Chapter 368: Big Change
It was already eleven o'clock in the evening, but the streets of Beijing were still brightly lit on the eve of National Day.
Neon lights illuminate the entire Chang'an Avenue as bright as day. Busy crowds surge on the streets, and laughter and car horns interweave into a unique joyful melody on the eve of the festival.
Li Bingbing lazily leaned against the car window, her slender fingers gently supporting her chin. The late summer evening breeze was a bit hot, blowing softly and ruffling her drooping hair.
Outside the car window, the colorful neon lights were reflected in her blurry eyes, like a flowing urban painting.
"What do you think of Boss Jia's proposal?" Ren Quan turned around from the front row, his eyes wandering between Huang Xiaoming and Li Bingbing in the back row.
Huang Xiaoming rubbed his temples and patted his tipsy cheeks: "A Quan, the movie market is almost saturated now. Isn't it too late for LeTV to become a film and television subsidiary and enter the big screen now?"
Huang Xiaoming paused for a moment to think, his eyes becoming clearer, "Without a mature cinema chain, lacking distribution channels, let alone signing a contract with a well-known director, how easy is it to gain a foothold in the film industry with such basic conditions?"
Despite drinking a lot of wine at the Bazaar Charity Dinner, Huang Xiaoming's business acumen remained sharp and his judgment was impeccable.
When the meeting just ended, LeTV's boss Jia deliberately kept the three of them for a detailed discussion and warmly invited several popular stars to invest in the soon-to-be-established LeTV Pictures.
But after weighing the pros and cons in his mind, he always felt that this was not a good idea. The film industry has already been established, and the major film and television companies have already reached a balance. If LeTV wants to squeeze in and grab a piece of the pie at this time, it will probably be suppressed badly.
Seeing Huang Xiaoming's cautious attitude, Ren Quan nodded thoughtfully, and turned to ask Li Bingbing, who had been silent: "Bingbing, what do you think?"
Li Bingbing answered the question irrelevantly, his eyes still lingering on the dim lights outside the window, and he whispered softly like a dream: "She is so happy!"
"What?" Ren Quan didn't hear clearly and couldn't help but move closer.
"I say, Liu Shishi is really enviable." Li Bingbing retracted his gaze, a ripple in his eyes, "Song Ci's consideration for her is not fake."
At this moment, the famous actress spoke softly but with a hint of melancholy, "After the Tengda artist toasted, he had clearly taken the wine glass away.
But when Cai Yinong brought Hu Ge to toast Liu Shishi, he still cared about his wife's feelings and drank a glass with them. From childhood sweethearts to being in love, it's really enviable.
Ren Quan was speechless for a moment. He didn't expect that his friend was completely immersed in his own thoughts.
He knew that it was best not to disturb a woman at such an emotional moment, so he tactfully shut up and put the discussion of investing in LeTV Pictures on hold for the time being.
Huang Xiaoming was deeply touched by what he said: "Song Ci is indeed a good man. With his status and conditions, you can imagine how many women want to get close to him, but I have never heard of any scandals."
Li Bingbing glanced at his friend, and a faint smile appeared on the corner of his lips: "He was able to control himself, so he achieved his career today."
"Everyone has their own aspirations." Huang Xiaoming shook his head in self-mockery and said frankly, "If I were in his position, I'm afraid I wouldn't be able to withstand so many temptations."
Li Bingbing smiled softly with his hands covering his mouth, a hint of mischief wafting through the corners of his eyes: "Xiao Ming, your girlfriend will be sad if you say that."
"Baby is okay, she doesn't ask me about my business very often." Huang Xiaoming stroked his chin, "But she is very ambitious and wants more resources."
He knew very well what Yang Ying wanted. His girlfriend was ambitious and wanted to climb up the social ladder.
"It's always good to be ambitious. Yang Ying is indeed good-looking. If we invest more resources, we may be able to cultivate a top-tier actress."
"Come to think of it, you guys didn't get anything tonight."
When Li Bingbing heard this, he instantly became furious.
At the charity night today, the person who stole the spotlight was neither these big stars nor the popular 85 flowers, but Tian Hairong who has long retired from the film industry.
Relying on the fact that her husband is one of the top 100 wealthy people on the rich list, she frequently raises the price to buy auction items and enjoys great glory.
Thinking of the envious looks that the female stars gave to Tian Hairong and Liu Shishi at the banquet, Li Bingbing clenched his fists:
"Does it mean that we female celebrities are only successful if we marry well? With my current status and wealth, isn't that enough to prove something?"
The carriage fell silent for a moment, and Huang Xiaoming and Ren Quan didn't know how to comfort their friend. After all, in the traditional Chinese concept, women will always get married and have children, and even the two of them share this concept.
After a long while, Li Bingbing took a deep breath, his eyes lit with fighting spirit: "Now the entertainment industry is flourishing, it is a good opportunity to develop a career, I want to be my own capital!
Ah Quan, Xiao Ming, please come to my Hesong Media tomorrow, and let's discuss investing in the LeTV Film and Television project."
On the other side, on the tree-lined path of Jingyuan, the September night breeze blew gently with the fragrance of osmanthus.
After entering the garden, Song Ci and Liu Shishi decided to walk home. They strolled side by side along the path, enjoying the cool summer breeze, the melodious chirping of cicadas all around, and feeling relaxed and comfortable.
Liu Shishi took her husband's arm and leaned closer to his arm. The diamond earrings on her earlobes brushed against her husband's wrist: "Yi Yi, are you sober?"
Song Ci loosened the silver button on the collar of his suit, letting the silk tie hang loosely in front of his white shirt, and exhaled a breath of alcohol: "Much better!"
"Don't drink so much next time. Even if you don't drink, Sister K and Lao Hu won't care."
Song Ci smiled and shook her head. Husband and wife are one. In front of outsiders, some things are related to her face. She lowered her eyes and glanced at Miss Liu's high heels, and asked softly, "Does your foot hurt?"
"It hurts!" Liu Shishi's eyes flashed with cunning, the silver ornaments on her dress shone in the moonlight, and she suddenly fell into her husband's arms, "Mr. Song, can you carry me away?"
Song Ci smiled and nodded, holding Miss Liu's back with one hand, and with the other hand passing through her knees, easily holding her horizontally in his arms. At the same time, he deftly took off his wife's high heels and held them at his fingertips.
"Ah!" Liu Shishi exclaimed, and quickly hooked her arms around Song Ci's neck, pressed her cheek against his chest, listening to her husband's familiar and rhythmic heartbeat.
"Yi Yi, it feels like we've returned to the past, when you hugged me like this."
Song Ci lowered his head and sniffed the charming perfume emanating from his wife's hair, and whispered softly: "Time goes by, and I love you as always. As long as our feelings remain unchanged, we will always be the same as before."
The night was gentle. Liu Shishi weighed about 90 pounds, but Song Ci held his wife's light and delicate body effortlessly. After a journey of more than ten minutes, the two finally returned to the door of their villa.
Song Ci gently put his wife down, but turned around and pushed her against the wall. Under Liu Shishi's confused and lustful eyes, he lowered his head and kissed her lips painted with coral lipstick.
Liu Shishi hugged her lover's waist and back tightly and responded emotionally, just like the lingering affection they had shown in front of the stairs.
After a long time, their lips parted.
"Let's go home." Song Ci smoothed Miss Liu's slightly messy hair, squatted down to help her put on her high heels, and helped her straighten the hem of her skirt, with gentle and considerate movements.
Liu Shishi ruffled Song Ci's hair playfully and smiled: "Mr. Song, it is also the last day of September, but the stars tonight are much brighter than the night when someone rejected me at Peking University and only wanted to treat me as a confidante."
Song Ci glared at his wife and fought back, "Then who said we should be good brothers for life?"
Liu Shishi raised her chin proudly, "Anyway, I've already slept with this handsome guy like you. If you want to be brothers again, I have no objection."
Song Ci snorted: "You wish, at least we have to give birth to the child and maintain our brotherly relationship!"
Liu Shishi raised her eyebrows slightly, not wanting to be outdone: "Give birth if you can!"
The iron door of the villa opened with a "click" and the corridor lights automatically lit up with warm yellow light.
Just as Liu Shishi was about to enter the door, Song Ci pushed her against the door and kissed her again. This time, his eagerness was obvious, as if he wanted to melt the past twenty years into this kiss.
"Shishi, from the school uniform to the marriage certificate, I have never let you down, right?"
Liu Shishi stretched out her delicate jade fingers to lift Song Ci's chin: "Mr. Song, for the next twenty years, you must accompany me to count the stars like this."
After a warm moment, the couple entered the living room. Song Ci took off his suit and was about to hand it to the butler waiting at the door when a business card slipped out of his pocket.
Looking at the small card on the ground, he couldn't help but wonder. He didn't remember whose business card he had received tonight, and no stranger approached him the whole night, so how come there was a business card in his pocket?
I picked it up curiously, "Beijing Pop Mart Cultural and Creative Co., Ltd., Chairman Wang Ning"
Seeing her husband staring blankly at the business card, Liu Shishi immediately explained, "I put the business card in your pocket, husband. On the way to the bathroom with Sister K, we met a young man.
He wanted you to invest, and gave me a business card. My dress had no pockets, so I stuffed it into your suit, and forgot to tell you on the way back."
"So that's how it is." Song Ci suddenly realized that this explained it. Indeed, only Liu Shishi could stuff things into the suit pocket without him noticing.
"Husband, do you want to invest?" Liu Shishi took off her high heels and lay lazily on the sofa. She knew that Lin Hao had been working for her husband and had invested in hundreds of companies, so she accepted this business card.
Song Ci of Pop Mart certainly knows that this is a future trendy toy giant and has great investment value.
However, he has already invested in enough high-quality companies and doesn't care about this one. After thinking about it, he decided to let Liu Shishi give it a try.
“You can invest in trendy toys. Invest in it in the name of your work. Then you can help Pop Mart advertise on Weibo to boost product sales.”
Liu Shishi excitedly swung her toes. Her husband made it clear that the companies she could invest in were basically guaranteed to make money. "Then I'll contact Wang Ning tomorrow. He looked very expectant and was extremely anxious to invest."
"The economic environment has been very good in the past two years. If there is a suitable opportunity, your studio can consider angel investment."
"Yeah, that's what I thought too. My financial advisor at Standard Chartered Bank also suggested some projects that I could invest in."
Time flies, and it is already October in the golden autumn.
On the morning of October 8, international luxury brand Dior opened an official account on Weibo and announced that Zhao Liying, an artist under Tengda Culture, became the brand's first friend in China.
The news quickly became a hot topic and attracted widespread attention in the industry. Just as Zhao Liying's few fans were cheering for their idol, a bombshell news shocked the entire entertainment industry.
The State Administration of Optoelectronics issued a "restriction order" prohibiting advertisements from being inserted in the middle of TV dramas. This order was like a heavy punch, which had a far-reaching impact on the entire entertainment industry and produced significant changes to the structure, business model and ecological content of TV stations and video networks.
The "advertising restriction order" has caused TV stations to lose an important source of income. According to estimates by authoritative industry organizations, TV stations across the country may lose about 20 billion yuan in advertising revenue. The advertising bidding of many TV stations such as Xiangnan Satellite TV and Donghai Satellite TV was forced to adjust due to the new regulations.
TV stations had to readjust their program schedules and advertising strategies to make up for lost revenue by increasing the length of opening and closing ads.
In sharp contrast, several major domestic video websites are overjoyed and have welcomed unprecedented development opportunities. Because video websites are not subject to the "advertising restriction order", they have become the new favorite of advertisers.
On the afternoon of the 8th, due to the good news, the share prices of LeTV and Tudou soared as soon as they opened, which shows that the wind direction in the entertainment industry has changed.
Senior analysts pointed out that the "advertising restriction order" is a subversive adjustment to the traditional television advertising model. Video websites will take this opportunity to rise rapidly, which will change the business model of the entire entertainment industry and promote the reshaping of the media industry.
Just when all the major TV stations were in a state of panic, on October 12, LeTV.com made a high-profile announcement that it would become a subsidiary, LeTV Pictures.
What is even more eye-catching is that more than 20 celebrities including Li Bingbing, Huang Xiaoming, Ren Quan, Liu Tao, and Huo Siyan collectively made strategic investments in LeTV Pictures. For a time, LeTV's reputation soared and its stock price hit the daily limit.
One after another, when netizens were still talking about the celebrity shareholders of LeTV Pictures, three days later, the video network industry broke out another big news.
The two major domestic video websites, Youku and Tudou, announced their merger. The two parties merged by exchanging 100% of their shares, and the new company was named "Youku Tudou".
The scale of New Video Network has surpassed that of LeTV, making it the second largest long-form video company in China after Tenda Toutiao (TT) Video.
At this point, the domestic video network industry has formed a competitive landscape of one super and two strong players. Video networks such as Penguin Video, iQiyi, and PPS are also accelerating their layout to catch up. The entire long video network industry has entered a golden period of rapid development.
At the end of October, there was new development in the entertainment industry.
Tangren Film and Television Company, together with Liu Shishi Film and Television Culture Studio, has made a strategic investment in Lehua Entertainment, injecting RMB 10 million and RMB 5 million respectively, acquiring 20% and 10% of Lehua Entertainment's shares, marking the in-depth cooperation between the leading ancient costume company and the new force.
At the same time, Liu Shishi Studio also quietly invested 5 million yuan in a gaming company called Pop Mart, owning 30% of the company's shares, but it did not attract the attention of people in the entertainment industry.
(End of this chapter)
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