Chapter 440 Pay the money!
The winter afternoon sun is pouring into the conference room of Tengda Group’s headquarters through the huge floor-to-ceiling windows.
The CCTV Spring Festival Gala investment promotion conference had just ended in the morning. After Song Ci hosted a simple lunch for Jiang Tao at noon, he rushed back to the company to preside over the deployment meeting on the Spring Festival Gala WeChat red envelope project.
Sitting at the main seat, Song Ci's face was serious, and he swept his eyes over everyone present: "This time the group has a strategic cooperation with CCTV. The Spring Festival Gala stage affects thousands of households, and there is absolutely no room for error.
The company has invested over a billion in this project, so everyone must be fully focused."
Zhang Yong took the lead in expressing his position on behalf of the meeting participants: "Don't worry, Mr. Song, I will personally take the lead in supervising this matter."
Song Ci nodded slightly, there was no need to worry about Zhang Yong's execution ability.
Then he changed the subject and got straight to the point: "Spring Festival Gala red envelopes are a highly concurrent scenario. How is WeChat's technical response plan prepared?"
Wu Yi immediately responded: "Mr. Song, we have made a peak estimate, and the request volume may reach up to 600 million times per minute.
To address this situation, the technical team decided to establish a north-south dual-center architecture, where user requests will be directed to the two major data centers, Donghai South and Beiping North, based on their geographical location.”
Zhang Yong paused for a moment before asking, "Is one data center in the north enough? Spring Festival Gala audiences tend to be higher in the north than in the south."
Zhang Ke, the head of the WeChat red envelope R&D team, quickly added: "Don't worry, Mr. Zhang, in principle, all red envelope grabbing by users in the same area will be handled in a closed-loop manner at this center.
At the same time, we monitor north-south traffic in real time in the background, dynamically adjust request allocation, and quickly switch in case of traffic overload."
Wu Yi continued to report: "On New Year's Eve, WeChat will temporarily disable the 'Shake People' and 'Shake Songs' functions, and 100% switch the 'Shake' entrance to 'Shake for the Spring Festival Gala' to minimize the user operation threshold.
To avoid the monotony of the single red envelope grabbing mode, we designed a multi-level interactive method:
The first one is purely grabbing cash red envelopes. You can get cash randomly by shaking your phone during the period prompted by the Spring Festival Gala host.
The second is celebrity New Year greetings. I have discussed this with Mr. Liu from Tengda Culture, and we will invite more than a dozen celebrities to record New Year greetings videos in advance. Users can unlock these celebrities’ Spring Festival blessings by shaking their phones.
Song Ci interrupted, "That's a feasible idea. Once the list of celebrities for the video is finalized, report it to me. I'll arrange for someone to check and make sure to avoid risky artists."
"I understand." Wu Yi agreed and continued, "Users can also shake out a list of intelligently recommended friends, directly send a small red envelope or customized greeting card preset by the system, and shake out an Easter egg page.
The last point requires the cooperation of the Spring Festival Gala production team: users upload family reunion photos, and we will select the content to be projected on the Spring Festival Gala stage."
After listening to the report, Song Ci nodded in agreement: "Any matters that require cooperation from the Spring Festival Gala program team will be raised one by one during the subsequent liaison meeting."
Wu Yi quickly wrote it down in his notebook and asked, "Director Song, do you think there are any areas that need improvement in this plan?"
Song Ci lowered his head and thought for a moment, then suggested, "I think we can add two more points. First, the system should synchronize the progress of the Spring Festival Gala live broadcast, so that users can call up the program list by shaking it, making it easier to plan participation time.
Second, during non-red envelope periods, the interface displays the next red envelope distribution time to maintain user anticipation.
Wu Yi immediately took up his pen and wrote: "You are absolutely right. I have written it down."
Song Ci tried hard to search for details in his mind, striving for a comprehensive plan, and added: "Oh, by the way, if a 404 page appears, I can design the background pattern to be a cartoon of "firecrackers exploding the server" or a warm scene of "embracing for love", so that the technical failure can also have a touch of emotional warmth.
Fund security must not be taken lightly. As for the details of technical security, I will listen to your report another day."
After finalizing the core plan for WeChat red envelopes, Song Ci changed the subject and looked at Wang Jing: "I have promised CCTV that 500 million red envelopes will be distributed on the day of the Spring Festival Gala.
Mr. Wang, I asked you to take the lead in designing a plan to have the 500 million yuan in cash be borne by the cooperating brands through a tiered investment promotion model. Have you come up with the relevant plan?"
Wang Jing was well prepared and responded briskly, "The plan has been drawn up. Please review it."
As soon as he finished speaking, a cooperation plan PPT popped up on the electronic screen in the conference room.
Wang Jing introduced loudly: "Mr. Song, the planning department has worked with the WeChat team to design two tiered cooperation plans. By differentiating brand budgets and corresponding rights, we can ensure efficient resource allocation:
The first is the brand package section, with a cooperation threshold of 100 million in cash plus 600 million in consumer vouchers. There are only three seats, corresponding to the prime time of 9:00, 10:00 and 11:00 respectively.
The cooperating brand becomes the only exposed brand during the three specific time periods of the Spring Festival Gala, and the host gives real-time guidance, such as XXX company giving out red envelopes.
Regarding the red envelope amount distribution, 90% will be distributed during the brand-exclusive period, and the remaining 10% will be included in the midnight random red envelope pool for all people.
Song Ci looked up at the screen and casually asked, "What's the estimated exposure effect?"
The PPT presentation page flipped in sync with Wang Jing's voice: "The Big Data Center uses 'Tianwen' to estimate that a single brand is estimated to reach 50 million users. Combined with the fission spread in WeChat Moments, the total exposure will be no less than 500 million times."
Song Ci chuckled upon hearing this: "This exposure data is quite impressive. I think many brands will be eager to cooperate with us."
Wang Jing continued with a smile, "The second cooperation plan is a random red envelope, with a threshold of 20 million in cash plus 120 million in consumer vouchers, and a limit of 10 places, which will appear at midnight on the Spring Festival Gala.
These ten brand red envelopes are randomly distributed only during the Spring Festival Gala midnight red envelope grabbing period, and the exposure frequency depends on the proportion of the red envelope amount in the total pool.
It is estimated that the exposure of a single product can reach 10 million users, with a total exposure of approximately 150 million times. The two plans can raise a total of 500 million in cash and 3 billion in coupons.
Mr. Song, the above is the cooperation plan for the Spring Festival Gala WeChat red envelope business. Do you think there are any areas that need improvement?
Song Ci praised, "The plan is perfect. Let's implement it. Decide on a partner brand as soon as possible and report it to CCTV for filing."
Wang Jing asked again: "I need to ask you if the company will charge advertising fees?"
Song Ci waved his hand: "For this event, WeChat only serves as a traffic entrance and does not charge any advertising fees. The brand's investment will be 100% converted into user red envelopes.
However, if the brand wants to maintain exposure in the future, WeChat can open the Moments grid resources for a period of time, which will be charged as usual.
Wang Jing and Wu Yi responded in unison: "Understood." "Okay."
Song Ci gave a few more reminders and then announced, "The Spring Festival Gala red envelope project has been basically finalized. Zhang Yong, please keep a close eye on it. If there's nothing else, let's adjourn the meeting. Mr. Wang, Wu Yi, please stay for a while."
Everyone filed out, and soon only three people were left in the huge conference room.
After everyone else left the meeting room, Song Ci got straight to the point and asked, "What's the current progress on cooperating with the three major operators to launch the WeChat phone credit recharge function?"
Wu Yi solemnly reported: "China Unicom and China Telecom are still waiting and watching. China Mobile has already reached an agreement and is willing to develop a portal and try to open a WeChat phone credit recharge channel.
Mr. Wang is coordinating a time with China Mobile. He needs you and Mr. Xi from China Mobile to sign a strategic cooperation agreement on behalf of the two major groups so that I can proceed with the follow-up work."
Song Ci considered his recent work arrangements: "I can find time before the end of the month to coordinate with China Mobile as soon as possible. I will personally visit Mr. Xi and finalize this matter.
I'm also trying to find a way to work things out with China Telecom and China Unicom, and I'll work with them to resolve it. I think as long as the group successfully collaborates with China Mobile first, it will be easy for China Telecom and China Unicom to launch WeChat top-up services."
He is extremely concerned about cooperating with the three major operators. The WeChat phone bill recharge function seems simple, but it is actually a key fulcrum in the WeChat payment ecological layout and an important part of improving the mobile payment ecosystem.
Phone recharge is a basic need that users need to do once or twice a month, so it is naturally a high-frequency activity.
WeChat has used this to embed payment functionality into users' daily lives, lowering users' psychological barriers to trying with its small amounts and low thresholds.
Combined with scenarios such as water and electricity bill payments, the payment scenarios are extended to the "vacuum areas" that traditional financial tools cannot cover, thereby greatly increasing users' emergency dependence and trust in WeChat Pay.
At the same time, it is also accumulating user behavior data to provide data support for future Internet finance.
Wang Jing nodded and agreed: "Within a week, I will coordinate with the mobile company and finalize the cooperation as soon as possible."
"Don't slack off on the technical side." Song Ci looked at his subordinates and solemnly instructed them, "When working with these large state-owned enterprise groups, there is no room for error."
"There are differences in the interface protocols among the three major operators, but we have upgraded WeChat Pay and improved the interface and protocol configuration, making it compatible with China Mobile, China Telecom, and China Unicom."
"I won't go into all the details. The technical team should focus on connecting with the mobile team. I just want the results."
November 22nd is Thanksgiving, a traditional Western holiday.
In a small and elegantly decorated teahouse in Peking, Yang Tianzhen leaned lazily against the window, letting the morning sun shine on her face.
This well-known agent in the entertainment industry was browsing the trending headlines on Weibo at the moment. When he saw the topic "WeChat recharge" at the top of the list, he clicked on it out of curiosity.
[Headline Technology News] Yesterday, Tenda Group and China Mobile Communications Group held a strategic cooperation signing ceremony in Beijing, announcing that they will jointly promote in-depth cooperation in the digital ecosystem.
Song Ci, Chairman of Tenda Group, and Xi Guohua, President of China Mobile, led the core management team to attend the meeting and formally signed the "WeChat Pay-China Mobile Phone Recharge Strategic Cooperation Framework Agreement."
This move marks the first time that the two technology giants have achieved capability interoperability in the field of basic communication services, opening the era of "one-click recharge" for hundreds of millions of users.
Under the joint witness of senior executives from both sides, Song Ci and Xi Guohua reached a high degree of consensus on the system innovation of "mobile Internet + communication services".
Song Ci said: "WeChat is a platform that connects people and services..."
Xi Guohua emphasized: "This cooperation is a milestone in the integrated development of operators and internet companies. China Mobile will develop the core recharge interface and work with Tenda to create a new experience of 'smart services at your fingertips' for users."
After reading this report, Yang Tianzhen couldn't help but sigh that the group is becoming more and more powerful and has begun to infiltrate every aspect of people's daily lives.
She had used WeChat to pay her electricity bill before, which was indeed convenient and fast. Now she can also recharge her mobile phone bill.
If it continues to develop in this way, this initially inconspicuous mobile chat tool will really realize the chairman’s bold statement of “WeChat, connecting everything!”
While I was lost in thought, a young girl came to the tea table with a tray, ready to serve tea to the only guest in the teahouse.
Yang Tianzhen subconsciously turned her head to look, and was stunned when she saw her. She secretly praised in her heart: What a sweet girl, just like new tea in early spring.
The girl in front of me had a standard oval face, very delicate features, soft and smooth facial lines, and gentle and beautiful bone structure.
The most eye-catching thing is her pair of clear and bright almond-shaped eyes, with the tails slightly upturned, curving into a crescent shape when she smiles. She is smart and cute, her eyes are full of spirit, and her temperament is fresh and sweet.
"Guest, please have some tea." The woman's voice was also very soft.
Yang Tianzhen's eyes lit up. After taking a closer look, he found that this girl was outstanding in figure and posture. She was exactly the talent he had been looking for.
She was delighted to see the opportunity and quickly took out her business card and handed it over: "Miss, I am Yang Tianzhen, the artist director of Tengda Culture Company."
Aofei Entertainment is not well-known at present, so when she goes out to recruit people, she still uses her old identity. Anyway, Aofei Entertainment and Tengda Culture are considered to be one company.
The girl was slightly startled and took the business card.
She knew Tengda Culture and had watched many TV series produced by Tengda Culture.
"Hello, I'm the owner of this teahouse, Li Yitong."
It was a rare opportunity to meet such a gem, so Yang Tianzhen was very excited and went straight to the point: "Hello, Li Yitong, I see that you have outstanding appearance and great potential. Are you interested in becoming an actor?"
Li Yitong was surprised and delighted. She was a professional dancer and had seen many dancers switch careers to become actors. She also dreamed of becoming a shining star, but she never thought that the opportunity would come so suddenly.
But then he felt a little embarrassed and asked timidly, "Boss Yang, I graduated from the Beijing Dance Academy and have never studied acting. Can I do it?"
"Are you from Beijing Dance Academy?" Yang Tianzhen was even happier when she heard that. It turned out that you studied dance, no wonder you had such an outstanding temperament.
"Yeah." Li Yitong responded softly.
Yang Tianzhen was overjoyed. The more she looked at Li Yitong, the more she liked her and she was secretly amazed.
She had an appointment with Yang Yang here to discuss something today, but unexpectedly she met a wild Beijing Dance Academy dancer who ran a teahouse.
"Beijing Dance Academy is great. Tengda Culture likes to cultivate artists who graduated from the Beijing Dance Academy. Do you know Qiao Zhengyu? Have you heard of Lu Yi? They are both from the Beijing Dance Academy. Before entering the industry, they had no foundation like you, but now they are all top stars."
"I know." Li Yitong breathed a sigh of relief, and the doubts in her heart gradually dissipated.
Yang Tianzhen's smile deepened, and she said cheerfully, "In Tengda Group, a background in Beijing Dance Academy is actually an advantage."
"Why?" Li Yitong looked curious.
Yang Tianzhen chuckled and explained, "You know what it means to love someone? The Beijing Dance Academy is a strict selection, and the group's big boss only loves someone who graduated from the Beijing Dance Academy."
A beautiful and gentle face flashed through his mind, and Li Yitong blurted out: "Senior Liu Shishi."
(End of this chapter)
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