Chapter 362 Three Major Resources
Tengda Culture, President’s Office.
Liu Rong rubbed his temples with his fingertips, looking tired: "Have you finished dealing with everything?"
On the other side, Zeng Jia nodded gently: "It's all done. I have withdrawn my investment as you ordered. But Mr. Liu..."
Liu Rong's eyes were sharp, and he interrupted without question: "No buts! The films "Tongquetai" were projects that Director Song personally stopped. There is no room for maneuver."
"I understand, Mr. Liu." Zeng Jia sighed helplessly. Tengda Culture withdrew its investment in these movies, and her entire first half of the year had been in vain.
"Why are you sighing so loudly?" Liu Rong snorted unhappily. "Do you know how embarrassed I was when I reported these projects at the half-year meeting and Director Song directly said 'bad movie'?"
Thinking of what happened that day, Liu Rong still feels annoyed. Fortunately, there was Zhang Heng, the president of Qianqian Music, to support him, otherwise he might have been the one to face the chairman's wrath.
Zeng Jia quickly bowed his head and admitted his mistake: "We were not rigorous enough in the early assessment and did not have adequate control over the project. We are sorry for the trouble!"
"From today on, all projects with an investment of more than 10 million yuan must be approved by me personally!"
Zeng Da was shocked. She never expected that because these projects were rejected by the chairman, Liu Rong would have a crisis of trust in her, which led to her project review authority being greatly weakened.
After knocking Zeng Jia, Liu Rong turned his gaze to another vice president of Tengda Culture: "Mr. Zhuang, are the revenue data from January to August out?"
“Just finished summarizing.”
“What’s the overall situation?”
"The film sector declined year-on-year, but thanks to the hits of "Palace" and "Temptation to Go Home" in the first half of the year, the profits of the TV drama sector doubled, and overall profits are growing."
Liu Rong's expression eased a little: "The film and television industry market is so good now, the company's profit this year must increase by more than 25% based on last year."
Zhuang Liqi quickly calculated the company's profit margin in the fourth quarter: "As long as the films produced by the company do not suffer huge losses, a 25% increase in profits will not be a problem."
Zeng Jia added: "The company will have two blockbuster films, Painted Skin and Flying Swords of Dragon Gate, to be released by the end of the year, and the market predicts that the box office will not be bad."
"That's good!" Liu Rong nodded slightly. These two films were projects left by Zhang Zhao before she took office, and the box office success or failure was not under her control.
"Knock, knock, knock!" The secretary knocked on the door lightly: "Mr. Liu, everyone is here, the meeting can start at any time.
"Got it!" Liu Rong stood up and straightened his clothes. "Boss Zhuang, Boss Zeng, let's have the meeting."
The three of them walked to the conference room, where all the celebrities under Tengda Culture were present and chatting. When several big stars saw the company's senior executives coming, they all stood up to greet them.
Liu Rong raised his hand and motioned for everyone to take a seat: "I called you all here today because I have a very important decision to announce."
In the conference room, when Qiao Zhengyu, Yang Mi, and Wang Luodan were guessing what new policies the new president would introduce, Liu Rong set his sights on Artist Director Yang Tianzhen.
"Tian Zhen, you don't need to investigate that matter anymore. I have already rejected Zhang Guoli's request."
Yang Tianzhen was startled when she heard this. A few days ago, the president told her that Zhang Guoli intended to sign his son Zhang Mo to Tengda Culture, and asked her to check Zhang Mo's character.
Unexpectedly, just as she started the investigation, Liu Rong suddenly changed his mind and refused the matter.
"From now on, any new artists signed by the company must undergo strict investigation." Liu Rong warned in a serious tone, and his thoughts couldn't help but go back to a few days ago.
It was a coincidence that when she was discussing business with Zhang Zhao a few days ago, she casually mentioned Zhang Mo's matter.
Zhang Zhao had been in Peking for a long time and was well-informed. Recalling some rumors, he suggested that Liu Rong consult the paparazzi Wang Zhuowei, which might yield unexpected results.
Liu Rong was skeptical at first. She didn't know the paparazzi Wang at all, so why would he reveal the inside information to her?
After tentatively contacting Zhuo Wei, he didn't expect the other party to tell Zhang Mo directly without saying a word that he must not sign because he had violated that taboo.
Liu Rong was extremely shocked by this short sentence. If Zhang Mo was signed to work in the company, it would definitely have a very bad impact on Tengda's image when the truth came out in the future! He was extremely grateful and curiously asked Zhuo Wei why he helped him.
Zhuo Wei just smiled mysteriously at the time: "Boss Liu, in our line of work, if you can survive, there must be a big shot behind you. You are also a smart person, just know what's going on."
With Yang Tianzhen's response, Liu Rong gathered his thoughts, looked around, and started the main topic of today.
"I have good news to announce. With the booming film and television industry, many film and television companies are implementing equity incentive policies to achieve win-win cooperation with their stars.
Although Tengda Culture is a subsidiary of the group, it has no plans for an independent listing for the time being.
However, the company has fully considered the current industry development trend and, with the approval of the group, has decided to implement a virtual equity system. You are the first group of people who can enjoy virtual equity! "
As soon as he finished speaking, several big stars present began to whisper to each other. They didn't expect that the company would give them a surprise.
Liu Rong drank the tea slowly, as if to give the company's artists enough time to digest it.
As the entertainment industry becomes more prosperous, first-line stars have set up studios or film and television companies to launch an attack on capital.
The major companies in the industry also use various means to bind top stars through equity incentives, project investment rights, premium equity, etc.
Tengda Culture also followed the market trend and came up with a virtual equity incentive plan in order to establish long-term interest relationships with core artists.
As the boss of the company, Qiao Zhengyu asked on behalf of all the artists: "Mr. Liu, please give us a detailed introduction to the details of virtual equity."
Liu Rong explained: "Virtual shares have the right to dividends and appreciation, but do not involve voting rights, transfer rights and inheritance rights. If you leave Tengda one day, the company will buy it back at the market price.
You need to invest in virtual equity, but rest assured, the internal price is very cheap, you can refer to the previous Huayi internal subscription. "
After Liu Rong said this, everyone roughly understood that virtual equity mainly means that you can enjoy the profit dividends of Tengda Culture every year. The company's net profit in 2010 was 380 million yuan. If you subscribe to 1%, you will get 3.8 million yuan in dividends in one year.
"The company will set the total share capital at 100 million shares, and will use 20% for virtual equity incentives, with a subscription price of 10 yuan per share. I will send you the specific details after the meeting."
Several big stars quickly calculated in their minds that according to this pricing, the total valuation of Tengda Culture was only 1 billion yuan. Compared with the market value of listed companies such as Huayi, the internal subscription price was simply a "discount price".
Based on the company's current profit level, the investment can be recovered in basically two years, and the profit is quite considerable. It is indeed the company's welfare policy.
But the problem is that virtual equity cannot be cashed out. Subscribing to 1% of the equity requires 10 million in cash, which is not a small amount for a celebrity.
"You have a week to think about it." Liu Rong interrupted everyone's deep thoughts and said, "Next, I want to announce the second thing."
Several people were cheered up, temporarily putting aside the issue of equity subscription, and looked at the president with burning eyes.
Liu Rong smiled and said cheerfully, "Starting next year, the company will implement a business partnership system. For some projects developed by the company, you will get project shares by investing or contributing resources."
Qiao Zhengyu couldn't wait to ask: "Mr. Liu, if I invest in the company's film and television projects, can my studio participate in the production and development?"
Wang Luodan, who has also established a studio, also looked at Liu Rong with eager eyes. If the studio can participate in the company's film and television project development and accumulate production experience, it can quickly transform into a real film and television company.
Liu Rong nodded solemnly in confirmation: "For the projects you participate in investing in, you will have a certain say in casting and hiring, and you can recommend candidates to producers and directors."
Qiao Zhengyu was delighted. In his opinion, the career partnership system was the greatest support that Tengda Culture could provide to the company's artists.
Being able to participate in project development and having the right to make hiring recommendations means that his studio can independently sign artists and conduct artist brokerage business, and no longer has to worry about insufficient resources to support new talent.
Yang Mi, Lu Yi, Wang Kai, Zhang Songwen and others were equally excited and wanted to set up their own studios immediately. Who doesn't want to be a boss?
Zhao Liying sat quietly aside, shaking her head slightly, thinking that Yang Mi and others had been blinded by the company's partnership system.
Among the company's artists, except Yang Zi, only she and Chen Xiao are not big enough to run an independent studio, so they can look at this system more calmly.
Profits and risks are always equal. Sharing profits means sharing risks.
Not every project at Tengda Culture is guaranteed to make money, and she feels that the company will definitely not share the best projects.
These star studios all rely on personal support and are not as big as Tengda Culture. If the invested projects suffer losses, they may suffer serious damage and their assets may shrink significantly.
Compared with the career partnership system, virtual equity incentives are the real guarantee of a stable income.
Liu Rong's eyes sparkled, and he squinted at the stars who were already daydreaming. He smiled faintly, "Let's end the meeting today. Within a week, that is, before September 17, please confirm the number of shares you want to subscribe for."
A week passed in a flash.
On September 17, the atmosphere in Tengda Culture's conference room was very different from the last time.
Compared to the full attendance a week ago, today the female stars are missing Wang Luodan and Lu Yi, and the male star is only Wang Kai.
There were no more than five people in the conference room, including Liu Rong.
"The four of you have subscribed for the shares in full, despite your individual upper limit." Liu Rong glanced at them with satisfaction, a satisfied smile on his face, "Although the company does not force you to subscribe, the fact that you have subscribed in full shows that you are full of confidence in the future of Tengda Culture."
For this virtual equity subscription, Tengda Culture set different limits based on comprehensive considerations of each artist’s contribution.
Qiao Zhengyu, who has the most shares, can subscribe for 4%. Zhao Liying can only subscribe for 0.6%. As for Yang Zi, who has just joined Tengda, he only has a symbolic amount of 0.1%.
Zhao Liying and Yang Zi exchanged glances quietly. The two had carefully analyzed the situation and felt that they should subscribe to the company's shares at the upper limit to show their optimism and loyalty to the company's future.
Therefore, the two girls sold all their belongings and raised 6 million and 1 million respectively to subscribe for the maximum number of shares they could.
Back then, Huang Xiaoming was valued by the Wang brothers because he single-handedly subscribed to Huayi shares. From then on, he had no shortage of resources, and the two also wanted to follow the same path.
"The other people are ambitious and want to start their own companies. They are unwilling to invest money in Tengda. Since they have chosen to start their own companies, the company will naturally not invest resources in them.
If you want to start your own film and television company as capital, you must be prepared to face market competition independently.”
Liu Rong paused for a moment and sighed, "Maybe my statement is a bit biased, but I'm sorry, this is the chairman's attitude.
If you want to start a business, don’t think about relying on Tengda’s resources. So the four of you have passed the test.”
Yang Mi's eyes flashed with surprise when she heard this. She had just received 18 million yuan in film and endorsement fees a few days ago and was worried about how to manage her finances.
It happened that the company allowed her to subscribe for 1.8%, which was the same amount. As she was not in a hurry to use the money recently, she invested it all. Unexpectedly, she received an unexpected surprise.
Several people suppressed their joy and listened quietly to what Liu Rong had to say.
"In the past two years, foreign luxury brands have paid more and more attention to the Chinese market, and the fashion industry has also begun to open up to mainland celebrities. The Harper's Bazaar Charity Gala at the end of this month will be jointly organized by Weibo and Fashion Group.
The chairman personally made connections with European fashion resources and invited the presidents of Kering Group and Dior, as well as many other luxury brand executives, to China to attend this charity event, which was an important inspection of the stars on the mainland. "
Yang Mi, Zhao Liying, Yang Zi and Wang Kai were stunned by the heavy news thrown out by Liu Rong. You know, foreign luxury brands have always been aloof, rarely favoring mainland stars, and brand endorsements are few and far between.
If this person were spotted by a brand executive at a charity dinner, even if he was just given the status of a close friend of the brand, he would be able to brag about it in the entertainment industry for a while.
"Fashion resources are the link between celebrities and the fashion industry," Liu Rong analyzed, "covering brand cooperation, media exposure, interactive participation, etc., which directly affect the public image and monetization ability of celebrities.
In the future, fashion resources will be an important indicator for measuring a star’s commercial value and industry status.”
Yang Mi's eyes sparkled with anticipation, and she asked coquettishly, "Boss Liu, do we have a chance to be published in the top five magazines?"
"Of course!" Liu Rong answered decisively, "You are lucky, Tengda Culture has no shortage of TV and film resources.
Now with the help of Mr. Song, he has access to the most difficult fashion resources, and his starting point is already much higher than other artists in the entertainment industry.
After the Bazaar Charity Gala, as long as your performance is not too bad, it should not be a problem for you to gain one or two brand friends.
However, whether you can gain a firm foothold in the fashion industry in the future depends on your own performance. If you don’t live up to expectations and have no popularity or traffic, it will be useless no matter how powerful Tengda Culture is.”
After hearing this, Zhao Liying felt both happy and nervous.
The good news is that the company is worthy of being a top giant in the circle, with strong strength, and can even open up channels for the most scarce fashion resources in the entertainment industry.
What worries me is that I am just a third-tier celebrity now, and those foreign high-end luxury brands may not look down on me!
(End of this chapter)
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