Chapter 538 Huateng Nova1
June 21st, summer solstice.
Pengcheng, a hot land in the south known as the first city of reform and opening up in China, is radiant with vitality and vigor under the midsummer sunshine, witnessing the birth of countless business legends.
Inside the car, Song Ci leaned against the back seat, looking through the car window at the magnificent Huawei headquarters building in the distance.
"Keep China in mind and make a difference!" I couldn't help but recite the well-known slogan softly.
"Mr. Ren is truly ambitious! From its humble beginnings as a switch distributor to now competing with global giants in the communications field, Huawei is truly a great company."
The words were filled with admiration, respect for fellow travelers, and a sense of mutual respect between heroes.
The vehicle drove into the Huawei campus and stopped steadily in front of the covered bridge at the main entrance of the headquarters building.
As soon as Song Ci got out of the car, he saw a group of Huawei's core executives, led by Ren Zhengfei, already waiting at the gate.
He quickly quickened his pace and stepped forward. When he was still three or four steps away, he extended his right hand: "Mr. Ren! I really don't deserve your personal greeting."
"Mr. Song, your visit is a great honor to our humble home!" Ren Zhengfei also stepped forward with a smile and shook Song Ci's hand firmly.
"Mr. Song, let me introduce you." Ren Zhengfei turned sideways and began to introduce the executive team behind him, his words filled with pride in the elite soldiers under his command.
"This is Guo Ping, responsible for corporate strategy and operations; this is Hu Houkun, in charge of global markets... and this is my daughter Wanzhou, currently serving as Huawei's Chief Financial Officer."
Song Ci smiled gently and shook hands with each of the Huawei executives in turn, showing them full respect.
His gaze lingered politely for a second on the elegant and capable Meng Wanzhou, and he nodded in greeting.
Then it passed over her and landed on a slightly fat man next to her with a somewhat brave face.
"Mr. Yu, I haven't seen you for several months, but you are still as charming as ever." Song Ci took the initiative to speak, his tone familiar.
Under the curious and inquiring gazes of his colleagues, Yu Chendong did not dare to be negligent, as he was well aware of the importance of this young man in the global technology community.
He quickly bowed slightly, took the other person's outstretched hand with both hands, and said in a loud voice: "Mr. Song, you are too polite! When it comes to elegance, who dares to claim elegance in front of you?"
Song Ci chuckled and nodded, then introduced several executives from Tenda Technology who were accompanying him to Ren Zhengfei and Huawei's core management.
For a moment, in front of the lobby of Huawei headquarters, a group of China's top technology elites gathered together, chatting and laughing, and the atmosphere was harmonious.
Just at this moment, another convoy slowly drove over. It was the key third party of this cooperation, Xi Guohua, chairman of the mobile company, and his party.
Song Ci and Ren Zhengfei smiled at each other and walked forward to greet him together tacitly.
The three giants, representing the hard power of private technology, the soft power of the Internet ecosystem and the country's basic telecommunications operations, shook hands and exchanged greetings in a historic manner at this moment.
"Mr. Xi, thank you for your hard work!"
"Mr. Ren, Mr. Song, sorry to have kept you waiting!"
"Mr. Xi, you're too polite. I just arrived too."
The simple courtesy of the three bosses made all the accompanying personnel around them feel an invisible and heavy weight.
"Please move over, Director Xi and Director Song. Let's go to the conference room to discuss this in detail."
"Thank you, Mr. Ren!"
"Please come, Mr. Ren! Please come, Mr. Xi!"
Huawei's top-floor conference room is spacious and bright, with fresh green plants placed in the center of the huge circular conference table.
A welcome message to our distinguished guests is displayed on the electronic screen directly in front.
Executives from Huawei, Tenda and China Mobile gathered together, and a solemn atmosphere permeated the air.
As the host, Ren Zhengfei sat in the main seat and started the conversation. He spoke loudly into the microphone in front of him:
"First of all, on behalf of all Huawei colleagues, I would like to extend our warmest welcome to Chairman Xi, Chairman Song, and all our partners!"
His eyes swept across the entire room, pausing briefly on Xi Guohua and Song Ci, filled with sincerity for cooperation. "We believe that the sincere cooperation among the three parties will surely promote the rapid development of China's 4G industry!"
As soon as he finished speaking, there was thunderous applause.
As per convention, after Ren Zhengfei's speech, Xi Guohua and Song Ci also gave brief speeches on behalf of China Mobile and Tenda Technology respectively.
After the necessary formalities were completed, the tripartite cooperation talks officially entered the core issues.
"Dear Chairman Xi, Chairman Song, President Ren, and all our partners, good morning."
As the president of Huawei Terminal, Yu Chendong is also one of the main planners and promoters of this tripartite cooperation plan, and he naturally serves as the keynote speaker.
He walked up to the electronic screen, looking energetic and with his signature, fighting smile on his face.
Operate the remote control, and a rendering of a smartphone with exquisite design and smooth lines will instantly appear on the screen, with eye-catching artistic fonts at the bottom: Huateng Nova 1.
"First of all, please allow me to solemnly introduce to you the first strategic product jointly developed by the three parties, the national flagship Huateng Nova 1!"
Yu Chendong spoke in a loud and infectious voice. He then began to introduce in detail this product, which was the result of the hard work of all three parties:
"In terms of hardware, the Huateng Nova 1 will be led by Huawei. It will be the first to be equipped with the first commercial 4G multi-mode chip independently developed by HiSilicon Semiconductor!"
As soon as these words were spoken, there was a slight commotion in the audience. The significance of independently developing chips is of great significance.
"In terms of configuration, it features a 5-inch 1080P Full HD screen, a 13-megapixel camera, and an ultra-large battery. This ensures a smooth and durable hardware experience for users on 4G networks!"
After introducing the hardware, Yu Chendong changed the subject and talked about the contribution of Tenda Technology.
"In terms of software and ecosystem, the Huateng Nova 1 will be led by Tenda Technology. It will be equipped with Tenda's self-developed TenOS 1.0 operating system!"
The simple and technologically advanced UI interface of TenOS appears on the screen at the right time.
"Popular apps such as WeChat, Weibo, and Toutiao Video will be pre-installed as system-level apps."
Yu Chendong paused briefly, looking in the direction of Song Ci, and added a seemingly small but user-friendly detail:
"The Tenda Technology team has also developed a super-fast 'Mobile Moving' software specifically for this phone.
In addition, each Huateng Nova 1 will come with 10GB of Tenda Cloud storage space for free, which can be used to back up data such as photos and contacts.
All of this will be seamlessly integrated with system contacts, file management, and other functions, ensuring that when users switch from other brands of mobile phones to the Huateng Nova 1, all important data can be smoothly and successfully migrated."
Upon hearing this, the participants couldn't help but whisper to each other, saying that the mobile phone moving software was a very thoughtful detail.
It can be said that it directly hits the core pain points of users when changing phones, which will undoubtedly greatly enhance the product's attractiveness and user stickiness.
Xi Guohua couldn't help but nod slightly, expressing his approval of Tengda's user experience-centered approach.
After the discussion subsided, Yu Chendong continued to introduce the business model that attracted the most attention in the market.
"HuaTeng Nova 1 is positioned as a mid-range flagship model, with a market retail price of 2,699 yuan."
He raised his voice and put forward the most competitive cooperation plan, "At the same time, we will deeply integrate with mobile companies and launch a '0 yuan phone purchase' package!
Users only need to commit to spending 288 yuan per month and stay online for 14 consecutive months to get a Huateng Nova 1 phone for free!
I operated the remote control again and more detailed package options were listed on the screen.
"China Mobile has also prepared preferential mobile phone purchase packages of different levels, such as 158 yuan and 88 yuan, for users with different needs.
We aim to cover all user groups, from high-end business people to young students, and truly realize the national flagship and benefit the people!"
After the introduction, Yu Chendong stood on the stage and looked confidently at the executives from the three parties.
There was a moment of silence in the conference room, and then, applause that was even warmer and longer-lasting than before broke out.
"Sorry to interrupt." The person who suddenly spoke was Xi Guohua, chairman of the mobile company.
He folded his hands on the table and leaned forward slightly. This action added a sense of oppression to his already majestic aura.
As the helmsman of a giant company that controls the lifeline of national communications, every word he says carries tremendous weight.
"China Mobile has come with great sincerity for this cooperation." Xi Guohua looked around the audience and his eyes finally fell on Song Ci.
"To rapidly expand 4G users, China Mobile will spare no effort, including providing policy support, huge financial subsidies, and mobilizing the largest offline channel resources covering every corner of the country."
He first clarified China Mobile's commitment and determination, setting the tone for the cooperation.
However, the next moment, the topic suddenly changed, and with a hint of half-truth and half-false complaints, he directed it at the young Tengda helmsman:
"However, I think Mr. Song is not very kind." Xi Guohua had a faint smile on his face, but his eyes were very sharp.
"Why are you still hiding things at this point, refusing to share the real good stuff? This doesn't show full cooperation."
These words were like a stone dropped into a calm lake. Many people present were slightly startled, and then showed a thoughtful expression.
Several Huawei executives exchanged glances, as if they vaguely guessed what Xi Guohua was referring to.
Song Ci, who was suddenly "attacked", was not flustered, but chuckled and asked: "Why do you say that, Mr. Xi?
In order to cooperate with the strategies of China Mobile and Huawei, users can enjoy 4G digital life as soon as they get a mobile phone.
Tenda apps, such as Toutiao Video, Qianqian Music, and Today's Selection, will give users a quarterly VIP membership or red envelopes for consumption, showing their sincerity."
"These preferential marketing are just icing on the cake!" Xi Guohua waved his hands vigorously, obviously not satisfied with this.
"Smart voice assistant and fingerprint recognition technology! Why doesn't Mr. Song bring out these two cutting-edge technologies and equip the Huateng Nova 1?"
A week ago, the Xiaomi 3 mobile phone equipped with these two revolutionary technologies was launched, and the pre-sale volume exceeded 3.6 million units in just a few days.
The aftermath of the industry earthquake it caused has not yet subsided, and it was now brought to the table by Xi Guohua, immediately igniting everyone's attention.
"So this is what Mr. Xi meant." Song Ci nodded slightly, pondered for a moment, and then continued, "Mr. Xi, I personally believe that this cooperation is to quickly popularize 4G and seize the market.
The core should be speed, popularity and national character. However, the application of advanced technology is often accompanied by high costs.
If Huateng Nova 1 is equipped with intelligent voice and fingerprint recognition, some core hardware specifications will inevitably need to be improved accordingly.
This will directly lead to a significant increase in the cost of the entire machine, which will eventually be passed on to the selling price.
This will undoubtedly set a higher price threshold for us, which may be detrimental to the rapid promotion and popularization of 4G users and contradict our original strategic goals.”
A clearly structured analysis that addresses the core contradiction: the balance between cutting-edge technology and affordable prices.
This made some executives who were also attracted by black technology calm down and fall into thought.
But Song Ci did not give up, and immediately provided a more constructive and layered solution:
"Of course, if President Xi and China Mobile are really optimistic about the application prospects of these two technologies and believe that there is a clear high-end demand in the market,
The three parties can work together to develop, in addition to the Huateng Nova 1, a model that is positioned at a higher end and integrates all cutting-edge technologies.
However, its price will inevitably increase accordingly, targeting different customer groups."
This proposal instantly elevated the simple question of "whether to add configuration" to the strategic level of "how to accurately layout different market segments."
Xi Guohua listened, thought for a moment, and then quickly exchanged opinions with several mobile executives around him. Several vice presidents also nodded slightly, clearly approving of this tiered strategy.
Xi Guohua immediately made the decision, demonstrating his decisiveness as a decision-maker: "Director Song has considered everything carefully!
Mobile needs to meet the needs of users at all levels. High-end customers and pioneering users who pursue ultimate technology are also key target customer groups that we cannot ignore.
Since cost constraints make it impossible for Huateng Nova 1 to meet the needs, then let’s do as Mr. Song said and develop another high-end model!
Mr. Ren, what do you think about this from Huawei?"
The pressure was on the host.
Ren Zhengfei listened quietly to the discussion between the two sides, with a wise and peaceful smile on his face.
When asked about this, he spoke calmly: "Technically, Huawei has no problem. Chairman Xi and Chairman Song think it is feasible, so Huawei is naturally very happy.
In fact, we are already planning next year's high-end flagship phone Mate7, with the goal of competing with Apple and Samsung.
Huawei can customize a special version of the Mate7 for mobile phones, integrating Tenda's most advanced intelligent voice and fingerprint recognition technologies."
"Okay! That's settled!" Xi Guohua responded neatly, finalizing the decision.
At this point, the three parties' layout in the product line has become clearer and more three-dimensional: there is the national flagship Huateng Nova 1, which sells in large quantities, and there are also high-end special-purpose machines that establish brand image and showcase technology.
The general direction of cooperation has been finalized, and the subsequent talks have entered into more specific discussions on technical collaboration and future layout.
The three parties soon reached a consensus that the communication engineers from Huawei and China Mobile would establish a joint laboratory with the software engineers from Tenda.
Specifically optimized for TenOS's performance and power consumption control in 4G network environments.
Ensure that the core application experience such as WeChat video calls, Weibo picture browsing, and online video playback is "one step faster and as stable as a rock."
As the cooperation intentions were confirmed one by one and the framework became clearer, Xi Guohua showed a satisfied smile on his face.
He once again took the lead in suggesting, demonstrating the national team's magnanimity: "I propose that the launch ceremony of this collaboration be held in the Capital Assembly Hall!
At that time, please invite Mr. Song, Mr. Ren, and I to appear on the same stage and launch it together.
This isn't just a product launch; it's about showcasing national strategy and the power of Chinese science and technology. I think the theme should be '4G China, within reach!'"
"Mr. Xi is truly a man of great vision and generosity!" Song Ci chuckled in agreement, "I'll arrange for all of Tengda's traffic portals, including WeChat, Weibo, and video platforms, to simultaneously promote the Huateng Nova 1 and the three-party collaboration!"
He was extremely satisfied with the results of today's talks.
I quickly calculated in my mind that based on the capabilities of mobile channels and the intensity of subsidies, it was estimated that with its full support, it would not be difficult for Huateng Nova 1 to sell over 30 million units.
That means there will be 30 million mobile, living Tenda ecosystem entrances, closely connected through the TenOS system.
With this cooperation, he will take the crucial first step in building the cornerstone of his digital empire in an extremely solid and smooth manner!
(End of this chapter)
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