Chapter 366 Unexpected Cooperation
In front of the signature wall on the Bazaar red carpet, Liu Shishi and Delphine gave way briefly and finally stood in the center. The spotlights instantly poured down like a rainstorm, illuminating the figures of the three people brilliantly.
Reporters in the audience were pressing shutter buttons enthusiastically, and flashes of light went off one after another, lighting up half the night sky.
"Why is Jingtian walking the red carpet with Liu Shishi?"
"Who is the foreign woman next to Liu Shishi?"
"It's still good to be rich. She has one high-end dress after another. I'm afraid Liu Shishi's silver battle robe will dominate the Weibo hot search again."
As the reporters were discussing the matter, the emcee walked forward with three pens neatly placed on the tray in her hand.
Liu Shishi turned around with the pen in her hand and was about to sign when she suddenly remembered the rumors about scalpers reselling celebrity autographs. After thinking for a moment, she changed her pen and simply drew a circle on the wall.
Delphine wanted to follow the host's wishes and sign her name as well, but when she saw that Liu Shishi just drew a circle, she smiled and followed suit.
Only Jingtian remained serious and signed his name stroke by stroke.
The three of them signed and were about to leave when a staff member in a fashionable suit stepped forward and guided them with a smile: "Three distinguished guests, please move over here for a group photo."
Liu Shishi glanced at the Porsche parked nearby, raised her eyebrows slightly, and said with a half-smile: "Porsche didn't pay me for the endorsement. If this photo was taken today, Porsche would have to give me an endorsement contract."
The staff member stood there for a moment, smiling awkwardly, a little at a loss. Previously, those celebrities would more or less give the organizers some face, but this was the first time she had encountered such a strong rejection like Liu Shishi.
"Mrs. Song, I'm Sha Xiaoli, the executive editor of Harper's Bazaar. Sorry to bother you."
The eldest sister nodded slightly, and finally walked towards the Porsche. After all, Tengda Weibo was also one of the organizers of this year's Bazaar Charity Night, so she should give it some face.
Sha Xiaoli was secretly delighted. Unexpectedly, things might turn out to be a ray of hope. With the photo of Liu Shishi and Porsche, she might be able to collect a lot more of the final payment from the sponsor.
Inside the party venue, crystal chandeliers cast down a diamond-like glow, and the fragrance of women’s clothes floated in the air amid the clinking of glasses.
"Senior Sister, let's talk later." After greeting Sister Yi, Jingtian lightly lifted the hem of her skirt with her fingertips and left gracefully following the waiter's instructions.
Liu Shishi walked side by side with Delphine, walking calmly towards the main table No. 1 in the middle of the front row of the hall.
Song Ci had already arrived at the inner venue. He caught a glimpse of his wife and guests out of the corner of his eye, and immediately stood up to greet them, pulling out chairs for them like a gentleman.
Henry Pino joked, "Song, you are such an elegant oriental gentleman. It's a pity that you are married, otherwise Delphine would definitely pursue you."
The two ladies nodded to Nick Hayek and Henri Pinault. The lady with her eyes downcast and a faint smile looked like a lady from an ink painting, while Delphine's smooth curtsey carried the elegance of the Left Bank of Paris.
There is a secret behind the seating arrangement in the backstage: the front row of twenty or so tables all seat eight people, while the rest seat ten people at a table. This move by the Fashion Group fully reflects the world of fame and fortune in the entertainment industry.
There are only five seats at table number one tonight. Song Ci sits at the main seat, with the two group leaders on his left and his wife and Delphine on his right.
"Delphine, how do you feel? How are red carpet shows in the East different from fashion shows in Paris?"
“More or less the same.”
"Just now in the backstage, no one recognized Delphine!" Liu Shishi's eyes flashed with a hint of amusement. If those female stars who are vying to squeeze into the fashion circle knew that they had missed the chance to meet the global president of Dior, they would probably regret it.
Song Ci smiled and said, “Previously, the mainland entertainment industry lacked fashion resources, and European luxury brands rarely cooperated with Chinese celebrities, so naturally not many people would pay attention to this.
As a joke, I guess many celebrities and fans can’t even tell the difference between the titles of brand endorsement, brand ambassador and brand friend.”
"This is why it proves that the Chinese market has huge potential." Delphine's eyes were burning with ambition.
This time she came to China at the invitation of Song Ci. She was going to research the Chinese market, explore new growth points for Dior, and make achievements to consolidate her position as the heir to the LVMH Group in order to cope with her increasingly powerful younger brothers.
This trip to the East really opened her eyes and she felt it was worthwhile. The prosperity of the big cities in China, such as Beijing and Donghai, was no less than that of Paris and London in Europe.
China is also home to many wealthy people, and luxury goods have broad market prospects here. Dior's business empire has great potential in the East.
Nick Hayek and Henri Pinault looked at each other. They both had the same idea. The European and American markets had become saturated and the growth rate of performance had slowed down, while the prospects of the Eastern market were bright and the fragrance of money was floating in every inch of the air.
Several people at table number one were chatting and laughing. Song Ci invited three foreign guests to open an official brand account on Weibo. Cai Yinong and Hu Ge were also whispering over there.
"That person is Henri Pinault, the head of Kering Group, a super boss in the world's luxury goods industry. The Yuanmingyuan animal heads that Shishi brought back to China were donated by him. I didn't expect that Mr. Song would invite him here."
Hu Ge was shocked. She didn't expect that such a heavyweight guest would attend the Bazaar Charity Event. "Sister K, do you know the other one?"
"I don't know him, but he must be someone of the same caliber. I just saw Shishi and President Dior half-saluted him."
Cai Yinong has always kept his attention on Sister Yi, paying attention to her every move. From her movements and expressions when talking to the other party, he can judge that the other party must be a person of the same level as Henry Pinault.
The two were discussing in a low voice whether they should go over to toast and show their faces when they saw Han Geng, who was recently in the limelight in the circle, and a lady with a capable temperament walking towards them under the guidance of the waiter.
"Mr. Cai, Mr. Hu, I've heard of you for a long time." The lady took the initiative to step forward, handed over her business card, and introduced herself: "I'm Du Hua, the president of Lehua Entertainment."
Han Geng followed closely behind and greeted politely: "Mr. Cai, Mr. Hu!"
Cai Yinong quickly searched in his mind: Lehua Entertainment, an emerging entertainment company, mainly focuses on artist management and music production. It has gained some fame in the circle because of signing the popular idol Han Geng who returned from South Korea.
"Hello, Mr. Du." After figuring out the other party's background, Cai Yinong and Hu Ge stood up and shook hands with Du Hua and Han Geng.
Du Hua smiled warmly, and kept praising Cai Yinong and Hu Ge, with his words full of compliments.
"Mr. Du, thank you for the compliment." Cai Yinong smiled but was secretly alert in her heart. She and the CEO of Lehua Entertainment had never met each other before. The other party must have some ulterior motive for complimenting her like this.
Sure enough, after a few rounds of pleasantries, Du Hua changed the subject: "Mr. Cai, what do you think about creating an idol group?"
Mr. Cai seemed to be thinking about something. After some consideration, he said, "The idol industry can quickly provide the company with a new generation of artists and lay the foundation for the idol brokerage business. South Korea has a relatively mature business system in this regard. However, artists who debuted as idols have no works to support them, so their popularity is relatively superficial."
As he spoke, his eyes inadvertently swept over Han Geng who was sitting next to Du Hua. This leading artist of Lehua Entertainment is the representative figure of the debut of domestic boy bands.
Du Hua secretly praised that the old ones are still the best, and Cai Yinong revealed the core of idol artists in one sentence. Han Geng, the company's top brother, is currently facing the dilemma of transformation, but Lehua has no film and television resources, so Han Geng can only rely on himself to find external resources.
When she met Tangren Pictures CEO Cai Yinong today, she suddenly had an idea and started thinking about whether she could introduce Tangren as a strategic shareholder in Lehua.
Although Tangren Film and Television's resources are only average in the industry, they are much stronger than Lehua, which has no production experience. The most important thing is that Tangren Film and Television has a super backer behind it.
"Mr. Cai has a unique insight!" Du Hua's eyes flashed, and he immediately stopped hesitating and went straight to the point: "I wonder if Lehua and Tangren can reach a strategic cooperation?"
Cai Yinong was very surprised by Du Hua's sudden proposal. She didn't expect the other party to propose cooperation so straightforwardly when they first met. After she suddenly understood the other party's intention, she couldn't help but fall into deep thought.
Currently, Tangren Film and Television has three production teams. One is the veteran team led by Li Guoli. This team is experienced and has first-class production capabilities in the industry. It is the cornerstone of Tangren Film and Television.
Another team was formed in the later stage, and is currently responsible for shooting web series, and there is still room for growth. Finally, there is the production team formed by Yijie Studio after acquiring Zhouyi Film and Television, and this team also has strong production capabilities.
Judging from its production capacity, Tangren Film and Television does have spare capacity.
After weighing the pros and cons, Cai Yinong felt that if Tangren Film and Television wanted to go public, it really needed to diversify its development. By cooperating with Lehua and trying to expand the idol artist brokerage business, it might be possible to blaze a new path.
With this thought in mind, Cai Yinong nodded solemnly: "Mr. Du, I've thought about it. There is no conflict between the main businesses of Tangren and Lehua. Through cooperation, they can complement each other. We can discuss the specific details of the cooperation another day. After all, there are some things I still need to discuss with the company's shareholders."
Du Hua was overjoyed. He didn't expect things to go so smoothly.
Han Geng on the side was also overjoyed. Although Tangren Film and Television was only a medium-sized film and television company, it had a strong backing and various incomparable hidden resources.
Take the splash screen recommendations on Tenda Group’s Weibo and Toutiao APP, for example; they are extremely valuable promotional resources that attract countless artists.
The preliminary cooperation intention was reached, and the atmosphere immediately became lively. Cai Yinong and Du Hua, two strong women, talked about the hardships of starting a business, and Han Geng took the opportunity to humbly ask Hu Ge for some performance experience.
As they were talking, a clear female voice interrupted: "Sister K, who is this?"
Cai Yinong and Hu Ge looked up and saw that it turned out that Sun Li, the second generation leader of Tangren, and her husband Huang Sanshi had arrived. "Sun Li, Sanshi, long time no see, let me introduce you..."
Cai Yinong was about to introduce them when Lu Yi and Bao Lei and their spouses were also arranged at this table. Everyone was inevitably polite again.
Lu Yi was a little reserved, and acted like a senior in front of Hu Ge and Han Geng. Bao Lei, however, was very enthusiastic and proactive, actively chatting with Cai Yinong and Huang Lei. Seeing her husband's arrogant attitude, she kicked him hard under the table.
In the past two years, her husband has focused his main energy on "The New Three Kingdoms". Unfortunately, the show received mediocre response and failed to bring Lu Yi the expected benefits. Now her career development has stagnated and her resources have been severely downgraded.
Bao Lei was angry at her husband for not fighting for it. Now, in front of the bosses of several film and television companies, if you don't actively look for opportunities, do you expect others to come to you and ask for your help?
At this time, the lights at the party suddenly dimmed, and two spotlights on the stage suddenly lit up. The host slowly came on stage: "Good evening, everyone. Welcome to the 9th Bazaar Star Charity Night."
"I'm the host Ke Lan." "I'm your old friend Wu Dawei."
Ke Lan held the microphone and glanced at the cue card in her hand, her fingertips trembling: "Before the charity gala begins, please allow me to introduce several distinguished international guests to everyone."
Everyone's attention was focused on Table No. 1 in the center of the front row, and many people were secretly guessing the identities of the foreign friends.
Wu Dawei took a deep breath, his voice slightly tense due to excitement: "Let us welcome Ms. Delphine Arnault, Global President of Dior, Mr. Henri Pinault, Chairman of Kering Group, and Mr. Nick Hayek, Chairman of Swatch Group. Welcome all three!"
The audience was unusually silent for a moment. Anyone with a little knowledge in the industry would understand the status of these people in the fashion and luxury goods industries.
Everyone was stunned by the news. They didn't expect such a big shot to attend the charity event tonight. It wasn't until Song Ci took the lead in applauding that the hall erupted into thunderous applause.
At table number four, Li Bingbing frowned and glanced at Fan Bingbing who was sitting next to him. He felt a little angry. When they first met, the other party was clearly wearing an ordinary green dress.
But now she changed into an extremely gorgeous gilded haute couture. She was wondering why she changed clothes in the middle of the show, was it necessary to make it so grand?
At this moment, his thoughts suddenly became clear. It must be that Fan Bingbing got the news and temporarily changed into a dress that could better highlight her temperament and image, just to leave a good impression in front of the luxury goods bosses.
"Damn it!" Under the eaves of the table, Li Bingbing clenched his fists tightly, with a sharp light flashing in his eyes, "Wait and see, who will be the one to shine tonight, it's still unknown."
Not far away there is a table for eight people. The people sitting at this table are all powerful female stars, Hai Qing, Jiang Wenli, Qin Hailu, Yin Tao...
Several people also talked about the arrival of the three foreign guests.
Hai Qing peered through the crowd at table number one and said, "The entertainment industry has changed a lot in the past few years. Three or four years ago, our pay was only a few dollars, but now it has increased more than five times."
Qin Hailu nodded in agreement, sighing softly, "A few years ago, I would never have dared to think about fashion resources and cooperation with luxury brands! I'm afraid that after today, the entertainment industry will be in a new situation. These three are definitely not here to play, they will definitely leave something behind."
Hai Qing sighed, "It's a pity that we are not young anymore, otherwise we would have to compete with those 85 flowers! We were born at the wrong time, the 85 flowers really caught up with the golden age of the entertainment industry!"
Listening to the words of the seniors, Ma Sichun was confused and asked her aunt quietly: "Aunt, I know Dior, but what do Kering Group and Swatch Group do?"
Jiang Wenli then explained to her niece: "Before changing its name, Kering Group was the Paris Printemps Group, one of the world's three largest luxury goods groups, with many famous brands such as Gucci, Paris World, and Boucheron.
The Swatch Group is the world's leading watch manufacturer, owning many watch brands such as Longines, Tissot, and Breguet. I don't need to say much about what their arrival means! "
Ma Sichun took a breath and touched her watch unconsciously. At this moment, she suddenly understood why all the stars in the audience were so nervous. What gathered here tonight was not only the halo of charity, but also the key to the top fashion empire.
(End of this chapter)
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