worried that his new department would have difficulty developing, but judging from the current results, mobile games have great potential.
Huang Sheng was stunned. He had heard of the two games from the mobile game department, but they were just trial products developed in just a few days, and the cost was almost negligible.
Even after deducting the platform commission and taxes, the profit can still be at least several million, which is even more profitable than PC games.
All the executives present were experienced in business and as soon as Jiang Yuwei presented the basic data, everyone immediately realized that a new trump card department of the group was about to be born.
No wonder the chairman went against all odds and split the mobile game into an independent business.
"What Mr. Jiang said just now is absolutely right!" Yang Junfeng, president of Toutiao.com, took over the topic at the right time, "Since the launch of Apple smartphones last year, our department has been gradually developing mobile applications in accordance with the chairman's instructions.
The mobile version of Toutiao app is currently undergoing final testing and is scheduled to go online on August 1.
Furthermore, we discovered during our research and development that mobile applications are more convenient for the use of big data technology. I think the potential of Toutiao is even greater than that of Toutiao on PC.”
Zhang Yong nodded frequently while listening, with a look of approval on his face: "Mr. Yang did a great job on this point! The launch of Apple's app store has made it easier to install and use iOS applications.
At the first half summary meeting a few days ago, Mr. Song repeatedly emphasized the importance of mobile applications, and all departments must speed up the development and launch of apps in the second half of the year. "
Chief Marketing Officer Yu Shengming showed a trace of worry on his face: "We must also pay attention to the challenges brought by Apple's app store.
As time goes by, the number of applications continues to increase, and users' choices will become more diverse. This is undoubtedly a new track.
Moreover, based on the current market analysis, although smartphones are the trend of the future, the current number of domestic users is not very large.
It is predicted that it will take at least five years to reach a peak state. Five years is not long, but it is not short either. In this special transition period, sometimes it is not necessarily a good thing to launch a product too early.
After all, the overall market size is not large enough at the moment, and we may lose market share to competitors after working hard to expand the market.”
Song Ci nodded: "Mr. Yu, your concerns are not unreasonable, but we cannot ignore the unique advantages of being the first to launch the product.
Being the first to enter the market can seize the initiative, leave a deep first impression in the minds of users, and accumulate an early loyal user group.
Therefore, the apps of various departments will not be launched simultaneously. There must be a gradual process. We will first use "Toutiao" to test the waters and see the feedback from the mobile market.
From now on, users will begin to rely more on applications on their smartphones to cope with their daily needs, from social networking to online shopping to entertainment consumption.
This change will inevitably force Internet companies to rethink how to adapt their products and services to mobile devices.
Ultimately, we still need to continuously improve product quality and user experience in order to stand out in the fierce market competition in the future.”
In the conference room, the discussion continued. After Song Ci's repeated emphasis, the senior executives of Tenda Group basically had a clear understanding of the importance of mobile applications and were fully prepared for the future competition in mobile Internet products.
After a busy July, the hot summer month of August has arrived.
The city of Peking seemed to be dressed in festive attire to welcome the arrival of the Olympic Games, and was filled with joy and anticipation everywhere.
On both sides of the city streets, colorful flags flutter in the wind and various Olympic elements are everywhere, constantly demonstrating the approach of this global sports event.
The ancient yet modern city of Peking has taken on a new look and is radiating new vitality and brilliance before the eyes of people all over the world.
On August 6th, the sun was bright and hot, and there was a bustling scene at the Beijing Film Studio's photography base, where the crew of the famous "Dream of Red Mansions" was intensively filming.
At noon, director Li Shaohong's majestic voice sounded, announcing that the morning's shooting had been successfully completed.
The tense nerves of several actors in the studio finally relaxed a little, they breathed a sigh of relief, and slowly walked towards the rest area.
"Sister Ying, have some water to moisten your throat." A pretty girl, with attentiveness in her eyes, walked quickly towards Zhao Liying and handed her a bottle of mineral water.
"Teacher Zhao, have some fruit and take a rest." Another girl with her hair tied up in a high bun was not to be outdone. She held a plate of cut fruit and greeted the teacher enthusiastically.
As soon as Zhao Liying stepped into the rest shed, several young girls who played supporting roles quickly surrounded her and were very enthusiastic.
"Thank you!" Zhao Liying took the mineral water calmly with a smile on her face and responded politely.
He did not show any arrogance due to the popularity of the crowd, nor was he flattered. Instead, he was very generous and unerring.
Since she joined the crew of "Dream of Red Mansions" at the end of June, director Li Shaohong arranged for her to play the role of Xing Xiuyan, a dignified, steady, and well-educated person, for the sake of Tengda Culture.
As a latecomer to the crew, she squeezed out the original actors as soon as she arrived, causing the other girls in the crew to be vaguely hostile to her at first.
But after knowing that she was from Tengda Culture, his attitude changed drastically. He became a completely different person and started to flatter her in various ways.
Faced with such a dramatic change, Zhao Liying was a little uncomfortable at first, but after a month, she had gotten used to it.
Getting used to the invisible benefits that come with having the backing of a giant company, it’s no wonder that everyone in the industry says Tenda is good and tries to join it.
At this moment, Zhao Liying was sitting comfortably to rest, sipping water, and waiting for the crew to serve dinner.
In a rest shed not far away, Yang Mi, who had taken leave from the crew of "Chinese Paladin III" and returned to the crew of "A Dream of Red Mansions", saw Zhao Liying being surrounded by a group of little girls like the moon surrounded by stars.
"Pretty girl, who is she?" Yang Mi turned slightly and nudged a girl sitting next to her with her elbow. At the same time, she nodded in the direction of Zhao Liying, her face full of curiosity.
The girl called "Bao Yatou" by Yang Mi is named Li Qing, a newly signed artist of Rong Xingda. Because she plays Xue Baochai in the drama and has a quiet personality, Yang Mi jokingly calls her "Bao Yatou".
Li Qing looked well behaved and sat quietly beside his senior sister. "Sister Mimi, her name is Zhao Liying, she is a new artist of Tengda Culture. She joined the crew midway and squeezed out the original actress who played Xing Xiuyan."
"Someone from Tengda Culture?" Yang Mi's originally calm face suddenly changed.
In half a year she will terminate her contract with Rong Xingda and join Tengda Culture. At this time, Tengda will sign a new female artist who is about the same age as her, which means that she may be allocated fewer resources in the future.
Seeing Yang Mi's shocked expression, Li Qing looked puzzled, blinking his clear big eyes: "What's wrong, Sister Mi Mi? Those minor supporting roles are counting on Zhao Liying to help them in the future. We don't need to care about her."
Looking at Li Qing who was full of naive optimism, Yang Mi felt mixed emotions and didn't know whether to laugh or cry.
I thought to myself: Silly girl, you work for Rongxingda, so of course you don’t need to care about her. But I, your sister, will soon join Tengda Culture. Sometimes the competition within the company is even more intense than outside.
Yang Mi was very conflicted and was wondering whether she should call Zeng Jia to find out the situation.
As the thought was swirling in my mind, the field manager came towards the rest shed with a girl.
Yang Mi looked closely and saw that the woman was holding flowers, wearing a fashionable baseball cap, a pure white short-sleeved top, and slim jeans, which perfectly outlined her graceful figure.
When she walked, she had a graceful and elegant manner. Yang Mi recognized her at a glance. Who else could it be but Liu Shishi, the number one sister of the Tang people!
"Ah, Shishi!" Yang Mi stood up excitedly and jogged towards Sister Yi.
Liu Shishi's face was full of smiles. She hugged the good sister who came to her and smiled sweetly: "Mi Mi, I'm here to visit you."
The day after tomorrow is the opening ceremony of the Olympic Games. Song Ci has got a few tickets for such a rare grand event.
So she and the crew asked for leave and returned to Peking. Now she had nothing to do, so she thought of visiting Yang Mi on the set of Dream of Red Mansions.
Some time ago on the set of "Chinese Paladin III", perhaps it was Yang Mi's deliberate attempt to please her, or perhaps it was the natural fate of the Peking girl, Liu Shishi and Yang Mi got along more and more closely, becoming close friends, their relationship was as sweet as honey.
Yang Mi took the flowers, looking delighted. She took her best friend's arm and walked towards the rest shed together: "Welcome! Why are you back to Peking, Shishi?"
Liu Shishi maintained a demure and gentle smile and responded softly, "I had something to do in Beiping, so I asked for a few days off."
Although they are good friends, Sister K has reminded her not to mention Mr. Song in front of other women. Liu Shishi has always kept this in mind, and it is better for women in the entertainment industry not to contact Mr. Song.
I would like to recommend a book by a young lady, Huayu: The Glory of Traffic. The heroine is Xiaohua. Friends who are interested can go and read it.
(End of this chapter)
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