Chapter 415: Big Group Cooperation
Ms. Liu Shishi, Ms. Jingtian and Ms. He Chaolian all had small appetites, so after tasting the special London food, they put down their knives and forks and started chatting.
On the other side, Wang Sicong was feasting on the juicy and tender beef she had just cut, and said, "Sister, I have already negotiated the e-sports club matter, and we can sign the contract and deliver it at any time."
Liu Shishi asked curiously: "Didn't Tianci say at the beginning that he would never sell the "Royal Family"?"
The predecessor of the Royal Club was the guild "Royal" created by Tianci, a famous wealthy player in the online game "Zhengtu". With the prosperity of e-sports in China in the past two years, it has gradually transformed into a professional e-sports club.
"I guess the funds can't sustain it." Wang Sicong curled his lips, quite disapproving of Tianci's previous insistence.
"The investment in e-sports clubs is not a small amount. The domestic business model is not yet mature. It is difficult to monetize the clubs and they generally suffer losses. How can ordinary people afford to play in this industry?"
"How much is the offer?" asked Liu Shishi.
"30 million."
"Wait for me to return to the country in two days to sign." Sister Yi nodded slightly.
She had learned before that domestic e-sports clubs are currently struggling to make profits, and their income mainly depends on corporate sponsorship.
She bought the Royal Club not only on a whim, but more importantly to promote popular games such as League of Legends under the Tenda Group.
Wang Sicong responded immediately: "OK! I'll say hello to Tianci then. By the way, sister, the club manager wants to see you."
Liu Shishi gave Wang Dashao a sidelong glance. The manager wanted to see her simply to ask for operating funds. She even doubted whether she had been cheated in taking over this club.
"Si Cong, besides sponsorship, does the club have other stable sources of income now?"
Wang Sicong thought for a moment: "The bulk of the money comes from corporate sponsorship, but the sponsor's investment is linked to the results of the tournament. Only the top clubs with good results can get dividends.
Another model is the video plus Taobao sales model, where players or coaches make teaching videos and embed peripherals, snacks and other products.
As far as I know, the current top Dota commentators such as Haitao and 09 all have monthly income of over one million yuan from their Taobao stores.”
Mr. Wang has a good business sense and did sufficient market research before deciding to enter the e-sports and live streaming industries.
When asked by Yijie, she shared all the industry information. Although IG may become a rival of Royal Club in the future, the e-sports industry is still in its infancy, and the top priority is to make the pie bigger.
While Liu Shishi was pondering the business ideas introduced by Wang Sicong, He Chaolian couldn't help asking, "Is it really so profitable to open an online store on Taobao?"
"Online shopping has been very popular in the past two years. If there is traffic, a Taobao store can easily make tens of millions in annual sales." Wang Sicong thought of his girlfriend, who was a model and ran an online store part-time, and the corners of his mouth twitched slightly.
He Chaolian nodded thoughtfully: "I also plan to open an online store and create a trendy clothing brand."
She had just graduated from college and according to the He family's rules, she could get some start-up funds. If her business failed, she would have to go home and inherit the family fortune of several billion.
She has been under a lot of pressure recently. She wants to make achievements to prove herself, but she doesn't dare to invest all at once. She thinks that investing in one or two online stores is a good choice as the cost of trial and error is low.
Liu Shishi agreed: "Now is the time when e-commerce is booming and trendy culture is very popular. It is indeed a good idea to open a Taobao trendy clothing store."
"Sister, how about we work together?"
Seeing that Yijie also agreed with her idea, He Chaolian became even more interested. With her popularity, if she just put on any clothes in the store and took a photo as a sample, she would probably sell out in minutes.
"I can't do that. Taobao belongs to the Alibaba Group!" Liu Shishi declined with a smile. As the wife of Asia's richest man, it would be too cheap for her to open a Taobao store.
"Okay!" He Chaolian was unhappy and asked again, "Sister, the e-commerce industry is so popular and the Tengda Group is so large, why don't you engage in e-commerce business?"
Before Liu Shishi could speak, Wang Sicong took over the conversation: "Tengda has already occupied the three major sectors of portal, social networking, and games. It can't really monopolize the entire Internet industry, right?"
"That's right!" He Chaolian suddenly had an idea and looked at Jing Tian who had been quiet all the time: "Tian Tian, how about we form a partnership?"
She knew that traffic was the key to success for an online store, and if she could attract a celebrity to invest, it would be of great benefit to the brand promotion.
"Can I?" Jing Tian was stunned, and then a hint of interest appeared on her face. She had only known how to spend money since she was a child, and this was the first time she had made money through investment, which was really a bit new.
"Of course! We'll hire someone to run the store, and you can just help with promotion." He Chaolian was confident, "I've already thought of the idea, and the products will first target students and urban youth.
The product is mainly aimed at students with a cost-effective street style, priced between 80 and 200 yuan, highlighting the sense of design and limited edition concept.
Urban youth focus on the light luxury trend, with prices ranging from 300 to 600 yuan, emphasizing fabric craftsmanship and joint attributes.
If we put more thought into the design and avoid mass-market items, we should be able to create a hit product.”
Wang Sicong gave a thumbs up and praised him repeatedly: "As expected of a top student from Royal Holloway, University of London, he has an amazing business mind.
In just a few words, he made the business idea clear. In my opinion, opening an online store is a waste of talent. Why don’t we start a business together? "
"You want to start a business too?" Miss He was surprised, her eyes wide open, "Are you sure? You are the only son in the family, and no one is competing with you for the family fortune. Why don't you wait to inherit the billions of dollars and start your own business?"
"I'm not interested in buying land and building a building. I just want to ask you, do you want to work with me?"
"What industry do you plan to go into?"
"Internet live broadcast!" Wang Sicong felt a little uncomfortable with He Chaolian's direct gaze, "Why are you looking at me like that?"
He Chaolian's expression straightened up: "Are you serious?"
"Is this true? My live broadcast company is already preparing!"
"You are so brave!" He Chaolian smacked her lips in amazement, "You actually dare to confront Tengda Group head-on!
I don't think you are a rookie who doesn't do market research. Don't you know that Tencent is the only one dominating the live streaming industry?
In the live show business, Tenda’s TT Live has taken up 80% of the market share. In the game live streaming business, Tenda recently established Huya Live. What can you use to compete with them?
“Tenda is powerful, but it is not invincible in every field! Online payment, food delivery, group buying, video websites…
Tenda has spread its business too far, so the support it can give to live streaming is bound to be limited. I have made a detailed business plan, and it is not that there is no opportunity.”
Mr. Wang looked determined and spoke in a resounding voice, "Just like what Dickens said in A Tale of Two Cities: 'It is the best of times, it is the worst of times!' Opportunities are always hidden in challenges."
Seeing that Wang Sicong was not acting on impulse, He Chaolian hesitated for a moment, then gritted her teeth and said, "Let's do it! At worst, I can lose everything and go home to inherit the family property."
Although we are friends, investing in the Internet industry is no small matter. We must do business with due diligence and business plans, and no step should be missed!"
"Don't worry, I know the rules!"
The two top second-generation rich people talked about starting a business in unison, and Liu Shishi couldn't help but smile.
If word gets out that if a business fails, you have to go home and inherit tens or hundreds of billions of dollars in assets, it will probably make other struggling entrepreneurs angry to death.
Jing Tian timidly interrupted the two people who were chatting enthusiastically: "Then I, let me ask you something, Chao Lian, are you going to open a live broadcast company with Simong, and are you still planning to open an online store?"
Miss He blurted out, "Of course. It doesn't cost much to open an online store, and there are people to take care of it, so we don't need to worry too much. We can discuss the details after we return home."
Before they knew it, night fell and the four of them parted happily.
Time flies, and a few days passed in a flash, and soon it was August 7th, the beginning of autumn.
In the office of Tengda Technology Building, Song Ci was video chatting with Liu Shishi on WeChat: "You guys are going back to China tomorrow? You can stay in London for a few days and watch the closing ceremony before coming back?"
On the screen, Liu Shishi shook her head: "No, my mother and mother-in-law are tired of staying here, and we are not used to the British food."
"It's good to come back. I'll pick you up at the airport then."
The couple expressed their deepest feelings to each other before reluctantly ending the call.
Song Ci turned on the speakerphone on the desk, dialed a short number, and the call was quickly connected.
"Mr. Song!"
"Liu Yan, suppress all the hot searches about Shishi on Weibo." Song Ci instructed his subordinates while looking at a hot search photo on the computer screen.
In the picture, Liu Shishi stood up and applauded, and her profile was reflected by the excited crowd and flying national flags in the Olympic arena. The oriental beauty and the spirit of sports resonated with each other, forming a beautiful picture.
The reporter's snapshot did make his wife look poetic and picturesque, but everything should be excessive.
During this period, Shishi has frequently appeared on the hot searches, even overshadowing the Olympic athletes who have won glory for the country, and it is inevitable that she has the suspicion of stealing the show.
Liu Yan quickly responded: "Okay, Mr. Song, I will calm down the lady right away."
At this time, there was a knock on the door. After getting permission, WeChat President Wu Yi pushed the door and entered the office.
"Mr. Song, this is the cooperation plan with the State Grid Corporation of China. Please review it."
"Please sit down." Song Ci took the materials. Next week, he will personally lead a team to visit the senior management of the power grid company to discuss the State Grid's access to WeChat Pay for residents' electricity bill payment.
Song Ci lowered his head to read the materials, while Wu Yi explained the strategy: "Mr. Song, if you want to convince the State Grid to use WeChat Pay, you must directly address its core demands and pain points."
Wu Yi spoke eloquently, and it was clear that he had done his homework: "At present, the physical business halls and cooperative collection points of the State Grid are facing huge pressure from the flow of people, especially during the peak payment period at the end of the month, when there are long queues and high management costs.
If the power grid uses WeChat Pay, it will be able to implement 24-hour unmanned payment, divert offline traffic to online, and alleviate the load on outlets.
In addition, our investigation found that the cost of SMS reminders for electricity bills is not low. Take the Jiangsu Provincial Power Grid as an example. The annual electricity bill reminder service costs 4 million yuan. If 50% of the business is transferred to WeChat, half of the expenses can be saved. "
Song Ci hesitated for a moment and said: "WeChat now has 430 million users, and everyone has an urgent demand for "fingertip services."
However, water and electricity are the foundation of people's lives, so we must be cautious. Even if WeChat payment is very convenient, I don't think the top management of the power grid company would dare to easily allow WeChat to be connected to the power grid system.
My idea is to first convince the power grid to conduct a pilot program in a certain province for a period of time, and if the operation goes smoothly, then gradually promote it nationwide."
Wu Yi took the opportunity to continue the conversation: "You are very thoughtful. Let's start with a pilot in one province so that we can make timely adjustments if there are any problems."
"Which province do you think is more suitable for the pilot project?"
"I suggest Jiangsu, Zhejiang and Shandong! During the preliminary research, we found that these three provinces have developed economies, a high penetration rate of smartphones, and the public is very receptive to online payment via WeChat."
"Okay! During the negotiations next week, I will try my best to convince Mr. Liu from the power grid to choose one of the three provinces as a pilot." Song Ci nodded, and then emphasized the issue that he was most concerned about.
"When connecting with the power grid marketing system, there must be no mistakes in security and compatibility. Only by cooperating well with the power grid company can we negotiate cooperation with water, petrochemical, mobile and telecommunications companies one by one."
Wu Yi's face was solemn: "Don't worry, we have adopted a multiple verification mechanism in the security system, and established a bank-level payment security system in the background.
The company has also communicated with People's Insurance Company of China. In case of any transaction risks such as fraudulent use or misoperation, the insurance company will pay for the damage, eliminating the State Grid's concerns about the safety of funds."
"Yes, this is a very thoughtful consideration." Song Ci praised.
"All things are difficult at the beginning. As long as we can establish cooperation with the State Grid, the subsequent cooperation with central enterprises and state-owned enterprises will basically be solved, and the WeChat smart city plan can also be gradually implemented."
"Mr. Song, will there be subsidies for electricity bills?"
Song Ci frowned and said, "If we want to quickly develop users' payment habits, subsidies are necessary. Has your department calculated how much money would be needed if subsidies were implemented?"
"Electricity bills are a high-frequency and rigid demand scenario. More than 400 million households and businesses across the country pay their bills once a month. If the subsidy is only 1 yuan per time, it will cost nearly 5 billion yuan for a year."
All things considered, subsidies are definitely necessary for Song Ci.
We must quickly seize the energy payment scenario before Alipay takes action. If we are reluctant to spend money now, the cost of attracting users will only be higher when Alipay is connected to the power grid.
After careful consideration, he slowly said, "Each user will be randomly subsidized 1 to 3 yuan for three months to see the effect. You write a report and the group will allocate 3 billion yuan first."
"I understand." Wu Yi breathed a sigh of relief, fearing that the chairman would be reluctant to give up billions in subsidies.
Song Ci handed the plan back. "There's basically no problem, but I need to add one thing. I want to emphasize that Tenda is only a provider of payment technology and will never touch sensitive information about electricity usage."
(End of this chapter)
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