Chapter 381 Live Broadcast
On New Year's Eve, while the couple was chatting, Liu Shishi's phone vibrated slightly. She looked down and found that it was a New Year's greeting message from Hu Ge.
While replying to the New Year's greetings, Liu Shishi smiled and said, "Old Hu is so happy. He has been paying attention to the box office almost all the time these days. He asks about the box office progress in the group every few hours."
Song Ci sat down next to his wife, put his arm around her shoulders, and sniffed the faint fragrance from her hair: "The first domestic film to break the billion box office is a milestone in the entire film history.
Your careers will all benefit from this, but at the moment, the biggest beneficiary is definitely Chen Teng, after all, he is the leading actor. The second is Yang Mi, and the dividends you and Hu Ge have received are far less than those of the two of them."
"Mi Mi is so shameless. She even said something like being a little flirty!" Liu Shishi blushed when she recalled the swimsuit photos of Yang Mi showing off her hot body on Weibo.
"Netizens are making fun of her, saying things like 'sweet honey', 'you're so flirty', and using obscene language that's disgusting!
Moreover, when you are famous, you are prone to gossip. Now many haters are madly scolding her, saying that she had "plastic surgery" and "breast augmentation". There are a lot of "black materials" everywhere, which makes me sweat for her. "
Hearing his wife say this, Song Ci already understood that Yang Mi was going to take the black and red route, and couldn't help but sigh:
"Although being black and red is also red, taking this path is very demanding on one's mental strength. Facing overwhelming abuse and endless online violence all day long is something most people cannot bear."
"Oh!" Liu Shishi sighed and felt a little pity for Yang Mi.
At exactly eight o'clock in the evening, CCTV's Spring Festival Gala for the Year of the Dragon officially began.
Seeing the new faces of CCTV's host group appearing on TV, Liu Shishi widened her eyes and pointed at the screen in shock: "How can she host the Spring Festival Gala?"
"Who?" Song Ci looked confused, as if he couldn't react for a moment.
Liu Shishi glanced at her husband and pinched him angrily: "Song Yiyi, why are you pretending? Don't you know your old friend Shen Sisi?"
Song Ci pretended to look at the screen seriously for a few times, and suddenly exclaimed: "It's really her. I haven't seen her for a long time. I can't recognize her."
On the screen, Shen Sisi was radiant, bright and generous, hosting the Spring Festival Gala with great emotion. Although it was her first time on stage, her aura was not inferior to her predecessors at all.
Shen Sisi's appearance in front of her in this way caught Liu Shishi off guard, and the joy of "Charlotte's Troubles" being a box office hit was diluted a lot.
Suddenly, she lost interest and snorted, "It's boring! I don't want to watch the Spring Festival Gala anymore!"
His wife was jealous, and Song Ci coaxed her softly, "Let's go upstairs. I'll play League of Legends with you."
"That's more like it!" Liu Shishi nodded with satisfaction, and then asked suspiciously: "Husband, can you play League of Legends?"
"I know a little bit, if you don't know, you can teach me!"
Liu Shishi smiled and said, "I'll call Si Cong and Geng Xin, and find another expert, and we'll start a team of five."
In the e-sports room on the second floor of Jingyuan Villa, Liu Shishi put on her headset, turned on the TT voice, and said excitedly: "Si Cong, A Xin, please log in and call another expert."
Song Ci sat aside, logged into the small account his wife gave him, put on the headset, and prepared to experience the long-lost fun of the game.
"I found an awesome top laner!" Wang Dashao's excited voice came from the headset, "PDD, the top laner of the Ehome team, is very strong."
Then a somewhat flattering voice sounded: "Happy New Year, bosses. I am PDD."
During the break in matching, everyone started chatting.
"Axin, how does it feel to work with Liying?"
Lin Gengxin responded naively: "It's great, Teacher Zhao worked very hard on the filming! Sister, you are amazing. I just saw Sister K said in the group that the box office has successfully exceeded 400 million. It looks like it will definitely reach 1 billion. When will the celebration party be held?"
"It depends on Director Ma's arrangements."
Young Master Wang was envious: "I've calculated it. Senior Sister, your movie can earn at least 100 million. It's really profitable. I'm even thinking about setting up an entertainment company to participate in film and television projects."
"You already own Wanda Pictures, so why bother with this?"
PDD was secretly shocked as he listened to this. The big guys spent billions of dollars just chatting and laughing. For a small guy like him who made a living by playing games, it was simply unimaginable.
"Boss, you choose your seats first and I will fill in." He knew in his heart that when playing games with wealthy people like Liu Shishi and Wang Sicong, his main role was to keep them company and make them happy.
"No, just play your best top lane. I don't want to lose today." Wang Sicong ordered quickly. It was New Year's Day and he didn't want to suffer a few losses in a row and get angry.
"Okay, bosses, hold on in the early game. I promise to beat the opponent's top laner and carry the whole game."
"Wait a moment." Liu Shishi interrupted PDD's selection process and turned to ask softly, "Honey, which position do you want to play?"
"Assist." Song Ci's gentle voice petrified Wang Sicong and Lin Gengxin on the other end of the headphones.
Young Master Wang stammered, "Brother! This "poetic and picturesque" is you!"
Lin Gengxin also hurriedly greeted him respectfully: "Mr. Song, Happy New Year!"
“The richest man!” PDD exclaimed in shock, dumbfounded, his hand holding the mouse trembling slightly: “Song Song… Hello, Mr. Song!”
"Well, happy new year, everyone." Song Ci responded calmly, "Which hero should I choose?"
Liu Shishi thought for a moment and said, "Let's choose Sona. She's strong in laning, her ultimate skill has an outstanding crowd control effect, and she's easy to operate. She doesn't depend on equipment, and she's a versatile support."
Song Ci followed his words and locked onto Qin Nu, and asked casually, "Si Cong, I heard from Shishi that you set up an IG e-sports club."
"Yes, brother. I also recommended a team to Senior Sister Shi, the Royal Family!"
"Last year, Riot Games held the League of Legends S1 tournament, which was just a small event." Song Ci said slowly, "Now Tenda has acquired Riot Games and has taken control of the S tournament.
According to the plan of the Group's Interactive Entertainment Business Group, in order to vigorously promote League of Legends (LOL) globally, it intends to build the S League into the world's top e-sports event.
Therefore, this year's S2 competition will see a significant increase in both the scale of the event and the prize money. Your IG must prepare well and not be outdone by the foreigners."
"Brother, don't worry! I will let IG start training after the new year." Wang Sicong's eyes flashed, and he cautiously tested: "Brother, is Tengda Group planning to develop the e-sports industry?"
Song Ci admitted generously: "Yes."
It is no trade secret that Tenda Group has decided to fully promote the development of e-sports, and anyone with a discerning eye can see it.
Through a series of strategic deployments, Tenda is upgrading its role from a "game development operator" to a "global e-sports ecosystem builder."
"Is this also an extension of the big entertainment strategy?" Wang Sicong took the opportunity to ask, seizing the chance to draw nourishment for growth from Song Ci, a business leader, and learn his business thinking and strategic layout.
Liu Shishi and Lin Gengxin couldn't help but hold their breath. Tengda Group's "Big Entertainment Strategy" is well-known in the entire entertainment industry. The ecological closed loop under the Internet model is reshaping the entire film and television industry.
Unexpectedly, Song Ci shook his head slightly: "This is not a "big entertainment strategy", but a "big content system for the digital economy."
Taking the League of Legends S Tournament as an example, after Tengda took the lead in the event, it was able to build a complete closed-loop business model of "event-advertising-peripheral-content".
"The large content system of the digital economy!" This is another new term. Wang Sicong seemed to understand it and repeated it in a low voice.
Suddenly, a flash of inspiration came to my mind, and the chaotic entrepreneurial ideas became clear at this moment. I couldn't wait to ask:
"Brother, when I heard you mention e-sports just now, it gave me the inspiration to start a business. I want to do game live streaming. Do you think it's feasible?"
Song Ci was noncommittal: "How much do you know about the live broadcast industry?"
At this time, Wang Sicong no longer cared about the game and quit the game directly. The others also kept quiet tacitly and did not dare to disturb him.
Young Master Wang thought for a long time and analyzed the situation in a clear and logical manner: "I have done some research. The TT Voice originally launched by Tenda was just a voice communication tool to facilitate communication between game players.
However, as user needs have evolved, TT Voice has gradually expanded from a simple voice tool to the field of entertainment live broadcasting. Especially in the past two years, TT Voice users have spontaneously performed entertainment performances such as singing and dancing.
So Tenda upgraded TT Voice to TT Live, focusing on entertainment live broadcasts such as shows, live broadcasts, and virtual gifts. This industry is just getting started, and I think there is a lot of room for development.”
What was originally an ordinary game has now turned into a seminar for Mr. Wang’s entrepreneurship.
However, everyone listened with great interest. Compared with the victory or defeat of the virtual game, the entrepreneurial ideas personally pointed out by the richest man were obviously more attractive.
Wang Sicong was talking excitedly, but Song Ci immediately poured cold water on him: "Let me tell you a piece of news. TT Voice is about to split off an independent game live broadcast platform. Focus on vertical fields, pursue user scale and specialization.
The existing TT Live will continue to focus on entertainment live streaming, focusing on traffic and monetization capabilities.”
These words made Wang Dashao feel like he was falling into an icy cave. How could Tengda compete with this situation? For the first time, he felt the terror of the Internet giant so clearly.
No matter which track is chosen, it seems that it is impossible to escape the shadow of Tengda.
Game live streaming? Sorry, 70% of the popular games on the market come from Tenda; traffic resources? That is Tenda’s strength, and any investment it makes can produce results several times greater than other companies.
"Brother, then my project is hopeless, right?" Wang Sicong's voice became a little weaker.
Song Ci said calmly: "You still haven't grasped the key."
Wang Sicong's originally silent heart rekindled hope: "Brother, please, give me some advice!"
Seeing Young Master Wang begging desperately, Liu Shishi couldn't help but chime in: "Husband, just teach Simong a lesson."
Song Ci paused for a moment and said: "Tengda established a live broadcast platform, the essence of which is to improve the game ecosystem and consolidate its leading position in the game industry.
At the same time, strengthening the e-sports layout is an extension of the content system. In other words, as long as the live broadcast is my game, the more platforms, the better. "
"I understand!" The richest man gave Wang a little advice, and Young Master Wang suddenly realized, "No matter how many game live streaming platforms there are in the future, most of the content they broadcast will be Tengda's games.
So strategically speaking, Tenda will not hinder the development of any gaming platform. As long as the live broadcast operation is good and there are enough users, Tenda will support me!
Since Tenda does not monopolize the channels, in theory, everyone can live stream games based on their own abilities.”
Song Ci nodded approvingly: "That's roughly it. Let me tell you one more thing. TT Voice's game live broadcast will not receive any special resources from the group."
Previously, Yu Xin and Zhang Yong, the heads of the live broadcast business, reported that they hoped to obtain the group’s support to vigorously develop game live broadcasting, but he rejected it.
Firstly, as Wang Sicong said, as long as it is live streaming of games, you can't avoid Tencent, so there is no need for special support.
In addition to ecological considerations, what is more crucial is that Song Ci is clear about the future trend of short video explosion.
Once Douyin comes out, who can compete with it! All live broadcast platforms cannot compete with Douyin! Instead of spending a lot of money on live broadcasting now, it is better to save the ammunition for other purposes.
With the endorsement of the richest man, Wang Sicong immediately rekindled his fighting spirit: "Come on, let's start another game! Let's fight until dawn."
After two rounds of games, Song Ci stopped and started to deal with business, sending New Year greetings to important figures from all walks of life.
When the New Year's bell rang, Liu Shishi returned to the bedroom and found her husband leaning against the head of the bed holding his iPad, browsing trending searches.
Liu Shishi stretched her waist lazily, her silk pajamas outlining her graceful curves: "Husband, everyone on Weibo is complaining about how boring this year's Spring Festival Gala is, and Zhao Benshan didn't even appear.
The Spring Festival Gala's chief director Ha Wen demanded that "it should be meaningful first and interesting later" and directly killed Zhao Benshan's program. Netizens almost paralyzed CCTV's official website with their scolding. "
Song Ci puts his iPad on the bedside table: "Programs that cater to the wishes of the superiors will become distorted."
Thinking of a trending search on Weibo, Liu Shishi winked slyly and moved closer to her husband: "Husband, can I ask you something?"
"Um?"
"It's said on the internet that Shen Sisi is so young that she can host the Spring Festival Gala. There must be someone behind her!" Liu Shishi deliberately dragged out the last word, "Could that person be you?"
Song Ci frowned slightly: "Nonsense! I haven't had any contact with her for a long time. The Spring Festival Gala is the cultural New Year's Eve dinner for the people of the whole country. So many eyes are watching, and if there is any problem, they will be held accountable.
The selection of hosts has to go through more than a dozen procedures including political review and professional assessment. Shen Sisi was able to stand on that stage because of her professional ability.
After hearing her husband's decisive answer, Liu Shishi felt relieved. She had originally guessed that her husband had helped Shen Sisi get on the Spring Festival Gala through Director Jiang's connections, but now it seemed that she was indeed overthinking.
"Go to bed early, wife. I have to go to the company to give red envelopes to the employees on duty tomorrow morning. Do you want to go with me?"
Since the founding of Tengda Group, the three giants have taken turns to visit employees on duty during the Spring Festival on the first day of each year. This year, Zhang Yong returned to his hometown to visit his relatives, and Wang Jing was about to give birth, so this task naturally fell on Song Ci's shoulders.
"Of course I'll go!" Liu Shishi responded without hesitation, her eyes sparkling. Being able to accompany her husband to company events was exactly what she wanted.
(End of this chapter)
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